Authors & Speakers Network Blog with Larry James

Saturday, February 7, 2015

Using Social Media to Boost Book Signings

Marsha Friedman, Guest Author

Whether your book is a nonfiction marketing tool for your brand or business, or the newest release in your writing career, staging book signings can help build your audience.

It’s an age-old practice that has changed – as with almost everything in the publishing industry – due to social media and other online tools. Not only do platforms such as Facebook, LinkedIn and Google+ make it easier to promote your signing, they also provide new opportunities for maximizing the return on your investment.

A&SNetbooksigningsBook signings, which can include an informative or interesting presentation or demonstration, have always held more value than meets the eye. Here are three benefits that may not have occurred to you:

• They get your book into shops that might not otherwise carry it. Bookstores are choosy; their numbers are declining (there were reportedly 10,200 nationwide in 2011) and they have many books from which to choose – more than 730,000 new titles a year, including traditionally and self-published print and e-books.

• The store may create a special display featuring your book – especially if you ask! If that happens, you just got valuable free merchandising.

• The store will likely promote your book signing, including sending announcements of the event to its customers and local publications. Anything the store does in that regard is also great marketing for you!

While it’s nice if the store promotes your book signing, you owe it to the shop and yourself to do all you can as well. The more people who come to the event, the more books you sell and the more likely the store will invite you back again. This is where social media can help.

Here are some tips for spreading the word online:

• Get into local social media groups and “communities” that are built around shared interests relevant to your book. For instance, if you were doing a book signing in the Tampa area for a marketing book, you could join LinkedIn’s Tampa Bay Marketing Professionals group. (Do not simply start announcing your event though!) Instead …

• Share a short article with useful information that links back to your website, where the event announcement is prominently displayed with details about your valuable presentation.

• Join in a conversation on any of the platforms, or start a new one, and casually mention along the way that you’ll be in that city speaking and signing books.

• For groups on any of the large social platforms, let the group’s manager or administrator know you have an event coming up that will be of interest to his/her members and ask if he’ll share that information or allow you to.

• Buy ads – for very little money! – on LinkedIn or Facebook announcing your event.

• On LinkedIn, click the “Promotions” tab near the top of the group’s page and you’ll be taken to another page where promoting to that group is welcomed.

• During your event, be sure to have someone take photos that you can share on your social media networks. Photos of you engaging with readers or enthusiastically giving a presentation not only give you more visibility, they make your event look like fun!

One last word of advice: Don’t get discouraged if throngs of fans don’t turn out – believe me, it happens to even well-known authors! Instead, remember all that you’ve accomplished simply by arranging the event.

If traffic is slow, you can make good use of your time by introducing yourself to some of the shop staff and engaging them in conversation. They just might remember the friendly author they chatted with the next time they’re asked for a book recommendation.

BONUS Articles: 40+ Ways to Make Your Next Book Signing an EVENT!!
How to Book a Book Signing And Other Important Stuff!
Book Signing Strategies
Getting Into Bookstores? – 7 Tips to Help You!

Marsha-with-Signature Copyright 2015 by Marsha Friedman. Reprinted with permission. Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity. Outside of the office, she is also the founder of a non-profit organization called the Cherish the Children Foundation. In 1996 the White House recognized her charity which sets out to raise awareness of the plight of underprivileged and foster children. Visit Marsha’s Website!

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Sunday, December 21, 2014

How to Book a Book Signing And Other Important Stuff!

Filed under: Author Tips,Book Signing Tips — Larry James @ 8:30 am
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If I am driving by a store where I’ve never had a book signing, I drop in. First I ask someone to check their computer to see if they are stocking my book. (They don’t know I am the author yet). If so, I ask where to find it and bring it back and tell them I am the author and ask if they would like for me to sign the books. They usually say yes and become very helpful knowing I am the author.

If they do not stock my books, I tell them that books by Larry James are great books and tell them that I should know… I am Larry James – as I hand them my card. This usually gets a smile. I then ask for the name of the CRC (Community Relations Coordinator or person in charge of buy books & booking signings) and request that they ask the CRC if they have two minutes to come out and meet Larry James, an author.

BOOKaBookSigningIf the CRC is not available, I ask when is the best time to call? They will often offer the CRC’s schedule. If not, I ask for it. Although it is better to present yourself and your books in person, calling for an appointment works too. However when they hear you ask for two minutes, if the CRC is there, they will almost always come out to meet an author.

Honor your word. Be sure to keep your conversation to two minutes. If they show an interest and the time goes past two minutes, I usually smile and say, “My two minutes are up. We are on your time now and I’m happy to continue the conversation or I can schedule an appointment to come back later.” I’ve never had a CRC ask me to come back later.

I begin the conversation by introducing myself and showing them my three relationship books. Asking to do a book signing comes after they have heard my audio bio or introduction to my books.

If they are not currently carrying my books, I give them a flyer that tells where they can order; Ingram, Baker & or my publisher, Robert Reed Publishing.

If they currently have books in their store, I show the CRC that I have signed the books, request that they keep a good supply on hand, and let them know that I am a local author and appear on numerous radio talk shows, present relationship seminars locally and nationwide and am a shameless self-promoter, with finesse, of course. I also mention that Barbara Walters interviewed me about my book, “How to Really Love the One You’re With” on ABC TVs “the View.” That usually gets their attention. I tell the CRC some of the unusual things I do when I do a signing (Read 40+ Ways to Make Your Next Book Signing an EVENT!!) and ask them how soon they would like to schedule a book signing and/or seminar with me.

Notice, I didn’t say, “Would you like to schedule a book signing with me?” I said, “How soon…”

It is important for the CRC to know your experience and to experience some of the excitement you have about appearing in their store. Bring any collateral material that demonstrates your ability to promote your book; book marks, flyers, large posters of your book covers, extra book covers, awards, special newspaper coverage, endorsements from celebrities (or others), etc.

If they are hesitant to invite you to do a signing or a seminar and you are a member of a local authors group, offer to be the coordinator to have several of your author friends participate with you to make it a group signing and a special event.

I let the CRC know that I will do my best to schedule a local talk show (Read Radio Station Checklist & How to Be a Great Radio Guest) to help promote the event. I never promise that this will happen, but I do promise I will do my best to make it happen.

I also ask them if they would share their media list with me so I can send a news release to the media. Often they will tell me that “they” do that. I respond by saying, “So do I. And I duplicate your efforts because it’s better to have two book signing notices appear on the editors desk than one.”

My experience has been that an editor will often print more of what the author says about the book and the signing than the store. The news release from the store is a confirmation that the signing is actually scheduled. I will often send one of the store’s news releases with my own.

If they don’t have a media list, that is a red flag. Some book store CRCs do not do much to advertise your signings. I ask them exactly how they intend to help me promote the event; posters, special book table featuring my books for at least a week before the event, new releases to the media, etc.

If the store begins to set up the autograph table after I arrive, has no poster or special book table for pre-publicity, that is a sure sign the store is not fully engaged in helping to promote the book signing or the author.

If they are not willing to fully participate in the promotion of the event, generally speaking, I will most likely back off from doing the book signing and let them know – in a kind and loving way – why I am no longer interested. I usually slip in the words “partners” and “working together” somewhere in the conversation.

Once a book signing is scheduled, I maintain “frequent contact” with the CRC to make sure everything is still on track; books ordered and received, book table and poster prepared, media informed, etc.

I showed up for a signing in San Diego and was surprised to learn that the “former” CRC had only send in a news release – I had a copy of the newspaper that mentioned the book signing – but soon discovered that the new CRC knew nothing about the book signing. No books had been ordered, but since I was doing a relationship seminar the next day and had already been on a radio talk show that morning where I mentioned the signing at the store, the CRC felt so bad about this that she allowed me to bring in books from my car, sell them and keep all the money for myself. Talk about incentive! I sold 37 books in two hours that afternoon.

It is important to understand that the purpose of book signings is not necessarily to sell books, but to make the book store customers and CRC AWARE of your books.

Another important point to understand is that books DO NOT sell themselves! People SELL books! It’s equally important to spend some of your time at your signing to smooze with the people who take the money from the customers who buy your books. Get to know the staff at the book store. THEY can help you continue to sell your books LONG AFTER you have gone!

Book signings are an opportunity to build relationships with the book sellers. I consider book signings as an opportunity to SELL the book sellers on recommending MY books when someone asks for a good relationship book!

BONUS Articles: Getting Into Bookstores? – 7 Tips to Help You!
Book Signing Strategies
Book Signing Tips From A Road Warrior
How to Book Radio Shows & Be a Great Guest! – FREE eBOOK Download
40+ Ways to Make Your Next Book Signing an EVENT!!
How to Schedule Book Signing Events

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Copyright © 2014 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

commentSubscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Tuesday, September 16, 2014

ALWAYS Sign Your Books!

Filed under: Author Tips,Book Signing Tips,Promotion,Speaker Tips — Larry James @ 7:30 am
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There is never a good reason for an author to not sign their book! Never!

Ask any book store manager. If two identical books are sitting side-by-side and one is signed by the author and the other is not, guess which one sells first? Signed books sell quicker!

AuthorsSignYourBookDon’t wait for someone to ask. Just sign it! Many people think because you wrote a book, you are unapproachable. Prove them wrong.

Talk to people. It builds relationships. Be exceedingly FRIENDLY! Book signings are certainly no place to be shy.

If you are sending books for reviews; sign them.

Obviously you are expected to sign your books at a book signing, however you must seize every opportunuty to sign your books.

I often will sign a bookmark for someone who lingers at my table but does not buy my book. Remember your mission: “Spread good will!” Many people will come back to the store and buy your book after you have left.

Give copies of your book cover to everone. Have extra book covers printed. Be sure you sign them! They make great giant book cover “postcards.” Sign and send them to friends, clients and book stores. Ask your friends to give (or mail) your signed book covers to their friends.

On second thought… sign EVERYTHING!

Print out and give away a FREE “Recommended Reading” list. List several catagories and make sure your book and website are listed in the first topic. Sign your name beside your book title and name to call attention to it. Don’t be afraid to list other competing titles.

As an author you should ALWAYS sign your books, even if you sell or give them to your friends or trade books with other authors. (I believe your friends should BUY your books to help support you in your author efforts.) Some people are too shy to ask for your autograph. Sign it anyway! Simply ask, “Here, let me sign that for you. Whose name would you like in it?” Always ask.

By the way, when you sign your book, ever assume the book is for the one who is buying it. In the beginning, I wasted several books by assuming that the book was for them. I also always ask for the correct spelling. Even John can be spelled, “Jon;” “Kelly: Keli, Kellie, Kelley, etc.”

If you sell your book by mail order be sure to include a blank on your order form for the person’s name to which the book should be signed. Remind them to PRINT the name. I also ask if they would like for me to write a date under my signature. Many people like to remember when they met you.

Authors often trade books with other authors. Remember to sign your books to them and ask them to return the favor.

Come up with a special way of signing your name every time you sign your books. For many years, I have signed books, “Sally & Jim, Celebrate Love! Larry James.” While signing, I always mention that my website is CelebrateLove.com; that there are lots of free relationship articles there and I would love to hear from them by e-mail telling me what they thought of my book. I also add, “If you like it, please tell your friends.”

Be creative in the ways you sign your books! My friend, Steven Andrew Guerrero, author of “Gentlemen, Start HER Engine,” signs his books: “Larry, Always race to win! See you in Victory Lane!”

Adding something special like, “Happy Birthday,” or “Happy Anniversary,” etc., will also make them very proud to show the book to their friends. Signed books are treasured much more than non-signed books!

Be shameless! You are an author now. Some people collect autographs! Give them freely! Don’t be sky. If you proud of what you have written. . . show it!

Sign your books!

BONUS Articles: 40+ Ways to Make Your Next Book Signing an EVENT!!
Getting Into Bookstores? – 7 Tips to Help You!
Book Signing Tips From A Road Warrior

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Copyright © 2014 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

commentSubscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Wednesday, July 16, 2014

Book Signing Strategies

Filed under: Book Signing Tips — Larry James @ 7:30 am
Tags: ,

L. Diane Wolfe, Guest Author

Do the words “book signing” terrify you? Fear not! I thought writing “The Circle of Friends Series” the best part until I began making public appearances – now I cherish getting out and meeting the readers. As a book signing road warrior (150 stores in 2 years), I would like to offer you a few fresh ideas to help get your campaign off the ground.

I recommend before you start your book signing adventures a few books to help you hone your interpersonal skills (useful when dealing with store managers and the media).

booksigningsWhen you are ready to begin prospecting for venues to sign in, research every bookstore in your state. Once you create your signing strategy, open your calendar and start making calls. When I get the manager or owner on the line, I give them my pre-planned “commercial.” I tell them my name, book title and genre, a brief description of my book, and finish by asking what information they require to consider an author for a book signing.

Many managers simply have asked for my ISBN and booked me on the spot, while some ask for additional information. For those that request printed information, I send my sell sheet, business card, sample reviews and a cover letter in the mail. I always keep track of every contact and I follow-up within a week to set up a signing time. When I call back, many accept my request. A few pass on the opportunity. Don’t be discouraged if you receive a negative response. Politely thank them and go on to the next call.

Before the Signing:

With the date set, I send the store bookmarks and a poster or flyer for promotions. Then I conduct media research. I contact the features department of the local newspaper and producers of radio and TV news programs. (You’ll find that many stations are eager to feature someone interesting!) Many media sources have online event listings, so request that your appearance be listed. If you have a Web site, update the information too. I keep the bookstores abreast of all the articles and appearances so employees become excited about the signing as well.

At the Signing:

I have one rule: Never sit! Roam the store, greet customers and place either a copy of your book or a signed bookmark in their hand. Set up colorful posters, a copy of your press kit, bookmarks and a big bowl of sweets on your table. Consider taking pictures of the individuals who purchase your book to make the event memorable. When the signing is finished, give each employee a signed bookmark and autograph any remaining books. Let them know that you appreciate any hand selling that they do for your book. When I follow these steps, managers, without fail, ask me to return soon!

After the Signing:

Don’t forget the important step of sending a thank-you note to the store staff and those responsible for media coverage you receive. A thank you goes a long way, and you’d be surprised how many authors fail to complete this simple task. In the note to the bookstore, I always include photos taken of the staff at the signing so they remember the day.

Note details of the signing for future reference. Touch base with each store periodically through updates and press releases. This past holiday season, each one of my contacts received a Christmas letter. When the press release went out for my second book, Sarah, I sent a Valentine. These little touches assure future signings for the remainder of my series, The Circle of Friends.

Marketing and promoting a book requires a tremendous amount of energy, effort and research. My publishing representative recommendedbooks and Websites, and I’ve embraced every suggestion along the way, determined to overcome all obstacles and rise above average. I’ve poured all of my enthusiasm into every recommendation because this is my dream. If you haven’t already, go after yours!

BONUS Articles: Getting Into Bookstores? – 7 Tips to Help You!
40+ Ways to Make Your Next Book Signing an EVENT!!

ldianewolfeCopyright © 2014 – L. Diane Wolfe. Diane is an author & motivational speaker. Visit her Website at www.TheCircleofFriends.net

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Tuesday, May 27, 2014

Building Book Buzz!

When my first book was available in book stores, I called my friend, Mark Victor Hanson (Co-author of the Chicken Soup for the Soul books) and asked him for some advice. Since 2008, some 500 million Chicken Soup For the Soul books have been sold. Who better to ask for advice?

BookBuzzIt’s best to start marketing early and roll out promotions in deliberate, timed waves to maximize interest ahead of the book’s publication date. This is often overlooked and was by me. A useful way for an author to approach this is to have a calendar counting down to the book’s launch – beginning at least a year before the book is in the book stores and ready to read.

Mark said, “Make a sign that says, ‘Do something EVERYDAY to promote your books!‘” Very wise advice. He also suggested that radio talk shows are a great place to promote yourself and your books. He said that it is too easy to get distracted when you have a little success; you begin to thrill at what’s happening and often forget to keep the buzz going.

I put several of these signs up in my office and began doing something everyday to promote my book. Next, I began to search for ways to promote it. I made a long list and began.

I visited nearly all of the book stores in my area and began doing book signings. That was in 1995. Since then I’ve done numerous book signings, more than 650 radio talk shows, was interviewed by Barbara Walters on “The View” in 1999 and went on to write 4 more books. Mark was right.

playfulWhile social media is another good way to promote your books, many authors are putting too much faith in the viral power of social networking thinking they’ll tap the viral power of the internet. I often will post a beautiful photo of a landscape and put a quote from my book on it. See the image to the right. Note the link to my Relationship Blog. Too much blatant self-promotion on social media will turn others off. Be creative and crafty.

Some authors will give away a chapter of their book to their mailing list. You DO have a mailing list, right?

Learn to speak about what you have written about. Civic groups, Chambers of Commerce, book clubs, authors groups and many other groups are always looking for speakers. Keep your talk short, about 15 to 20 minutes. I have a Networking book called, “Ten Commitments of Networking: Creative Way to Maximize Your Personal Connections.” I also have a Website site, http://www.TenCommitmentsofNetworking.com to promote networking and the book and a Networking Blog with over 450 FREE Networking articles. Some are from the book and others are new. There are enough new articles written to make another book. One author I know, began writing her book on a blog and once she had enough articles written, she put them all together and printed a book.

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Larry James with Tara Hitchcock,
TV 3, Phoenix”

I have a talk with the same title, and talk briefly about each of the 10 commitments. Remember, this talk contains the “Ten Commitments” and can be as brief or expanded into a full 3 hour seminar if necessary ~ where you can also sell your books at the back of the room. I usually discount my book a couple of dollars for back of the room sales.

Ask buyers of your books to write reviews on Amazon.com once your book is available on Amazon. Join Amazon’s Associate Program and promote other good books in your genre on your Website and Blog. When someone buys your book, you get a small commission from Amazon.

Print bookmarks and postcards to keep your book title in front of readers. At book signings, give out lots of bookmarks. Ask permission, and you might be able to leave a stack of bookmarks at the check out once your book is available in the book store.

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Click Cover for Info!

My friend, Dan Poynter, is a great resource for authors. Also check out John Kremer. His book is, “1001 Ways to Market Your Books!” Both of these guys helped me tremendously when I first started writing.

Authors also need to understand the difference between promotion and publicity versus marketing. Promotion and publicity is free, but you don’t know exactly how it will go; eg. Facebook, Twitter, Tumbler, Pintrest, LinkedIn, etc. Marketing is targeted and trackable, and you can link it directly to results. AND it costs real money.

Download a FREE 25-page eBOOK – “How to Book Radio Shows and Be a Great Guest!” Click here for details.

BONUS Articles: Getting Into Bookstores? – 7 Tips to Help You!
40+ Ways to Make Your Next Book Signing an EVENT!!
Self-Promote or Disappear! ~ A Discourse on the Propriety of Puttin’ on the Blitz!
DIY: How to Build Buzz for Self-Published Books
8 Tips for Being a Great TV Talk Show Guest
Write Reviews for Books on Amazon.com

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Copyright © 2014 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

commentSubscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Tuesday, April 1, 2014

Authors: Sign Your Kindle Books Electronically

Filed under: Author Tips,Book Signing Tips — Larry James @ 7:30 am
Tags: , ,

If you’ve got a Kindle book available on Amazon, you can now sign it electronically for buyers with an online service called Authorgraph.

SignKindleBookBecause you sign each book individually as you receive requests, you can write something different (if you want) for everyone who makes a request. While you might write something generic for a stranger, you can write something personal when you get a request from someone you know.

What is an Authorgraph? – It’s a personal, digital inscription for an e-book. It is sent directly from an author to a reader’s digital reading device. Authorgraphs are viewable on a wide variety of platforms. Every Authorgraph goes only to the specific reader that requested it so an author can write a custom message for each reader. In addition, readers can include a short message to the author in order to provide a bit more context for personalizing the Authorgraph.

Be sure to watch the video screencast explaining how it works at: http://www.kindlegraph.com/about. This service was orignally called Kindlegraph before the author changed the name to Authorgraph in November 2012.

Update: There are several other software programs that will allow you to sign your books electronically. Do a Google search for “Sign Your Kindle Books Electronically.”

BONUS Article: How to Make a Kindle Cover from a Hollowed Out Hardback Book

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Copyright © 2014 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

commentSubscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Saturday, October 20, 2012

Sign Your eBook with Kindlegraph

Filed under: Author Tips,Book Signing Tips — Larry James @ 8:30 am
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Laura Pepper Wu, Guest Author

With so many book tours going digital, it’s no surprise that book signings are going digital too. You can sign your readers’ Kindles through Kindlegraph, and the Nook Color through a feature built into the device.

The reason this is so great? Even if you’re ePublishing-only with no plans to produce a print book, you can still host book signings and have a book release party to generate some buzz. Go do it!

1. Watch a demonstration of how Kindlegraph works here: http://screencast.com/t/qtGuelwX
2. Sign up for Kindlegraph here: http://www.kindlegraph.com/ (you’ll need to sign in with a Twitter account, it’s free)
3. Scroll down to ‘Authors- sign up here!’ at the bottom of the page and enter your book’s ASIN (a code that Amazon assigns your book).

Laura2Copyright 2012 by Laura Pepper Wu. Visit Laura’s Website. Lots of great articles for authors @ http://www.30daybooks.com/popular-articles/. Subscribe to: “Magic Monday” Marketing Tips @ http://www.30daybooks.com/free-email-series/
Blog: http://www.30daybooks.com/blog/

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Monday, July 16, 2012

Getting Into Bookstores? – 7 Tips to Help You!

Penny Sanseveri, Guest Author

Let’s face it, regardless of the odds we authors still want to get into bookstores. But if you’ve been having a hard time with this, take heart. It’s getting harder and harder to get into stores but not impossible. We’re going to look at some of the possibilities here.

bookstoreeventFirst, it’s important to understand the pressure stores are under right now. With the increased focus on publishers to get their authors out there, bookstores are being given most of their marching orders by their corporate office. Bookstore shelf space is bought and paid for by the New York publishers makinggetting on the shelves or display racks a bit tricky if not impossible. So here’s a game plan for those of you trying to survive outside of the traditional market.

1. Get to know your local store. I know this might sound obvious but you’d be surprised how many authors don’t really know the people in their local store. The thing is if you know them, they know you and when you’re ready to promote your book they might be more open to having you in their store if you have taken the time to get to know them.

2. Start to follow the types of events they do at the store. Get an events calendar or get on their email list. You’ll start to see trends emerge. For example they might have an independent author night you could participate in. Also be cautious for big releases like the recent Stephanie Meyer events many stores had planned. If you are trying to capture the attention of a store when they’re in the middle of a major book launch you’re likely to get ignored.

buyingbooks3. Buy a book. Don’t just wander the store trying to make friends: shop there. Support your local stores regardless of whether they are a chain or independent. You’d be surprised what a difference this makes when you’re trying to get to know the folks who could book you for an event.

4. Book signings are boring, offer to do an event instead. Events are a draw, book signings aren’t unless you’re a celebrity. Plan to do a talk, educate, entertain, or enlighten. This will a more attractive pitch to the bookstore and will draw more people to your talk.

5. Get to know the local authors in your area and then offer to plan events for them. Here’s how this works. Bookstores are inundated with local authors asking for a time slot but what if you went to the bookstore manager and said that you’d be willing to coordinate a once a month event featuring all the local authors. The bookstore could just refer all local Independently published authors to you, you could coordinate this and guess what? Not only are you helping the store but guess who’s getting a monthly showcase in their store? You. You can do this with more than one store if you have the time but keep in mind that with cut backs often one store manager will oversee a few locations so you might only have to go through one person.

6. If they won’t let you coordinate a monthly event, suggest that they have an Independent author night if they haven’t already started this. If they have an Independent author night you should definitely participate, it’s a great way to gain exposure not to mention network with some local people.

7. Try as best you can to funnel everyone to one store to purchase your book. If you’re having a tough time getting shelf space (and aren’t we all), funneling folks to one store might prompt that store to keep a few copies of your book on hand. Whenever you do local speaking or media, let them know by name and address where they can get your book. Stores have been known to take in books that they’re getting lots of requests for, regardless of how they are published, so if you’re sending people to one store instead of fragmenting them to a bunch of different ones you could start building an ongoing interest in reorders.

Getting into bookstores isn’t impossible but it does require a dash of creativity. Keep in mind that if bookstores aren’t receptive despite after you’ve tried the tips in this article then maybe you’re sitting in a tight market. Areas like Los Angeles, New York, and Chicago might be tough areas to get noticed because these are often the first stops traditional publishers seek when planning author tours. If you’re near those areas try looking outside of the city for alternatives that are often overlooked by New York.

If that doesn’t work for you then consider non-bookstore events. Over the years we’ve planned events for our author in all sorts of non-bookstore venues such as: video stores, electronics stores, gyms, even grocery stores so if events are your focus, keep an open mind and remember: often the biggest piece of getting an event in a bookstore are the relationships you build with them.

PennySansevieriCopyright 2012 – Penny C. Sansevieri. Penny C. Sansevieri, is CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert and an Adjunct Instructor with NYU. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including “Book to Bestseller” which has been called the “road map to publishing success.” To learn more about Penny’s books or her promotional services, you can visit her website at http://www.amarketingexpert.com. To subscribe to her FREE eZINE, send a blank e-mail to Penny’s e-mail

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Tuesday, May 3, 2011

You Should Write an eBook

Filed under: Book Signing Tips,e-Books,Guest Author Articles — Larry James @ 7:00 am
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Seth Godin, Guest Author

You should write an eBook!

I’m serious. Smart people with good ideas worth sharing can get a lot out of this exercise.

To help you out, I wrote a lens about the simple details of how to do it.

It’s technically easy and when it works, your idea will spread far and wide. Even better, the act of writing your idea in a cogent, organized way will make the idea better. You can write an ebook about your travel destination, your consulting philosophy or an amazing job you’d like to fill.

Apple_iPad_iBooksSeven years ago, I wrote a book called Unleashing the Ideavirus. It’s about how ideas spread. In the book, I go on and on about how free ideas spread faster than expensive ones. That’s why radio is so important in making music sell.

Anyway, I brought it to my publisher and said, “I’d like you to publish this, but I want to give it away on the net.” They passed. They used to think I was crazy, but now they were sure of it. So I decided to just give it away. The first few days, the book was downloaded 3,000 times (note: forgive the layout. It’s not what I would do if I was doing it today). The next day, the number went up. And then up. Soon it was 100,000 and then a million. The best part of all is that I intentionally made the file small enough to email. Even without counting the folks who emailed it hundreds of times to co-workers, it’s easily on more than 2,000,000 computers. I didn’t ask anything in return. No centralized email tool. Here it is. Share it.

A Google search finds more than 200,000 matches for the word ‘ideavirus’, which I made up. Some will ask, “how much money did you make?” And I think a better question is, “how much did it cost you?” How much did it cost you to write the most popular ebook ever and to reach those millions of people and to do a promotion that drove an expensive hardcover to #5 on Amazon and #4 in Japan and led to translation deals in dozens of countries and plenty of speaking gigs?

It costs nothing.

Changethis, which I dreamed up in a moment of weakness a few years ago, is still going strong under better management now. It’s the epicenter of ebook distribution, but there are plenty of places just dying to host your content. And your blog is the best place to launch your idea. The biggest challenge is that there are no barriers. If you want to do it, go do it. Ideas worth spreading, spread.

Larry’s Note: E-book sales in the US increased more than 200% in February, 2011, overtaking trade paperbacks as the biggest category, according to figures released by the Association of American Publishers (AAP).

Larry’s Note #2: How do you autograph an eBook? Now, Authors, Speakers and Artists can personalize their work for consumers in unique ways through a process called, Autography. Autography LLC’s patent-pending method for autographing eBooks makes it’s official debut at Book Expo America (BEA) in New York, May 23, 2011. The video below gives you an advance look:

[blip.tv http://blip.tv/play/AYKpiQsC%5D

BONUS Article: Are You Pricing Your eBook for Highest Sales and Profits?

Copyright © 2011. Seth Godin. Seth Godin has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. Check Seth’s Blog.

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Larry James is a Professional Speaker, Author and Coach. Larry James presents networking seminars nationally and offers Networking coaching; one-on-one or for your Networking Group! Invite Larry James to speak to your group! His latest book is, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: Larry James, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com

NOTE: All articles and networking tips listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationship BLOG” at: http://CelebrateLove.wordpress.com/
Follow Larry’s “Wedding BLOG” at: http://CelebrateIntimateWeddings.wordpress.com
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Thursday, December 2, 2010

Book Signing Tips From A Road Warrior

Filed under: Book Signing Tips,Guest Author Articles — Larry James @ 7:00 am
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L. Diane Wolfe, Guest Author

Does the words “book signing” terrify you? Fear not! I thought writing “The Circle of Friends Series” the best part until I began making public appearances – now I cherish getting out and meeting the readers. As a book signing road warrior (150 stores in 2 years), I would like to offer you a few fresh ideas to help get your campaign off the ground.

Preparations:

I recommend before you start your book signing adventures a few books to help you hone your interpersonal skills (useful when dealing with store managers and the media).

When you are ready to begin prospecting for venues to sign in, research every bookstore in your state. Once you create your signing strategy, open your calendar and start making calls. When I get the manager or owner on the line, I give them my pre-planned “commercial.” I tell them my name, book title and genre, a brief description of my book, and finish by asking what information they require to consider an author for a book signing.

Many managers simply have asked for my ISBN and booked me on the spot, while some ask for additional information. For those that request printed information, I send my sell sheet, business card, sample reviews and a cover letter in the mail. I always keep track of every contact and I follow-up within a week to set up a signing time. When I call back, many accept my request. A few pass on the opportunity. Don’t be discouraged if you receive a negative response. Politely thank them and go on to the next call.

Before the Signing:

With the date set, I send the store bookmarks and a poster or flyer for promotions. Then I conduct media research. I contact the features department of the local newspaper and producers of radio and TV news programs. (You’ll find that many stations are eager to feature someone interesting!) Many media sources have online event listings, so request that your appearance be listed. If you have a Web site, update the information too. I keep the bookstores abreast of all the articles and appearances so employees become excited about the signing as well.

At the Signing:

I have one rule: Never sit! Roam the store, greet customers and place either a copy of your book or a signed bookmark in their hand. Set up colorful posters, a copy of your press kit, bookmarks and a big bowl of sweets on your table. Consider taking pictures of the individuals who purchase your book to make the event memorable. When the signing is finished, give each employee a signed bookmark and autograph any remaining books. Let them know that you appreciate any hand selling that they do for your book. When I follow these steps, managers, without fail, ask me to return soon!

After the Signing:

Don’t forget the important step of sending a thank-you note to the store staff and those responsible for media coverage you receive. A thank you goes a long way, and you’d be surprised how many authors fail to complete this simple task. In the note to the bookstore, I always include photos taken of the staff at the signing so they remember the day.

Note details of the signing for future reference. Touch base with each store periodically through updates and press releases. This past holiday season, each one of my contacts received a Christmas letter. When the press release went out for my second book, Sarah, I sent a Valentine. These little touches assure future signings for the remainder of my series, The Circle of Friends.

ldianewolfeMarketing and promoting a book requires a tremendous amount of energy, effort and research. My publishing representative recommendedbooks and Websites, and I’ve embraced every suggestion along the way, determined to overcome all obstacles and rise above average. I’ve poured all of my enthusiasm into every recommendation because this is my dream. If you haven’t already, go after yours!

BONUS Article: 40+ Ways to Make Your Next Book Signing an EVENT!!

Copyright © 2010 – L. Diane Wolfe. Diane is an author & motivational speaker. Visit her Website at www.TheCircleofFriends.net

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

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