Authors & Speakers Network Blog with Larry James

Wednesday, July 31, 2013

Game Changers Radio Interviews John Kremer on Marketing Books

Filed under: Author Tips — Larry James @ 7:30 am
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Listen in as Mark Imperial and Bob Regnerus of “Game Changers Radio” interview John Kremer on how to market your books. As they note: John has many innovative ways to get you and your book attention that fit any budget. You don’t want to miss this conversation.

OnAirThe show also includes interviews with Lorrie Morgan-Ferrero of Red Hot Copy and Steve and Mario Pagliuzza of Dial Tool Industries.

Lorrie is a trailblazer in the world of copywriting. She takes established copywriting formulas and adds her own spice to the mix for proven increases in conversions. Lorrie has created a great resource for marketers called, “Red Hot Copy’s Secret Sauce to Sizzling Copy: Online Copywriting Checklist.”

To listen to the show, click here!

Steve and Mario Pagliuzza’s life and passion have been with Dial Tool Industries, a company originally started by their father in 1955. Game Changers Radio is heard live on Saturdays at 7:00 p.m. on AM560, WIND.

Copyright © 2013 – John Kremer. John Kremer is the author of 1001 Ways to Market Your Books as well as webmaster at http://www.bookmarket.com, and http://www.tenmillioneyeballs.com.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Tuesday, July 23, 2013

Four Critical Writing Tips For Quick and Easy eBooks

Filed under: Author Tips,e-Books — Larry James @ 7:30 am
Tags: , , ,

Ellen Violette, Guest Author

When people have trouble writing an ebook they are usually making at least one, if not more, of these critical mistakes. Avoid them and you’ll find writing an ebook much easier than you ever thought possible!

ebook1. Don’t judge, or try to edit, while you write. Do a “brain dump” instead; get all your ideas out of your head and onto the page, then go back and edit. You use a different side of the brain for writing than you do for editing, so it is not possible to do both at the same time.

On top of that, when you do this, you start to obsess over every sentence, or every paragraph, and it slows some writers down to a snail’s pace and stops other’s dead in their tracks.

2. Use conversational English at the 9th-grade level to reach the widest audience possible. You are in the business of getting your message out to the people who need it. By writing at a 9th-grade level, you’ll be able to help more people, PERIOD.

3. Don’t do research until AFTER you write what you already know. Your writing will go a lot faster if you allow yourself to write what you know FIRST, then do the research to fill in the gaps.

Instead, what a lot of writers do is research first when they don’t really know what research they are going to need. This leads them to research, and research, and research, and never get to actually writing an ebook because they get so overwhelmed by the amount of information they’ve amassed that they don’t know how to organize or use it, and they become paralyzed.

4. If you can’t write it, talk it. Many writers tend to edit when they try to write, but nobody edits while they are talking, they just talk! Other writers are intimidated by the thought of writing. Maybe a teacher told them they couldn’t write when they were younger, or they got a low grade in writing and it made them feel that they couldn’t write, don’t let old tapes stop you. If you feel that there is no way you could ever “write” an ebook, as I said, just talk it!

You can record it into a recorder, or talk it to a friend. You can use a program like Dragon Speak Naturally that will transcribe it right onto your computer as you talk it. Or, you can record it live as a teleseminar, or webinar, and have it transcribed. Figure out what puts you the most at ease, and then just do it!

Follow these simple tips and you’ll be way ahead of the game. Work smart not hard, and you’ll have a quick and profitable ebook in no time!

BONUS Articles: eBook Writing: How Do I Get The Expertise In My Head Into An eBook?
Write an eBook for Your Target Audience to Make More Sales!
You Should Write an eBook

SPECIAL Bonus from Larry James: Receive a copy of my 25-page eBook, “How to Book Radio Shows and Be a Great Guest!” The best part? It’s FREEEEEE for a Tweet!

ellenphotoCopyright © 2013 Ellen Violette. Ellen Violette, CEO Of Create A Splash, LLC and many more! Violette, The eBook Coach, is the creator of many innovative and successful workshops, programs and information products designed to teach people how to create and market ebooks and information products quickly and easily to create a dream lifestyle and financial freedom for themselves and their families. Her programs are specifically designed for independent professionals,coaches, entrepreneurs, and authors who have a message they want to share with the world, and aren’t very technical, who want to stop trading time for money, want to be seen as THE expert in their fields and want to exponentially increase the bottom line. Visit Ellen’s Website! Learn more about Ellen.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Monday, July 15, 2013

Anatomy of a Winning Query

Rachelle Gardner, Guest Author

Have you noticed that agents tend to talk a lot about what not to do in a query, but less about what makes a great one? It think it’s because the good ones are each unique; it’s hard to come up with a formula that makes a terrific query. But the unexciting or badly composed queries have a lot in common with each other; many people make the same mistakes, and we’re just trying to help you avoid them. It’s much easier to say what not to do than describe what to do!

queryLetterNevertheless, I’ve been wanting to write a post answering the question, “What makes you immediately want to say YES to a query?” Yesterday I got the perfect opportunity. I received a query that made my heart palpitate and my fingers stumble all over each other as I typed the response requesting a full manuscript. I couldn’t wait to read the book. Why? What made me have that reaction? I’ve tried to analyze it, and here’s what I came up with:

1. The first paragraph put me right into the middle of a provocative scene. The writer described, in first person, something that had happened to her that was fascinating. Not something general like “I had cancer” or “I was a teenage model” but an actual scene like from a novel. It was brief, only a few sentences, but it completely grabbed me, partly because of what the scene was, and partly because…

2. It was so well written. The author’s voice came through; immediately I could tell she was educated, a bit sassy, unafraid to speak the truth. The words were simply put together in a pleasing way. They spoke loud and clear: GOOD WRITER.

3. The book she was pitching happened to be an area of interest for me–a spiritual memoir–and an unusual one. She’s had a unique journey and she has a fun way of telling about it. I love the freshness of it.

4. The topic she’s writing about happens to be one that I think is selling strongly right now.

5. The query was clear, to-the-point, and well organized. The first few paragraphs gave an overview of her story so I’d know what her memoir was about. She wrapped up that section with a really funny hook (or log line) that summarizes her book. She briefly described the structure of the book and the themes it encapsulates, and she defined her target audience (a pretty big one). Then she told me about herself: her degrees, her writing credits, and her awards. So she told me everything I needed to know in her query, while keeping me interested the whole time.

6. The author is fresh from an MFA program, which by itself wouldn’t necessarily draw me in, but combined with her obviously compelling writing (even in the query) and the fact that she won her university’s most prestigious writing award last year, it impressed me. I could see potential beyond this one book because she’s more than a person with a story to tell; she is a writer.

discouraged7. Did I mention she was a really good writer? Even in the query, her way with words had its way with me.

8. The book she was pitching immediately seemed like it could be really big. I felt like she was tapping into something many people could relate to. It brought to mind Eat, Pray, Love and The Glass Castle, two of my favorite (not to mention bestselling) memoirs. I could envision a review in People magazine.

This is the most important part: It’s not the query, but the book. The idea was strong and fresh; the writing in the pitch was so good that it seemed likely the writing in the book would be strong. The query is important in that it shows me your writing skill. But in the end, the query’s not the thing. The book is. Do I want to read it? Do I think others will want to read it?

These are the things that drew me in, but there is also something indefinable about why a query grabs me, just like you can’t always describe exactly why you love a particular book, movie or TV show. It’s just so good, you’re tempted to say. Sometimes all the elements combine together to hit you in your sweet spot. When that happens, it’s pure magic.

BONUS Article: How to Write a Query Letter ~ NOTE the link at the bottom of this article for more on query letters by Rachelle Gardner.

RachelleGardnerCopyright © 2013 Rachelle Gardner, Literary Agent. Rachelle Gardner is an agent with Books and Such Literary Agency, representing both fiction and non-fiction. She’s looking for mainstream commercial projects for both the Christian and general markets. In non-fiction and memoirs, she looks for authors with established platforms, strong marketing hooks and an understanding of how to use social media. Non-fiction authors must have a book proposal and three sample chapters to be considered. She’s also seeking all kinds of fiction, and authors must have a completed manuscript to be considered.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Sunday, July 7, 2013

Those Annoying Exclamation Points!!!

Filed under: Author Tips — Larry James @ 8:30 am
Tags: ,

Rachelle Gardner, Guest Author

Over many years of editing books, it seems I have become a heartless eliminator of exclamation points!!! Seriously, I developed a hatred for them! People tend to WAY overuse them! Not to mention italics and bold, and that oh-so-effective use of ALL CAPS!!!!!!!

exclamationpointHere’s a hint to avoid coming across as amateur: Use the above devices sparingly in any writing intended for publication. (I’m being specific here, because in blog writing and emails, you’re free to go crazy. I do.)

If you tend to use a plethora of exclamation points, do a search-and-replace in your manuscript and put a period in place of every single one of them. Yep, every one. Then you can go back and add an exclamation point here and there if you really must. But I’m not kidding: VERY… SPARINGLY.

Same with other means of artificial emphasis: italics and ALL CAPS. Your writing should be so effective by itself that the emphasis isn’t necessary.

As for bold, don’t ever use it in running text! (It’s OKAY for headers!)

Isn’t THIS irritating??!!

RachelleGardnerCopyright © 2013 Rachelle Gardner, Literary Agent. Rachelle Gardner is an agent with Books and Such Literary Agency, representing both fiction and non-fiction. She’s looking for mainstream commercial projects for both the Christian and general markets. In non-fiction and memoirs, she looks for authors with established platforms, strong marketing hooks and an understanding of how to use social media. Non-fiction authors must have a book proposal and three sample chapters to be considered. She’s also seeking all kinds of fiction, and authors must have a completed manuscript to be considered.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

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