Authors & Speakers Network Blog with Larry James

Tuesday, January 6, 2015

“Top Tips” for TV and Radio Publicity

Stafford “Doc” Williamson, Guest Author

So, you want to get on radio, or television shows to publicize your latest book, video, song, or hot new “rope-on-a-string” invention. Okay, I’ve learned a few things over the years, and having had a little success recently in hitting some top national shows with a very modest publicity budget (money well spent on ads in Steve Harrison’s the Radio and Television Interview Report publicity magazine), let me share with you a few tips and insights. You may have to adapt them to your particular product, personality or situation, but I trust that you will find some of this useful.

Broadcasters have, for the past half century and more, relied upon statistics to set their advertising rates. Unlike the internet, where your server can literally count every “hit” (request) from every visitor, there is no direct way to measure every viewer/listener to a radio or television show, so they have resorted to that “black art” called statistics.

RadioTVPublicityThree times a year in North America a few select companies that specialize in this, survey the public about their viewing and listening habits. These are called the “ratings periods”, sometimes known as “heart attack season” in the entertainment industry, as well as “musical chairs” since so many jobs end up depending on the outcome of the ratings.

These rating periods generally correspond to the traditional landmarks in the television broadcasting “season” and are November, February and May. A period of lesser importance because of the shifting and staggering of start times of new programs in the fall is the September Sweeps.

Too many shows with many millions of dollars, potentially even billions of dollars, at stake were prematurely falling victim to transitory factors like what big news stories might be happening on any given Tuesday or Thursday before loyal viewing patterns were established, so the networks and their program suppliers reduced their do or die decisions based on early audience statistics that used to be crucial to programming decisions following the September measurements. The “important” ones are still November, February and May.

The characteristics of these sweeps are slightly different. The term “sweeps” is short for “sweepstakes”, which should give you some idea of how random the outcomes appear to at least some observers. November and February Sweeps tend to get peppered with special programming.

Thanksgiving Day parades, Sports playoffs (and Superbowl), and spectacular or epic movies and mini-series. May, in contrast, tends to be “season finale season” as annual program cycles come to an end, and try to offer cliffhanger plots or some other devices to pique interest in the shows that one will have to eagerly await until the series returns in the fall.

All of which may seem like it has very little to do with getting publicity at those times. Actually this is an important clue as to how to go about seeking publicity at those times, or even, why to avoid competing head-to-head with others who might be willing to do battle with the heavyweights, when you are not quite ready for that level of competition.

Advising you to “retreat” may not seem like very constructive advice, but this may be a case of better to live to fight another day. I am reminded of some friends of my parents whose daughter was a figure skater. These proud parents thought she had national competitive potential. If they have persuaded rich Uncle Morris to stake millions of dollars on putting her on national television in a live, televised special while Uncle Morris advertised his car dealerships in 7 cities, it almost certainly would have bankrupted Uncle Morris and been the last time this girl put on her skates. She really wasn’t ready for prime time. The sad result would have been that she would have missed all those years she has since enjoyed teaching and coaching other young figure skaters.

So my first piece of advice is, don’t expect to get on during Sweeps periods, and if you do, be sure you are ready to deliver the goods for a great show for the producers and hosts who have put their faith in you. They really don’t care if you’ve invented “the pocket fisherman” that will sell 7 million worldwide if all you can do is pull it out of your pocket, cast a line across the studio and say, “Isn’t that great?”

But if you can come on the show with a hand-painted, porcelain doll face with handmade Victorian period costume and explain how every piece of lace was crocheted, the bloomers were authentic to the period and show your genuine passion for the trials and tribulations of miniaturizing lingerie in the styles that inspired Victoria’s Secret, you might give them just the kind of show that would liven up Seattle’s afternoon on another dull, drizzling February day.

That too is another important point about all public appearances in the media. They don’t care if you don’t sell a single pair of handmade dolly bloomers for a 25 cent profit. They want a show that they can sell! One that is entertaining to their audience. They don’t care about you or your product or service.

Those traits make them very tough customers to sell. They need a reason to have you on. So here are a few clues to what producers are looking for during ratings periods.

tv3-3The perpetual winners in the wars for viewer attention during ratings periods are: puppies, babies, babies with puppies, death and the supernatural, Nazis, money, and sex. In that order. If you want to get the attention of the producers during sweeps periods you had better have something ripped from TOMORROW’s headlines, or one of the forgoing topics as the “hook” into your story, your segment, your pitch.

Okay, admittedly there are limits to how outrageously you can pile it on. “Nazi puppies and their hidden Swiss bank accounts,” just might stretch your credibility beyond redemption.

I remember sitting with some (Canadian) “emmy nominated” (they actually have another name in Canada, but roughly equivalent) producers on awards night. They held great hopes because they felt that they had done some of the best work of their lives in a documentary on death and dying. The competing film on Nazis won. Then to add to their pain, the documentary on sex won in a different category.

So, for example, say your field is separation anxiety for college students and their families. A couple of ways to bring in these perpetually dominant sweeps week themes might be either to pitch pets (puppies as the top of the hierarchy of pets, of course) for college kids to adjust to loneliness after moving out of first year dormitory life, or parents starting fostering babies and the dangers for all concerned if they are really just trying to compensate for that “empty nest” hole in their hearts because junior is off at college.

Note too, that these themes have a negative slant. That doesn’t mean your point of view or position has to be negative, but the “hook” value often works best when it plays upon some sense of concern, fear or foreboding. By all means tell people about how to avoid the pitfalls of your topic, but don’t be afraid of a negative catch phrase of soundbyte.

The old adage that “no news is good news” is also interpreted by the news and information peddlers in today’s media as “good news is no news.” Be careful not to be seen as “no news” if you can avoid that perception.

So, what are the best strategies for dealing with this most volatile of audience periods, the February, May and November sweeps? First, avoid them until you have had some practice in dealing with the media. You don’t want to “fail” when it is most important to the shows. Second, if you are ready, give them plenty of notice in advance.

Make initial contact the month before sweeps begin with the basic idea. Third, follow up. Make an effort to contact those outlets that didn’t respond to your initial pitch early in the ratings period to see if you can help them with last minute openings later in the period. Make sure they know you are available on short notice if they need someone.

Ask them what they “need”, and try to refine or re-work your pitch to suit their needs, the next time. Do not switch the pitch in mid-call. You will just sound desperate. Stay confident that the uniqueness of you and your expertise or product will shine through eventually, and don’t be discouraged if at first you don’t make a massive breakthrough.

Even if you appear once on Good Morning America, or Coast-to-Coast; you may not become an instant celebrity with untold wealth rolling in. But it you persist, with confidence that your eventual outcome will be worthwhile, you can succeed. You can have the success you are looking for. Just don’t forget to enjoy the journey as much as the destination, because most of life is the journey and any destination is just a stopping-off place along the way.

BONUS Articles: 8 Tips for Being a Great TV Talk Show Guest
How to Be a Great Radio Guest! ~ Part One
FREE eBOOK Download: “How to Book Radio Shows & Be a Great Guest!”

DocWilliamsonCopyright © 2014 Stafford “Doc” Williamson. Reprinted with permission. Stafford “Doc” Williamson is an author and consultant. His writing ranges from self-illustrated children’s books to theories about sub-atomic structure, and comedy. He first appeared on national television at the age of 7, and has been employed in almost countless jobs in the entertainment and many other industries for nearly 50 years. Recent appearances on regional and national media have garnered strong interest as he promotes his books. www.Facebook.com/stafford.doc.williamson

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
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Friday, October 11, 2013

8 Tips for Being a Great TV Talk Show Guest

Marsha Friedman, Guest Author

Article Highlights:

1. Relax and treat the host like a friend.
2. Dress in solid, darker colors.
3. Be an expert guest, not a salesperson

Making your first television appearance as a guest on a news or talk show can be one of the most thrilling, and nerve-wracking, events in your publicity campaign.

Barbara Walters

Larry James with Barbara Walters on “The View”

Let’s face it – we think TV, we think celebrity. It’s exciting. Ever spot the anchor from your local TV newscast dining in the same restaurant as you? Did you grab your companion’s arm, point, and say, sotto voce, “Look!”? (Yes, I’m guilty, too.)

As much as TV can be a shot at junior stardom, it’s an equal opportunity to fall flat on your face – at least, that’s the fear many people have. That’s why I’d like to introduce you to Russ Handler, our TV Campaign Manager at EMSI. Russ has some tips to offer from his years of experience as an on-air traffic anchor and producer for a major-market news station:

1. Take some time well before the show to prepare what you’ll be talking about. You’ve only got about 3 to 5 minutes, so you want to make the most out of that on-air time.

2. The way you look is critical, because your appearance affects how the audience perceives you.

3. Avoid wearing white clothes, which tend to wash out on camera, and tight-patterned fabrics, which can make the picture flutter. Solid and darker colors are usually best, but simple patterns like stripes or polka-dots are okay if the pattern’s not too tight.

4. Avoid shorter skirts, shorts or turtlenecks and loose jewelry around the neck or wrist. The microphones are sensitive and may pick up clacking beads and bracelets. Remember that your footwear may be visible, so make sure your shoes are in good condition and reflect your professionalism.

tv3

Larry James with Tara Hitchcock,
TV 3, Phoenix”

5. Ignore the cameras. Instead, have a friendly conversation with the hosts as if you’re sitting with them in your home. The more relaxed you are, the more competent you will appear and the more the audience will warm to you.

6. During the interview, if the host motions for you to look at a monitor, it’s because the video or graphics being displayed is what the audience is seeing on their screen. You should comment on what the viewers are seeing and, if appropriate, use this opportunity to convey your message.

7. Make sure to bring a copy of your book or a sample of your product to the station. Before the segment, talk to the producer and ask whether you can display it during the interview. It’s always a good idea to bring extra product samples or books as gifts for the host and producers. If you’re an author, an autographed copy of your book is also a nice touch.

8. Keep in mind that it is NOT the hosts’ responsibility to mention the title of your book or product or where viewers can buy it, so make sure to mention that at least once – but DON’T turn the segment into an infomercial. If you have a book that’s sold on Amazon.com as well as a personal website, mention Amazon; viewers are familiar with it and will be more likely to remember it.

Before you walk into the studio, remind yourself to be informative, animated and expressive. This is your moment to shine, so go for it.

I hope Russ’s tips help make you a star on your first – or next – TV appearance. Don’t be surprised if the next time you go out to eat, you see diners pointing at you and saying, “Look!”

Marsha-with-Signature Copyright 2013 by Marsha Friedman. Reprinted with permission. Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity. Outside of the office, she is also the founder of a non-profit organization called the Cherish the Children Foundation. In 1996 the White House recognized her charity which sets out to raise awareness of the plight of underprivileged and foster children. Visit Marsha’s Website!

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Wednesday, May 8, 2013

How Talking to the Media is Like Giving a Speech And… How It’s Not!

Marsha Friedman, Guest Author

I recently traveled to Toronto to speak at a conference for business and professional women. It was an exciting event with women from varied backgrounds speaking on a range of topics designed to inspire and empower the attendees.

In preparing my talking points, I thought long and hard about which elements of my knowledge and experience would most benefit this audience. What did I want them to take away from their 45 minutes with me?

mediaIn that regard, preparing for a speech is in many ways like preparing for a radio, TV or print interview, or developing content for social media. You need to know your audience, and you need to think about what they’ll take away from listening to (or reading) what you have to say. Those take-aways should be information that holds a lot of value – not for you, but for them.

There are also a number of differences between a speech delivered directly to your audience, and talking to your audience via the media. Some, of course, are obvious. But others may not have occurred to you.

Here are a few:

For TV and radio:

Less time equals fewer “bullet points”: Occasionally, you’ll get a 30-minute or even an hour-long interview, but more often, you’ll have just a few minutes to make your points. So keep it simple! What two to three take-aways will reflect your message and benefit your listeners?

I talk to many people who have a difficult time distilling their “story” into seconds-long sound bites. If you’re like them, banish the “story” idea entirely. Instead, ask yourself, “Why is my message so important to me?” The answer to that is usually, “Because I know it can help solve a problem for others.” Now, tease out two to three points that can at least begin to help people solve that problem.

An interview is a conversation: Unlike speaking directly to an audience, when you’re talking via a talk show host it’s important to focus on engaging him or her. Do that, and you’ll engage the audience. For radio, have your take-always written down and placed where you can see them, just in case. (You won’t have that option for TV.) If the host asks a question that steers the conversation away from the points you want to make, answer it, but then steer the interview back to your message.

Remember, your interview may be edited: If your interview is not aired live, there are any number of reasons why portions might be edited out. Most of the time it’s because they’re dissatisfied with the interview. Keeping your take-aways pointed and succinct can help prevent that.

For print:

newspaperreporterYour words will be filtered by a reporter: If you’re being interviewed by print journalists, they’re likely taking notes by hand or recording the interview for transcribing later. Either way, what appears in print is subject to the reporter’s understanding and interpretation of what you’ve said. To help prevent a miscommunication, have your take-aways written down so you can be very clear and allow no room for misunderstanding. If the reporter does not have a specialty beat related to your expertise or is with a mainstream publication, as opposed to a trade, avoid using a lot of technical terms and jargon.

Social Media:

Can you share a take-away in 140 characters or less?: The beauty of social media is that you’re in control; the challenge is that you must be self-disciplined about the length of what you write. Twitter limits each post to 140 characters. One study of Facebook found that posts with 0 to 140 characters got far more responses than those with 141 and more. Another study found posts of 100 to 250 characters (about three lines) got 60 percent more response than those with more than 250. Be succinct. If you want to share lengthy material, post a link.

One thing holds true whether you’re giving a talk, an interview or posting on social media: Overtly promoting yourself, your product, company or book is not content that audiences value. They have ads and commercials – often entertaining, multi-million-dollar productions – for that.

Establishing yourself as an expert in your field sets you apart from your competition, which is why publicity is so important to building your brand.

The goal is not to sell, but to share your special knowledge in ways that will benefit your audience. In return, you gain their respect, trust, gratitude, and eventually, their patronage.

Marsha-with-Signature Copyright 2013 by Marsha Friedman. Reprinted with permission. Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity. Outside of the office, she is also the founder of a non-profit organization called the Cherish the Children Foundation. In 1996 the White House recognized her charity which sets out to raise awareness of the plight of underprivileged and foster children. Visit Marsha’s Website!

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Saturday, May 5, 2012

How to Avoid “Wardrobe Malfunctions” and Other Live TV “Oops!”

Marsha Friedman, Guest Author

It’s bad enough when you stick your foot in your mouth at a dinner party or walk out of the office bathroom with the back of your dress tucked into your underwear (no that wasn’t me, thank goodness). It’s a whole lot worse when your red-faced moment is beamed to thousands – or millions – of television viewers.

janetJacksonOPPSI’m sure Janet Jackson never intended to bust out of her bustierre during the Super Bowl halftime show in 2004. Talk about a shot heard ‘round the world! More recently, President Obama demonstrated that even the leader of the free world is not immune from the live slip-up when he was caught on a hot mic asking Russian President Medvedev to wait until after he’s re-elected to talk missiles.

Less memorable – but preserved on the Internet for all the world to share – are the TV anchors and show hosts who forget the cameras are rolling, drop four-letter words or explode in giggles.

You can avoid the “oops,” though, by keeping these don’ts in mind:

Don’t look at the monitor: The first thing you’ll notice when you take a seat on the TV set are monitors showing all the camera angles, cameramen (or robots!) rolling the cameras to different positions and producers darting around the set. Forget them. Look at the person interviewing you, as if the two of you were at your kitchen table having a cup of coffee.

Don’t let a stumble stop the interview. Most interviews are either live or “live to tape,” meaning they’re taped but not edited. In either case, whatever happens during the interview, mistakes and all, is what they run. If you stumble over your words, cough or accidentally spit out the gum in your mouth (which, by the way, you should have spit out before the interview), you just have to smile and keep going. In most cases, you’ll get just one take. don’t stop and say “Cut, can we do this again please?” because that is what will air.

tv3-2Don’t do your “elevator pitch.” Pay close attention to the host’s questions, so you can answer them directly; don’t go into your stock pitch right off the bat! That will annoy almost any host and prompt them to repeat the question, which will make you look a bit foolish. If you’re concerned about getting a question for which you’re unprepared, try to talk to the producer in advance about what you’ll be asked. If the producer is vague, or doesn’t give you the exact questions, prepare the best you can. If you don’t know the answer to a question, be honest and tell the host, “I don’t know because it’s not my area of expertise.” Don’t wait for the host to respond; instead, immediately move on to your talking points.

BWalters

Larry James with Barbara Walters on “The View”

Don’t distract with movements. A news segment is not “Dancing with the Stars,” so don’t wiggle around while you’re being interviewed. If you naturally gesture when you talk, then gesture, but be conscious of it. Sweeping hand gestures are distracting. If you’re standing during the interview, try to stand still. Place your feet at shoulder width for good balance. Bobbing, weaving, pacing or other nervous movements are distracting. Moreover, if you’re sitting, don’t bounce your knee – we can get away with it in meetings when we’re sitting around a table, but there’s no table on TV and the camera will pick it up. Remember, being stationary and relaxed will help you exude confidence on camera.

Don’t wear clothing that may slip to reveal undergarments – or more. Janet Jackson had help from Justin Timberlake during her wardrobe malfunction, but believe me, it can happen all by itself! Don’t wear clothes that you know have a tendency to slip, slide or bunch up.

The main “don’t,” however, is don’t try to perform. Be yourself and represent your book, product or company professionally. Allow the expert in you to rise to the surface.

Take it from me – you’ll receive few opportunities as valuable to your marketing as a TV appearance, so it’s important to be a success. If you ace your interview, not only are you more likely to be invited back, but when other TV producers Google you, they’ll find that clip of your informative and entertaining guest spot and be interested in getting you on their own show.

BONUS Article: Can You Survive the Emotional Crash of an Affair? (Larry James on TV Channel 3, Phoenix)
Want to Make Sure the TV Cameras Love You?

Marsha-with-Signature Copyright 2012 by Marsha Friedman. Reprinted with permission. Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity. Outside of the office, she is also the founder of a non-profit organization called the Cherish the Children Foundation. In 1996 the White House recognized her charity which sets out to raise awareness of the plight of underprivileged and foster children. Visit Marsha’s Website!

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Monday, March 26, 2012

Want to Make Sure the TV Cameras Love You?

Filed under: Guest Author Articles,Promotion,TV Appearance Tips — Larry James @ 8:00 am
Tags:

Marsha Friedman, Guest Author

Making your first television appearance as a guest on a news or talk show can be one of the most thrilling, and nerve-wracking, events in your publicity campaign.

Let’s face it – we think TV, we think celebrity. It’s exciting. Ever spot the anchor from your local TV newscast dining in the same restaurant as you? Did you grab your companion’s arm, point, and say, sotto voce, “Look!”? (Yes, I’m guilty, too.)

As much as TV can be a shot at junior stardom, it’s an equal opportunity to fall flat on your face – at least, that’s the fear many people have. That’s why I’d like to introduce you to Russ Handler, our TV Campaign Manager at EMSI. Russ has some tips to offer from his years of experience as an on-air traffic anchor and producer for a major-market news station:

1. Take some time well before the show to prepare what you’ll be talking about. You’ve only got about 3 to 5 minutes, so you want to make the most out of that on-air time.

tv3.12. The way you look is critical, because your appearance affects how the audience perceives you.

3. Avoid wearing white clothes, which tend to wash out on camera, and tight-patterned fabrics, which can make the picture flutter. Solid and darker colors are usually best, but simple patterns like stripes or polka-dots are okay if the pattern’s not too tight.

4. Avoid shorter skirts, shorts or turtlenecks and loose jewelry around the neck or wrist. The microphones are sensitive and may pick up clacking beads and bracelets. Remember that your footwear may be visible, so make sure your shoes are in good condition and reflect your professionalism.

5. Ignore the cameras. Instead, have a friendly conversation with the hosts as if you’re sitting with them in your home. The more relaxed you are, the more competent you will appear and the more the audience will warm to you.

tv3.26. During the interview, if the host motions for you to look at a monitor, it’s because the video or graphics being displayed is what the audience is seeing on their screen. You should comment on what the viewers are seeing and, if appropriate, use this opportunity to convey your message.

7. Make sure to bring a copy of your book or a sample of your product to the station. Before the segment, talk to the producer and ask whether you can display it during the interview. It’s always a good idea to bring extra product samples or books as gifts for the host and producers. If you’re an author, an autographed copy of your book is also a nice touch.

8. Keep in mind that it is NOT the hosts’ responsibility to mention the title of your book or product or where viewers can buy it, so make sure to mention that at least once – but DON’T turn the segment into an infomercial. If you have a book that’s sold on Amazon.com as well as a personal website, mention Amazon; viewers are familiar with it and will be more likely to remember it.

Before you walk into the studio, remind yourself to be informative, animated and expressive. This is your moment to shine, so go for it.

I hope Russ’s tips help make you a star on your first – or next – TV appearance. Don’t be surprised if the next time you go out to eat, you see diners pointing at you and saying, “Look!”

BONUS Article: Can You Survive the Emotional Crash of an Affair? (Larry James on TV Channel 3, Phoenix)

Marsha-with-Signature Copyright 2012 by Marsha Friedman. Reprinted with permission. Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity. Outside of the office, she is also the founder of a non-profit organization called the Cherish the Children Foundation. In 1996 the White House recognized her charity which sets out to raise awareness of the plight of underprivileged and foster children. Visit Marsha’s Website!

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

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