Authors & Speakers Network Blog with Larry James

Wednesday, August 26, 2015

Why Is My Book Getting No Attention

Marsha Friedman, Guest Author

Have you written a great book, but it seems no one beyond your mother and your spouse is interested in it?

You may have one of two problems; or both of them:

1. Your book has wonderful information, or a compelling story, but it lacks a professional polish. If it’s not well organized or written with clear, precise language, it may be hard to read.

A&S-NoATTENTION2. The people who might love your book aren’t aware it exists. Having a website (which is a must) isn’t enough. If you’re not actively engaged in driving people to it, they’re not likely to find it and learn about your book.

Fortunately, both problems have solutions.

First, the writing. If you didn’t have an extensive writing background before tackling your book, and you didn’t have help from a good, professional editor, that could be hurting you. You might want to consider hiring a ghostwriter to revise it.

Ghostwriters provide an array of services, from turning your two-sentence idea into a 150-page book, to sharing writing tasks with you, to editing and polishing what you’ve written. Many, many books being sold today were helped along by ghostwriters, although you’d never know it; their names often don’t show up anywhere on or in the book.

Entrepreneurs and professionals who plan to use their book as a marketing tool can simply hand the job over to the writer. A good ghostwriter can even give you smart suggestions for topics that will work well for you at any particular point in time. And the two of you can collaborate on the content.

Unfortunately, ghostwriting is not a licensed profession; anyone can advertise their services. So, when you’re looking to hire, do your homework. The best way to find a good ghostwriter is through referrals. But you can also find prospects at elance.com or guru.com. Ask about experience and check references. Ask their previous clients how satisfied they were with communications and their end product.

If you’re a professional who intends to elevate your stature; and, ultimately, build customer prospects; with your book, it’s important to hire someone with a strong track record in that area. If you’re a novelist looking for help refining your story, of course, you’ll want someone who has written novels.

For nonfiction books, expect to invest time in answering the writer’s questions. In order for him (or her) to do a great job, he needs to understand who your target audience is and what their needs, problems, concerns and fears are. Once he knows these, he can gather the information necessary to write with them in mind.

And that leads to problem No. 2, marketing. This is such a challenge for writers, I’m making it the focus of my presentation this weekend at the 2012 Northwest BookFest in Seattle.

Too often, writers become so focused on getting their book written, they forget the critical second part of their job: telling people about it.

Some are so confident their book will take off after a few people have read it, they feel they don’t need to worry about marketing. That’s like buying a million-dollar house because you just know you’re going to hit the lottery. Yes, people win lottery jackpots. And yes, books become surprise best-sellers. But no, you shouldn’t bet the farm on either happening.

So while you’re thinking about the audience for your book, think about the marketing messages that will appeal to them. How can you reach them to let them know there’s a new book out there?

Consider these questions:

What will be the best channels for reaching my audience? You might consider doing speaking engagements, or sending pitches to journalists and talk show hosts who would use you as a source of information. You might hire a publicist, contract with your publisher, or put together a book-signing tour. Research the options that appeal to you, including how effective they’ll be in terms of meeting your goals.

How much will it cost? Some options are less expensive, others more. Look into the prices and decide how much you can afford to spend. How much of the work can you handle yourself? Even if you hire a publicist to help, you should plan to invest your own time and energy. To get the best results possible, being active and engaged in your marketing campaign is essential.

Can social media help you spread the word? Actively posting and engaging in conversations on Facebook, Twitter and other social media sites are a great way to build your visibility. The more of a following you have, the more potential audience you’ve created for your marketing message. But remember, “buy my book” posts won’t win you any followers; you need to provide informative and/or entertaining content related to your book.

Remember, it all starts with a well-written and professionally published book. Without a quality product, your marketing efforts are likely to fall flat.

Likewise, your book; no matter how beautiful and polished; won’t go far if people dont know who YOU are.

BONUS Articles: Get The Word Out (Five articles)

Marsha-with-Signature Copyright 2015 by Marsha Friedman. Reprinted with permission. Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity. Outside of the office, she is also the founder of a non-profit organization called the Cherish the Children Foundation. In 1996 the White House recognized her charity which sets out to raise awareness of the plight of underprivileged and foster children. Visit Marsha’s Website!

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

the-archives2Click for Archives! ~ Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

commentNOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s Pinterest page for authors and speakers at: https://www.pinterest.com/larryjames2012/authors-speakers-blog/

Monday, June 15, 2015

Authors: Calls To Action to Sell More Books

The only way to get readers to contact you and seek out your upcoming work is to tell them how to connect with you. When someone actually finishes your book, they’re committed to it. I wanted to let the people who have just finished the last page of my book where to get more. This is all part of the marketing and promotion you will doing to help sell your books.

A&SCall2ActionOne of the best tips I received when I wrote my first book was to put calls to action in the back of my book. It is a form of marketing that will help you to sell more books.

I devoted several of the last pages to making sure that when the reader got to the end, they would find contact information. I featured a bio, address, phone numbers, websites, blogs, sign up for my free monthly eZine, etc. I didn’t want them to get there and say, “Now what?”

You can use calls to action to get readers to leave reviews on Amazon or to share your work with their friends.

I always put 4-color bookmarks in each book. Each bookmark as ISBN, photo of the book cover with complete contact info on the reverse side stamped in red ink.

This tip should just be one of many strategies you put in place and not be your entire marketing campaign.

In preparation for writing this tip, I stumbled upon an article that talks specifically about this. Go to: “Put Calls To Action In The Back Of Your Books To Sell More Books!

BONUS Articles: Six Things You Should Be Including in Your eBook (and Probably Aren’t)
Book Marks – A Great Marketing Tool for Authors & Speakers
40+ Ways to Make Your Next Book Signing an EVENT!!
Building Book Buzz!

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Copyright © 2015 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

the-archives2Click for Archives! ~ Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

commentNOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s Pinterest page for authors and speakers at: https://www.pinterest.com/larryjames2012/authors-speakers-blog/

Monday, April 20, 2015

Wanna Sell Your Book? Get a Book Distributor!

To quote my friend, Dan Poynter: “Bookstores no longer order directly from publishers. They prefer fewer vendors and quicker service. The best way to reach the book trade (independent bookstores, chain bookstores, wholesalers and libraries) is with a distributor.”

A&SDistributorDistributors ONLY distribute books to book stores! Distributors DO NOT “sell” books. It is up to authors to generate interest in the book to alert potential buyers that the book exists and is in the stores. Whether you sell out to a large (NY) publisher or publish yourself, the author must do the promotion.

The books will sit on the shelf in book stores for one four-month season. If the author has not driven buyers to the stores, the books will come back as returns. DO NOT depend on anyone else to promote your book. That is only and always your responsibility. If you do not know how… hire someone who does, otherwise you may end up with a 1,000 books in your garage. 😦

Before you begin to write your book, study to become aware of all the details of writing a book, to having it in book stores. Hire a book coach or a public relations firm to help you.

Your distributor is your partner. Work with your distributor, support the efforts of your distributor and honor your distributor.

Visit the Independent Book Publishers Association’s Distributor & Wholesaler Directory.

BONUS Article: Distributor vs. Wholesaler Defined
How to Distribute Your Self-Published Book Offline
Piecing Together the Distribution Puzzle
Why Self-Promotion is Critical to Your Success
Building Book Buzz!

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Copyright © 2015 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

commentSubscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s Pinterest page for authors and speakers at: https://www.pinterest.com/larryjames2012/authors-speakers-blog/

Sunday, March 16, 2014

10 Ways to Promote Your Book in Your Own Backyard

Filed under: Book Promotion,Promotion — Larry James @ 8:30 am
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Dana Lynn Smith, Guest Author

Online marketing is a wonderful way to reach a worldwide audience, but sometimes authors overlook book marketing opportunities in their own backyard.

In your local area and region, you have the opportunity to stand out as a bigger fish in a smaller pond. Below are ten tips for promoting locally. If you have a publisher, remember to coordinate these activities with your publisher or publicist in advance.

bookBUZZ1. Always carry books and literature with you. Keep a case of books, some flyers and bookmarks in the trunk of your car, and business cards in your wallet. You never know when you will run across a potential customer or marketing contact.

2. Look for opportunities across your area. Headed out for a weekend getaway or off to visit grandma? Do a little research ahead of time to identify bookstores, retailers and libraries in the area that you can call on. Or plan your own book tour, staying with friends and relatives along the way.

3. Promote yourself as a local author to bookstores and libraries. Many bookstores and libraries have a special section where they showcase the books of local or regional authors.

4. Look for other retailers that are a good fit. Think about what type of retailers relate to the topic of your book, and promote yourself as a local author.

5. Put “local author” stickers on the books that you sell in your area.

6. Speak at libraries. Contact libraries about doing a presentation on your book’s topic. This can be especially effective for children’s books and for nonfiction titles that have a broad appeal (such as travel, business, or fitness). Many libraries will let you sell your books at your presentation, and some have a budget for paying speakers.

7. Find other speaking opportunities. Speaking is a great way to sell books, and you may even get paid to speak once you get some experience. There are lots of organizations looking for interesting speakers for their meetings, including business and civic organizations, church groups, schools and universities, trade associations, and more.

8. Seek publicity through local and regional media. Send a book announcement press release to media in the town where you grew up and where you live now. The “local girl makes good” angle works especially well in smaller towns. Create press releases based on local tie-ins, such as a novel set in the region, and on current news events. Don’t forget your college alumni newsletter and any civic or professional associations you belong to. Nonfiction authors should consider radio and television talk shows.

9. Exhibit at book fairs and festivals. These usually work best if your book is related to the theme of the event, or if the book has appeal to a broad audience.

10. Market children’s book through schools and youth organizations. School visits are a great way to reach kids. For tips, see this article by Melissa Williams.

DanaSmithCopyright © 2014 – Dana Lynn Smith. Dana is a book marketing coach and author of the Savvy Book Marketer Guides. For more book marketing tips, follow BookMarketer on Twitter and get Dana’s free Top Book Marketing Tips ebook when you visit her book marketing BLOG.

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Tuesday, February 4, 2014

3 Ways to Promote Yourself As A Writer (Even When You Don’t Want To)

Emily Harstone, Guest Author

“Writing is something you do alone. Its a profession for introverts who want to tell you a story but don’t want to make eye contact while doing it.” ~ John Green

As an introvert, a writer, and a very reluctant self-promoter, this quote has always struck me as being particularly profound. Not just because of what it says, but because of who said it. John Green is a bestselling Young Adult novelist as well as a video blogger watched by millions of people every week. He is also very clearly an introvert. Having met him once at a reading before he was as famous as he is now, I was struck by how uncomfortable he looked interacting with everyone, yet even that discomfort came across as charming.

shyAuthor3He had found a way through YouTube to connect with people. He created a fanbase with his brother, and they used it to promote books and various other projects that had a positive impact on the world. In short John Green did not have to stop being an introvert to promote his books, and he never had to become heavy handed about it either.

As a writer, one has to find unusual ways to promote oneself without feeling like you have to force it down someone’s throat. Some authors are naturally self-promotional and they understand and know how to promote themselves in a positive way. I am in awe of authors like this, but I definitely do not have their talent. Below are three ways that a reluctant self-promoter (like myself) can support their work.

1. Start A Blog (or a Vlog, or a Tumblr) ~ Most writers have blogs so this might be obvious, but what I am suggesting is not to start a blog directly about yourself or your writing, but about something else. Perhaps your blog can be devoted to favorite quotations, or the best literary journals, or even pictures that remind you of books; it could be anything.

Tumblr, a micro blogging site, is particularly full of blogs with a very specific focus. There is even a blog there devoted to women poets wearing sweatpants. You can also start a video blog about things you care about, book reviews for example, or short biographies of your favorite authors. Readers are more likely to stumble across your work through search engines and links, and you will probably reach a lot of readers who don’t know you in person.

selfpromotecartoon2. Use Your Facebook Page ~ Now a lot of people these days suggest starting an authors facebook page to promote your literary work. I definitely think that you should do that, but you can also use your personal page to your advantage. On my personal page I never talk about anything too personal: most of what I write about and post are pictures of my dog, the rural area where we live, and good books I have read. But because I have over 400 friends, many of whom I am barely in touch with, I get a lot of responses to what I post.

So I try to shuffle in talk about writing, links to my poems published in literary journals, and things like that fairly often. Often those links get shared by other people, and so my readership broadens. My work has also been solicited by editors who are friends, or friends on facebook. It really helps my career to be on there.

HopeClarkBook

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3. Have A Beautiful Business Card ~ I bump into people who want to read my work all the time. Sometimes it will come up in a coffee shop, or at the gym, or, well, volunteering. However, even though I have a website that is easy to Google, I know most people won’t take that step without a reminder.

That is why I have a businesses card. It doesn’t mention my other profession as a professor, it just has my name, my website, my email address, and the word poet. My business card has all that information, and on the other side is a beautiful picture of a willow tree. Everyone comments on the picture. It is important to have some sort of visual image, because that encourages the individual that receives the card to save the card; it isn’t just another scrap of paper. I made my cards at moo.com, but I am sure there are many other good options.

BONUS Articles: 46 Top Websites to Promote Your Book for FREE
The Buzz on Being a Shameless NetShaker! ~ Part One

Copyright © 2014 – Emily Harstone. Emily Harstone is a frequent contributor to www.AuthorsPublish.com.

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

commentNOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Wednesday, December 18, 2013

Fifteen Things the Media Loves

Rick Frishman, Guest Author

1. News – News is not just about information, it’s about communicating value and benefit for their audience.

2. Brevity – State what you’re pitching and how it will help their audience in a short, concise message.

15Things3. Knowing Targets– Research the audience you want to reach and the media that reaches that audience. Then customize your pitch to the outlet you are pitching.

4. Relationships – Build a relationship rather than try to sell a particular story.

5. Preparation – Do your homework and be ready to deliver what the media needs. Have materials to send.

6. Broad Appeal – Create stories that reach a wide variety of individuals with broad themes.

7. Ties – Try to tie your story into a larger news event – if it makes sense to do so.

8. Experience – The media likes to know that other media is paying attention to you so send articles and tape.

9. Visualization – Use visual terms to create graphic images and colorful anecdotes to illustrate your point.

10. Celebrity Tie-Ins – Products linked to celebrities usually get more ink and air time. Is what you’re speaking about something you can link to a celebrity? If so, bring it up to the media.

guerrilla_publicity_book

Click for info!

11. Prompt Response – Time is of the essence, especially to reporters on deadline. Send what the reporter needs as quickly as possible.

12. Courtesy – Be polite and respectful to everyone, receptionists included. Learn how to pronounce a reporters name before you speak with them.

13. Visual Aids – Send charts, graphs, and photographs that a reporter can use to quickly illustrate your merit to an editor.

14. No Road Blocks – Smooth the way and remove all obstacles that could derail or weaken your story.

15. A Pleasant Attitude – Be pleasant, enthusiastic and professional. See yourself as a valuable resource and become someone the media enjoys associating with.

An excerpt from the National Best-Seller, “GUERRILLA PUBLICITY: Hundreds of Sure-fire Tactics to Get Maximum Sales for Minimum Dollars” by Rick Frishman, Jill Lublin and Jay Conrad Levinson.

rick_photoCopyright © 2013 – Rick Frishman. – Reprinted with permission. Rick Frishman, the founder of Planned Television Arts, has been one of the leading book publicists in America for over 30 years. He has appeared on hundreds of radio shows and more than a dozen TV shows nationwide including OPRAH and Bloomberg TV. – www.rickfrishman.com.

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Monday, December 2, 2013

10 Ways to Promote Your Book in Your Own Backyard

Dana Lynn Smith, Guest Author

Online marketing is a wonderful way to reach a worldwide audience, but sometimes authors overlook book marketing opportunities in their own backyard. In your local area and region, you have the opportunity to stand out as a bigger fish in a smaller pond. Here are ten tips for promoting locally:

book-promotion1. Always carry books and literature with you. Keep a case of books and some flyers in the trunk of your car, and business cards in your wallet. You never know when you will run across a potential customer or marketing contact.

2. Look for opportunities across your area. Headed out for a weekend getaway or off to visit grandma? Do a little research ahead of time to identify bookstores, retailers and libraries in the area that you can call on. Or plan your own book tour, staying with friends and relatives along the way.

3. Promote yourself as a “local author” to bookstores and libraries. Many bookstores and libraries have a special section where they showcase the books of local or regional authors.

4. Look for other retailers that are a good fit. Think about what type of retailers relate to the topic of your book, and promote yourself as a local author.

5. Put “local author” stickers on the books that you sell in your area.

6. Speak at libraries. Contact libraries about doing a presentation on your book’s topic. This can be especially effective for children’s books and for nonfiction titles that have a broad appeal (such as travel, business, or fitness). Many libraries will let you sell your books at your presentation, and some have a budget for paying speakers.

7. Find other speaking opportunities. Speaking is a great way to sell books, and you may even get paid to speak once you get some experience. There are lots of organizations looking for interesting speakers for their meetings, including business and civic organizations, church groups, schools and universities, trade associations, and more.

8. Seek publicity through local and regional media. Send a book announcement press release to media in the town where you grew up and where you live now. The “local girl makes good” angle works especially well in smaller towns. Create press releases based on local tie-ins, such as a novel set in the region, and on current news events. Don’t forget your college alumni newsletter and any civic or professional associations you belong to. Nonfiction authors should consider radio and television talk shows.

9. Exhibit at book fairs and festivals. These usually work best if your book is related to the theme of the event, or if the book has appeal to a broad audience.

10. Market children’s book through schools and youth organizations. School visits are a great way to reach kids. For tips, see this article by Melissa Williams.

DanaSmithCopyright © 2011 – Dana Lynn Smith. Dana is a book marketing coach and author of the Savvy Book Marketer Guides. For more book marketing tips, follow BookMarketer on Twitter and get Dana’s free Top Book Marketing Tips ebook when you visit her book marketing BLOG.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
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Saturday, October 19, 2013

ProMotion ~ What Does THAT Mean?

Filed under: Author Tips,Promotion — Larry James @ 8:30 am
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Of the many meetings I have attended over the years I have continued to meet a multitude of wonderful writers. They have the knowledge and expertise to write their book, but something is missing. Many lack the profession motion (ProMotion) or aptitude to promote their book. Writing the book is just the first step. What about promotion?

BookProMotionBefore you can sell your book, you need to market it. If no one knows about your book, you may end up with a first run of 1,000 books collecting dust in your garage.

It matters not if you have a great publisher or if you self-publish as I did with my first 3 books. In my case, I started promoting my first book by giving away a very small booklet (we call this an eBook today) of quotes from the book before it was even printed. You have a better chance of selling lots of books if the book is about something that nearly everyone has an interest.

It takes time to build relationships, learn your readers wants and needs and develop a base of rabid fans that clamour for more. Facilitate their evangelism of your book. Give them press releases, samples of your book, etc. Never underestimate the power of your personal network to help promote your book.

Something to remember: YOU must do the promotion! YOU must accept responsibility for the marketing and promotion of your book.

Many authors think that marketing is a job for the publisher so they sit back and wait for the royalties to roll in. That’s not going to happen. If you don’t know the ins and outs of promoting your book… you MUST learn. You have no excuses. Author help is everywhere! Ever heard of Google? I did a quick search for: “How to promote your books” and got a terrific list of places to go. Some I posted in “BONUS Articles” below.

Promotion is part of a writer’s job description. Self-promotion is one of the most valuable – and most necessary – skills a writer needs to develop. In spite of how much we writers like to bellyache about our book signings, book tours and writer platform building, few experiences are more energizing, gratifying, or fun. Designing a book promotion plan exercises the same creative muscles that make writing so satisfying. Savvy and motivated authors can spread the word about their books in really effective ways for cheap, or even free!

“Start early! The most powerful and essential steps you can take toward promoting your book begin long before the actual writing of the book. Three years before the book is published–if you can–start building a network of supporters and reviewers. Keep track of everyone you meet as you research and write the book. Pay special attention to, and make notes about, those who demonstrate a genuine enthusiasm for you and your project. As the project evolves, keep in touch with these people. You might send them an occasional email, or keep in touch via a social networking site like LinkedIn or FaceBook.” ~ Tony Levelle

Your promotion should start BEFORE you finish the book and be designed to move your business, book sales, speaking engagements forward with high velocity! There are many ways to reach your audience – many of which are FREE! All you really need for word of mouth marketing is a book worthy of sharing, and a way to get it into the hands of the people who will spread the word.

Design a plan, either on your own or hire a book coach. Then do whatever is you are going to do – plus just a little bit more. It takes time, but believe me it’s worth it. Giving a review copy of “How to Really Love the One You’re With” got me interviewed by Barbara Walters on “The View.”

One of the best ways to get the word out is to offer special parts of your as articles to other Bloggers in the same genre. Post these articles on our Website or Blog. Blog writing is becoming increasingly beneficial to help writers better communicate with audiences in an inexpensive way.

Full-color magnetic signs placed on the sides of your car are a great advertising tool. They are inexpensive and get attention. I have one of my Websites in white letters on my rear car window.

Gather reviews from those who have read your book and post them on your Website or Blog.

Once your book is in the book stores, some authors do book signings in local bookstores but, unless you are very well-known, this activity is unlikely to produce worthwhile results. This is what I do to maximize my time at a book signing. Read: 40+ Ways to Make Your Next Book Signing an EVENT!!

After my book was in the book stores, I found that doing syndicated Radio Talk Shows was the best way to promote my books. Syndicated talk shows are often a little more difficult to get booked, but they offer the best coverage. Doing one syndicated show may be broadcasting in 25 or more cities at once. Doing talk shows will NOT help at all unless your book is readily available in the book stores. People buy books on emotion. If your book is not available, talk shows are a waste of time. Someone who goes to the book store and who doesn’t find it there will generally stop looking for it.

If you choose to self-publish here are two of the best resources for marketing/promotion:

1. Dan Poynter
2. John Kremer

BONUS Articles: 15 Places to Promote Your Book for Free
71 Ways to Promote and Market Your Book
15 Do-It-Yourself Tools to Promote Your Book
50 Things Under $50 Bucks To Promote Your Book
How to Promote Your Book on Amazon
How To Get Testimonials
Hot Tips for Getting Book Endorsements
Celebrity Endorsements
46 Top Websites to Promote Your Book for FREE
The Buzz on Being a Shameless NetShaker! ~ Part One
Advice for Authors

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Copyright © 2013 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Thursday, October 3, 2013

50 Things Under $50 Bucks To Promote Your Book

Penny C. Sansevieri, Guest Author

These days it seems like everyone’s book marketing budget is a little tighter. If you’re feeling the pinch, or if you’re just looking for some great free stuff to do on your own, here are some tips that could help keep you on track.

1. Buy your domain name (example: www.TenCommitmentsofNetworking.com) as soon as you have a title for your book. You can get domain names for as little as $8.95. Tip: When buying a domain always try to get a .com and stay away from hyphens, i.e. penny-sansevieri.com – surfers rarely remember to insert hyphens.

Inthespotlight2. Head on over to Blogger.com or WordPress.com and start your very own blog (you can add it to your Web site later).

3. Set up an event at your neighborhood bookstore. Do an event and not a signing, book signings are boring!

4. Write a few articles on your topic and submit them onto the Internet for syndication. You can submit them to sites like EzineArticles.com and ArticleCity.com.

5. Check out your competition online and see if you can do some networking.

6. Do some radio research and pitch yourself to at least five new stations this week.

7. Ready to get some business cards? Head on over to Vistaprint.com. The cards are free if you let them put their logo on the back, if you don’t they’re still really inexpensive.

8. Put together your marketing plan. Seriously, do this. If you don’t know where you’re going, any destination will do.

9. Plan a contest or giveaway. Contests are a great way to promote your book.

10. Google some topic-related online groups to see if you can network with them.

11. Send thank you notes to people who have been helpful to you.

12. Send your book out to at least ten book reviewers this week.

13. Do a quick Internet search for local writers’ conferences or book festivals you can attend.

14. Create an e-mail signature for every email you send; e-mail signatures are a great way to promote your book and message.

15. Put the contents of your Web site: book description, bio, Q&A, and interviews on CD to have on hand when the media comes calling!

16. Submit your Web site to the top five directories: Google, MSN, Alexa, Yahoo, and DMOZ.

17. Write a great press release and submit it to free online press release sites like: PR4 – http://www.prlog.org/ , http://www.1888pressrelease.com, http://i-newswire.com, http://www.prfocus.com

18. Write your bio and have someone who can be objective critique it; you’ll need it when you start pitching yourself to the media.

19. Schedule your first book event!

20. Start your own email newsletter; it’s a great way to keep readers, friends and family updated and informed on your success.

21. Start a Twitter account and begin tweeting. If you don’t think Twitter is significant, think again; it’s been a major part of our marketing strategy for over 2 years now (before anyone even knew what Twitter was).

22. Develop a set of questions or discussion topics that book clubs can use for your book, and post them on your Web site for handy downloads.

23. Add your book info or URL to your answering machine message.

24. Start a Facebook Fan page. Fan Pages are much better than groups because they’re searchable in Google.

25. See if you can get your friends to host a “book party” in their home. You come in and discuss your book and voila, a captive audience!

26. Find some catalogs you think your book would be perfect for and then submit your packet to them for consideration. If you’re unsure of what catalogs might work for you, head on over to http://www.catalogs.com and peruse their list.

27. Go around to your local retailers and see if they’ll carry your book; even if it’s on consignment, it might be worth it!

28. Add your book to Google Book Search.

29. Research some authors with similar subjects and then offer to exchange links with them.

30. Start a Squidoo page and make sure it’s linked to your Twitter Account and Facebook Fan page.

31. Make sure your blog is connected to Amazon.com via their Amazon connect program (yes, it’s free).

32. Ask friends and family to email five people they know and tell them about your book.

book-fest-crowd33. Leave your business card, bookmark, or book flyer wherever you go.

34. Subscribe to Google Alerts and make sure that you are getting alerts under your name as well as your book title(s), brand, and keywords.

35. Pitch yourself to your local television stations.

36. Pitch yourself to your local print media.

37. Work on the Q&A for your press kit. You’ll need it when you start booking media interviews!

38. Pitch Oprah. Go ahead, you know you want to.

39. Is the topic of your book in the news? Check your local paper, and write a letter to the editor to share your expertise (and promote your book!).

40. Stop by your local library and see if you can set up an event. They love local authors.

41. Do you want to get your book into your local library system? Try dropping off a copy to your main library; if they stock it chances are the other branches will too.

42. Go to Chase’s Calendar of Events (www.Chases.com) and find out how to create your own holiday!

43. Going on vacation? Use your away-from-home time to schedule a book event or two.

44. If your book is appropriate, go to local schools to see if you can do a reading.

45. Got a book that could be sold in bulk? Start with your local companies first and see if they’re interested in buying some promotional copies to give away at company events.

46. Don’t forget to add reviews to your Web site. Remember that what someone else has to say is one thousand times more effective than anything you could say!

47. Trying to meet the press? Search the Net for Press Clubs in your area, they meet once a month and are a great place to meet the media.

48. Want a celebrity endorsement? Find celebs in your market with an interest in your topic and then go for it. Remember all they can say is no. Check out the Actors Guild for a list of celeb representatives.

49. Ready to get some magazine exposure? Why not pitch some regional and national magazines with your topic or submit a freelance article for reprint consideration?

50. Work on your next book. Sometimes the best way to sell your first book is by promoting your second.

BONUS Articles: The Shy Author’s Guide to Book Promotion
Getting Into Bookstores? – 7 Tips to Help You!
10 Reasons Why You Should Write Blog Posts to Promote Your Book and Business
40+ Ways to Make Your Next Book Signing an EVENT!!

PennySansevieriCopyright 2013 – Penny C. Sansevieri. Penny C. Sansevieri, is CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert and an Adjunct Instructor with NYU. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including “Book to Bestseller” which has been called the “road map to publishing success.” To learn more about Penny’s books or her promotional services, you can visit her website at http://www.amarketingexpert.com. To subscribe to her FREE eZINE, send a blank e-mail to Penny’s e-mail

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Saturday, August 24, 2013

Free Services to Get You Mentioned in the Media

Filed under: Author Tips,Pitching the Press — Larry James @ 8:30 am
Tags: , ,

Excerpt from “How To Get Your Book Into Bookstores” by Elaine Wilkes

Here are some free services to get you mentioned in the media (magazines, newspapers, even TV). These services can get you major publicity. They send you daily leads from reporters working on stories.

ElaineWilkes

Click cover for info

http://www.HelpAReporterOut.com
http://www.ReporterConnection.com
http://www.PitchRate.com
http://www.PrLeads.com, run by Dan Janel. It’s a month-to month service that costs $99 a month. You can cancel anytime.

These services send you daily leads from reporters working on stories. For example, one reporter wanted a nutritionist to comment about the Special K diet that consists of eating only Special K cereal for one week to lose a jean size. I replied, “With the Special K diet, don’t give up your big jeans! That diet is like charge card eating—do it now and pay with your health later.” They used those comments in their story. I could have said, “Eating fruits and vegetables is much better,” but that’s boring! Reporters generally want fresh ideas and comments. The point is, the minute you get the lead, do your best to answer it right away! Reporters are on tight timelines. If they get something they like, they’ll use it and move on.

Also, in your e-mail make sure you say why you’re a credible source to comment on their lead. I have a signature e-mail that has all the information written down, so all I have to do is fill in my comment and send it off. After I add the comment, I add it to a Word document so I have a catalog of comments in alphabetical order according to topic. I don’t need to think up something clever to say every time; instead, I just copy and paste what I wrote before.

Elaine-WilkesCopyright © 2013 Elaine Wilkes. Elaine Wilkes, Ph.D., is the author of the highly acclaimed book, Nature’s Secret Messages: Hidden In Plain Sight. As a published author with a highly acclaimed book, she thought her book would be in all the stores. Wrong! It wasn’t in all, but maybe in just a handful of independent stores. As a learning addict with a background in research, she worked diligently to learn everything you need to know about getting your book into all types of stores, not just bookstores, and also how to get it in the Internet stores. She spoke with hundreds of insiders in the book business, along with spending hundreds and hundreds of hours of tedious research. All this work led her to create this comprehensive How To Get Your Book Into Stores Course because this needed information couldn’t be found anywhere else. Follow her on Facebook.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

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