One of the most effective ways to get the word out about you, your products, and your websites is through article marketing. It’s a simple concept. You write an interesting, useful article and get it published with a link back to your website.
Magazine exposure is Terrific! I have had reasonable success with being quoted in local and national magazines. I’ve been quoted in Cosmpolitan twice, Family Circle, Modern Bride, Woman’s Day, Woman’s World, Arizona Weddings and numerous local publications, e.g., Scottsdale Life. To increase the odds of being interviewed for a national magazine article make sure you have a place on your Website that lets the media know you are available on short notice.
Writer’s Market offers information about thousands of publications and tips on how to contact specific editors.
Choose the right magazine. Submit to magazines about topics you’re very familiar with – stuff you’ve written about or worked with before. Fit your interests with specific magazines. Check out the Editorial Calendar, which is usually listed on the magazine’s Web site. It usually highlights upcoming article topics and advertising themes. Select an article or theme that matches your area of expertise and send an e-mail to the editor briefly but clearly addressing how your knowledge of the subject matter can contribute to their readers. Usually a staff writer assigned to that article will contact you to be interviewed. By the way, while the editor has the final say, make a request that your book and Website be mentioned. Ask for what you want!
Article directories are another source of great marketing. Use Article Marketing as a link generation tactic. Submit your high-quality, original articles for more exposure, credibility and traffic back to your Website. Article directories are listed prominently in search engine results because of all the content they contain. If you have written your articles to form sensible use of relevant keywords of your topic, there will be a higher chance of getting favorable results from search engines. Each time someone adds your article to their web site it adds a new link to your site. This is a great way to add hundreds of new back links to your site to improve your page rank and show yourself to be an expert in your field.
Your article needs to be keyword rich. Your whole article, but especially the title and introduction paragraph, need to include relevant keywords. Quite simply, relevant keywords are the words or phrases that web users and thus search engines will use to search for the types of information they need to get. All the major search engines including Google, MSN and Yahoo are becoming more and more content oriented. They love fresh and unique content.
Article marketing is about the distribution of highly targeted content, usually in articles of around 500 words in length, to the top article submission sites on the Internet. Article marketing is a powerful, yet time-consuming process and it’s worth it. Article submission sites have become one of the best and most simple ways to start getting more links pointing to your site. EzineArticles.com is a great place to begin. They have a rather lengthy submission process and at least two human reviewers will read the material. This process can take many days and sometimes weeks, but this particular site has the reputation as the top choice out there.
You could spend the rest of your life in front of your computer submitting article after article to the hundreds of places on the Internet. Suggestion: Pick 5 of the most popular sites and start there. I write about personal relationships, business networking and weddings. I currently submit my articles on these topics to 11 sites.
If you are real ambitious, do a Google search for “submit articles” and submit to your heart’s content.
Your author bio box is your tool to promote your own Website, Blog and personal brand that can be used to gain unlimited visitors to your Website. Always include a copyright, your name as the author, a brief 4 or 5 line bio, a photo (they may not use it) and links back to your Website and Blog. In the bio box portion of this page you will see a handy link to my own bio that makes it easy for people to “copy and paste” my bio at the end of any article they reprint of mine.
Here is an example:
Copyright © 2011 – Larry James. Reprinted with permission. – Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. Website: http://www.AuthorsandSpeakersNetwork.com – BLOG: http://AuthorsandSpeakersNetwork.wordpress.com
Your article could go viral. You publish one article to a directory and that same article can begin appearing on countless other websites. Within one month after posting my Wedding Blog posts on Facebook, my “hits per day” went from the 25 to 35 range to the 150 to 200 per day range (that’s 4,500 to 6,000 visits per month). It once peaked at 384 hits in one day!
So what you are waiting for? I suggest you begin today! When I started to “consistently” write articles about my niche I began to direct highly targeted traffic of the type of people that I wanted going to my website on a daily basis; people who may eventually become clients. The hits on my Websites and Blogs increased expotentually.
BONUS Article: How to Write and Submit an Online Article
Larry’s Note: If you would like to contribute an article relevant to authors and speakers, send me an e-mail with the article title, the article, a brief bio (5 sentence limit), photo and website and BLOG links to: Larry James. Or. . . call me: 480-998-9411.
Copyright © 2011 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com
NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.
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