Authors & Speakers Network Blog with Larry James

Saturday, February 7, 2015

Using Social Media to Boost Book Signings

Marsha Friedman, Guest Author

Whether your book is a nonfiction marketing tool for your brand or business, or the newest release in your writing career, staging book signings can help build your audience.

It’s an age-old practice that has changed – as with almost everything in the publishing industry – due to social media and other online tools. Not only do platforms such as Facebook, LinkedIn and Google+ make it easier to promote your signing, they also provide new opportunities for maximizing the return on your investment.

A&SNetbooksigningsBook signings, which can include an informative or interesting presentation or demonstration, have always held more value than meets the eye. Here are three benefits that may not have occurred to you:

• They get your book into shops that might not otherwise carry it. Bookstores are choosy; their numbers are declining (there were reportedly 10,200 nationwide in 2011) and they have many books from which to choose – more than 730,000 new titles a year, including traditionally and self-published print and e-books.

• The store may create a special display featuring your book – especially if you ask! If that happens, you just got valuable free merchandising.

• The store will likely promote your book signing, including sending announcements of the event to its customers and local publications. Anything the store does in that regard is also great marketing for you!

While it’s nice if the store promotes your book signing, you owe it to the shop and yourself to do all you can as well. The more people who come to the event, the more books you sell and the more likely the store will invite you back again. This is where social media can help.

Here are some tips for spreading the word online:

• Get into local social media groups and “communities” that are built around shared interests relevant to your book. For instance, if you were doing a book signing in the Tampa area for a marketing book, you could join LinkedIn’s Tampa Bay Marketing Professionals group. (Do not simply start announcing your event though!) Instead …

• Share a short article with useful information that links back to your website, where the event announcement is prominently displayed with details about your valuable presentation.

• Join in a conversation on any of the platforms, or start a new one, and casually mention along the way that you’ll be in that city speaking and signing books.

• For groups on any of the large social platforms, let the group’s manager or administrator know you have an event coming up that will be of interest to his/her members and ask if he’ll share that information or allow you to.

• Buy ads – for very little money! – on LinkedIn or Facebook announcing your event.

• On LinkedIn, click the “Promotions” tab near the top of the group’s page and you’ll be taken to another page where promoting to that group is welcomed.

• During your event, be sure to have someone take photos that you can share on your social media networks. Photos of you engaging with readers or enthusiastically giving a presentation not only give you more visibility, they make your event look like fun!

One last word of advice: Don’t get discouraged if throngs of fans don’t turn out – believe me, it happens to even well-known authors! Instead, remember all that you’ve accomplished simply by arranging the event.

If traffic is slow, you can make good use of your time by introducing yourself to some of the shop staff and engaging them in conversation. They just might remember the friendly author they chatted with the next time they’re asked for a book recommendation.

BONUS Articles: 40+ Ways to Make Your Next Book Signing an EVENT!!
How to Book a Book Signing And Other Important Stuff!
Book Signing Strategies
Getting Into Bookstores? – 7 Tips to Help You!

Marsha-with-Signature Copyright 2015 by Marsha Friedman. Reprinted with permission. Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity. Outside of the office, she is also the founder of a non-profit organization called the Cherish the Children Foundation. In 1996 the White House recognized her charity which sets out to raise awareness of the plight of underprivileged and foster children. Visit Marsha’s Website!



Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact:, P.O. Box 12695, Scottsdale, AZ 85267-2695. – More than 110 articles especially for Authors & Speakers at:

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Friday, May 24, 2013

Spreading Ideas Outside the Bookstore

Filed under: Promotion — Larry James @ 7:30 am
Tags: , , ,

Seth Godin, Guest Author

More and more, bookstores are turning into places where books go to die. Without active promotion, and even better, an easy way for the idea to reach people who don’t hang out in bookstores, it’s difficult for a book to catch on.

Here are two authors/crusaders who have figured out how to put alternative distribution to work for them. Bryan Stevenson, a professor at NYU, spent years honing his stump speech and it all came together with a TED talk he gave two weeks ago. In just a few days online, he has reached more than a quarter of a million people – he doesn’t use a book, he uses himself to spread the idea.

Michelle Alexander started more traditionally – with an extensively researched book, published by an old-school publisher. In the last few months, though, the paperback edition has sold more than 175,000 copies – not because she’s been on television, but because she has relentlessly traveled, speaking to groups who needed to hear her in person in order to start evangelizing her message.

It’s easy to look at the results of viral sensations and marvel at how quickly they went from zero to many. Most of the time, it’s not quick at all–it’s the result of years of groundwork followed by persistent attempts to speak up.

Here is Bryan Stevenson’s TED talk. Although not about promotion, a very interesting video.

BONUS Articles: Promotion Articles for Authors and Speakers

Copyright © 2013 by Seth Godin. Seth Godin has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. Seth is the founder of The Domino Project. Check Seth’s Blog.



Authors & Speakers Network Blog

Larry James is a Professional Speaker, Author and Coach. Larry James presents networking seminars nationally and offers Networking coaching; one-on-one or for your Networking Group! Invite Larry James to speak to your group! His latest book is, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: Larry James, P.O. Box 12695, Scottsdale, AZ 85267-2695. –

NOTE: All articles and networking tips listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.


Add Larry James as a “friend” to your Facebook page:
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