Melonie Dodaro, Guest Author
With the professional network now boasting more members than many developed countries, business professionals across the planet are racing to figure out how they will leverage LinkedIn marketing for themselves.
Your LinkedIn profile is often your first online impression as it usually shows up at the top of Google results when someone Google’s your name. It is essentially your online professional presence and it’s imperative that it conveys that you truly are a professional.
This LinkedIn profile infographic details every single step you need to craft the perfect profile. If you follow each step, you will not only look good but also attract and engage your ideal clients to take action and reach out to you.
Stand Out From Your Competitors
LinkedIn is very SEO-friendly but many people don’t think about the searches that are actually done on LinkedIn every day. If your profile is properly optimized, you can take advantage of the many searches being done every day within each industry and show up above your competition.
You need to be proactive as well and not expect your profile to do everything for you. Include these five things as part of your LinkedIn marketing strategy for optimal results:
1. Personalize all connection requests
2. Engage in LinkedIn groups where your target market is
3. Forget the sales pitch and lead with value
4. Send a personalized ‘welcome’ message to all new connections
5. Take advantage of LinkedIn advanced search to find targeted prospects in your extended network
The graphic below was created from my personal LinkedIn profile and leaves no stone unturned showing you how to create the perfect LinkedIn profile when it comes to:
• Getting found by potential clients in LinkedIn & Google searches
• Impressing prospects when they find you
• Writing copy that creates action and has them reach out to you
Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com
NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.
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