Authors & Speakers Network Blog with Larry James

Wednesday, September 24, 2014

Five Speaking Rules You Can Break

Joe Calloway, Guest Author

As with almost anything else you read about the speaking business, these ideas may or may not work for you. They work for me. As the old saying goes, “Sacred cows make the best burgers.” Here are, in my opinion, five rules of speaking that you can break:

5speakingrulesRule You Can Break Number 1: Memorize, rehearse, and make your speech perfect. ~ That’s one option. Or, you can be utterly in the moment with your audience. Not reciting a presentation “at” them, but being in the moment “with” them.

Of course, I quite naturally went the route of being very conversational and interactive with my audiences, since I can barely remember my own phone number, much less memorize a speech. In fact, on my website it clearly states that “Joe doesn’t do traditional ‘speeches.’”

I go off on tangents with the audience. I lose my place. I abandon 50% of my planned presentation if the CEO speaks before me and says something that inspires a totally different approach. Speakers who observe me are often horrified. So far, it’s working out okay.

Rule You Can Break Number 2: Develop multiple income streams. ~ Let me defer here to Peter Sheahan’s 2012 presentation at the NSA Convention. Peter pointed out that a blue tip flame has more power and effect than a flamethrower.

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You don’t have to feel like a slacker because you aren’t doing webinars, downloadable training programs, interactive web-based assessments, etc. As Peter said, “You can just do keynotes.” Or training, or coaching, or consulting.

Pick a lane. You can have fun and make a fortune.

Rule You Can Break Number 3: Never do anything on social media that doesn’t drive revenue. ~ Sometimes a speaker will say to me, “Joe, I don’t understand your social media strategy. Why did you post the ‘Thunderstruck’ video by AC/DC?”

I get more positive comments from clients when I post a good AC/DC video, than I do when I try to sell them something. Personally, I don’t want to hang out with anybody whose only relationship with me is that they want into my wallet.

Rule You Can Break Number 4: My speech (book, video, etc.) is wonderful. I need to spend my time selling it. ~ When I do a presentation for 500 people, in my mind I am making 500 sales calls. They are watching me work and, if I am amazing as what I do, they are likely to hire me or have influence on someone who can hire me.

I don’t have time to waste trying to reach people who have never heard of me. I’m too busy working on my next presentation in an effort to get hired by people who will perceive irresistible value in what I do.

Rule You Can Break Number 5: Just work. Take any job because you’re better off speaking than not speaking. ~ Good grief. Really? I mean REALLY? My career didn’t begin to take off until I got clarity on the work I shouldn’t do. The more I said “no” to bad jobs, the more I attracted the kind of work I wanted and did best.

Disclaimer: All of the above is what works for me. It might not work for you. (Which is true whenever any speaker tells you anything about what you “have” to do.)

Joe-CallowayCopyright © 2014 – Joe Calloway. Reprinted with permission. Joe Calloway, CSP, CPAE, is a leading performance expert who helps great companies get even better. He helps organizations focus on what is truly important, inspires constant improvement, and motivates people to immediate action. Joe has been a business author, coach, and speaker for 30 years and his client list reads like an international Who’s Who in business, ranging from companies like Coca Cola and IBM to Cadillac and American Express. Joe is a popular speaker for business meetings and events, and although he has been inducted into the Speakers Hall of Fame, he doesn’t do traditional “speeches.” Instead, Joe actively engages people in highly interactive keynote sessions that challenge people to take action on what matters most in their businesses. His newest book is, “Be The Best At What Matters Most: The Only Strategy You’ll Ever Need.” Visit Joe’s Website @ www.JoeCalloway.com.

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Visit Larry James on LinkedIn

Joe Calloway – 615-429-7600
CSP, CPAE, business author, speaker, coach at Joe Calloway
Joe Calloway, CSP, CPAE, is the author of “Be The Best At What Matters Most.”

For information email Joe Calloway or Kris Young:
Kris: 612-803-9190
Joe: 615-429-7600
PO Box 158309
Nashville, TN 37215

Tuesday, September 16, 2014

ALWAYS Sign Your Books!

Filed under: Author Tips,Book Signing Tips,Promotion,Speaker Tips — Larry James @ 7:30 am
Tags: ,

There is never a good reason for an author to not sign their book! Never!

Ask any book store manager. If two identical books are sitting side-by-side and one is signed by the author and the other is not, guess which one sells first? Signed books sell quicker!

AuthorsSignYourBookDon’t wait for someone to ask. Just sign it! Many people think because you wrote a book, you are unapproachable. Prove them wrong.

Talk to people. It builds relationships. Be exceedingly FRIENDLY! Book signings are certainly no place to be shy.

If you are sending books for reviews; sign them.

Obviously you are expected to sign your books at a book signing, however you must seize every opportunuty to sign your books.

I often will sign a bookmark for someone who lingers at my table but does not buy my book. Remember your mission: “Spread good will!” Many people will come back to the store and buy your book after you have left.

Give copies of your book cover to everone. Have extra book covers printed. Be sure you sign them! They make great giant book cover “postcards.” Sign and send them to friends, clients and book stores. Ask your friends to give (or mail) your signed book covers to their friends.

On second thought… sign EVERYTHING!

Print out and give away a FREE “Recommended Reading” list. List several catagories and make sure your book and website are listed in the first topic. Sign your name beside your book title and name to call attention to it. Don’t be afraid to list other competing titles.

As an author you should ALWAYS sign your books, even if you sell or give them to your friends or trade books with other authors. (I believe your friends should BUY your books to help support you in your author efforts.) Some people are too shy to ask for your autograph. Sign it anyway! Simply ask, “Here, let me sign that for you. Whose name would you like in it?” Always ask.

By the way, when you sign your book, ever assume the book is for the one who is buying it. In the beginning, I wasted several books by assuming that the book was for them. I also always ask for the correct spelling. Even John can be spelled, “Jon;” “Kelly: Keli, Kellie, Kelley, etc.”

If you sell your book by mail order be sure to include a blank on your order form for the person’s name to which the book should be signed. Remind them to PRINT the name. I also ask if they would like for me to write a date under my signature. Many people like to remember when they met you.

Authors often trade books with other authors. Remember to sign your books to them and ask them to return the favor.

Come up with a special way of signing your name every time you sign your books. For many years, I have signed books, “Sally & Jim, Celebrate Love! Larry James.” While signing, I always mention that my website is CelebrateLove.com; that there are lots of free relationship articles there and I would love to hear from them by e-mail telling me what they thought of my book. I also add, “If you like it, please tell your friends.”

Be creative in the ways you sign your books! My friend, Steven Andrew Guerrero, author of “Gentlemen, Start HER Engine,” signs his books: “Larry, Always race to win! See you in Victory Lane!”

Adding something special like, “Happy Birthday,” or “Happy Anniversary,” etc., will also make them very proud to show the book to their friends. Signed books are treasured much more than non-signed books!

Be shameless! You are an author now. Some people collect autographs! Give them freely! Don’t be sky. If you proud of what you have written. . . show it!

Sign your books!

BONUS Articles: 40+ Ways to Make Your Next Book Signing an EVENT!!
Getting Into Bookstores? – 7 Tips to Help You!
Book Signing Tips From A Road Warrior

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Copyright © 2014 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

commentSubscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Monday, September 8, 2014

Is Someone Stealing Your Copyrighted Articles?

Filed under: Content Theft,Copyright,Video — Larry James @ 7:30 am
Tags: , , ,

It’s called content theft! Check to see if you’ve had content stolen from your Website.

Rendered white copyright symbol on white backgroundI did, and found that someone had plagiarized one of my articles and sent it to a Website that published it under her own name. It was copied word-for-word. After I contacted the Website owner, he gladly change the author’s name to mine and posted a brief bio and link to my Website.

Copyscape is the world’s leading plagiarism checker. Copyscape isn’t foolproof; it may miss text that has not yet been indexed by Google, but it’s a good place to begin.

Go to www.Copyscape.com – Copyscape empowers you to defend your site against the threats of online plagiarism. Copyscape provides a free service that allows you to easily search for plagiarism and identify instances of content theft.

Copyscape finds sites that have copied your content without permission, as well as those that have quoted you. Their “Resource Center” offers links to guidelines regarding Internet plagiarism. Simply type in the address of your original Web page, and Copyscape does the rest.

In defending your rights online against plagiarists, it’s important to be both vigilant and proactive. These four easy steps should help protect your content from being stolen (Source: Copyscape):

1. Place a plagiarism warning banner on each of your pages to deter plagiarists from stealing your work.
2. Include copyright notices on each of your pages to assert ownership over your content (© is © in HTML).
3. Use the automatic Copysentry service to detect and identify illegal copies of your content as they appear.
4. If your content has been copied without permission, take immediate steps to have it removed.

It’s a FREE service AND they also have a fee-paid monthly service called “Copysentry” which automatically monitors the web for copies of your pages, e-mailing you as soon as they appear.

BONUS Article: 50 Shades of Expression: No Need for Fair Use

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

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