Authors & Speakers Network Blog with Larry James

Tuesday, May 27, 2014

Building Book Buzz!

When my first book was available in book stores, I called my friend, Mark Victor Hanson (Co-author of the Chicken Soup for the Soul books) and asked him for some advice. Since 2008, some 500 million Chicken Soup For the Soul books have been sold. Who better to ask for advice?

BookBuzzIt’s best to start marketing early and roll out promotions in deliberate, timed waves to maximize interest ahead of the book’s publication date. This is often overlooked and was by me. A useful way for an author to approach this is to have a calendar counting down to the book’s launch – beginning at least a year before the book is in the book stores and ready to read.

Mark said, “Make a sign that says, ‘Do something EVERYDAY to promote your books!‘” Very wise advice. He also suggested that radio talk shows are a great place to promote yourself and your books. He said that it is too easy to get distracted when you have a little success; you begin to thrill at what’s happening and often forget to keep the buzz going.

I put several of these signs up in my office and began doing something everyday to promote my book. Next, I began to search for ways to promote it. I made a long list and began.

I visited nearly all of the book stores in my area and began doing book signings. That was in 1995. Since then I’ve done numerous book signings, more than 650 radio talk shows, was interviewed by Barbara Walters on “The View” in 1999 and went on to write 4 more books. Mark was right.

playfulWhile social media is another good way to promote your books, many authors are putting too much faith in the viral power of social networking thinking they’ll tap the viral power of the internet. I often will post a beautiful photo of a landscape and put a quote from my book on it. See the image to the right. Note the link to my Relationship Blog. Too much blatant self-promotion on social media will turn others off. Be creative and crafty.

Some authors will give away a chapter of their book to their mailing list. You DO have a mailing list, right?

Learn to speak about what you have written about. Civic groups, Chambers of Commerce, book clubs, authors groups and many other groups are always looking for speakers. Keep your talk short, about 15 to 20 minutes. I have a Networking book called, “Ten Commitments of Networking: Creative Way to Maximize Your Personal Connections.” I also have a Website site, http://www.TenCommitmentsofNetworking.com to promote networking and the book and a Networking Blog with over 450 FREE Networking articles. Some are from the book and others are new. There are enough new articles written to make another book. One author I know, began writing her book on a blog and once she had enough articles written, she put them all together and printed a book.

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Larry James with Tara Hitchcock,
TV 3, Phoenix”

I have a talk with the same title, and talk briefly about each of the 10 commitments. Remember, this talk contains the “Ten Commitments” and can be as brief or expanded into a full 3 hour seminar if necessary ~ where you can also sell your books at the back of the room. I usually discount my book a couple of dollars for back of the room sales.

Ask buyers of your books to write reviews on Amazon.com once your book is available on Amazon. Join Amazon’s Associate Program and promote other good books in your genre on your Website and Blog. When someone buys your book, you get a small commission from Amazon.

Print bookmarks and postcards to keep your book title in front of readers. At book signings, give out lots of bookmarks. Ask permission, and you might be able to leave a stack of bookmarks at the check out once your book is available in the book store.

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Click Cover for Info!

My friend, Dan Poynter, is a great resource for authors. Also check out John Kremer. His book is, “1001 Ways to Market Your Books!” Both of these guys helped me tremendously when I first started writing.

Authors also need to understand the difference between promotion and publicity versus marketing. Promotion and publicity is free, but you don’t know exactly how it will go; eg. Facebook, Twitter, Tumbler, Pintrest, LinkedIn, etc. Marketing is targeted and trackable, and you can link it directly to results. AND it costs real money.

Download a FREE 25-page eBOOK – “How to Book Radio Shows and Be a Great Guest!” Click here for details.

BONUS Articles: Getting Into Bookstores? – 7 Tips to Help You!
40+ Ways to Make Your Next Book Signing an EVENT!!
Self-Promote or Disappear! ~ A Discourse on the Propriety of Puttin’ on the Blitz!
DIY: How to Build Buzz for Self-Published Books
8 Tips for Being a Great TV Talk Show Guest
Write Reviews for Books on Amazon.com

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Authors & Speakers Network Blog

Copyright © 2014 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

commentSubscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

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Monday, May 19, 2014

What to Do When the Writing Assignments Stop Coming

Filed under: Guest Author Articles — Larry James @ 7:30 am
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Cal Orey, Guest Author

Imagine: The phone doesn’t ring, you find yourself amid a pile of rejection letters, and money’s tight. It’s been more weeks than you care to count since you’ve gotten an assignment or book contract, you’ve got serious reservations about your writer’s status, and last but not least, the fear of never getting a new gig haunts you like a spooky Stephen King sci-fi tale.

If you’re like me and most writers, at some time you’ll probably hit a plateau – the point when it seems you just can’t pull out of a big, unfortunate S-L-U-M-P. What gives?

WritingAssignmentBlame it on your fave book publisher downsizing, your pet editor(s) going AWOL, or karma. But the good news is, you can reprise your role as a prolific writer. So if you’re down, on the verge of suffering through a sales lull or trying to find a way out, get prepared to write yourself out of a slump. It can be done. I’m living proof.

Whether you need a jump-start or want to make a comeback, the following slump-busters suggest some strategies for boosting your number of assignments, revamping your rebound strategies and coping while trying to end a bad streak.

1. Market, Market, Market – Yeah, it’s frustrating to send stuff into what seems like a black hole. But note: The key is to market more, not less. Just ask Patricia Fry of Ojai, Calif., a seasoned journalist and author of 15 books. “When I feel like I’ll never get another assignment, I contact all of the editors and publishers I’ve worked with before and offer my assistance,” she says. “I let them know that I’m available and I suggest a couple of new article ideas.” Play the number game: The more queries you send out, the better your odds of success.

2. Recycle Reprints – While marketing can give you hope of ending a slump, actually selling your published work is, of course, the faster moneymaker. During one holiday season, I had a pile of relationship quizzes published in Complete Woman magazine. I faxed a bunch of them as potential reprints to a large magazine publisher, Australian Consolidated Press (www.ACP.com.au), and prayed for a Christmas miracle. Two weeks later, both Australian Women’s Weekly and Cleo purchased reprint rights to several of my articles, with a payment of nearly $1,000.

3. Spread Your Wings – Now is the time to break out of your comfort zone and go to Plan B. “As I watched several of the mags I was writing for go under, I noticed that the tech mags were growing and even multiplying,” Fry says. “I studied technology magazines, came up with some ideas, began sending out query letters and landed quite a few assignments I was comfortable writing about.” Translation: Teens, couples and women in tech businesses kept this writer working. P.S. I confess. I also migrated toward this money trail.

4. Get Local Business – In Lake Tahoe, where I live, real estate is hot stuff. I boldly called the owner of a luxury real estate firm and offered my copywriting services. And I was home free. First, I rewrote nine newspaper ads (less than 200 words each for a total of $1,800). And that’s not all. I revamped the company Web site’s agent bios ($35 to $65 each) and developed articles on 15 Tahoe-area communities ($1,200). Then, I created fun articles on Tahoe’s favorite beaches and golf courses ($400 each) and restaurants ($800).

5. Go Global – My writer pal, Larry Tritten of San Francisco, has taken a different path, too. “If the road you’re on is muddy, take a detour,” says Tritten, a veteran writer who has experienced the ups and downs of the market. His gift for sensory detail has been his ticket to faraway lands like Rio de Janeiro, Malta and the Caribbean. Tritten gives kudos to the Travelwriter Marketletter for giving him a ticket to see the world. “For seven days, I recently had designer rooms in two resorts, slept with sliding doors wide open to warm nights, the sight of coconut palms and sound of surf from sea only 50 yards away. Very strange to live like a millionaire for a week, then back to a more conventional lifestyle. I’m living in high style and getting paid to write about it,” he says.

6. Promote Yourself – While Tritten is globetrotting, I continue booking out-of-town book signings for my latest book, 202 Pets’ Peeves: Cats and Dogs Speak Out on Pesky Human Behavior. These fatten my ego – and pocketbook. Not only do big bookstores make me feel wanted, all of the publicity helps boost my confidence and book sales, pays off my book advance, and can lead to a lot more…

7. Consult on a Book Proposal – For example, in Reno, Nev., a woman came up to my book signing table and asked me how she could get her personal health story published. One week later I presented to her a book outline and details of a number of options appropriate to her situation, including having her book ghostwritten or done as an “as told to,” as well as the benefits of self-publishing. I charged a flat rate of $400 for three hours.

8. Cook up an Idea – While that first consultation did not lead to a book, it did prepare me for my next book signing – and hitting a jackpot in Las Vegas. A cooking expert, Roe Valenti, approached my table at a bookstore there and told me she had written a cookbook, sort of. I offered to take a look and we connected: I was hired for $4,500 to rewrite and coauthor an innovative, self-published cookbook I titled “Just Cook It! How to Get Culinary Fit 1-2-3” (iUniverse).

9. Sell Your Books on the Side – I realized that peddling comp copies of 202 Pets’ Peeves to Canada geese on the beach during off-season at the lake wasn’t going to pay my bills. I took advantage of the fact that a book contract with a traditional publisher or self-publisher will often allow a writer to buy books in bulk at a discount rate, though they cannot be sold in bulk. In my case, I discovered that it doesn’t hurt to sell signed books one-on-one to acquaintances who will spread the word about an animal-lovers’ book. That way, you can make extra money selling your stuff and pay off your book advance, too. It’s a win-win situation.

10. Hang in There and Live Life – No matter how bleak things look, don’t fall victim to the “out-of-work” blues. Keep a move on and embrace what moves you. Before John Steinbeck wrote The Grapes of Wrath, he observed firsthand the real life of migrant workers. Jack London’s two classics, The Call of the Wild and White Fang, were drawn from the author’s northland adventures. Both authors learned how to adapt and survive in the best and the worst of times. Famous writers like these experienced life and wrote about their experiences. Go ahead – open up your heart, and take a risk, too. (Refer to Slump Buster #5.)

11. Be a Pro – The fact remains, a writer’s slump can hit anyone, anytime. But hey, if you practice being a professional during the up times, it might help you sail through the down times. “Meet your deadlines, follow guidelines, be reliable and easy to work with,” Fry suggests. And it’s these tips and tricks that have paid off for her. She had written for one magazine for years on a regular basis. “One day the editor asked me if I’d like to bid on a major job for their international organization,” she says. “I’m happy to say that my good track record paid off and I landed this lucrative job.”

CalChocolate

For more info, click book cover!

12. Network with a Capital N – Ever think you’re too busy for the writing world? Think again. Fry is also the president of SPAWN (Small Publishers, Artists and Writers Network), which offers links to research sources, publishers, printers and the media. Get up-to-date market information at www.spawn.org. Organizations like this can help you get and stay connected. Another good online networking source is www.MediaBistro.com, where I’ve landed some nice assignments. (Larry’s NOTE: More about Networking @ NetworkingHQ.wordpress.com or read “Ten Commitments of Networking“).

13. Hug Your Agent (or get one!) – Literary agents can help you as well, even on gloomy days. Ah, trust me, it’s bliss to have your agent send you an e-mail saying, “Hang in there.” And think how good it must feel to know you’ve got someone in your corner marketing your words of wisdom. To find a perfect fit, check out www.Writers.net.

14. Pamper Yourself – As you go through a dry spell, chill out. It helps me to look at inspirational articles and books I have written or that are due to be published. As a health and fitness writer, I also know too well that pigging out on a carton of ice cream and playing couch potato doesn’t make for a comeback. Instead, try nourishing your spirit by walking or reading. Healthy activities like these help me fire up the creative juices, and they can get you through a rough patch.

15. Keep a Can-Do Attitude – You’ll recover faster. That means, return messages ASAP when that Type-A editor calls with an assignment due yesterday. Yesterday, I accepted a magazine assignment via e-mail, interviewed two Realtors® for agent bios, quickly dished out a new pet-related idea on command to a book editor, slated another book signing when the PR person called me, and did edits for Just Cook It! Whoo! Jump on opportunity when it strikes.

And stay geared up for action. Take care of your computer, supplies and contacts during signs of a rebound. Among the welcome signals that you’re back in business, I can attest, are an editor’s e-mail requesting fresh ideas, call-waiting beeps, or a satisfied client wanting you to expand a project.

As you pick yourself up, and you will, think of Paul Newman in The Color of Money. Just repeat his character Fast Eddie’s confident words, “Hey, I’m back!” And take a bow. You survived a writer’s slump. Congrats!

Copyright © 2014 – Cal Orey. – Reprinted with permission. This article originally appeared in the June 2004 issue of The Writer Magazine. Cal Orey of South Lake Tahoe, California, is a contributing editor of Complete Woman and has written hundreds of articles for magazines and Websites. She is the author of Doctor’s Orders: What 101 Doctors Do to Stay Healthy & 202 Pets’ Peeves: Cats and Dogs Speak Out on Pesky Human Behavior and others.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Saturday, May 3, 2014

FREE eBOOK Download: “How to Book Radio Shows & Be a Great Guest!”

free-ebookIf you are an author or speaker and have a book or other product to sell, I have found that being on radio talk shows is one of the very best ways to share your information with the listeners. You reach thousands of people all at once with very little effort!

Today I am sharing lots of tips to make it easier for you to book radio talk shows! And it won’t cost you a cent!

Receive a copy of my 25-page eBOOK, “How to Book Radio Shows and Be a Great Guest!” The best part? It doesn’t cost money!

What’s the catch? If you would like a free copy, pay for it with a Tweet. There is nothing to buy now – or ever. This isn’t some teaser offer where you only get to see what’s listed and then have to buy something in order to get the goods.

This is completely 100% free to you. It’s my way of “giving back!” We don’t even collect your e-mail address to add to a list.

Click the banner below for more info:

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Authors & Speakers Network Blog

Copyright © 2014 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

commentSubscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

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