Authors & Speakers Network Blog with Larry James

Monday, June 15, 2015

Authors: Calls To Action to Sell More Books

The only way to get readers to contact you and seek out your upcoming work is to tell them how to connect with you. When someone actually finishes your book, they’re committed to it. I wanted to let the people who have just finished the last page of my book where to get more. This is all part of the marketing and promotion you will doing to help sell your books.

A&SCall2ActionOne of the best tips I received when I wrote my first book was to put calls to action in the back of my book. It is a form of marketing that will help you to sell more books.

I devoted several of the last pages to making sure that when the reader got to the end, they would find contact information. I featured a bio, address, phone numbers, websites, blogs, sign up for my free monthly eZine, etc. I didn’t want them to get there and say, “Now what?”

You can use calls to action to get readers to leave reviews on Amazon or to share your work with their friends.

I always put 4-color bookmarks in each book. Each bookmark as ISBN, photo of the book cover with complete contact info on the reverse side stamped in red ink.

This tip should just be one of many strategies you put in place and not be your entire marketing campaign.

In preparation for writing this tip, I stumbled upon an article that talks specifically about this. Go to: “Put Calls To Action In The Back Of Your Books To Sell More Books!

BONUS Articles: Six Things You Should Be Including in Your eBook (and Probably Aren’t)
Book Marks – A Great Marketing Tool for Authors & Speakers
40+ Ways to Make Your Next Book Signing an EVENT!!
Building Book Buzz!


Authors & Speakers Network Blog

Copyright © 2015 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact:, P.O. Box 12695, Scottsdale, AZ 85267-2695. – More than 110 articles especially for Authors & Speakers at:

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