Authors & Speakers Network Blog with Larry James

Saturday, July 25, 2015

Get The Word Out

Paul J. Krupin, Guest Author

The timing of news release actions initially depend on when the books are actually available so you can provide them to the interested media. You can provide galleys, advance review copies, finished books, or new editions.

For your normal book publicity campaign cycle there are five major periods of opportunities:

A&S-GetTheWordOut1. Pre-publication reviews (one dozen galleys needed) – four to six months before book publication.

2. Magazines (100 to 300 advance review copies needed – four to six months before media and book publication) for reviews and feature stories.

3. Publication Announcement Releases – (magazines, daily & weekly newspapers, news services & syndicates) for reviews and feature stories.

4. Post Publication Publicity (all the above plus radio & TV) – more reviews, interviews, and feature stories.

5. Event publicity (newspapers, radio and TV, anytime any place, 20 days lead time needed). Awards, book signings, speaking engagements, workshops, and community activities.

No matter what you do, you should not do publicity unless the business system is in place which allows you to generate income from these activities. Without it being in place, publicity can’t bring you any income, since no one can buy books.

Book publicity per se is one way to go when sending out news releases. The other way to build and implement a publicity plan is to work on personal branding and expert or human interest articles. Here the individual product doesn’t matter.

Your goal is to receive coverage that demonstrates your expertise in a way that results in people wanting everything you offer, no matter what it is. This can be done anytime.

No matter what sort of “news release you choose”, remember that you have to provide what media want the most, which is a proper answer to the question, “What’s in it for my audience”.

BONUS Articles: “Top Tips” for TV and Radio Publicity
Self Promotion – How to Make It Not All About You
3 Ways to Promote Yourself As A Writer (Even When You Don’t Want To)
The Buzz on Being a Shameless NetShaker! – Part 1

Copyright 2015 by Paul J. Krupin. Paul J. Krupin, is President of Direct Contact PR and author of the book, “Trash Proof News Releases.” He is a long time PR Guru who has developed sure-fire proven strategies for getting publicity. www.DirectContactPR.com, The Right Markets, The Right Message, The Right Media.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

the-archives2Click for Archives! ~ Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

commentNOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s Pinterest page for authors and speakers at: https://www.pinterest.com/larryjames2012/authors-speakers-blog/

Wednesday, July 1, 2015

You Say You’re An Author, Not A Marketer? Think Again

Filed under: Author Tips — Larry James @ 7:30 am
Tags: , ,

Marsha Friedman, Guest Author

Sometimes I speak to authors who finally have a book ready for publication after months or years of hard work, yet sadly, in all that time, they neglected to give any thought to a key reality of the book-publishing world.

The responsibility for marketing the book falls on their shoulders and they should have had a promotional plan in place ready to go when the book was launched.

A&SmarketingWhen I point that out, they respond by saying, “But, I’m an author, not a marketer!”

If you are thinking the same thing, it’s time for a quick adjustment in your mindset. Because you have to be both!

If you want your book to have a chance at succeeding, this is on you.

Happily, today there are more ways than ever to market your book (or business, for that matter) and social media marketing should be one of the key components in your promotional plan. Social media provides a number of effective tools that allow you to connect with people who share your passion for the topic you wrote about.

Some of you may be saying, “But I have no interest in social media. I hate the idea of posting on Twitter or sharing my thoughts and pictures on Facebook.”

I get what you’re saying! Like it or not, though, your personal feelings are beside the point. Whether you are a fan of social media doesn’t matter. Whether you believe too much time is wasted on sending out tweets or liking things on Facebook also is irrelevant.

The reality is what it is. You need to recognize its importance or risk falling by the wayside.

I encountered yet another reminder of how crucial it is to establish yourself in the social media world just a few days ago when I had a conversation with an agent friend of mine. She had put together a TV treatment for a client with several novels she thought could be adapted to a series for the small screen.

The feedback she got was predictable – the author needed to have a significant following on social media before the studios would even look at the treatment.

So what’s considered significant? Good question. A number we’ve heard from agents and publishers alike is a minimum of 10,000 followers.

But it’s not only about the numbers. They are meaningful, but just as important for building your online brand is having a large following that you are engaged with. You post a tweet and some of your followers respond with a question. You answer the question and get more comments or questions.

The more active you engage your followers, the better.

Here are a few other marketing tips to remember:

Don’t buy fake followers. Yes, you really can buy fake followers on social media, but why would you? These are not people you can interact with or who have the potential to become future readers or customers. Buying fake followers pads your numbers, but it’s a pointless charade and eventually you will be found out. When that happens, your reputation will take a hit.

Take advantage of groups and lists. One great thing about social media sites is they give you the ability to connect with like-minded people, many of whom may be future customers. LinkedIn, for example, has groups you can join. On Twitter, it is lists. Either way, these features help you connect with people most likely to have an interest in what you have to offer. It’s also good to connect with the well-known people in your field, because if you can get those people to follow you, some of their following may follow you too. This is a legitimate way to ratchet up your numbers.

Don’t abandon traditional media. As wonderful as social media sites are, you don’t want to ignore radio, TV and editorial coverage in print publications and online. These venues are extremely important in helping you build your brand and boost your numbers.
Setting words down on paper – or more likely a computer screen – and ending up with a book is a wonderful accomplishment.

But to avoid staring at a stack of unsold books, you will need to doff your writer’s hat and don your marketing cap. If you don’t feel qualified or have the time to tackle that on your own, you need to find someone to help. Here’s to dual roles.

Marsha-with-Signature Copyright 2015 by Marsha Friedman. Reprinted with permission. Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity. Outside of the office, she is also the founder of a non-profit organization called the Cherish the Children Foundation. In 1996 the White House recognized her charity which sets out to raise awareness of the plight of underprivileged and foster children. Visit Marsha’s Website!

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

the-archives2Click for Archives! ~ Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

commentNOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s Pinterest page for authors and speakers at: https://www.pinterest.com/larryjames2012/authors-speakers-blog/

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