Of the many meetings I have attended over the years I have continued to meet a multitude of wonderful writers. They have the knowledge and expertise to write their book, but something is missing. Many lack the profession motion (ProMotion) or aptitude to promote their book. Writing the book is just the first step. What about promotion?
It matters not if you have a great publisher or if you self-publish as I did with my first 3 books. In my case, I started promoting my first book by giving away a very small booklet (we call this an eBook today) of quotes from the book before it was even printed. You have a better chance of selling lots of books if the book is about something that nearly everyone has an interest.
It takes time to build relationships, learn your readers wants and needs and develop a base of rabid fans that clamour for more. Facilitate their evangelism of your book. Give them press releases, samples of your book, etc. Never underestimate the power of your personal network to help promote your book.
Something to remember: YOU must do the promotion! YOU must accept responsibility for the marketing and promotion of your book.
Many authors think that marketing is a job for the publisher so they sit back and wait for the royalties to roll in. That’s not going to happen. If you don’t know the ins and outs of promoting your book… you MUST learn. You have no excuses. Author help is everywhere! Ever heard of Google? I did a quick search for: “How to promote your books” and got a terrific list of places to go. Some I posted in “BONUS Articles” below.
Promotion is part of a writer’s job description. Self-promotion is one of the most valuable – and most necessary – skills a writer needs to develop. In spite of how much we writers like to bellyache about our book signings, book tours and writer platform building, few experiences are more energizing, gratifying, or fun. Designing a book promotion plan exercises the same creative muscles that make writing so satisfying. Savvy and motivated authors can spread the word about their books in really effective ways for cheap, or even free!
“Start early! The most powerful and essential steps you can take toward promoting your book begin long before the actual writing of the book. Three years before the book is published–if you can–start building a network of supporters and reviewers. Keep track of everyone you meet as you research and write the book. Pay special attention to, and make notes about, those who demonstrate a genuine enthusiasm for you and your project. As the project evolves, keep in touch with these people. You might send them an occasional email, or keep in touch via a social networking site like LinkedIn or FaceBook.” ~ Tony Levelle
Your promotion should start BEFORE you finish the book and be designed to move your business, book sales, speaking engagements forward with high velocity! There are many ways to reach your audience – many of which are FREE! All you really need for word of mouth marketing is a book worthy of sharing, and a way to get it into the hands of the people who will spread the word.
Design a plan, either on your own or hire a book coach. Then do whatever is you are going to do – plus just a little bit more. It takes time, but believe me it’s worth it. Giving a review copy of “How to Really Love the One You’re With” got me interviewed by Barbara Walters on “The View.”
One of the best ways to get the word out is to offer special parts of your as articles to other Bloggers in the same genre. Post these articles on our Website or Blog. Blog writing is becoming increasingly beneficial to help writers better communicate with audiences in an inexpensive way.
Full-color magnetic signs placed on the sides of your car are a great advertising tool. They are inexpensive and get attention. I have one of my Websites in white letters on my rear car window.
Gather reviews from those who have read your book and post them on your Website or Blog.
Once your book is in the book stores, some authors do book signings in local bookstores but, unless you are very well-known, this activity is unlikely to produce worthwhile results. This is what I do to maximize my time at a book signing. Read: 40+ Ways to Make Your Next Book Signing an EVENT!!
After my book was in the book stores, I found that doing syndicated Radio Talk Shows was the best way to promote my books. Syndicated talk shows are often a little more difficult to get booked, but they offer the best coverage. Doing one syndicated show may be broadcasting in 25 or more cities at once. Doing talk shows will NOT help at all unless your book is readily available in the book stores. People buy books on emotion. If your book is not available, talk shows are a waste of time. Someone who goes to the book store and who doesn’t find it there will generally stop looking for it.
If you choose to self-publish here are two of the best resources for marketing/promotion:
BONUS Articles: 15 Places to Promote Your Book for Free
71 Ways to Promote and Market Your Book
15 Do-It-Yourself Tools to Promote Your Book
50 Things Under $50 Bucks To Promote Your Book
How to Promote Your Book on Amazon
How To Get Testimonials
Hot Tips for Getting Book Endorsements
46 Top Websites to Promote Your Book for FREE
The Buzz on Being a Shameless NetShaker! ~ Part One
Advice for Authors
Copyright © 2013 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com
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