Authors & Speakers Network Blog with Larry James

Sunday, August 31, 2014

Why Care About the Business of Publishing?

Filed under: Author Tips,Self-Publishing — Larry James @ 8:30 am
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Jerry D. Simmons, Guest Author

Part 1 of 2

Writing is difficult. After spending enormous amounts of time perfecting your craft, do you really want to know that there is another important part to becoming a published author? The answer is an unequivocal, YES! If your goal is to become a published author then here are some serious questions that you need to consider.

WHYpublishingWhy should you care about the business of publishing? The simple answer is that you want a career as a writer. Your dream is to become the next Nora Roberts, or JK Rowling. Of course, at this point you’re not sure why knowing the business is relevant to your new superstar status, but after you’ve read both parts of this article you should begin to understand why you need to care about and understand the basics of the business of publishing and how it relates to your career as a writer.

There was a son of a famous politician that was published too much fanfare. He knew little about the business and even less about what goes on behind the scenes. After all, he had a famous last name. His career as an author went south fast. Why? He didn’t understand the business and his name and writing could only carry him so far. If he’d taken the time to learn the basics of the business, his name and writing could have carried him much farther and he might even have made a career out of writing.

What are your goals as a writer? This is not a philosophical question, but one that deserves an answer. As with most writers, your goal should be to get your work published, whether it’s with a major trade publisher, small publisher or you decide to self publish. You want your book to have a chance of getting placement in all the major bookstores and a shot at making some bestseller lists around the country, not to mention being an Oprah pick of the month or having your face on the cover of PEOPLE magazine.

There is a wonderful lady who lives in Iowa that has been a published author for over thirty years. During each publication of her books, she took the time to communicate to her sales representatives, thanking them for their work and how much she appreciated their support. Her sales were only so-so, but the company had faith she would eventually find her readership. Instead of giving up on her, the sales group rallied and did everything they could to help her sales. Eventually, after more than twenty-five years, she became successful and the financial reward she had always hoped for came to be. She reached her goal.

Are you doing everything you can to improve your chances of being a published author? If you’re a member of a writer’s critique group or writer’s group, that’s an excellent start. If you’ve attended or plan to attend in the near future a writing class or writing seminar at a local community college or university, that would be highly recommended. If you don’t read books by authors in the genre you’re writing or plan to write in, you should start. If you don’t regularly visit a local bookstore and pay attention to the market and what is happening, you should begin as soon as possible.

You need the support of other writers. Authors that I have toured with appreciate the feedback they receive from other writers. This is, of course, a very select fraternity of established and recognizable authors that critique and support each other. The same is true for you as a writer with the goal of getting your manuscript published. Seek the support and critique of your colleagues.

What do you need to know to be successful as a published author? Not only do you need to know how to write, but you must also understand what is happening in the publishing industry, especially behind the scenes of the major trade publishers. Until now, that information wasn’t readily or easily available. However, with the launch of my Website, www.WritersReaders.com, not only can the information be accessed easily, it’s FREE. For a broader coverage of the business of publishing, let me suggest that you read my book. However, the basic information is FREE.

How should you allocate your time to become a successfully published author? Obviously you need to write, and write, and write some more. The best way to improve your writing is to write, so you must spend a large chunk of your available time writing. If you attend critique or group meetings where you can have a support system that would be time well spent. Classes, workshops and seminars on writing are also a good investment in time. A portion of your time should be spent visiting bookstores, reading books written by your competition, and most importantly, visiting my web site to get the inside information on the business of publishing.

Are you doing everything you need to do to put yourself in a position to make writing your career? If you’re doing everything that I’ve written about up to this point, then you’re doing as much as can be expected. If you avoid visiting bookstores, reading books written by your competition, or don’t take the time to read articles about the business, then you’re not doing everything you need to do. A basic understanding of the business of publishing is essential to your career as a writer and successful author.

Writers and authors need to become some of the most marketing savvy people in the business. They should read anything and everything in their own category including what’s on the current bestseller lists. They need to be voracious readers and keen observes of the marketplace and their category.

If someone told you that you are doing all the right things to eventually get a book published but your career may only be good for one book, would you still be interested in a career as a writer? No one wants to be a one-book author. Why would you spend the time and energy, not to mention money, to have only one book published? Spending all your time perfecting your writing skills and not spending a portion of that time learning the basics of the business of publishing is tantamount to being a one-book author.

So what’s the fun of learning the basics of the business of publishing? The fun of writing and challenge of becoming a published author could end abruptly if you make a bad decision or relinquish your decision making to the publisher. That is why in order for all your hard work to pay off handsomely, you need to learn what’s happening to your book from the day you sign the contract to the day it goes on sales.

If your goal were to someday get your book published, why would you even consider signing a contract with a publisher without understanding what they do, why they do it, and how they do it? The only conceivable answer is that you, as a writer, consider the publishers to be the experts. Of course that is correct, they do have the expertise, but they don’t have the time or resources to devote to your individual book. That’s why the more you understand about the business the better chance you have of making writing a career, avoiding the one-book syndrome, and eventually making your publisher your partner in the publication process of your book.

Read “Part Two” of this article ~ click here!

JerrySimmonsCopyright © 2014 – Jerry D. Simmons. Jerry D. Simmons spent more than twenty years as an executive with The Time Warner Book Group in New York. He is the author of “INSIDE The Business of Publishing: What Writers Need to Know” and the creator of www.WritersReaders.com, where information essential to writers and their careers is available, FREE.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
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Saturday, August 23, 2014

Self Promotion – How to Make It Not All About You

Daniel Decker, Guest Author

“I struggle with promoting myself. How do you navigate that in a tasteful way that doesn’t make it seem like it’s all about me? I just want to get the message out.”

It’s a common concern for a lot of people (authors, speakers, pastors, and thought leaders especially).

No matter who you are, if you have something to say or sell, there will likely come a time when you are faced with the tension of self-promotion. Most of us despise it but often it’s for the wrong reasons.

self-promotionIn reality what it boils down to is this…

You likely feel as if you have been called to share a message but you’re fearful of being the one to actually share it. You don’t want all that attention on YOU. Sure, you may be genuinely concerned about the message getting out and you not getting in the way BUT if you’re really, I mean really honest with yourself… I’d be willing to bet that a smidge of fear is really the driving issue.

A message can’t get shared unless there is a messenger willing to share it.

See the irony there?

Consider this…

You have been gifted with certain talents and abilities for a reason. You are unique and God has put you here on this Earth for a purpose (such a time as this). If you feel called to share a message or help solve a problem then you should embrace it. You can be used to accomplish great things but you can’t let the fear of self-promotion be an excuse that holds you back.

To overcome it, first you need to start with a question.

Ask yourself if you truly believe in what you have to say or sell. If you do, then ask yourself if you believe that it will be of benefit to others in some way. If the answer is yes then you have an obligation to yourself and to others to share it. This becomes your WHY… why you do what you do.

It’s only self-promotion if you are focused on promoting yourself.

If your focus is on others… serving, giving, helping, etc. then no matter what you do… it’s ultimately not about you anyways and people will recognize that. When you keep your WHY a priority then nothing you do is self-promotion (unless you start focusing on yourself). You’re simply a tool that God is using to accomplish something through.

And don’t freak out about creating a website around your name or having a Facebook page that people LIKE or a Twitter account that people follow. That’s just how people are wired. We follow the messenger because the messenger helps us connect to the message.

BONUS Article: Self-Promote or Disappear!

DanDeckerCopyright © 2014 – Daniel Decker. Daniel Decker is President of Higher Level Group, founder of the Leadership and Influence Summit, Author Platform Summit as well as a number of other initiatives (online & off). At Higher Level Group, we work primarily with authors, professional speakers, and organizations who are doing good (churches and other orgs making a positive difference in the world). In short, we help clients build their platform and expand their influence. Visit Dan’s Website at: http://www.DanielDecker.net.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Friday, August 15, 2014

Why Talk Radio May Be Your Best Bet for Publicity

Marsha Friedman, Guest Author

What’s the most effective traditional medium for getting publicity to promote your business or service?

That depends on your audience and your message.

You may find more of your target demographics among magazine readers than TV audiences, or among talk radio listeners than newspaper readers. Most likely, though, you’ll find at least some segment using each of the traditional news media – the newspapers and other publications, TV talk shows and talk radio.

TalkRadioA trickier problem is identifying where your message will get the best reception. Print editors and news talk show hosts and producers are looking for content – articles and guest interviews – that will interest their audiences. Local and national daytime TV talk shows tend to like lighter subject matter and topics that women find helpful. Print publications, both the paper kind and those publishing online, gravitate toward articles linked to the news of the day.

AM/FM and satellite talk radio has a place for all of the above – and lots more, which is one reason I’ve been an avid listener forever. I’ve also been a syndicated show host, and I’ve been getting clients talk radio publicity for 24 years. I am, emphatically, a diehard talk radio fan.

Now that radio has fully embraced digital media, it has become even more valuable as a publicity tool. I asked fellow radio lover Alex Hinojosa, our vice president of media operations and a major-market radio personality for 17 years, to share some of talk radio’s distinct advantages. Because he’s spent so much time on the other side, I wanted you to hear his perspective:

• Guests get unedited access, meaning their conversation is not edited down to a 30-second sound bite (like TV) or a quote or two in an article (print).

• Dedicated listeners are big fans of their favorite show hosts, which means they take the hosts’ implied endorsement of guests seriously. Simply said: If their favorite talk show host finds you credible, they will, too.

• An mp3 file of your interview posted on your website will continue to bolster your credibility for months or years to come.
Your mp3 can be posted as a video to YouTube for more visibility. Give it the right name, and it will help boost your website’s ranking in Google searches.

• Transcribe the interview and then break it up into a few blog posts and you’ve got fresh content for your website

• Give a great interview and the station may turn it into a podcast, which makes it easy to share on social media.

He also pulled out some recent research that shows AM/FM talk radio remains a popular staple for a large and loyal number of Americans:

• We spend more than 2 hours a day listening (Edison Research)

• News-talk remained king of the airwaves in 2013 (Nielsen)

• More than one-third of 18- to 64-year-olds are “radio junkies” (researcher Mark Kassof) who “pay a lot of attention” when they listen. Another group, “info-maniacs,” listens for “practical information that makes your life better” and “To learn things that make you more informed.” They tend to act based on what they hear on the radio.

I built my business on talk radio because I believed in it. And I still do. Not only is it still thriving, it’s more accessible than the other traditional media for people seeking publicity. No matter what a person’s area of expertise, from health food supplements to paranormal phenomena, there are show hosts who want that person.

Marsha-with-Signature Copyright 2014 by Marsha Friedman. Reprinted with permission. Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity. Outside of the office, she is also the founder of a non-profit organization called the Cherish the Children Foundation. In 1996 the White House recognized her charity which sets out to raise awareness of the plight of underprivileged and foster children. Visit Marsha’s Website!

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Thursday, August 7, 2014

Are You a New Speaker? Start Here…

Filed under: Speaker Tips,Video — Larry James @ 7:30 am
Tags: , , , ,

If you talk with people who have been speaking for a long time, many of them will tell you that they started with Toastmasters. I few may tell you they took the Dale Carnegie course for public speaking. If you are new to the speaking business I would begin with Toastmasters, then take the Dale Carnegie course.

Check out five time-tested Toastmasters tips in the first video that will help you master a topic and present it well. Following these tips will ensure your next speech goes smoothly and your audience gets more from the experience.

When speaking, do you rely too heavily on notes? Do you avoid eye contact? Learn how to steer clear of common mistakes that might alienate an audience. Here are a few speaker mistakes to avoid:

BONUS Articles: The Two Elements of a Great Presenter
The Speaking Pause… Why We Won’t Stop Talking!
Giving a Speech? Let Others Do Some of the Talking

Copyright © 2014 ToastMasters International.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

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