Authors & Speakers Network Blog with Larry James

Saturday, July 25, 2015

Get The Word Out

Paul J. Krupin, Guest Author

The timing of news release actions initially depend on when the books are actually available so you can provide them to the interested media. You can provide galleys, advance review copies, finished books, or new editions.

For your normal book publicity campaign cycle there are five major periods of opportunities:

A&S-GetTheWordOut1. Pre-publication reviews (one dozen galleys needed) – four to six months before book publication.

2. Magazines (100 to 300 advance review copies needed – four to six months before media and book publication) for reviews and feature stories.

3. Publication Announcement Releases – (magazines, daily & weekly newspapers, news services & syndicates) for reviews and feature stories.

4. Post Publication Publicity (all the above plus radio & TV) – more reviews, interviews, and feature stories.

5. Event publicity (newspapers, radio and TV, anytime any place, 20 days lead time needed). Awards, book signings, speaking engagements, workshops, and community activities.

No matter what you do, you should not do publicity unless the business system is in place which allows you to generate income from these activities. Without it being in place, publicity can’t bring you any income, since no one can buy books.

Book publicity per se is one way to go when sending out news releases. The other way to build and implement a publicity plan is to work on personal branding and expert or human interest articles. Here the individual product doesn’t matter.

Your goal is to receive coverage that demonstrates your expertise in a way that results in people wanting everything you offer, no matter what it is. This can be done anytime.

No matter what sort of “news release you choose”, remember that you have to provide what media want the most, which is a proper answer to the question, “What’s in it for my audience”.

BONUS Articles: “Top Tips” for TV and Radio Publicity
Self Promotion – How to Make It Not All About You
3 Ways to Promote Yourself As A Writer (Even When You Don’t Want To)
The Buzz on Being a Shameless NetShaker! – Part 1

Copyright 2015 by Paul J. Krupin. Paul J. Krupin, is President of Direct Contact PR and author of the book, “Trash Proof News Releases.” He is a long time PR Guru who has developed sure-fire proven strategies for getting publicity. www.DirectContactPR.com, The Right Markets, The Right Message, The Right Media.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

the-archives2Click for Archives! ~ Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

commentNOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s Pinterest page for authors and speakers at: https://www.pinterest.com/larryjames2012/authors-speakers-blog/

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Monday, June 15, 2015

Authors: Calls To Action to Sell More Books

The only way to get readers to contact you and seek out your upcoming work is to tell them how to connect with you. When someone actually finishes your book, they’re committed to it. I wanted to let the people who have just finished the last page of my book where to get more. This is all part of the marketing and promotion you will doing to help sell your books.

A&SCall2ActionOne of the best tips I received when I wrote my first book was to put calls to action in the back of my book. It is a form of marketing that will help you to sell more books.

I devoted several of the last pages to making sure that when the reader got to the end, they would find contact information. I featured a bio, address, phone numbers, websites, blogs, sign up for my free monthly eZine, etc. I didn’t want them to get there and say, “Now what?”

You can use calls to action to get readers to leave reviews on Amazon or to share your work with their friends.

I always put 4-color bookmarks in each book. Each bookmark as ISBN, photo of the book cover with complete contact info on the reverse side stamped in red ink.

This tip should just be one of many strategies you put in place and not be your entire marketing campaign.

In preparation for writing this tip, I stumbled upon an article that talks specifically about this. Go to: “Put Calls To Action In The Back Of Your Books To Sell More Books!

BONUS Articles: Six Things You Should Be Including in Your eBook (and Probably Aren’t)
Book Marks – A Great Marketing Tool for Authors & Speakers
40+ Ways to Make Your Next Book Signing an EVENT!!
Building Book Buzz!

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Copyright © 2015 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

the-archives2Click for Archives! ~ Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

commentNOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s Pinterest page for authors and speakers at: https://www.pinterest.com/larryjames2012/authors-speakers-blog/

Monday, February 23, 2015

Why Self-Promotion is Critical to Your Success

Debbie Allen, Guest Author

When my friend, Larry James stated, “I’m such a shameless self-promoter,” I laughed. Then I thought for a moment and I realized that I’m a shameless self-promoter, too. I had never thought of my marketing approach as being shameless before. I would have described myself more like the “Marketing Energizer Bunny.”

I just keep on marketing and marketing and doing whatever it takes to make it happen. I had never thought of this as shameful unless it’s shameful to believe in something so much that you want to tell everyone you meet. I call it good marketing!

A&SSelfPromoteGrowing up in a family of entrepreneurs, my father taught me that the first step in
marketing success is to have a strong belief in yourself and your organization. No matter how crazy other people may think your ideas are, you must believe strongly enough to never give up.

How can you be successful if you don’t believe in yourself and what you have to offer to your customers? You can’t! Therefore the first step in shamelessly successful self-promotion is to develop a strong belief system. After writing my best selling book, Confessions of Shameless Self-Promoters™, I began to survey my audiences to see how many believe in promoting themselves. It amazed me to discover that on an average 87% or more did not feel comfortable promoting themselves. If you don’t promote yourself it goes against the grain of all sales and marketing. Right?

You might not feel comfortable promoting yourself , much less doing it shamelessly. Well, let me tell you what the word shameless means in Debbie Allen’s dictionary: Promoting yourself everywhere in the service of others. Now does that sound self-serving, pushy or intrusive?

selfpromotecartoon2Much of what we believe to be true about self-promotion comes from past programming that dates back to childhood. Most of us grew up being told, “It’s not polite to talk about yourself.” Therefore, you thought that it would be rude to self-promote. Most of us have also experienced ineffective self-promotion that was ego driven and self-serving. Yet, that is simply an ineffective way to promote yourself. That type of self-promotion turns people off.

• Do you feel passionate about helping your clients get the best experience possible?
• Do you feel that your services are better than your competitors?

If you answered YES to either of these questions, you should be shouting it from the roof tops and giving more people the opportunity to do business with you. If you don’t promote yourself and your services you ROB your customers from the opportunity of doing business with someone who truly cares about their best interests.

BONUS Articles: Self Promotion – How to Make It Not All About You
The Buzz on Being a Shameless NetShaker!
Self-Promote or Disappear!

DebbieAllenCopyright © 2015 – Debbie Allen. Debbie Allen, CSP, has been a professional speaker and marketing expert for over 20 years and is one of the highest paid professionals in the industry of speaking and consulting today. Debbie Allen, CSP, has achieved the honor of CSP (Certified Speaking Professional) by the National Speakers Association and National Speakers Federation, making her one of the top professional women speakers worldwide. She is an award-winning entrepreneur with four decades of experience in building and selling million dollar companies as an expert in numerous diverse industries. Visit her Website: http://BuildYourExpertise.com/

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Visit Larry’s PinBoard for Authors & Speakers: https://www.Pinterest.com/larryjames2012/authors-speakers-blog/

Saturday, August 23, 2014

Self Promotion – How to Make It Not All About You

Daniel Decker, Guest Author

“I struggle with promoting myself. How do you navigate that in a tasteful way that doesn’t make it seem like it’s all about me? I just want to get the message out.”

It’s a common concern for a lot of people (authors, speakers, pastors, and thought leaders especially).

No matter who you are, if you have something to say or sell, there will likely come a time when you are faced with the tension of self-promotion. Most of us despise it but often it’s for the wrong reasons.

self-promotionIn reality what it boils down to is this…

You likely feel as if you have been called to share a message but you’re fearful of being the one to actually share it. You don’t want all that attention on YOU. Sure, you may be genuinely concerned about the message getting out and you not getting in the way BUT if you’re really, I mean really honest with yourself… I’d be willing to bet that a smidge of fear is really the driving issue.

A message can’t get shared unless there is a messenger willing to share it.

See the irony there?

Consider this…

You have been gifted with certain talents and abilities for a reason. You are unique and God has put you here on this Earth for a purpose (such a time as this). If you feel called to share a message or help solve a problem then you should embrace it. You can be used to accomplish great things but you can’t let the fear of self-promotion be an excuse that holds you back.

To overcome it, first you need to start with a question.

Ask yourself if you truly believe in what you have to say or sell. If you do, then ask yourself if you believe that it will be of benefit to others in some way. If the answer is yes then you have an obligation to yourself and to others to share it. This becomes your WHY… why you do what you do.

It’s only self-promotion if you are focused on promoting yourself.

If your focus is on others… serving, giving, helping, etc. then no matter what you do… it’s ultimately not about you anyways and people will recognize that. When you keep your WHY a priority then nothing you do is self-promotion (unless you start focusing on yourself). You’re simply a tool that God is using to accomplish something through.

And don’t freak out about creating a website around your name or having a Facebook page that people LIKE or a Twitter account that people follow. That’s just how people are wired. We follow the messenger because the messenger helps us connect to the message.

BONUS Article: Self-Promote or Disappear!

DanDeckerCopyright © 2014 – Daniel Decker. Daniel Decker is President of Higher Level Group, founder of the Leadership and Influence Summit, Author Platform Summit as well as a number of other initiatives (online & off). At Higher Level Group, we work primarily with authors, professional speakers, and organizations who are doing good (churches and other orgs making a positive difference in the world). In short, we help clients build their platform and expand their influence. Visit Dan’s Website at: http://www.DanielDecker.net.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Wednesday, December 18, 2013

Fifteen Things the Media Loves

Rick Frishman, Guest Author

1. News – News is not just about information, it’s about communicating value and benefit for their audience.

2. Brevity – State what you’re pitching and how it will help their audience in a short, concise message.

15Things3. Knowing Targets– Research the audience you want to reach and the media that reaches that audience. Then customize your pitch to the outlet you are pitching.

4. Relationships – Build a relationship rather than try to sell a particular story.

5. Preparation – Do your homework and be ready to deliver what the media needs. Have materials to send.

6. Broad Appeal – Create stories that reach a wide variety of individuals with broad themes.

7. Ties – Try to tie your story into a larger news event – if it makes sense to do so.

8. Experience – The media likes to know that other media is paying attention to you so send articles and tape.

9. Visualization – Use visual terms to create graphic images and colorful anecdotes to illustrate your point.

10. Celebrity Tie-Ins – Products linked to celebrities usually get more ink and air time. Is what you’re speaking about something you can link to a celebrity? If so, bring it up to the media.

guerrilla_publicity_book

Click for info!

11. Prompt Response – Time is of the essence, especially to reporters on deadline. Send what the reporter needs as quickly as possible.

12. Courtesy – Be polite and respectful to everyone, receptionists included. Learn how to pronounce a reporters name before you speak with them.

13. Visual Aids – Send charts, graphs, and photographs that a reporter can use to quickly illustrate your merit to an editor.

14. No Road Blocks – Smooth the way and remove all obstacles that could derail or weaken your story.

15. A Pleasant Attitude – Be pleasant, enthusiastic and professional. See yourself as a valuable resource and become someone the media enjoys associating with.

An excerpt from the National Best-Seller, “GUERRILLA PUBLICITY: Hundreds of Sure-fire Tactics to Get Maximum Sales for Minimum Dollars” by Rick Frishman, Jill Lublin and Jay Conrad Levinson.

rick_photoCopyright © 2013 – Rick Frishman. – Reprinted with permission. Rick Frishman, the founder of Planned Television Arts, has been one of the leading book publicists in America for over 30 years. He has appeared on hundreds of radio shows and more than a dozen TV shows nationwide including OPRAH and Bloomberg TV. – www.rickfrishman.com.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Monday, December 2, 2013

10 Ways to Promote Your Book in Your Own Backyard

Dana Lynn Smith, Guest Author

Online marketing is a wonderful way to reach a worldwide audience, but sometimes authors overlook book marketing opportunities in their own backyard. In your local area and region, you have the opportunity to stand out as a bigger fish in a smaller pond. Here are ten tips for promoting locally:

book-promotion1. Always carry books and literature with you. Keep a case of books and some flyers in the trunk of your car, and business cards in your wallet. You never know when you will run across a potential customer or marketing contact.

2. Look for opportunities across your area. Headed out for a weekend getaway or off to visit grandma? Do a little research ahead of time to identify bookstores, retailers and libraries in the area that you can call on. Or plan your own book tour, staying with friends and relatives along the way.

3. Promote yourself as a “local author” to bookstores and libraries. Many bookstores and libraries have a special section where they showcase the books of local or regional authors.

4. Look for other retailers that are a good fit. Think about what type of retailers relate to the topic of your book, and promote yourself as a local author.

5. Put “local author” stickers on the books that you sell in your area.

6. Speak at libraries. Contact libraries about doing a presentation on your book’s topic. This can be especially effective for children’s books and for nonfiction titles that have a broad appeal (such as travel, business, or fitness). Many libraries will let you sell your books at your presentation, and some have a budget for paying speakers.

7. Find other speaking opportunities. Speaking is a great way to sell books, and you may even get paid to speak once you get some experience. There are lots of organizations looking for interesting speakers for their meetings, including business and civic organizations, church groups, schools and universities, trade associations, and more.

8. Seek publicity through local and regional media. Send a book announcement press release to media in the town where you grew up and where you live now. The “local girl makes good” angle works especially well in smaller towns. Create press releases based on local tie-ins, such as a novel set in the region, and on current news events. Don’t forget your college alumni newsletter and any civic or professional associations you belong to. Nonfiction authors should consider radio and television talk shows.

9. Exhibit at book fairs and festivals. These usually work best if your book is related to the theme of the event, or if the book has appeal to a broad audience.

10. Market children’s book through schools and youth organizations. School visits are a great way to reach kids. For tips, see this article by Melissa Williams.

DanaSmithCopyright © 2011 – Dana Lynn Smith. Dana is a book marketing coach and author of the Savvy Book Marketer Guides. For more book marketing tips, follow BookMarketer on Twitter and get Dana’s free Top Book Marketing Tips ebook when you visit her book marketing BLOG.

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Saturday, October 19, 2013

ProMotion ~ What Does THAT Mean?

Filed under: Author Tips,Promotion — Larry James @ 8:30 am
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Of the many meetings I have attended over the years I have continued to meet a multitude of wonderful writers. They have the knowledge and expertise to write their book, but something is missing. Many lack the profession motion (ProMotion) or aptitude to promote their book. Writing the book is just the first step. What about promotion?

BookProMotionBefore you can sell your book, you need to market it. If no one knows about your book, you may end up with a first run of 1,000 books collecting dust in your garage.

It matters not if you have a great publisher or if you self-publish as I did with my first 3 books. In my case, I started promoting my first book by giving away a very small booklet (we call this an eBook today) of quotes from the book before it was even printed. You have a better chance of selling lots of books if the book is about something that nearly everyone has an interest.

It takes time to build relationships, learn your readers wants and needs and develop a base of rabid fans that clamour for more. Facilitate their evangelism of your book. Give them press releases, samples of your book, etc. Never underestimate the power of your personal network to help promote your book.

Something to remember: YOU must do the promotion! YOU must accept responsibility for the marketing and promotion of your book.

Many authors think that marketing is a job for the publisher so they sit back and wait for the royalties to roll in. That’s not going to happen. If you don’t know the ins and outs of promoting your book… you MUST learn. You have no excuses. Author help is everywhere! Ever heard of Google? I did a quick search for: “How to promote your books” and got a terrific list of places to go. Some I posted in “BONUS Articles” below.

Promotion is part of a writer’s job description. Self-promotion is one of the most valuable – and most necessary – skills a writer needs to develop. In spite of how much we writers like to bellyache about our book signings, book tours and writer platform building, few experiences are more energizing, gratifying, or fun. Designing a book promotion plan exercises the same creative muscles that make writing so satisfying. Savvy and motivated authors can spread the word about their books in really effective ways for cheap, or even free!

“Start early! The most powerful and essential steps you can take toward promoting your book begin long before the actual writing of the book. Three years before the book is published–if you can–start building a network of supporters and reviewers. Keep track of everyone you meet as you research and write the book. Pay special attention to, and make notes about, those who demonstrate a genuine enthusiasm for you and your project. As the project evolves, keep in touch with these people. You might send them an occasional email, or keep in touch via a social networking site like LinkedIn or FaceBook.” ~ Tony Levelle

Your promotion should start BEFORE you finish the book and be designed to move your business, book sales, speaking engagements forward with high velocity! There are many ways to reach your audience – many of which are FREE! All you really need for word of mouth marketing is a book worthy of sharing, and a way to get it into the hands of the people who will spread the word.

Design a plan, either on your own or hire a book coach. Then do whatever is you are going to do – plus just a little bit more. It takes time, but believe me it’s worth it. Giving a review copy of “How to Really Love the One You’re With” got me interviewed by Barbara Walters on “The View.”

One of the best ways to get the word out is to offer special parts of your as articles to other Bloggers in the same genre. Post these articles on our Website or Blog. Blog writing is becoming increasingly beneficial to help writers better communicate with audiences in an inexpensive way.

Full-color magnetic signs placed on the sides of your car are a great advertising tool. They are inexpensive and get attention. I have one of my Websites in white letters on my rear car window.

Gather reviews from those who have read your book and post them on your Website or Blog.

Once your book is in the book stores, some authors do book signings in local bookstores but, unless you are very well-known, this activity is unlikely to produce worthwhile results. This is what I do to maximize my time at a book signing. Read: 40+ Ways to Make Your Next Book Signing an EVENT!!

After my book was in the book stores, I found that doing syndicated Radio Talk Shows was the best way to promote my books. Syndicated talk shows are often a little more difficult to get booked, but they offer the best coverage. Doing one syndicated show may be broadcasting in 25 or more cities at once. Doing talk shows will NOT help at all unless your book is readily available in the book stores. People buy books on emotion. If your book is not available, talk shows are a waste of time. Someone who goes to the book store and who doesn’t find it there will generally stop looking for it.

If you choose to self-publish here are two of the best resources for marketing/promotion:

1. Dan Poynter
2. John Kremer

BONUS Articles: 15 Places to Promote Your Book for Free
71 Ways to Promote and Market Your Book
15 Do-It-Yourself Tools to Promote Your Book
50 Things Under $50 Bucks To Promote Your Book
How to Promote Your Book on Amazon
How To Get Testimonials
Hot Tips for Getting Book Endorsements
Celebrity Endorsements
46 Top Websites to Promote Your Book for FREE
The Buzz on Being a Shameless NetShaker! ~ Part One
Advice for Authors

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Copyright © 2013 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Thursday, October 3, 2013

50 Things Under $50 Bucks To Promote Your Book

Penny C. Sansevieri, Guest Author

These days it seems like everyone’s book marketing budget is a little tighter. If you’re feeling the pinch, or if you’re just looking for some great free stuff to do on your own, here are some tips that could help keep you on track.

1. Buy your domain name (example: www.TenCommitmentsofNetworking.com) as soon as you have a title for your book. You can get domain names for as little as $8.95. Tip: When buying a domain always try to get a .com and stay away from hyphens, i.e. penny-sansevieri.com – surfers rarely remember to insert hyphens.

Inthespotlight2. Head on over to Blogger.com or WordPress.com and start your very own blog (you can add it to your Web site later).

3. Set up an event at your neighborhood bookstore. Do an event and not a signing, book signings are boring!

4. Write a few articles on your topic and submit them onto the Internet for syndication. You can submit them to sites like EzineArticles.com and ArticleCity.com.

5. Check out your competition online and see if you can do some networking.

6. Do some radio research and pitch yourself to at least five new stations this week.

7. Ready to get some business cards? Head on over to Vistaprint.com. The cards are free if you let them put their logo on the back, if you don’t they’re still really inexpensive.

8. Put together your marketing plan. Seriously, do this. If you don’t know where you’re going, any destination will do.

9. Plan a contest or giveaway. Contests are a great way to promote your book.

10. Google some topic-related online groups to see if you can network with them.

11. Send thank you notes to people who have been helpful to you.

12. Send your book out to at least ten book reviewers this week.

13. Do a quick Internet search for local writers’ conferences or book festivals you can attend.

14. Create an e-mail signature for every email you send; e-mail signatures are a great way to promote your book and message.

15. Put the contents of your Web site: book description, bio, Q&A, and interviews on CD to have on hand when the media comes calling!

16. Submit your Web site to the top five directories: Google, MSN, Alexa, Yahoo, and DMOZ.

17. Write a great press release and submit it to free online press release sites like: PR4 – http://www.prlog.org/ , http://www.1888pressrelease.com, http://i-newswire.com, http://www.prfocus.com

18. Write your bio and have someone who can be objective critique it; you’ll need it when you start pitching yourself to the media.

19. Schedule your first book event!

20. Start your own email newsletter; it’s a great way to keep readers, friends and family updated and informed on your success.

21. Start a Twitter account and begin tweeting. If you don’t think Twitter is significant, think again; it’s been a major part of our marketing strategy for over 2 years now (before anyone even knew what Twitter was).

22. Develop a set of questions or discussion topics that book clubs can use for your book, and post them on your Web site for handy downloads.

23. Add your book info or URL to your answering machine message.

24. Start a Facebook Fan page. Fan Pages are much better than groups because they’re searchable in Google.

25. See if you can get your friends to host a “book party” in their home. You come in and discuss your book and voila, a captive audience!

26. Find some catalogs you think your book would be perfect for and then submit your packet to them for consideration. If you’re unsure of what catalogs might work for you, head on over to http://www.catalogs.com and peruse their list.

27. Go around to your local retailers and see if they’ll carry your book; even if it’s on consignment, it might be worth it!

28. Add your book to Google Book Search.

29. Research some authors with similar subjects and then offer to exchange links with them.

30. Start a Squidoo page and make sure it’s linked to your Twitter Account and Facebook Fan page.

31. Make sure your blog is connected to Amazon.com via their Amazon connect program (yes, it’s free).

32. Ask friends and family to email five people they know and tell them about your book.

book-fest-crowd33. Leave your business card, bookmark, or book flyer wherever you go.

34. Subscribe to Google Alerts and make sure that you are getting alerts under your name as well as your book title(s), brand, and keywords.

35. Pitch yourself to your local television stations.

36. Pitch yourself to your local print media.

37. Work on the Q&A for your press kit. You’ll need it when you start booking media interviews!

38. Pitch Oprah. Go ahead, you know you want to.

39. Is the topic of your book in the news? Check your local paper, and write a letter to the editor to share your expertise (and promote your book!).

40. Stop by your local library and see if you can set up an event. They love local authors.

41. Do you want to get your book into your local library system? Try dropping off a copy to your main library; if they stock it chances are the other branches will too.

42. Go to Chase’s Calendar of Events (www.Chases.com) and find out how to create your own holiday!

43. Going on vacation? Use your away-from-home time to schedule a book event or two.

44. If your book is appropriate, go to local schools to see if you can do a reading.

45. Got a book that could be sold in bulk? Start with your local companies first and see if they’re interested in buying some promotional copies to give away at company events.

46. Don’t forget to add reviews to your Web site. Remember that what someone else has to say is one thousand times more effective than anything you could say!

47. Trying to meet the press? Search the Net for Press Clubs in your area, they meet once a month and are a great place to meet the media.

48. Want a celebrity endorsement? Find celebs in your market with an interest in your topic and then go for it. Remember all they can say is no. Check out the Actors Guild for a list of celeb representatives.

49. Ready to get some magazine exposure? Why not pitch some regional and national magazines with your topic or submit a freelance article for reprint consideration?

50. Work on your next book. Sometimes the best way to sell your first book is by promoting your second.

BONUS Articles: The Shy Author’s Guide to Book Promotion
Getting Into Bookstores? – 7 Tips to Help You!
10 Reasons Why You Should Write Blog Posts to Promote Your Book and Business
40+ Ways to Make Your Next Book Signing an EVENT!!

PennySansevieriCopyright 2013 – Penny C. Sansevieri. Penny C. Sansevieri, is CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert and an Adjunct Instructor with NYU. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including “Book to Bestseller” which has been called the “road map to publishing success.” To learn more about Penny’s books or her promotional services, you can visit her website at http://www.amarketingexpert.com. To subscribe to her FREE eZINE, send a blank e-mail to Penny’s e-mail

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Saturday, June 1, 2013

The Shy Author’s Guide to Book Promotion

Filed under: Author Tips,Guest Author Articles,Promotion — Larry James @ 8:30 am
Tags: ,

Sandra Beckwith, Guest Author

While some authors embrace book publicity and promotion with enthusiasm, many just wish it would go away.

shyauthorGetting “out there” and talking about the book can be downright painful for shy people or those who prefer to write, not talk. Then there are those who aren’t shy, but aren’t comfortable in situations that make them feel like they’re the center of attention. Still others are afraid they will be labeled as “shameless self-promoters.” Can you blame them? I’ve seen some who are beyond “shameless” – they’re downright undignified.

How do you overcome your reluctance to promote your book, regardless of your reason? Here are the “I can’t do this” excuses that I hear most often and how to get around them:

Problem: Pro-actively promoting my book makes me feel self-conscious. I don’t like calling attention to myself.

Solution: Flip your perspective. You’re not talking about or calling attention to yourself – you’re calling attention to your book. You wrote that book to educate, entertain, or inform a certain audience. You won’t be able to do that if they don’t know about it. You’re doing them a favor by doing as much as you can to help them see how your book will help. Shift your focus from yourself to the people who will benefit from reading your book and you’ll relax and maybe even enjoy that media interview.

Problem: I don’t like talking. I’d rather be writing.

Solution: Focus on the many promotional opportunities that don’t require voice-to-voice interviews or conversations:

• Do a “Twitter chat
• Go on a virtual book tour
• Post information and updates on your Facebook page
• Write and share articles on article syndication sites
• Blog regularly – and be a guest blogger, too
• Send out tip sheets
• Ask to do media interviews by e-mail

Problem: I see what others do and it makes me uncomfortable.

Solution: Head in the opposite direction with your tactics. For example, did you receive a book announcement e-mail that you thought was too self-serving, overly-aggressive, or even pointless? Write yours in a way that’s classy, helpful, and informative. Maybe you don’t like how your author friend shares a purchase link to his book on the Facebook timeline of new friends as soon as they accept his friend requests. Create a fan page for your book and use it to share helpful information instead of advertising messages.

Problem: I don’t know where to start.

scaredspeakerSolution: Start by making time to learn. I’m a big on starting with a plan, but before you can write one, you need to know more about your options. Start by writing down your goals for your book. Then educate yourself about book marketing, publicity, and promotion:

• Search online
• Subscribe to newsletters
• Read a book or two
Take a course that will walk you through the process

With your research done, decide which tactics will help you reach your goals. Select one tactic or tool that seems like the best fit for your skills and personality, and research it to learn how to do it. When you’ve mastered and implemented it, select another.

Problem: I don’t have time.

Solution: Take the time you used to spend writing the book and reassign it to book promotion.

• Get up an hour early two days a week
• Focus on the book after the kids have gone to bed
• Skip lunch to make things happen.

It’s hard to promote a book when the related activities don’t come easily or intuitively, but doing something in your own way is much, much better than doing nothing. Give it a try – I’m cheering you on!

SandraBio1Copyright © 2013 – Sandra Beckwith. Sandra Beckwith is a former national award-winning publicist who now teaches authors how to promote and publicize their books. Get free tips and subscribe to her complimentary Build Book Buzz e-zine at http://buildbookbuzz.com. Connect with her on Twitter, Google+, LinkedIn, and Facebook.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Friday, May 24, 2013

Spreading Ideas Outside the Bookstore

Filed under: Promotion — Larry James @ 7:30 am
Tags: , , ,

Seth Godin, Guest Author

More and more, bookstores are turning into places where books go to die. Without active promotion, and even better, an easy way for the idea to reach people who don’t hang out in bookstores, it’s difficult for a book to catch on.

Here are two authors/crusaders who have figured out how to put alternative distribution to work for them. Bryan Stevenson, a professor at NYU, spent years honing his stump speech and it all came together with a TED talk he gave two weeks ago. In just a few days online, he has reached more than a quarter of a million people – he doesn’t use a book, he uses himself to spread the idea.

Michelle Alexander started more traditionally – with an extensively researched book, published by an old-school publisher. In the last few months, though, the paperback edition has sold more than 175,000 copies – not because she’s been on television, but because she has relentlessly traveled, speaking to groups who needed to hear her in person in order to start evangelizing her message.

It’s easy to look at the results of viral sensations and marvel at how quickly they went from zero to many. Most of the time, it’s not quick at all–it’s the result of years of groundwork followed by persistent attempts to speak up.

Here is Bryan Stevenson’s TED talk. Although not about promotion, a very interesting video.

BONUS Articles: Promotion Articles for Authors and Speakers

Copyright © 2013 by Seth Godin. Seth Godin has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. Seth is the founder of The Domino Project. Check Seth’s Blog.

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Larry James is a Professional Speaker, Author and Coach. Larry James presents networking seminars nationally and offers Networking coaching; one-on-one or for your Networking Group! Invite Larry James to speak to your group! His latest book is, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: Larry James, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com

NOTE: All articles and networking tips listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationship BLOG” at: http://CelebrateLove.wordpress.com/
Follow Larry’s “Wedding BLOG” at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s “Authors & Speakers” BLOG at: http://www.AuthorsandSpeakerNetwork.wordpress.com/

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