Sims Wyeth, Guest Author
In my mind, there are two kinds of attention: neck down, and neck up. Neck-up attention is when the listener has to make an effort to pay attention. Neck-down attention is when the listener is riveted to the speaker: she can’t help but pay attention.
Please note that, in our language of English, attention is paid because attention is a valuable currency. When listeners pay attention, they are rewarding you with arguably the most valuable currency in the world.
Here are 10 techniques that are guaranteed to earn you more attention without losing any of your professional credibility.
1. Start with the unexpected.
2. Make it about them.
3. Keep it concrete at the start.
4. Keep it moving.
5. Get to the point.
6. Arouse emotion.
7. Keep it interactive.
8. Write clear headlines.
9. Keep it short.
10. Let there be you.
Read the complete article, “10 Ways Great Speakers Capture People’s Attention,” by clicking here.
Copyright © 2014 – Sims Wyeth. Sims Wyeth is the president of Sims Wyeth & Co., an executive development firm devoted to the art and science of speaking persuasively. He is also the author of The Essentials of Persuasive Public Speaking, published by W. W. Norton.
Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com
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