Authors & Speakers Network Blog with Larry James

Friday, April 25, 2014

The Two Elements of a Great Presenter

Filed under: Guest Author Articles,Speaker Tips — Larry James @ 7:30 am
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Seth Godin, Guest Author

1. Respect (from the audience)

2. Love (to the audience)

There are no doubt important evolutionary reasons why this is true, but in my experience, every great presenter earns the respect of the audience (through her appearance, reputation, posture, voice, slides, introduction, etc.) and captures the attention of the audience by sending them love.

KeyElementsSPEAKERLove takes many forms. I love you enough to teach you this. I love you enough to help you. I love you enough to look you in the eye. Or, in the case of rock and roll presentations, I love you enough to want to engage in various acts with you, right now, backstage.

Margaret Thatcher was a great presenter, even though she had none of the glib charisma people expect from someone with that title. That’s because people (even those that disagreed with her) respected her before she started, and they understood at every moment that her motivation was to motivate and improve the lives of those she was presenting to.

In the famous interrogation scene in Basic Instinct (link not included so no one yells at me), Sharon Stone does a brilliant presentation. She instantly earns (a sort of) respect from the cops and their undivided attention at the same time. She replaces love with sex, and it works.

Tony Robbins is considered an astounding presenter for a similar reason. His stage presence and reputation and energy and sheer size earn him respect, and his generosity and complete connection with the audience is received by them as love. The result is a connection far bigger than the content alone would account for.

If you have love but no respect, you’re a lounge singer. Fail.

If you have respect, but no love, you’re like one of the rare self-promotional talks at TED. Fail.

In a speech by Patton – in 28 seconds, George C. Scott delivered both – respect and love.

When you create a presentation, think about what your status will be as you begin the presentation. What can you do to prewire, to earn more respect from the start? How can you be introduced? Lit? Miked? What can you wear? If your reputation doesn’t precede you, how do you earn it?

Don’t apologize at the beginning of the talk. For anything. Don’t hide in the dark. Don’t hide behind a wall of bullet points.

And then, as the talk (pitch/presentation/interview) begins, don’t focus your energy or concern on yourself. It’s not about you. It’s about them.

The presenter who loves his audience the most, wins.

Copyright © 2014. Seth Godin. Seth Godin has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. Seth is the founder of The Domino Project. Check Seth’s Blog.

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Thursday, April 17, 2014

How to Create a Kick-Ass LinkedIn Profile!

Filed under: Author Tips — Larry James @ 6:30 am
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Melonie Dodaro, Guest Author

With the professional network now boasting more members than many developed countries, business professionals across the planet are racing to figure out how they will leverage LinkedIn marketing for themselves.

CreateLinkedInProfileStatistics have shown that LinkedIn marketing is 277% more effective than Twitter or Facebook for lead generation but there are still many people who get frustrated before reaching success.

Your LinkedIn profile is often your first online impression as it usually shows up at the top of Google results when someone Google’s your name. It is essentially your online professional presence and it’s imperative that it conveys that you truly are a professional.

This LinkedIn profile infographic details every single step you need to craft the perfect profile. If you follow each step, you will not only look good but also attract and engage your ideal clients to take action and reach out to you.

Stand Out From Your Competitors

LinkedIn is very SEO-friendly but many people don’t think about the searches that are actually done on LinkedIn every day. If your profile is properly optimized, you can take advantage of the many searches being done every day within each industry and show up above your competition.

You need to be proactive as well and not expect your profile to do everything for you. Include these five things as part of your LinkedIn marketing strategy for optimal results:

1. Personalize all connection requests
2. Engage in LinkedIn groups where your target market is
3. Forget the sales pitch and lead with value
4. Send a personalized ‘welcome’ message to all new connections
5. Take advantage of LinkedIn advanced search to find targeted prospects in your extended network

The graphic below was created from my personal LinkedIn profile and leaves no stone unturned showing you how to create the perfect LinkedIn profile when it comes to:

• Getting found by potential clients in LinkedIn & Google searches
• Impressing prospects when they find you
• Writing copy that creates action and has them reach out to you

LinkedInInfographic

MelonieDodaroCopyright © 2014 – Melonie Dodaro. This infographic is presented by Top Dog Social Media. Connect with Melonie on LinkedIn! Get her FREE LinkIn Guide at http://www.LinkedInChecklist.com.

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

commentNOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Wednesday, April 9, 2014

Write Reviews for Books on Amazon.com

Filed under: Author Tips — Larry James @ 7:30 am
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Anyone registered as an Amazon.com customer is entitled to write customer reviews. It doesn’t matter where an item was purchased, or if it was a gift, or if the reviewer just borrowed it for a weekend. If someone feels moved to write a review of an item, and they are a registered Amazon.com customer, they are welcome.

amazon.jpgI’ve written nearly 150 reviews for books that authors have sent me to review on Amazon.com. One of the reasons I do it is because it gives my own books a little more publicity. I’ll write a review, post it on Amazon and end the review with – Larry James, author of “How to Really Love the One You’re With.” Plus I get to read some pretty good books. I only review books that are either in the relationship or business networking genre. (Spoiler Alert: If you or someone else clicks on my book link in this article, I will receive a very small commission). 😉

Occasionally I will receive a book that I feel I cannot review – usually because it was badly written. I will let the author know that it’s not something I feel good about reviewing. Sometimes they ask why. I will always give them my honest opinion and maybe – if asked – offer a few suggestions.

Remember, your readers can leave reviews of your book on Amazon. Amazon Widgets are rich, interactive mini-applications that bring Amazon functionality to your website. They allow easy access for your readers to write a review. More info. Take a look at a page on my website that has a direct link for visitors to write reviews for any of my 3 relationship books. Click here.

Anybody can put Amazon Widgets on their blog, social network page, or Web page as long as they can add Flash or JavaScript code to their page. Amazon Widgets are designed to be easy to create, easy to customize, and easy to install by anyone. Installation instructions and supporting code are provided for a large number of common Blog and Social Network sites.

To create an Amazon Widget and add it to your page, first select the widget you wish to install from the Amazon Widgets Gallery Page. Then use the widget configuration pages to configure your widget to have the products and look and feel that you want. When you are happy with the look of your widget, click on the “Add to my Webpage” button. You will be given support for installing the widget on a large number of Blog and Social Network sites, as well as the chance to copy the widget code for installing the widget yourself.

If you are enrolled in the Amazon Affiliate program, you can post your books on your own website and receive a small commission when someone buys your book.

I’ve heard some authors say that they won’t put their books on Amazon because Amazon offers used books and the author would lose money because they are not paid commissions on used book sales. I think that’s one way to look at it. However, another way would be to list your book anyway because many people who buy books don’t want a used one. The usual reasons that Darren Rowse hears people giving for not being an Amazon affiliate include:

• The commissions are too small. They start at 4% and for most products can go as high as 8% depending upon how many products you see sold.
• Because most people on Amazon buy low priced products like books, so 4% of a $10 product doesn’t add up to a worthwhile commission.
• Because people have to make a purchase from you within 24 hours otherwise your affiliate cookie stops working.

Amazon was one of the first online businesses to start a robust affiliate program. It’s called Amazon Associates and website publishers can promote just about any product that Amazon sells. In return, publishers earn a commission for each sale that ranges from four percent to 15 percent (average is about six or seven percent).

There are several advantages to Amazon’s program. First, because Amazon sells just about everything, most websites and blogs can find something on Amazon to promote. Second, Amazon is a well-recognized, trusted online ecommerce site that helps conversion rates. And third, you earn commissions on everything your visitors buy, not just the item you were promoting.

In my opinion, I would rather have my books listed on Amazon than not. Any sale is a good sale. Plus, it only takes a few minutes to post your books on your own website and it’s fairly simple to do. Authors would be wise to follow some of the links in this article and learn more about how you can promote your own books and any other books you like from other authors.

Please leave any comments about your experiences with Amazon in the “Comments” section below.

For questions about Amazon reviews, click here.

BONUS Articles: Amazon’s Top Reviewers Get Free Products in Exchange for Write-ups
The Ultimate Guide to Making Money with the Amazon Affiliate Program
How to Become an Amazon Associate

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Copyright © 2014 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

commentSubscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Tuesday, April 1, 2014

Authors: Sign Your Kindle Books Electronically

Filed under: Author Tips,Book Signing Tips — Larry James @ 7:30 am
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If you’ve got a Kindle book available on Amazon, you can now sign it electronically for buyers with an online service called Authorgraph.

SignKindleBookBecause you sign each book individually as you receive requests, you can write something different (if you want) for everyone who makes a request. While you might write something generic for a stranger, you can write something personal when you get a request from someone you know.

What is an Authorgraph? – It’s a personal, digital inscription for an e-book. It is sent directly from an author to a reader’s digital reading device. Authorgraphs are viewable on a wide variety of platforms. Every Authorgraph goes only to the specific reader that requested it so an author can write a custom message for each reader. In addition, readers can include a short message to the author in order to provide a bit more context for personalizing the Authorgraph.

Be sure to watch the video screencast explaining how it works at: http://www.kindlegraph.com/about. This service was orignally called Kindlegraph before the author changed the name to Authorgraph in November 2012.

Update: There are several other software programs that will allow you to sign your books electronically. Do a Google search for “Sign Your Kindle Books Electronically.”

BONUS Article: How to Make a Kindle Cover from a Hollowed Out Hardback Book

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Copyright © 2014 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

commentSubscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

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