Authors & Speakers Network Blog with Larry James

Thursday, September 28, 2017

Secrets to a Killer Viral Video

Filed under: Self-Promotion,Video — Larry James @ 10:30 am

Guest Author, KeriLynn Engel

Want your video to be seen by the world?

You’re not the only one. “Virality” is the new marketing buzz phrase, and it seems the number one goal of every internet marketer and teen with a webcam.

Professional marketers and amateurs alike know that videos are the perfect medium for viral sharing: Research shows that we remember images and spoken words more than printed text, and visual content gets a lot more shares, clicks, and likes than just text.

If you really want to reach your audience online, video is the best way to do it. Research shows that 85% of Internet users in the United States alone watch video online, and the average visitor to your site will spend 100% more time on a page that has a video. And, after watching a product video, viewers will be 85% more likely to purchase that product.

But getting all those people to watch your video is the tricky part. Every single minute of the day, over 60 hours of video are uploaded to YouTube, and 700 of those YouTube videos are shared on Twitter. Most of those videos just get lost in the crowd.

That’s why it’s so important to prime your video to go viral.

It’s true that there’s an element of luck to virality: there’s no 100% guarantee even the perfectly shareable video will viral.

But as Lucille Ball, star of I Love Lucy (one of the first “viral videos”) said, “I don’t know anything about luck… Luck to me is something else: Hard work—and realizing what is opportunity and what isn’t.”

While luck is certainly a factor in going viral, it’s not everything.

Getting your video to go viral is also about observing and emulating the traits that viral videos share, and recognizing your opportunities to take action. A video won’t go viral if you don’t promote it to your ideal audience, and encourage them to share it.

You can prime your video for Internet fame by following the steps below. From what content to include, to the perfect time to release your video, to exactly where and how to promote it, check out the graphic below for an all-inclusive guide to getting your video to go viral.


KeriLynnEngel-150.jpgCopyright © 2017 –  KeriLynn Engel.  KeriLynn is a content marketing specialist and writer at Awesome Motive. Before that, she worked as a freelance writer for various websites. She is an advocate for domestic abuse victims and has way too many hobbies. KeriLynn lives in Connecticut.



Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact:, P.O. Box 12695, Scottsdale, AZ 85267-2695. – More than 110 articles especially for Authors & Speakers at:

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact:, P.O. Box 12695, Scottsdale, AZ 85267-2695. – and

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.


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