Anyone registered as an Amazon.com customer is entitled to write customer reviews. It doesn’t matter where an item was purchased, or if it was a gift, or if the reviewer just borrowed it for a weekend. If someone feels moved to write a review of an item, and they are a registered Amazon.com customer, they are welcome.
I’ve written nearly 150 reviews for books that authors have sent me to review on Amazon.com. One of the reasons I do it is because it gives my own books a little more publicity. I’ll write a review, post it on Amazon and end the review with – Larry James, author of “How to Really Love the One You’re With.” Plus I get to read some pretty good books. I only review books that are either in the relationship or business networking genre. (Spoiler Alert: If you or someone else clicks on my book link in this article, I will receive a very small commission). 😉
Occasionally I will receive a book that I feel I cannot review – usually because it was badly written. I will let the author know that it’s not something I feel good about reviewing. Sometimes they ask why. I will always give them my honest opinion and maybe – if asked – offer a few suggestions.
Remember, your readers can leave reviews of your book on Amazon. Amazon Widgets are rich, interactive mini-applications that bring Amazon functionality to your website. They allow easy access for your readers to write a review. More info. Take a look at a page on my website that has a direct link for visitors to write reviews for any of my 3 relationship books. Click here.
To create an Amazon Widget and add it to your page, first select the widget you wish to install from the Amazon Widgets Gallery Page. Then use the widget configuration pages to configure your widget to have the products and look and feel that you want. When you are happy with the look of your widget, click on the “Add to my Webpage” button. You will be given support for installing the widget on a large number of Blog and Social Network sites, as well as the chance to copy the widget code for installing the widget yourself.
If you are enrolled in the Amazon Affiliate program, you can post your books on your own website and receive a small commission when someone buys your book.
I’ve heard some authors say that they won’t put their books on Amazon because Amazon offers used books and the author would lose money because they are not paid commissions on used book sales. I think that’s one way to look at it. However, another way would be to list your book anyway because many people who buy books don’t want a used one. The usual reasons that Darren Rowse hears people giving for not being an Amazon affiliate include:
• The commissions are too small. They start at 4% and for most products can go as high as 8% depending upon how many products you see sold.
• Because most people on Amazon buy low priced products like books, so 4% of a $10 product doesn’t add up to a worthwhile commission.
• Because people have to make a purchase from you within 24 hours otherwise your affiliate cookie stops working.
Amazon was one of the first online businesses to start a robust affiliate program. It’s called Amazon Associates and website publishers can promote just about any product that Amazon sells. In return, publishers earn a commission for each sale that ranges from four percent to 15 percent (average is about six or seven percent).
There are several advantages to Amazon’s program. First, because Amazon sells just about everything, most websites and blogs can find something on Amazon to promote. Second, Amazon is a well-recognized, trusted online ecommerce site that helps conversion rates. And third, you earn commissions on everything your visitors buy, not just the item you were promoting.
In my opinion, I would rather have my books listed on Amazon than not. Any sale is a good sale. Plus, it only takes a few minutes to post your books on your own website and it’s fairly simple to do. Authors would be wise to follow some of the links in this article and learn more about how you can promote your own books and any other books you like from other authors.
Please leave any comments about your experiences with Amazon in the “Comments” section below.
For questions about Amazon reviews, click here.
Copyright © 2014 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com
NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.
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