Authors & Speakers Network Blog with Larry James

Monday, March 24, 2014

10 Ways Great Speakers Capture People’s Attention

Filed under: Guest Author Articles,Speaker Tips — Larry James @ 7:30 am
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Sims Wyeth, Guest Author

In my mind, there are two kinds of attention: neck down, and neck up. Neck-up attention is when the listener has to make an effort to pay attention. Neck-down attention is when the listener is riveted to the speaker: she can’t help but pay attention.

Please note that, in our language of English, attention is paid because attention is a valuable currency. When listeners pay attention, they are rewarding you with arguably the most valuable currency in the world.

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Here are 10 techniques that are guaranteed to earn you more attention without losing any of your professional credibility.

1. Start with the unexpected.
2. Make it about them.
3. Keep it concrete at the start.
4. Keep it moving.
5. Get to the point.
6. Arouse emotion.
7. Keep it interactive.
8. Write clear headlines.
9. Keep it short.
10. Let there be you.

Read the complete article, “10 Ways Great Speakers Capture People’s Attention,” by clicking here.

SimsWyeth2Copyright © 2014 – Sims Wyeth. Sims Wyeth is the president of Sims Wyeth & Co., an executive development firm devoted to the art and science of speaking persuasively. He is also the author of The Essentials of Persuasive Public Speaking, published by W. W. Norton.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

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Sunday, March 16, 2014

10 Ways to Promote Your Book in Your Own Backyard

Filed under: Book Promotion,Promotion — Larry James @ 8:30 am
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Dana Lynn Smith, Guest Author

Online marketing is a wonderful way to reach a worldwide audience, but sometimes authors overlook book marketing opportunities in their own backyard.

In your local area and region, you have the opportunity to stand out as a bigger fish in a smaller pond. Below are ten tips for promoting locally. If you have a publisher, remember to coordinate these activities with your publisher or publicist in advance.

bookBUZZ1. Always carry books and literature with you. Keep a case of books, some flyers and bookmarks in the trunk of your car, and business cards in your wallet. You never know when you will run across a potential customer or marketing contact.

2. Look for opportunities across your area. Headed out for a weekend getaway or off to visit grandma? Do a little research ahead of time to identify bookstores, retailers and libraries in the area that you can call on. Or plan your own book tour, staying with friends and relatives along the way.

3. Promote yourself as a local author to bookstores and libraries. Many bookstores and libraries have a special section where they showcase the books of local or regional authors.

4. Look for other retailers that are a good fit. Think about what type of retailers relate to the topic of your book, and promote yourself as a local author.

5. Put “local author” stickers on the books that you sell in your area.

6. Speak at libraries. Contact libraries about doing a presentation on your book’s topic. This can be especially effective for children’s books and for nonfiction titles that have a broad appeal (such as travel, business, or fitness). Many libraries will let you sell your books at your presentation, and some have a budget for paying speakers.

7. Find other speaking opportunities. Speaking is a great way to sell books, and you may even get paid to speak once you get some experience. There are lots of organizations looking for interesting speakers for their meetings, including business and civic organizations, church groups, schools and universities, trade associations, and more.

8. Seek publicity through local and regional media. Send a book announcement press release to media in the town where you grew up and where you live now. The “local girl makes good” angle works especially well in smaller towns. Create press releases based on local tie-ins, such as a novel set in the region, and on current news events. Don’t forget your college alumni newsletter and any civic or professional associations you belong to. Nonfiction authors should consider radio and television talk shows.

9. Exhibit at book fairs and festivals. These usually work best if your book is related to the theme of the event, or if the book has appeal to a broad audience.

10. Market children’s book through schools and youth organizations. School visits are a great way to reach kids. For tips, see this article by Melissa Williams.

DanaSmithCopyright © 2014 – Dana Lynn Smith. Dana is a book marketing coach and author of the Savvy Book Marketer Guides. For more book marketing tips, follow BookMarketer on Twitter and get Dana’s free Top Book Marketing Tips ebook when you visit her book marketing BLOG.

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Saturday, March 8, 2014

15 Quick and Dirty Writing Tips

Filed under: Author Tips,Guest Author Articles — Larry James @ 8:30 am
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Melissa Donovan, Guest Author

The first time someone told me “show, don’t tell,” I had no idea what they were talking about. Show what? Isn’t writing, by its very nature, telling?

writingtipsI was a young writer and didn’t yet understand the many elements that go into good writing. But I kept hearing that advice over and over: show don’t tell.

Then, one day, it clicked. I got it. To tell was to write a synopsis. To show was to write a scene, to take readers through the events with action, dialogue, and detail. Show, don’t tell. Of course. It was so obvious.

Now, every time I read that advice, I have to smile.

Learning often happens through repetition. Oftentimes, the first time we hear something, we forget it almost immediately. Through review and repetition, we eventually memorize new information.

There are an infinite number of writing techniques and skills that the most advanced writers have mastered. We can’t expect to get our writing right the first time around and we can’t expect to master all those techniques and skills as soon as we become privy to them.

You can’t have too many writing tips and you can’t brush up on your techniques and skills too often. In that spirit, I bring you 15 quick and dirty writing tips. These are just the headlines, designed to jog your memory and remind you of all the writerly things we should be doing at any given time.

justwriteQuick and Dirty Writing Tips

This list includes a mix of some of my favorite writing tips and some of the tips I think are most essential.

1. Read as much as you can (and make sure you read good stuff).
2. Write every day – practice makes perfect.
3. Acquire some resources: dictionary, thesaurus, style guide, grammar handbook, and books on writing.
4. Join or start a writers’ group and get feedback on your work.
5. Lower your expectations and allow yourself to write badly. It’s better to write crap than to write nothing at all.
6. Feeling uninspired? Writer’s block is no excuse; find some writing prompts and exercises. Use them.
7. Do you want to write a novel? Launch a blog? Submit your poetry? Set goals and then get busy reaching them.
8. Be yourself. You have your own voice; let people hear it. Don’t compare everything you write to more successful writers. They started somewhere too.
9. Tell your inner editor to take a vacation. Let yourself write freely and creatively. You can always edit and revise later.
10. Get organized. All those notes, journals, and all that research! Binders, notebooks, and computer files. Put things in order so you can find what you need when you need it.
11. Pay attention to your language: word choice and sentence structure is the difference between an award-winning novel and a book that sits on a shelf collecting dust (poetry exercises are great for this).
12. Know your audience. Write for them using language they understand.
13. Be creative and take risks. You’ll never know unless you try.
14. Revise, edit, proofread, and polish everything you write before anyone else sees it!
15. Show, don’t tell (you knew that was coming).

melissadonovanCopyright © 2014 – Melissa Donovan. Melissa Donovan, is a self-employed website designer and copywriter. You can learn more about the online marketing services she offers by visiting scribizzy.com. She began writing poetry and song lyrics at age 13. She has worked as a technical writer, business writer, copywriter, and professional blogger. Visit her Writer’s Blog.

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

commentNOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

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