Authors & Speakers Network Blog with Larry James

Saturday, July 25, 2015

Get The Word Out

Paul J. Krupin, Guest Author

The timing of news release actions initially depend on when the books are actually available so you can provide them to the interested media. You can provide galleys, advance review copies, finished books, or new editions.

For your normal book publicity campaign cycle there are five major periods of opportunities:

A&S-GetTheWordOut1. Pre-publication reviews (one dozen galleys needed) – four to six months before book publication.

2. Magazines (100 to 300 advance review copies needed – four to six months before media and book publication) for reviews and feature stories.

3. Publication Announcement Releases – (magazines, daily & weekly newspapers, news services & syndicates) for reviews and feature stories.

4. Post Publication Publicity (all the above plus radio & TV) – more reviews, interviews, and feature stories.

5. Event publicity (newspapers, radio and TV, anytime any place, 20 days lead time needed). Awards, book signings, speaking engagements, workshops, and community activities.

No matter what you do, you should not do publicity unless the business system is in place which allows you to generate income from these activities. Without it being in place, publicity can’t bring you any income, since no one can buy books.

Book publicity per se is one way to go when sending out news releases. The other way to build and implement a publicity plan is to work on personal branding and expert or human interest articles. Here the individual product doesn’t matter.

Your goal is to receive coverage that demonstrates your expertise in a way that results in people wanting everything you offer, no matter what it is. This can be done anytime.

No matter what sort of “news release you choose”, remember that you have to provide what media want the most, which is a proper answer to the question, “What’s in it for my audience”.

BONUS Articles: “Top Tips” for TV and Radio Publicity
Self Promotion – How to Make It Not All About You
3 Ways to Promote Yourself As A Writer (Even When You Don’t Want To)
The Buzz on Being a Shameless NetShaker! – Part 1

Copyright 2015 by Paul J. Krupin. Paul J. Krupin, is President of Direct Contact PR and author of the book, “Trash Proof News Releases.” He is a long time PR Guru who has developed sure-fire proven strategies for getting publicity. www.DirectContactPR.com, The Right Markets, The Right Message, The Right Media.

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

the-archives2Click for Archives! ~ Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

commentNOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s Pinterest page for authors and speakers at: https://www.pinterest.com/larryjames2012/authors-speakers-blog/

Monday, June 15, 2015

Authors: Calls To Action to Sell More Books

The only way to get readers to contact you and seek out your upcoming work is to tell them how to connect with you. When someone actually finishes your book, they’re committed to it. I wanted to let the people who have just finished the last page of my book where to get more. This is all part of the marketing and promotion you will doing to help sell your books.

A&SCall2ActionOne of the best tips I received when I wrote my first book was to put calls to action in the back of my book. It is a form of marketing that will help you to sell more books.

I devoted several of the last pages to making sure that when the reader got to the end, they would find contact information. I featured a bio, address, phone numbers, websites, blogs, sign up for my free monthly eZine, etc. I didn’t want them to get there and say, “Now what?”

You can use calls to action to get readers to leave reviews on Amazon or to share your work with their friends.

I always put 4-color bookmarks in each book. Each bookmark as ISBN, photo of the book cover with complete contact info on the reverse side stamped in red ink.

This tip should just be one of many strategies you put in place and not be your entire marketing campaign.

In preparation for writing this tip, I stumbled upon an article that talks specifically about this. Go to: “Put Calls To Action In The Back Of Your Books To Sell More Books!

BONUS Articles: Six Things You Should Be Including in Your eBook (and Probably Aren’t)
Book Marks – A Great Marketing Tool for Authors & Speakers
40+ Ways to Make Your Next Book Signing an EVENT!!
Building Book Buzz!

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Copyright © 2015 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

the-archives2Click for Archives! ~ Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

commentNOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s Pinterest page for authors and speakers at: https://www.pinterest.com/larryjames2012/authors-speakers-blog/

Tuesday, January 6, 2015

“Top Tips” for TV and Radio Publicity

Stafford “Doc” Williamson, Guest Author

So, you want to get on radio, or television shows to publicize your latest book, video, song, or hot new “rope-on-a-string” invention. Okay, I’ve learned a few things over the years, and having had a little success recently in hitting some top national shows with a very modest publicity budget (money well spent on ads in Steve Harrison’s the Radio and Television Interview Report publicity magazine), let me share with you a few tips and insights. You may have to adapt them to your particular product, personality or situation, but I trust that you will find some of this useful.

Broadcasters have, for the past half century and more, relied upon statistics to set their advertising rates. Unlike the internet, where your server can literally count every “hit” (request) from every visitor, there is no direct way to measure every viewer/listener to a radio or television show, so they have resorted to that “black art” called statistics.

RadioTVPublicityThree times a year in North America a few select companies that specialize in this, survey the public about their viewing and listening habits. These are called the “ratings periods”, sometimes known as “heart attack season” in the entertainment industry, as well as “musical chairs” since so many jobs end up depending on the outcome of the ratings.

These rating periods generally correspond to the traditional landmarks in the television broadcasting “season” and are November, February and May. A period of lesser importance because of the shifting and staggering of start times of new programs in the fall is the September Sweeps.

Too many shows with many millions of dollars, potentially even billions of dollars, at stake were prematurely falling victim to transitory factors like what big news stories might be happening on any given Tuesday or Thursday before loyal viewing patterns were established, so the networks and their program suppliers reduced their do or die decisions based on early audience statistics that used to be crucial to programming decisions following the September measurements. The “important” ones are still November, February and May.

The characteristics of these sweeps are slightly different. The term “sweeps” is short for “sweepstakes”, which should give you some idea of how random the outcomes appear to at least some observers. November and February Sweeps tend to get peppered with special programming.

Thanksgiving Day parades, Sports playoffs (and Superbowl), and spectacular or epic movies and mini-series. May, in contrast, tends to be “season finale season” as annual program cycles come to an end, and try to offer cliffhanger plots or some other devices to pique interest in the shows that one will have to eagerly await until the series returns in the fall.

All of which may seem like it has very little to do with getting publicity at those times. Actually this is an important clue as to how to go about seeking publicity at those times, or even, why to avoid competing head-to-head with others who might be willing to do battle with the heavyweights, when you are not quite ready for that level of competition.

Advising you to “retreat” may not seem like very constructive advice, but this may be a case of better to live to fight another day. I am reminded of some friends of my parents whose daughter was a figure skater. These proud parents thought she had national competitive potential. If they have persuaded rich Uncle Morris to stake millions of dollars on putting her on national television in a live, televised special while Uncle Morris advertised his car dealerships in 7 cities, it almost certainly would have bankrupted Uncle Morris and been the last time this girl put on her skates. She really wasn’t ready for prime time. The sad result would have been that she would have missed all those years she has since enjoyed teaching and coaching other young figure skaters.

So my first piece of advice is, don’t expect to get on during Sweeps periods, and if you do, be sure you are ready to deliver the goods for a great show for the producers and hosts who have put their faith in you. They really don’t care if you’ve invented “the pocket fisherman” that will sell 7 million worldwide if all you can do is pull it out of your pocket, cast a line across the studio and say, “Isn’t that great?”

But if you can come on the show with a hand-painted, porcelain doll face with handmade Victorian period costume and explain how every piece of lace was crocheted, the bloomers were authentic to the period and show your genuine passion for the trials and tribulations of miniaturizing lingerie in the styles that inspired Victoria’s Secret, you might give them just the kind of show that would liven up Seattle’s afternoon on another dull, drizzling February day.

That too is another important point about all public appearances in the media. They don’t care if you don’t sell a single pair of handmade dolly bloomers for a 25 cent profit. They want a show that they can sell! One that is entertaining to their audience. They don’t care about you or your product or service.

Those traits make them very tough customers to sell. They need a reason to have you on. So here are a few clues to what producers are looking for during ratings periods.

tv3-3The perpetual winners in the wars for viewer attention during ratings periods are: puppies, babies, babies with puppies, death and the supernatural, Nazis, money, and sex. In that order. If you want to get the attention of the producers during sweeps periods you had better have something ripped from TOMORROW’s headlines, or one of the forgoing topics as the “hook” into your story, your segment, your pitch.

Okay, admittedly there are limits to how outrageously you can pile it on. “Nazi puppies and their hidden Swiss bank accounts,” just might stretch your credibility beyond redemption.

I remember sitting with some (Canadian) “emmy nominated” (they actually have another name in Canada, but roughly equivalent) producers on awards night. They held great hopes because they felt that they had done some of the best work of their lives in a documentary on death and dying. The competing film on Nazis won. Then to add to their pain, the documentary on sex won in a different category.

So, for example, say your field is separation anxiety for college students and their families. A couple of ways to bring in these perpetually dominant sweeps week themes might be either to pitch pets (puppies as the top of the hierarchy of pets, of course) for college kids to adjust to loneliness after moving out of first year dormitory life, or parents starting fostering babies and the dangers for all concerned if they are really just trying to compensate for that “empty nest” hole in their hearts because junior is off at college.

Note too, that these themes have a negative slant. That doesn’t mean your point of view or position has to be negative, but the “hook” value often works best when it plays upon some sense of concern, fear or foreboding. By all means tell people about how to avoid the pitfalls of your topic, but don’t be afraid of a negative catch phrase of soundbyte.

The old adage that “no news is good news” is also interpreted by the news and information peddlers in today’s media as “good news is no news.” Be careful not to be seen as “no news” if you can avoid that perception.

So, what are the best strategies for dealing with this most volatile of audience periods, the February, May and November sweeps? First, avoid them until you have had some practice in dealing with the media. You don’t want to “fail” when it is most important to the shows. Second, if you are ready, give them plenty of notice in advance.

Make initial contact the month before sweeps begin with the basic idea. Third, follow up. Make an effort to contact those outlets that didn’t respond to your initial pitch early in the ratings period to see if you can help them with last minute openings later in the period. Make sure they know you are available on short notice if they need someone.

Ask them what they “need”, and try to refine or re-work your pitch to suit their needs, the next time. Do not switch the pitch in mid-call. You will just sound desperate. Stay confident that the uniqueness of you and your expertise or product will shine through eventually, and don’t be discouraged if at first you don’t make a massive breakthrough.

Even if you appear once on Good Morning America, or Coast-to-Coast; you may not become an instant celebrity with untold wealth rolling in. But it you persist, with confidence that your eventual outcome will be worthwhile, you can succeed. You can have the success you are looking for. Just don’t forget to enjoy the journey as much as the destination, because most of life is the journey and any destination is just a stopping-off place along the way.

BONUS Articles: 8 Tips for Being a Great TV Talk Show Guest
How to Be a Great Radio Guest! ~ Part One
FREE eBOOK Download: “How to Book Radio Shows & Be a Great Guest!”

DocWilliamsonCopyright © 2014 Stafford “Doc” Williamson. Reprinted with permission. Stafford “Doc” Williamson is an author and consultant. His writing ranges from self-illustrated children’s books to theories about sub-atomic structure, and comedy. He first appeared on national television at the age of 7, and has been employed in almost countless jobs in the entertainment and many other industries for nearly 50 years. Recent appearances on regional and national media have garnered strong interest as he promotes his books. www.Facebook.com/stafford.doc.williamson

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
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Tuesday, September 16, 2014

ALWAYS Sign Your Books!

Filed under: Author Tips,Book Signing Tips,Promotion,Speaker Tips — Larry James @ 7:30 am
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There is never a good reason for an author to not sign their book! Never!

Ask any book store manager. If two identical books are sitting side-by-side and one is signed by the author and the other is not, guess which one sells first? Signed books sell quicker!

AuthorsSignYourBookDon’t wait for someone to ask. Just sign it! Many people think because you wrote a book, you are unapproachable. Prove them wrong.

Talk to people. It builds relationships. Be exceedingly FRIENDLY! Book signings are certainly no place to be shy.

If you are sending books for reviews; sign them.

Obviously you are expected to sign your books at a book signing, however you must seize every opportunuty to sign your books.

I often will sign a bookmark for someone who lingers at my table but does not buy my book. Remember your mission: “Spread good will!” Many people will come back to the store and buy your book after you have left.

Give copies of your book cover to everone. Have extra book covers printed. Be sure you sign them! They make great giant book cover “postcards.” Sign and send them to friends, clients and book stores. Ask your friends to give (or mail) your signed book covers to their friends.

On second thought… sign EVERYTHING!

Print out and give away a FREE “Recommended Reading” list. List several catagories and make sure your book and website are listed in the first topic. Sign your name beside your book title and name to call attention to it. Don’t be afraid to list other competing titles.

As an author you should ALWAYS sign your books, even if you sell or give them to your friends or trade books with other authors. (I believe your friends should BUY your books to help support you in your author efforts.) Some people are too shy to ask for your autograph. Sign it anyway! Simply ask, “Here, let me sign that for you. Whose name would you like in it?” Always ask.

By the way, when you sign your book, ever assume the book is for the one who is buying it. In the beginning, I wasted several books by assuming that the book was for them. I also always ask for the correct spelling. Even John can be spelled, “Jon;” “Kelly: Keli, Kellie, Kelley, etc.”

If you sell your book by mail order be sure to include a blank on your order form for the person’s name to which the book should be signed. Remind them to PRINT the name. I also ask if they would like for me to write a date under my signature. Many people like to remember when they met you.

Authors often trade books with other authors. Remember to sign your books to them and ask them to return the favor.

Come up with a special way of signing your name every time you sign your books. For many years, I have signed books, “Sally & Jim, Celebrate Love! Larry James.” While signing, I always mention that my website is CelebrateLove.com; that there are lots of free relationship articles there and I would love to hear from them by e-mail telling me what they thought of my book. I also add, “If you like it, please tell your friends.”

Be creative in the ways you sign your books! My friend, Steven Andrew Guerrero, author of “Gentlemen, Start HER Engine,” signs his books: “Larry, Always race to win! See you in Victory Lane!”

Adding something special like, “Happy Birthday,” or “Happy Anniversary,” etc., will also make them very proud to show the book to their friends. Signed books are treasured much more than non-signed books!

Be shameless! You are an author now. Some people collect autographs! Give them freely! Don’t be sky. If you proud of what you have written. . . show it!

Sign your books!

BONUS Articles: 40+ Ways to Make Your Next Book Signing an EVENT!!
Getting Into Bookstores? – 7 Tips to Help You!
Book Signing Tips From A Road Warrior

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Copyright © 2014 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

commentSubscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Saturday, August 23, 2014

Self Promotion – How to Make It Not All About You

Daniel Decker, Guest Author

“I struggle with promoting myself. How do you navigate that in a tasteful way that doesn’t make it seem like it’s all about me? I just want to get the message out.”

It’s a common concern for a lot of people (authors, speakers, pastors, and thought leaders especially).

No matter who you are, if you have something to say or sell, there will likely come a time when you are faced with the tension of self-promotion. Most of us despise it but often it’s for the wrong reasons.

self-promotionIn reality what it boils down to is this…

You likely feel as if you have been called to share a message but you’re fearful of being the one to actually share it. You don’t want all that attention on YOU. Sure, you may be genuinely concerned about the message getting out and you not getting in the way BUT if you’re really, I mean really honest with yourself… I’d be willing to bet that a smidge of fear is really the driving issue.

A message can’t get shared unless there is a messenger willing to share it.

See the irony there?

Consider this…

You have been gifted with certain talents and abilities for a reason. You are unique and God has put you here on this Earth for a purpose (such a time as this). If you feel called to share a message or help solve a problem then you should embrace it. You can be used to accomplish great things but you can’t let the fear of self-promotion be an excuse that holds you back.

To overcome it, first you need to start with a question.

Ask yourself if you truly believe in what you have to say or sell. If you do, then ask yourself if you believe that it will be of benefit to others in some way. If the answer is yes then you have an obligation to yourself and to others to share it. This becomes your WHY… why you do what you do.

It’s only self-promotion if you are focused on promoting yourself.

If your focus is on others… serving, giving, helping, etc. then no matter what you do… it’s ultimately not about you anyways and people will recognize that. When you keep your WHY a priority then nothing you do is self-promotion (unless you start focusing on yourself). You’re simply a tool that God is using to accomplish something through.

And don’t freak out about creating a website around your name or having a Facebook page that people LIKE or a Twitter account that people follow. That’s just how people are wired. We follow the messenger because the messenger helps us connect to the message.

BONUS Article: Self-Promote or Disappear!

DanDeckerCopyright © 2014 – Daniel Decker. Daniel Decker is President of Higher Level Group, founder of the Leadership and Influence Summit, Author Platform Summit as well as a number of other initiatives (online & off). At Higher Level Group, we work primarily with authors, professional speakers, and organizations who are doing good (churches and other orgs making a positive difference in the world). In short, we help clients build their platform and expand their influence. Visit Dan’s Website at: http://www.DanielDecker.net.

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Friday, August 15, 2014

Why Talk Radio May Be Your Best Bet for Publicity

Marsha Friedman, Guest Author

What’s the most effective traditional medium for getting publicity to promote your business or service?

That depends on your audience and your message.

You may find more of your target demographics among magazine readers than TV audiences, or among talk radio listeners than newspaper readers. Most likely, though, you’ll find at least some segment using each of the traditional news media – the newspapers and other publications, TV talk shows and talk radio.

TalkRadioA trickier problem is identifying where your message will get the best reception. Print editors and news talk show hosts and producers are looking for content – articles and guest interviews – that will interest their audiences. Local and national daytime TV talk shows tend to like lighter subject matter and topics that women find helpful. Print publications, both the paper kind and those publishing online, gravitate toward articles linked to the news of the day.

AM/FM and satellite talk radio has a place for all of the above – and lots more, which is one reason I’ve been an avid listener forever. I’ve also been a syndicated show host, and I’ve been getting clients talk radio publicity for 24 years. I am, emphatically, a diehard talk radio fan.

Now that radio has fully embraced digital media, it has become even more valuable as a publicity tool. I asked fellow radio lover Alex Hinojosa, our vice president of media operations and a major-market radio personality for 17 years, to share some of talk radio’s distinct advantages. Because he’s spent so much time on the other side, I wanted you to hear his perspective:

• Guests get unedited access, meaning their conversation is not edited down to a 30-second sound bite (like TV) or a quote or two in an article (print).

• Dedicated listeners are big fans of their favorite show hosts, which means they take the hosts’ implied endorsement of guests seriously. Simply said: If their favorite talk show host finds you credible, they will, too.

• An mp3 file of your interview posted on your website will continue to bolster your credibility for months or years to come.
Your mp3 can be posted as a video to YouTube for more visibility. Give it the right name, and it will help boost your website’s ranking in Google searches.

• Transcribe the interview and then break it up into a few blog posts and you’ve got fresh content for your website

• Give a great interview and the station may turn it into a podcast, which makes it easy to share on social media.

He also pulled out some recent research that shows AM/FM talk radio remains a popular staple for a large and loyal number of Americans:

• We spend more than 2 hours a day listening (Edison Research)

• News-talk remained king of the airwaves in 2013 (Nielsen)

• More than one-third of 18- to 64-year-olds are “radio junkies” (researcher Mark Kassof) who “pay a lot of attention” when they listen. Another group, “info-maniacs,” listens for “practical information that makes your life better” and “To learn things that make you more informed.” They tend to act based on what they hear on the radio.

I built my business on talk radio because I believed in it. And I still do. Not only is it still thriving, it’s more accessible than the other traditional media for people seeking publicity. No matter what a person’s area of expertise, from health food supplements to paranormal phenomena, there are show hosts who want that person.

Marsha-with-Signature Copyright 2014 by Marsha Friedman. Reprinted with permission. Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity. Outside of the office, she is also the founder of a non-profit organization called the Cherish the Children Foundation. In 1996 the White House recognized her charity which sets out to raise awareness of the plight of underprivileged and foster children. Visit Marsha’s Website!

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Sunday, March 16, 2014

10 Ways to Promote Your Book in Your Own Backyard

Filed under: Book Promotion,Promotion — Larry James @ 8:30 am
Tags: , ,

Dana Lynn Smith, Guest Author

Online marketing is a wonderful way to reach a worldwide audience, but sometimes authors overlook book marketing opportunities in their own backyard.

In your local area and region, you have the opportunity to stand out as a bigger fish in a smaller pond. Below are ten tips for promoting locally. If you have a publisher, remember to coordinate these activities with your publisher or publicist in advance.

bookBUZZ1. Always carry books and literature with you. Keep a case of books, some flyers and bookmarks in the trunk of your car, and business cards in your wallet. You never know when you will run across a potential customer or marketing contact.

2. Look for opportunities across your area. Headed out for a weekend getaway or off to visit grandma? Do a little research ahead of time to identify bookstores, retailers and libraries in the area that you can call on. Or plan your own book tour, staying with friends and relatives along the way.

3. Promote yourself as a local author to bookstores and libraries. Many bookstores and libraries have a special section where they showcase the books of local or regional authors.

4. Look for other retailers that are a good fit. Think about what type of retailers relate to the topic of your book, and promote yourself as a local author.

5. Put “local author” stickers on the books that you sell in your area.

6. Speak at libraries. Contact libraries about doing a presentation on your book’s topic. This can be especially effective for children’s books and for nonfiction titles that have a broad appeal (such as travel, business, or fitness). Many libraries will let you sell your books at your presentation, and some have a budget for paying speakers.

7. Find other speaking opportunities. Speaking is a great way to sell books, and you may even get paid to speak once you get some experience. There are lots of organizations looking for interesting speakers for their meetings, including business and civic organizations, church groups, schools and universities, trade associations, and more.

8. Seek publicity through local and regional media. Send a book announcement press release to media in the town where you grew up and where you live now. The “local girl makes good” angle works especially well in smaller towns. Create press releases based on local tie-ins, such as a novel set in the region, and on current news events. Don’t forget your college alumni newsletter and any civic or professional associations you belong to. Nonfiction authors should consider radio and television talk shows.

9. Exhibit at book fairs and festivals. These usually work best if your book is related to the theme of the event, or if the book has appeal to a broad audience.

10. Market children’s book through schools and youth organizations. School visits are a great way to reach kids. For tips, see this article by Melissa Williams.

DanaSmithCopyright © 2014 – Dana Lynn Smith. Dana is a book marketing coach and author of the Savvy Book Marketer Guides. For more book marketing tips, follow BookMarketer on Twitter and get Dana’s free Top Book Marketing Tips ebook when you visit her book marketing BLOG.

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Tuesday, February 4, 2014

3 Ways to Promote Yourself As A Writer (Even When You Don’t Want To)

Emily Harstone, Guest Author

“Writing is something you do alone. Its a profession for introverts who want to tell you a story but don’t want to make eye contact while doing it.” ~ John Green

As an introvert, a writer, and a very reluctant self-promoter, this quote has always struck me as being particularly profound. Not just because of what it says, but because of who said it. John Green is a bestselling Young Adult novelist as well as a video blogger watched by millions of people every week. He is also very clearly an introvert. Having met him once at a reading before he was as famous as he is now, I was struck by how uncomfortable he looked interacting with everyone, yet even that discomfort came across as charming.

shyAuthor3He had found a way through YouTube to connect with people. He created a fanbase with his brother, and they used it to promote books and various other projects that had a positive impact on the world. In short John Green did not have to stop being an introvert to promote his books, and he never had to become heavy handed about it either.

As a writer, one has to find unusual ways to promote oneself without feeling like you have to force it down someone’s throat. Some authors are naturally self-promotional and they understand and know how to promote themselves in a positive way. I am in awe of authors like this, but I definitely do not have their talent. Below are three ways that a reluctant self-promoter (like myself) can support their work.

1. Start A Blog (or a Vlog, or a Tumblr) ~ Most writers have blogs so this might be obvious, but what I am suggesting is not to start a blog directly about yourself or your writing, but about something else. Perhaps your blog can be devoted to favorite quotations, or the best literary journals, or even pictures that remind you of books; it could be anything.

Tumblr, a micro blogging site, is particularly full of blogs with a very specific focus. There is even a blog there devoted to women poets wearing sweatpants. You can also start a video blog about things you care about, book reviews for example, or short biographies of your favorite authors. Readers are more likely to stumble across your work through search engines and links, and you will probably reach a lot of readers who don’t know you in person.

selfpromotecartoon2. Use Your Facebook Page ~ Now a lot of people these days suggest starting an authors facebook page to promote your literary work. I definitely think that you should do that, but you can also use your personal page to your advantage. On my personal page I never talk about anything too personal: most of what I write about and post are pictures of my dog, the rural area where we live, and good books I have read. But because I have over 400 friends, many of whom I am barely in touch with, I get a lot of responses to what I post.

So I try to shuffle in talk about writing, links to my poems published in literary journals, and things like that fairly often. Often those links get shared by other people, and so my readership broadens. My work has also been solicited by editors who are friends, or friends on facebook. It really helps my career to be on there.

HopeClarkBook

Click Book Cover for info

3. Have A Beautiful Business Card ~ I bump into people who want to read my work all the time. Sometimes it will come up in a coffee shop, or at the gym, or, well, volunteering. However, even though I have a website that is easy to Google, I know most people won’t take that step without a reminder.

That is why I have a businesses card. It doesn’t mention my other profession as a professor, it just has my name, my website, my email address, and the word poet. My business card has all that information, and on the other side is a beautiful picture of a willow tree. Everyone comments on the picture. It is important to have some sort of visual image, because that encourages the individual that receives the card to save the card; it isn’t just another scrap of paper. I made my cards at moo.com, but I am sure there are many other good options.

BONUS Articles: 46 Top Websites to Promote Your Book for FREE
The Buzz on Being a Shameless NetShaker! ~ Part One

Copyright © 2014 – Emily Harstone. Emily Harstone is a frequent contributor to www.AuthorsPublish.com.

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

commentNOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Monday, December 2, 2013

10 Ways to Promote Your Book in Your Own Backyard

Dana Lynn Smith, Guest Author

Online marketing is a wonderful way to reach a worldwide audience, but sometimes authors overlook book marketing opportunities in their own backyard. In your local area and region, you have the opportunity to stand out as a bigger fish in a smaller pond. Here are ten tips for promoting locally:

book-promotion1. Always carry books and literature with you. Keep a case of books and some flyers in the trunk of your car, and business cards in your wallet. You never know when you will run across a potential customer or marketing contact.

2. Look for opportunities across your area. Headed out for a weekend getaway or off to visit grandma? Do a little research ahead of time to identify bookstores, retailers and libraries in the area that you can call on. Or plan your own book tour, staying with friends and relatives along the way.

3. Promote yourself as a “local author” to bookstores and libraries. Many bookstores and libraries have a special section where they showcase the books of local or regional authors.

4. Look for other retailers that are a good fit. Think about what type of retailers relate to the topic of your book, and promote yourself as a local author.

5. Put “local author” stickers on the books that you sell in your area.

6. Speak at libraries. Contact libraries about doing a presentation on your book’s topic. This can be especially effective for children’s books and for nonfiction titles that have a broad appeal (such as travel, business, or fitness). Many libraries will let you sell your books at your presentation, and some have a budget for paying speakers.

7. Find other speaking opportunities. Speaking is a great way to sell books, and you may even get paid to speak once you get some experience. There are lots of organizations looking for interesting speakers for their meetings, including business and civic organizations, church groups, schools and universities, trade associations, and more.

8. Seek publicity through local and regional media. Send a book announcement press release to media in the town where you grew up and where you live now. The “local girl makes good” angle works especially well in smaller towns. Create press releases based on local tie-ins, such as a novel set in the region, and on current news events. Don’t forget your college alumni newsletter and any civic or professional associations you belong to. Nonfiction authors should consider radio and television talk shows.

9. Exhibit at book fairs and festivals. These usually work best if your book is related to the theme of the event, or if the book has appeal to a broad audience.

10. Market children’s book through schools and youth organizations. School visits are a great way to reach kids. For tips, see this article by Melissa Williams.

DanaSmithCopyright © 2011 – Dana Lynn Smith. Dana is a book marketing coach and author of the Savvy Book Marketer Guides. For more book marketing tips, follow BookMarketer on Twitter and get Dana’s free Top Book Marketing Tips ebook when you visit her book marketing BLOG.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Saturday, October 19, 2013

ProMotion ~ What Does THAT Mean?

Filed under: Author Tips,Promotion — Larry James @ 8:30 am
Tags: , , ,

Of the many meetings I have attended over the years I have continued to meet a multitude of wonderful writers. They have the knowledge and expertise to write their book, but something is missing. Many lack the profession motion (ProMotion) or aptitude to promote their book. Writing the book is just the first step. What about promotion?

BookProMotionBefore you can sell your book, you need to market it. If no one knows about your book, you may end up with a first run of 1,000 books collecting dust in your garage.

It matters not if you have a great publisher or if you self-publish as I did with my first 3 books. In my case, I started promoting my first book by giving away a very small booklet (we call this an eBook today) of quotes from the book before it was even printed. You have a better chance of selling lots of books if the book is about something that nearly everyone has an interest.

It takes time to build relationships, learn your readers wants and needs and develop a base of rabid fans that clamour for more. Facilitate their evangelism of your book. Give them press releases, samples of your book, etc. Never underestimate the power of your personal network to help promote your book.

Something to remember: YOU must do the promotion! YOU must accept responsibility for the marketing and promotion of your book.

Many authors think that marketing is a job for the publisher so they sit back and wait for the royalties to roll in. That’s not going to happen. If you don’t know the ins and outs of promoting your book… you MUST learn. You have no excuses. Author help is everywhere! Ever heard of Google? I did a quick search for: “How to promote your books” and got a terrific list of places to go. Some I posted in “BONUS Articles” below.

Promotion is part of a writer’s job description. Self-promotion is one of the most valuable – and most necessary – skills a writer needs to develop. In spite of how much we writers like to bellyache about our book signings, book tours and writer platform building, few experiences are more energizing, gratifying, or fun. Designing a book promotion plan exercises the same creative muscles that make writing so satisfying. Savvy and motivated authors can spread the word about their books in really effective ways for cheap, or even free!

“Start early! The most powerful and essential steps you can take toward promoting your book begin long before the actual writing of the book. Three years before the book is published–if you can–start building a network of supporters and reviewers. Keep track of everyone you meet as you research and write the book. Pay special attention to, and make notes about, those who demonstrate a genuine enthusiasm for you and your project. As the project evolves, keep in touch with these people. You might send them an occasional email, or keep in touch via a social networking site like LinkedIn or FaceBook.” ~ Tony Levelle

Your promotion should start BEFORE you finish the book and be designed to move your business, book sales, speaking engagements forward with high velocity! There are many ways to reach your audience – many of which are FREE! All you really need for word of mouth marketing is a book worthy of sharing, and a way to get it into the hands of the people who will spread the word.

Design a plan, either on your own or hire a book coach. Then do whatever is you are going to do – plus just a little bit more. It takes time, but believe me it’s worth it. Giving a review copy of “How to Really Love the One You’re With” got me interviewed by Barbara Walters on “The View.”

One of the best ways to get the word out is to offer special parts of your as articles to other Bloggers in the same genre. Post these articles on our Website or Blog. Blog writing is becoming increasingly beneficial to help writers better communicate with audiences in an inexpensive way.

Full-color magnetic signs placed on the sides of your car are a great advertising tool. They are inexpensive and get attention. I have one of my Websites in white letters on my rear car window.

Gather reviews from those who have read your book and post them on your Website or Blog.

Once your book is in the book stores, some authors do book signings in local bookstores but, unless you are very well-known, this activity is unlikely to produce worthwhile results. This is what I do to maximize my time at a book signing. Read: 40+ Ways to Make Your Next Book Signing an EVENT!!

After my book was in the book stores, I found that doing syndicated Radio Talk Shows was the best way to promote my books. Syndicated talk shows are often a little more difficult to get booked, but they offer the best coverage. Doing one syndicated show may be broadcasting in 25 or more cities at once. Doing talk shows will NOT help at all unless your book is readily available in the book stores. People buy books on emotion. If your book is not available, talk shows are a waste of time. Someone who goes to the book store and who doesn’t find it there will generally stop looking for it.

If you choose to self-publish here are two of the best resources for marketing/promotion:

1. Dan Poynter
2. John Kremer

BONUS Articles: 15 Places to Promote Your Book for Free
71 Ways to Promote and Market Your Book
15 Do-It-Yourself Tools to Promote Your Book
50 Things Under $50 Bucks To Promote Your Book
How to Promote Your Book on Amazon
How To Get Testimonials
Hot Tips for Getting Book Endorsements
Celebrity Endorsements
46 Top Websites to Promote Your Book for FREE
The Buzz on Being a Shameless NetShaker! ~ Part One
Advice for Authors

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Copyright © 2013 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

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