Authors & Speakers Network Blog with Larry James

Saturday, August 24, 2013

Free Services to Get You Mentioned in the Media

Filed under: Author Tips,Pitching the Press — Larry James @ 8:30 am
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Excerpt from “How To Get Your Book Into Bookstores” by Elaine Wilkes

Here are some free services to get you mentioned in the media (magazines, newspapers, even TV). These services can get you major publicity. They send you daily leads from reporters working on stories.

ElaineWilkes

Click cover for info

http://www.HelpAReporterOut.com
http://www.ReporterConnection.com
http://www.PitchRate.com
http://www.PrLeads.com, run by Dan Janel. It’s a month-to month service that costs $99 a month. You can cancel anytime.

These services send you daily leads from reporters working on stories. For example, one reporter wanted a nutritionist to comment about the Special K diet that consists of eating only Special K cereal for one week to lose a jean size. I replied, “With the Special K diet, don’t give up your big jeans! That diet is like charge card eating—do it now and pay with your health later.” They used those comments in their story. I could have said, “Eating fruits and vegetables is much better,” but that’s boring! Reporters generally want fresh ideas and comments. The point is, the minute you get the lead, do your best to answer it right away! Reporters are on tight timelines. If they get something they like, they’ll use it and move on.

Also, in your e-mail make sure you say why you’re a credible source to comment on their lead. I have a signature e-mail that has all the information written down, so all I have to do is fill in my comment and send it off. After I add the comment, I add it to a Word document so I have a catalog of comments in alphabetical order according to topic. I don’t need to think up something clever to say every time; instead, I just copy and paste what I wrote before.

Elaine-WilkesCopyright © 2013 Elaine Wilkes. Elaine Wilkes, Ph.D., is the author of the highly acclaimed book, Nature’s Secret Messages: Hidden In Plain Sight. As a published author with a highly acclaimed book, she thought her book would be in all the stores. Wrong! It wasn’t in all, but maybe in just a handful of independent stores. As a learning addict with a background in research, she worked diligently to learn everything you need to know about getting your book into all types of stores, not just bookstores, and also how to get it in the Internet stores. She spoke with hundreds of insiders in the book business, along with spending hundreds and hundreds of hours of tedious research. All this work led her to create this comprehensive How To Get Your Book Into Stores Course because this needed information couldn’t be found anywhere else. Follow her on Facebook.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Friday, October 12, 2012

5 Common Mistakes to Pitching the Press

Filed under: Guest Author Articles,Pitching the Press — Larry James @ 8:30 am
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Marsha Freedman, Guest Author

All the manpower shortages today at newspapers and magazines have made it much easier – in some ways – to break into print. In other ways, it has gotten harder.

If you send an e-mail with your credentials and a brief sample of a free, original article, tips list or other content you can provide, editors may just leap at the opportunity. That is, if they believe it will appeal to their audience and if the quality is very good. (They don’t want to spend as much time editing your piece as it would take for them to write it themselves!)

Print publications with online outlets present even riper opportunities: They need new content throughout the day to satisfy the continuous demands of their audience.

On the other hand, if your aim is to get a reporter to write about you, the job just got tougher. Today’s print media have sharply reduced their staffs in the past few years. Some have even cut back on the frequency of publishing. That means more competition for less time and attention.

Unfortunately, a lot of people (including some professionals) pitch themselves, their books, products or companies in ways that pretty much guarantee they’ll get no response. Today’s editors are busier than ever; they’re looking for pitches that are clear and concise, and content that’s clean, accurate and ready to use. Too often, that’s not what they get.

deadlineWhat are some of the common mistakes people make when pitching to print editors? Take a look:

Pay no heed to deadlines: Newspapers are generally daily or weekly; magazines may publish weekly, monthly, quarterly or annually. Both plan their feature content ahead of time. For papers, that may be from a few days to two or three weeks ahead of publication. Magazines may be working on their May issue in February. Either way, working in advance is vital. If you’re hoping to time your story idea or article to coincide with a season or special event, consider when you’d like to see it published and work backward from that date. It also helps to comb the publication’s website for information on deadlines and policies regarding unsolicited material.

Don’t read the publication: You can’t tailor your pitch or article to suit the needs of the publication if you’ve never read it. Once you understand what sort of content it uses, in what format and in which sections, you can customize your piece. Say you, as the owner of a children’s art gallery, want to provide back-to-school tips for helping inspire creativity. You can A) Send an article full of tips to the main editor listed on the website, or B) Read a few issues of the newspaper or magazine and find out if and when it publishes a parenting page or an arts page, and who the editor is. (You can also see if it uses a question-and-answer format, bulleted tips, or longer articles.) You’ll also likely win the respect of the editor, who will give you bonus points for taking the time to do your homework.

newsBe oblivious to the news: If you don’t know today’s issues, trends and breaking news, how can you offer up something timely and current? Most publications look for a “news hook” – a way to give a piece context because it relates to something happening now. There have been lots of news features on the Mormon religion, for instance, since Mitt Romney began campaigning for the GOP presidential nomination. Romney being Mormon gives publications a reason to write about that religion. He’s a great news hook. Does your business offer solutions for people to help beat the recession? Do you write romance novels, and can you tie that expertise into advice for brides-to-be like Jennifer Aniston? If it’s in the news and you can speak to it, don’t hesitate to get your pitch together and send it off today.

Be as verbose as possible: No editor wants to wade through page after page of narrative, waiting for you to get to the point. Sometimes a simple e-mail with a few sentences describing your story angle and how it relates to a timely topic is enough. However you choose to present the information, do it in a way that respects your contact’s time. Brief is best.

Hide the important information: If editors have to search for dates, your contact information, or local relevance, they’ll likely give up – even if they’re initially interested in your pitch. Think of the information you would need if you were considering writing a story or publishing what has been provided. The vital information should be present and clearly visible.
Even if you don’t make these common mistakes, catching the interest of an editor can be difficult. Remember to paste your pitch into the body of your e-mail – don’t send it as an attachment, which may get it flagged as junk mail. Follow up with a polite phone call (“Just wanted to make sure you received my e-mail regarding an article I can write for you”). And don’t give up!

Marsha-with-Signature Copyright 2012 by Marsha Friedman. Reprinted with permission. Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity. Outside of the office, she is also the founder of a non-profit organization called the Cherish the Children Foundation. In 1996 the White House recognized her charity which sets out to raise awareness of the plight of underprivileged and foster children. Visit Marsha’s Website!

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

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