Authors & Speakers Network Blog with Larry James

Friday, August 17, 2012

Bookstore Distribution Explained – Video

Filed under: Author Tips,Book Sales,Guest Author Articles,Video — Larry James @ 7:00 am
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Joel Friedlander, Guest Author

It’s been said lots of times: bookstores may be the worst place for a self-publisher to sell books. In this video Joel explains why, including:

• The three key elements that have to line up for you to be successful in bookstore distribution.

• Why print on demand books don’t work for bookstore distribution

• The reason you’ll need to spend thousands of dollars up front and at risk to pursue this distribution channel

• The many players you’ll require to get your book the attention it will need

• How to “work the numbers” to see if your book will succeed in distribution

If you’ve ever thought of selling your books in lots of bookstores, take a few minutes to watch this 8:52 whiteboard video.

JoelFriedlanderCopyright 2012 by Joel Friedlander. Joel Friedlander is a self-published author and book designer who blogs about book design, self-publishing and the indie publishing life at TheBookDesigner.com. He’s also the proprietor of Marin Bookworks, where he helps publishers and authors who decide to publish get to market on time and on budget with books that are both properly constructed and beautiful to read. Follow Joel on Twitter and subscribe to his blog.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Monday, February 28, 2011

What is the Percentage of Sale for YOUR Book?

Filed under: Author Tips,Book Sales,Guest Author Articles — Larry James @ 7:00 am
Tags:

SimmonsBookJerry D. Simmons, Guest Author

Many authors think that having a large print order for their published book is important, this in effect hopefully means a lot of copies are getting placed into retail bookstores. When it fact the number of copies being shipped in total is not as important as the sell-through or percent of sale for that book. Every book has a guaranteed sale to the bookseller. When a company orders copies from a publisher directly or through a distributor those copies are guaranteed to sell. Otherwise the unsold copies can be returned to the publisher for full price.

For example, if a bookseller receives an order for 1000 copies from the publisher or distributor and is only able to sell 600 copies to consumers, the 400 remaining copies are called “returns.” In this case the author’s sell-through would be 60 percent. If 300 copies were returned the sell-through would be 70 percent. Sell-through, also referred to as percent of sale, is the key to a successful career as a writer. The higher the sell-through, the more likely any writer will have a bright future as an author.

For published authors it should never be about the total copies out in the market rather the placement of those copies and their potential to sell is the key. Higher sell through or percent of sale is preferred over the number of net copies sold. The higher for both the better, be smart about the business and you have a better chance of continuing as a publisher author.

jerrysimmonsCopyright © 2011 – Jerry D. Simmons. Jerry D. Simmons is a 33-year veteran of publishing, 25 with Random House and the former Time Warner Book Group. He directed a sales division that generated hundreds of millions of dollars in book sales across the United States and Canada. Over the years he has worked on thousands of New York Times bestselling titles and hundreds of New York Times bestselling authors including: James Patterson, David Baldacci, Sandra Brown, Nicholas Sparks, Nelson DeMille, Michael Connelly. His own book, “WHAT WRITERS NEED TO KNOW ABOUT PUBLISHING” is described by the #1 New York Times Bestselling author Sandra Brown as “The good, the bad, and the ugly aspects of book publishing, told in a straight-from-the hip manner. New writers take note.” Today Jerry speaks around the country and his articles have appeared in Writers Digest and numerous publications. He spends his time writing and speaking with writers about the importance of understanding the marketplace and educating them about the business of publishing while sharing the secrets of the largest booksellers and publishers in the world. Visit Jerry’s Website: www.WritersReaders.com and BLOG: http://www.WritersReaders.com/category/blog/.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

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