Authors & Speakers Network Blog with Larry James

Monday, February 23, 2015

Why Self-Promotion is Critical to Your Success

Debbie Allen, Guest Author

When my friend, Larry James stated, “I’m such a shameless self-promoter,” I laughed. Then I thought for a moment and I realized that I’m a shameless self-promoter, too. I had never thought of my marketing approach as being shameless before. I would have described myself more like the “Marketing Energizer Bunny.”

I just keep on marketing and marketing and doing whatever it takes to make it happen. I had never thought of this as shameful unless it’s shameful to believe in something so much that you want to tell everyone you meet. I call it good marketing!

A&SSelfPromoteGrowing up in a family of entrepreneurs, my father taught me that the first step in
marketing success is to have a strong belief in yourself and your organization. No matter how crazy other people may think your ideas are, you must believe strongly enough to never give up.

How can you be successful if you don’t believe in yourself and what you have to offer to your customers? You can’t! Therefore the first step in shamelessly successful self-promotion is to develop a strong belief system. After writing my best selling book, Confessions of Shameless Self-Promoters™, I began to survey my audiences to see how many believe in promoting themselves. It amazed me to discover that on an average 87% or more did not feel comfortable promoting themselves. If you don’t promote yourself it goes against the grain of all sales and marketing. Right?

You might not feel comfortable promoting yourself , much less doing it shamelessly. Well, let me tell you what the word shameless means in Debbie Allen’s dictionary: Promoting yourself everywhere in the service of others. Now does that sound self-serving, pushy or intrusive?

selfpromotecartoon2Much of what we believe to be true about self-promotion comes from past programming that dates back to childhood. Most of us grew up being told, “It’s not polite to talk about yourself.” Therefore, you thought that it would be rude to self-promote. Most of us have also experienced ineffective self-promotion that was ego driven and self-serving. Yet, that is simply an ineffective way to promote yourself. That type of self-promotion turns people off.

• Do you feel passionate about helping your clients get the best experience possible?
• Do you feel that your services are better than your competitors?

If you answered YES to either of these questions, you should be shouting it from the roof tops and giving more people the opportunity to do business with you. If you don’t promote yourself and your services you ROB your customers from the opportunity of doing business with someone who truly cares about their best interests.

BONUS Articles: Self Promotion – How to Make It Not All About You
The Buzz on Being a Shameless NetShaker!
Self-Promote or Disappear!

DebbieAllenCopyright © 2015 – Debbie Allen. Debbie Allen, CSP, has been a professional speaker and marketing expert for over 20 years and is one of the highest paid professionals in the industry of speaking and consulting today. Debbie Allen, CSP, has achieved the honor of CSP (Certified Speaking Professional) by the National Speakers Association and National Speakers Federation, making her one of the top professional women speakers worldwide. She is an award-winning entrepreneur with four decades of experience in building and selling million dollar companies as an expert in numerous diverse industries. Visit her Website: http://BuildYourExpertise.com/

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Visit Larry’s PinBoard for Authors & Speakers: https://www.Pinterest.com/larryjames2012/authors-speakers-blog/

Saturday, August 23, 2014

Self Promotion – How to Make It Not All About You

Daniel Decker, Guest Author

“I struggle with promoting myself. How do you navigate that in a tasteful way that doesn’t make it seem like it’s all about me? I just want to get the message out.”

It’s a common concern for a lot of people (authors, speakers, pastors, and thought leaders especially).

No matter who you are, if you have something to say or sell, there will likely come a time when you are faced with the tension of self-promotion. Most of us despise it but often it’s for the wrong reasons.

self-promotionIn reality what it boils down to is this…

You likely feel as if you have been called to share a message but you’re fearful of being the one to actually share it. You don’t want all that attention on YOU. Sure, you may be genuinely concerned about the message getting out and you not getting in the way BUT if you’re really, I mean really honest with yourself… I’d be willing to bet that a smidge of fear is really the driving issue.

A message can’t get shared unless there is a messenger willing to share it.

See the irony there?

Consider this…

You have been gifted with certain talents and abilities for a reason. You are unique and God has put you here on this Earth for a purpose (such a time as this). If you feel called to share a message or help solve a problem then you should embrace it. You can be used to accomplish great things but you can’t let the fear of self-promotion be an excuse that holds you back.

To overcome it, first you need to start with a question.

Ask yourself if you truly believe in what you have to say or sell. If you do, then ask yourself if you believe that it will be of benefit to others in some way. If the answer is yes then you have an obligation to yourself and to others to share it. This becomes your WHY… why you do what you do.

It’s only self-promotion if you are focused on promoting yourself.

If your focus is on others… serving, giving, helping, etc. then no matter what you do… it’s ultimately not about you anyways and people will recognize that. When you keep your WHY a priority then nothing you do is self-promotion (unless you start focusing on yourself). You’re simply a tool that God is using to accomplish something through.

And don’t freak out about creating a website around your name or having a Facebook page that people LIKE or a Twitter account that people follow. That’s just how people are wired. We follow the messenger because the messenger helps us connect to the message.

BONUS Article: Self-Promote or Disappear!

DanDeckerCopyright © 2014 – Daniel Decker. Daniel Decker is President of Higher Level Group, founder of the Leadership and Influence Summit, Author Platform Summit as well as a number of other initiatives (online & off). At Higher Level Group, we work primarily with authors, professional speakers, and organizations who are doing good (churches and other orgs making a positive difference in the world). In short, we help clients build their platform and expand their influence. Visit Dan’s Website at: http://www.DanielDecker.net.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Tuesday, February 4, 2014

3 Ways to Promote Yourself As A Writer (Even When You Don’t Want To)

Emily Harstone, Guest Author

“Writing is something you do alone. Its a profession for introverts who want to tell you a story but don’t want to make eye contact while doing it.” ~ John Green

As an introvert, a writer, and a very reluctant self-promoter, this quote has always struck me as being particularly profound. Not just because of what it says, but because of who said it. John Green is a bestselling Young Adult novelist as well as a video blogger watched by millions of people every week. He is also very clearly an introvert. Having met him once at a reading before he was as famous as he is now, I was struck by how uncomfortable he looked interacting with everyone, yet even that discomfort came across as charming.

shyAuthor3He had found a way through YouTube to connect with people. He created a fanbase with his brother, and they used it to promote books and various other projects that had a positive impact on the world. In short John Green did not have to stop being an introvert to promote his books, and he never had to become heavy handed about it either.

As a writer, one has to find unusual ways to promote oneself without feeling like you have to force it down someone’s throat. Some authors are naturally self-promotional and they understand and know how to promote themselves in a positive way. I am in awe of authors like this, but I definitely do not have their talent. Below are three ways that a reluctant self-promoter (like myself) can support their work.

1. Start A Blog (or a Vlog, or a Tumblr) ~ Most writers have blogs so this might be obvious, but what I am suggesting is not to start a blog directly about yourself or your writing, but about something else. Perhaps your blog can be devoted to favorite quotations, or the best literary journals, or even pictures that remind you of books; it could be anything.

Tumblr, a micro blogging site, is particularly full of blogs with a very specific focus. There is even a blog there devoted to women poets wearing sweatpants. You can also start a video blog about things you care about, book reviews for example, or short biographies of your favorite authors. Readers are more likely to stumble across your work through search engines and links, and you will probably reach a lot of readers who don’t know you in person.

selfpromotecartoon2. Use Your Facebook Page ~ Now a lot of people these days suggest starting an authors facebook page to promote your literary work. I definitely think that you should do that, but you can also use your personal page to your advantage. On my personal page I never talk about anything too personal: most of what I write about and post are pictures of my dog, the rural area where we live, and good books I have read. But because I have over 400 friends, many of whom I am barely in touch with, I get a lot of responses to what I post.

So I try to shuffle in talk about writing, links to my poems published in literary journals, and things like that fairly often. Often those links get shared by other people, and so my readership broadens. My work has also been solicited by editors who are friends, or friends on facebook. It really helps my career to be on there.

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3. Have A Beautiful Business Card ~ I bump into people who want to read my work all the time. Sometimes it will come up in a coffee shop, or at the gym, or, well, volunteering. However, even though I have a website that is easy to Google, I know most people won’t take that step without a reminder.

That is why I have a businesses card. It doesn’t mention my other profession as a professor, it just has my name, my website, my email address, and the word poet. My business card has all that information, and on the other side is a beautiful picture of a willow tree. Everyone comments on the picture. It is important to have some sort of visual image, because that encourages the individual that receives the card to save the card; it isn’t just another scrap of paper. I made my cards at moo.com, but I am sure there are many other good options.

BONUS Articles: 46 Top Websites to Promote Your Book for FREE
The Buzz on Being a Shameless NetShaker! ~ Part One

Copyright © 2014 – Emily Harstone. Emily Harstone is a frequent contributor to www.AuthorsPublish.com.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

commentNOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com