Authors & Speakers Network Blog with Larry James

Sunday, October 27, 2013

The Narcissist Series: Who Are You Writing For?

Filed under: Author Articles — Larry James @ 8:30 am
Tags: , ,

Mia Siegert, Guest Author

I don’t know whether the majority of people say they write what they want to write for themselves, or whether that’s faux-modesty that many writers feel they need to say to justify smaller (if any) publication records. I’m not saying a writer’s worth is based on publication, but I think that there can be a problem when writers use “writing for myself” as an excuse for their state of success.

SpecificReadersHowever, I have noticed that many writers I’ve encountered through the years (from undergrad, through grad school, and especially now in the emerging stages of my professional career) stick with the same excuse, “I’m writing for myself, not other people.” I’ve noticed a trend that those writers are in the same place that they were ten years ago with little (and often no) improvement whatsoever.

So how is it possible for writers who take their craft very seriously to be stuck in this rut?

Although there probably are many possible answers for that question, I believe one of the main roots stems from narcissism. The term narcissism comes from Greek mythology (which I’ve been obsessed with since I was a kid, for good reasons – Gods with human flaws! But I digress).

For a streamlined background and crash course about the roots of narcissism, in the story of Narcissus a very attractive man was so in love with himself that he burned the affections of many people, including the goddess, Nemesis – who by chance happened to be a very spiteful goddess. She lured Narcissus to a lake where he falls in love with his reflection. Unable to leave the sight of his own face, he starves, and dies. The modern terminology for narcissism revolves around a person’s excessive egotism–egotism such as with an all too familiar sentence, “I’m writing for myself, not my audience.”

There’s only one word to sum up Narcissus’s fate: ouch.

Actually two: mega ouch.

To clarify before I’m crucified, I’m not saying nor suggesting that one should write with the sole purpose of gaining audience approval, but observing that the mentality behind writing for one’s self can be and often is problematic. Those writers with too much self often don’t deal well with criticism, if they can cope with it at all.

Although sometimes the most passionate about their work, they’re by far the toughest to teach. Often, they feel misunderstood (“No, you missed the point of what I was trying to say!”) rather than consider the option that maybe their writing is lacking a key factor that helps clarify the author’s point.

Many times, those writers take critique as a cruel form of bullying, something incredibly personal (“They’re being mean to me!”) It’s completely understandable that writers can become so attached to their writing that their feelings can get hurt when it feels like their work is being torn to shreds. Sometimes, it’s over-sensitivity.

Sometimes, people really do tear writing apart negatively (I’ve noticed a common trend that often the harshest critics are the ones with the least amount of writing knowledge). The point is, the way one deals with critique is critical to a writer’s future successes and ability and willingness to improve. Because, really, who wants to be plagued with being the narcissist?

I think one always needs to keep a sense of her/himself in mind to figure out how to improve and how to stay humble. Writing for one’s self is important in the sense that a writer shouldn’t write specifically for someone else, but if writing for one’s self is used as an excuse to not accept critique and improve, then there’s a problem.

MiaSiegertCopyright © 2013 – Mia Siegert. Mia Siegert graduated with an MFA from Goddard College and holds a BA in English from Montclair State University. She won honorable mention in the 2009 MSU English Department Awards in Fiction. Siegert primarily writes literary fiction and contemporary young adult, with some dabbling in commercial fiction and drama. She teaches fiction and memoir to adults and students. To learn more about Siegert’s work, check out her website at www.miasiegert.com or like/follow her on Facebook and Twitter.

ljspacer

A&SNetLOGO150

Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Saturday, October 19, 2013

ProMotion ~ What Does THAT Mean?

Filed under: Author Tips,Promotion — Larry James @ 8:30 am
Tags: , , ,

Of the many meetings I have attended over the years I have continued to meet a multitude of wonderful writers. They have the knowledge and expertise to write their book, but something is missing. Many lack the profession motion (ProMotion) or aptitude to promote their book. Writing the book is just the first step. What about promotion?

BookProMotionBefore you can sell your book, you need to market it. If no one knows about your book, you may end up with a first run of 1,000 books collecting dust in your garage.

It matters not if you have a great publisher or if you self-publish as I did with my first 3 books. In my case, I started promoting my first book by giving away a very small booklet (we call this an eBook today) of quotes from the book before it was even printed. You have a better chance of selling lots of books if the book is about something that nearly everyone has an interest.

It takes time to build relationships, learn your readers wants and needs and develop a base of rabid fans that clamour for more. Facilitate their evangelism of your book. Give them press releases, samples of your book, etc. Never underestimate the power of your personal network to help promote your book.

Something to remember: YOU must do the promotion! YOU must accept responsibility for the marketing and promotion of your book.

Many authors think that marketing is a job for the publisher so they sit back and wait for the royalties to roll in. That’s not going to happen. If you don’t know the ins and outs of promoting your book… you MUST learn. You have no excuses. Author help is everywhere! Ever heard of Google? I did a quick search for: “How to promote your books” and got a terrific list of places to go. Some I posted in “BONUS Articles” below.

Promotion is part of a writer’s job description. Self-promotion is one of the most valuable – and most necessary – skills a writer needs to develop. In spite of how much we writers like to bellyache about our book signings, book tours and writer platform building, few experiences are more energizing, gratifying, or fun. Designing a book promotion plan exercises the same creative muscles that make writing so satisfying. Savvy and motivated authors can spread the word about their books in really effective ways for cheap, or even free!

“Start early! The most powerful and essential steps you can take toward promoting your book begin long before the actual writing of the book. Three years before the book is published–if you can–start building a network of supporters and reviewers. Keep track of everyone you meet as you research and write the book. Pay special attention to, and make notes about, those who demonstrate a genuine enthusiasm for you and your project. As the project evolves, keep in touch with these people. You might send them an occasional email, or keep in touch via a social networking site like LinkedIn or FaceBook.” ~ Tony Levelle

Your promotion should start BEFORE you finish the book and be designed to move your business, book sales, speaking engagements forward with high velocity! There are many ways to reach your audience – many of which are FREE! All you really need for word of mouth marketing is a book worthy of sharing, and a way to get it into the hands of the people who will spread the word.

Design a plan, either on your own or hire a book coach. Then do whatever is you are going to do – plus just a little bit more. It takes time, but believe me it’s worth it. Giving a review copy of “How to Really Love the One You’re With” got me interviewed by Barbara Walters on “The View.”

One of the best ways to get the word out is to offer special parts of your as articles to other Bloggers in the same genre. Post these articles on our Website or Blog. Blog writing is becoming increasingly beneficial to help writers better communicate with audiences in an inexpensive way.

Full-color magnetic signs placed on the sides of your car are a great advertising tool. They are inexpensive and get attention. I have one of my Websites in white letters on my rear car window.

Gather reviews from those who have read your book and post them on your Website or Blog.

Once your book is in the book stores, some authors do book signings in local bookstores but, unless you are very well-known, this activity is unlikely to produce worthwhile results. This is what I do to maximize my time at a book signing. Read: 40+ Ways to Make Your Next Book Signing an EVENT!!

After my book was in the book stores, I found that doing syndicated Radio Talk Shows was the best way to promote my books. Syndicated talk shows are often a little more difficult to get booked, but they offer the best coverage. Doing one syndicated show may be broadcasting in 25 or more cities at once. Doing talk shows will NOT help at all unless your book is readily available in the book stores. People buy books on emotion. If your book is not available, talk shows are a waste of time. Someone who goes to the book store and who doesn’t find it there will generally stop looking for it.

If you choose to self-publish here are two of the best resources for marketing/promotion:

1. Dan Poynter
2. John Kremer

BONUS Articles: 15 Places to Promote Your Book for Free
71 Ways to Promote and Market Your Book
15 Do-It-Yourself Tools to Promote Your Book
50 Things Under $50 Bucks To Promote Your Book
How to Promote Your Book on Amazon
How To Get Testimonials
Hot Tips for Getting Book Endorsements
Celebrity Endorsements
46 Top Websites to Promote Your Book for FREE
The Buzz on Being a Shameless NetShaker! ~ Part One
Advice for Authors

A&SNetLOGO150

Authors & Speakers Network Blog

Copyright © 2013 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Friday, October 11, 2013

8 Tips for Being a Great TV Talk Show Guest

Marsha Friedman, Guest Author

Article Highlights:

1. Relax and treat the host like a friend.
2. Dress in solid, darker colors.
3. Be an expert guest, not a salesperson

Making your first television appearance as a guest on a news or talk show can be one of the most thrilling, and nerve-wracking, events in your publicity campaign.

Barbara Walters

Larry James with Barbara Walters on “The View”

Let’s face it – we think TV, we think celebrity. It’s exciting. Ever spot the anchor from your local TV newscast dining in the same restaurant as you? Did you grab your companion’s arm, point, and say, sotto voce, “Look!”? (Yes, I’m guilty, too.)

As much as TV can be a shot at junior stardom, it’s an equal opportunity to fall flat on your face – at least, that’s the fear many people have. That’s why I’d like to introduce you to Russ Handler, our TV Campaign Manager at EMSI. Russ has some tips to offer from his years of experience as an on-air traffic anchor and producer for a major-market news station:

1. Take some time well before the show to prepare what you’ll be talking about. You’ve only got about 3 to 5 minutes, so you want to make the most out of that on-air time.

2. The way you look is critical, because your appearance affects how the audience perceives you.

3. Avoid wearing white clothes, which tend to wash out on camera, and tight-patterned fabrics, which can make the picture flutter. Solid and darker colors are usually best, but simple patterns like stripes or polka-dots are okay if the pattern’s not too tight.

4. Avoid shorter skirts, shorts or turtlenecks and loose jewelry around the neck or wrist. The microphones are sensitive and may pick up clacking beads and bracelets. Remember that your footwear may be visible, so make sure your shoes are in good condition and reflect your professionalism.

tv3

Larry James with Tara Hitchcock,
TV 3, Phoenix”

5. Ignore the cameras. Instead, have a friendly conversation with the hosts as if you’re sitting with them in your home. The more relaxed you are, the more competent you will appear and the more the audience will warm to you.

6. During the interview, if the host motions for you to look at a monitor, it’s because the video or graphics being displayed is what the audience is seeing on their screen. You should comment on what the viewers are seeing and, if appropriate, use this opportunity to convey your message.

7. Make sure to bring a copy of your book or a sample of your product to the station. Before the segment, talk to the producer and ask whether you can display it during the interview. It’s always a good idea to bring extra product samples or books as gifts for the host and producers. If you’re an author, an autographed copy of your book is also a nice touch.

8. Keep in mind that it is NOT the hosts’ responsibility to mention the title of your book or product or where viewers can buy it, so make sure to mention that at least once – but DON’T turn the segment into an infomercial. If you have a book that’s sold on Amazon.com as well as a personal website, mention Amazon; viewers are familiar with it and will be more likely to remember it.

Before you walk into the studio, remind yourself to be informative, animated and expressive. This is your moment to shine, so go for it.

I hope Russ’s tips help make you a star on your first – or next – TV appearance. Don’t be surprised if the next time you go out to eat, you see diners pointing at you and saying, “Look!”

Marsha-with-Signature Copyright 2013 by Marsha Friedman. Reprinted with permission. Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity. Outside of the office, she is also the founder of a non-profit organization called the Cherish the Children Foundation. In 1996 the White House recognized her charity which sets out to raise awareness of the plight of underprivileged and foster children. Visit Marsha’s Website!

ljspacer

A&SNetLOGO150

Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Thursday, October 3, 2013

50 Things Under $50 Bucks To Promote Your Book

Penny C. Sansevieri, Guest Author

These days it seems like everyone’s book marketing budget is a little tighter. If you’re feeling the pinch, or if you’re just looking for some great free stuff to do on your own, here are some tips that could help keep you on track.

1. Buy your domain name (example: www.TenCommitmentsofNetworking.com) as soon as you have a title for your book. You can get domain names for as little as $8.95. Tip: When buying a domain always try to get a .com and stay away from hyphens, i.e. penny-sansevieri.com – surfers rarely remember to insert hyphens.

Inthespotlight2. Head on over to Blogger.com or WordPress.com and start your very own blog (you can add it to your Web site later).

3. Set up an event at your neighborhood bookstore. Do an event and not a signing, book signings are boring!

4. Write a few articles on your topic and submit them onto the Internet for syndication. You can submit them to sites like EzineArticles.com and ArticleCity.com.

5. Check out your competition online and see if you can do some networking.

6. Do some radio research and pitch yourself to at least five new stations this week.

7. Ready to get some business cards? Head on over to Vistaprint.com. The cards are free if you let them put their logo on the back, if you don’t they’re still really inexpensive.

8. Put together your marketing plan. Seriously, do this. If you don’t know where you’re going, any destination will do.

9. Plan a contest or giveaway. Contests are a great way to promote your book.

10. Google some topic-related online groups to see if you can network with them.

11. Send thank you notes to people who have been helpful to you.

12. Send your book out to at least ten book reviewers this week.

13. Do a quick Internet search for local writers’ conferences or book festivals you can attend.

14. Create an e-mail signature for every email you send; e-mail signatures are a great way to promote your book and message.

15. Put the contents of your Web site: book description, bio, Q&A, and interviews on CD to have on hand when the media comes calling!

16. Submit your Web site to the top five directories: Google, MSN, Alexa, Yahoo, and DMOZ.

17. Write a great press release and submit it to free online press release sites like: PR4 – http://www.prlog.org/ , http://www.1888pressrelease.com, http://i-newswire.com, http://www.prfocus.com

18. Write your bio and have someone who can be objective critique it; you’ll need it when you start pitching yourself to the media.

19. Schedule your first book event!

20. Start your own email newsletter; it’s a great way to keep readers, friends and family updated and informed on your success.

21. Start a Twitter account and begin tweeting. If you don’t think Twitter is significant, think again; it’s been a major part of our marketing strategy for over 2 years now (before anyone even knew what Twitter was).

22. Develop a set of questions or discussion topics that book clubs can use for your book, and post them on your Web site for handy downloads.

23. Add your book info or URL to your answering machine message.

24. Start a Facebook Fan page. Fan Pages are much better than groups because they’re searchable in Google.

25. See if you can get your friends to host a “book party” in their home. You come in and discuss your book and voila, a captive audience!

26. Find some catalogs you think your book would be perfect for and then submit your packet to them for consideration. If you’re unsure of what catalogs might work for you, head on over to http://www.catalogs.com and peruse their list.

27. Go around to your local retailers and see if they’ll carry your book; even if it’s on consignment, it might be worth it!

28. Add your book to Google Book Search.

29. Research some authors with similar subjects and then offer to exchange links with them.

30. Start a Squidoo page and make sure it’s linked to your Twitter Account and Facebook Fan page.

31. Make sure your blog is connected to Amazon.com via their Amazon connect program (yes, it’s free).

32. Ask friends and family to email five people they know and tell them about your book.

book-fest-crowd33. Leave your business card, bookmark, or book flyer wherever you go.

34. Subscribe to Google Alerts and make sure that you are getting alerts under your name as well as your book title(s), brand, and keywords.

35. Pitch yourself to your local television stations.

36. Pitch yourself to your local print media.

37. Work on the Q&A for your press kit. You’ll need it when you start booking media interviews!

38. Pitch Oprah. Go ahead, you know you want to.

39. Is the topic of your book in the news? Check your local paper, and write a letter to the editor to share your expertise (and promote your book!).

40. Stop by your local library and see if you can set up an event. They love local authors.

41. Do you want to get your book into your local library system? Try dropping off a copy to your main library; if they stock it chances are the other branches will too.

42. Go to Chase’s Calendar of Events (www.Chases.com) and find out how to create your own holiday!

43. Going on vacation? Use your away-from-home time to schedule a book event or two.

44. If your book is appropriate, go to local schools to see if you can do a reading.

45. Got a book that could be sold in bulk? Start with your local companies first and see if they’re interested in buying some promotional copies to give away at company events.

46. Don’t forget to add reviews to your Web site. Remember that what someone else has to say is one thousand times more effective than anything you could say!

47. Trying to meet the press? Search the Net for Press Clubs in your area, they meet once a month and are a great place to meet the media.

48. Want a celebrity endorsement? Find celebs in your market with an interest in your topic and then go for it. Remember all they can say is no. Check out the Actors Guild for a list of celeb representatives.

49. Ready to get some magazine exposure? Why not pitch some regional and national magazines with your topic or submit a freelance article for reprint consideration?

50. Work on your next book. Sometimes the best way to sell your first book is by promoting your second.

BONUS Articles: The Shy Author’s Guide to Book Promotion
Getting Into Bookstores? – 7 Tips to Help You!
10 Reasons Why You Should Write Blog Posts to Promote Your Book and Business
40+ Ways to Make Your Next Book Signing an EVENT!!

PennySansevieriCopyright 2013 – Penny C. Sansevieri. Penny C. Sansevieri, is CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert and an Adjunct Instructor with NYU. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including “Book to Bestseller” which has been called the “road map to publishing success.” To learn more about Penny’s books or her promotional services, you can visit her website at http://www.amarketingexpert.com. To subscribe to her FREE eZINE, send a blank e-mail to Penny’s e-mail

ljspacer

A&SNetLOGO150

Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Create a free website or blog at WordPress.com.

%d bloggers like this: