Authors & Speakers Network Blog with Larry James

Sunday, March 16, 2014

10 Ways to Promote Your Book in Your Own Backyard

Filed under: Book Promotion,Promotion — Larry James @ 8:30 am
Tags: , ,

Dana Lynn Smith, Guest Author

Online marketing is a wonderful way to reach a worldwide audience, but sometimes authors overlook book marketing opportunities in their own backyard.

In your local area and region, you have the opportunity to stand out as a bigger fish in a smaller pond. Below are ten tips for promoting locally. If you have a publisher, remember to coordinate these activities with your publisher or publicist in advance.

bookBUZZ1. Always carry books and literature with you. Keep a case of books, some flyers and bookmarks in the trunk of your car, and business cards in your wallet. You never know when you will run across a potential customer or marketing contact.

2. Look for opportunities across your area. Headed out for a weekend getaway or off to visit grandma? Do a little research ahead of time to identify bookstores, retailers and libraries in the area that you can call on. Or plan your own book tour, staying with friends and relatives along the way.

3. Promote yourself as a local author to bookstores and libraries. Many bookstores and libraries have a special section where they showcase the books of local or regional authors.

4. Look for other retailers that are a good fit. Think about what type of retailers relate to the topic of your book, and promote yourself as a local author.

5. Put “local author” stickers on the books that you sell in your area.

6. Speak at libraries. Contact libraries about doing a presentation on your book’s topic. This can be especially effective for children’s books and for nonfiction titles that have a broad appeal (such as travel, business, or fitness). Many libraries will let you sell your books at your presentation, and some have a budget for paying speakers.

7. Find other speaking opportunities. Speaking is a great way to sell books, and you may even get paid to speak once you get some experience. There are lots of organizations looking for interesting speakers for their meetings, including business and civic organizations, church groups, schools and universities, trade associations, and more.

8. Seek publicity through local and regional media. Send a book announcement press release to media in the town where you grew up and where you live now. The “local girl makes good” angle works especially well in smaller towns. Create press releases based on local tie-ins, such as a novel set in the region, and on current news events. Don’t forget your college alumni newsletter and any civic or professional associations you belong to. Nonfiction authors should consider radio and television talk shows.

9. Exhibit at book fairs and festivals. These usually work best if your book is related to the theme of the event, or if the book has appeal to a broad audience.

10. Market children’s book through schools and youth organizations. School visits are a great way to reach kids. For tips, see this article by Melissa Williams.

DanaSmithCopyright © 2014 – Dana Lynn Smith. Dana is a book marketing coach and author of the Savvy Book Marketer Guides. For more book marketing tips, follow BookMarketer on Twitter and get Dana’s free Top Book Marketing Tips ebook when you visit her book marketing BLOG.

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact:, P.O. Box 12695, Scottsdale, AZ 85267-2695. – More than 110 articles especially for Authors & Speakers at:

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1 Comment »

  1. I do some of these but never thought about the ‘local author’ sticker. Good one.

    Comment by Yvonne Hertzberger — Tuesday, April 22, 2014 @ 8:39 am | Reply

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