To quote my friend, Dan Poynter: “Bookstores no longer order directly from publishers. They prefer fewer vendors and quicker service. The best way to reach the book trade (independent bookstores, chain bookstores, wholesalers and libraries) is with a distributor.”
Distributors ONLY distribute books to book stores! Distributors DO NOT “sell” books. It is up to authors to generate interest in the book to alert potential buyers that the book exists and is in the stores. Whether you sell out to a large (NY) publisher or publish yourself, the author must do the promotion.
The books will sit on the shelf in book stores for one four-month season. If the author has not driven buyers to the stores, the books will come back as returns. DO NOT depend on anyone else to promote your book. That is only and always your responsibility. If you do not know how… hire someone who does, otherwise you may end up with a 1,000 books in your garage. 😦
Before you begin to write your book, study to become aware of all the details of writing a book, to having it in book stores. Hire a book coach or a public relations firm to help you.
Your distributor is your partner. Work with your distributor, support the efforts of your distributor and honor your distributor.
Visit the Independent Book Publishers Association’s Distributor & Wholesaler Directory.
BONUS Article: Distributor vs. Wholesaler Defined
How to Distribute Your Self-Published Book Offline
Piecing Together the Distribution Puzzle
Why Self-Promotion is Critical to Your Success
Building Book Buzz!
Copyright © 2015 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com
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