Authors & Speakers Network Blog with Larry James

Wednesday, November 21, 2012

Video: The Book Marketing Continuum

Filed under: Author Tips,Guest Author Articles,Video — Larry James @ 8:30 am
Tags: , ,

Joel Friedlander, Guest Author

Authors who are new to self-publishing can have a hard time understanding how all the parts of this puzzle fit together:

• Do I need 2 ISBNs?
• Should I print digital or offset?
• Can I publish ebooks and print books at the same time?

Hey, that’s understandable, because book publishing is an industry caught between centuries-old traditions, practices and ways of making books, and the onrush of new technology that’s changing all of that at the exact same time.

So I guess it’s no surprise that book marketing seems to be just another piece you have to “figure out” and then just get it done, another to-do item on the path to publication.

But book marketing means so much more than that. In this 12:52 video, you’ll learn about what I call the book marketing continuum, a kind of amazing loop of success that you can travel with your book throughout its history.

It brings into play social media, book launches, repurposing your content and a whole lot more.

Have a look and let me know what you think.

JoelFriedlanderCopyright 2012 by Joel Friedlander. Joel Friedlander is a self-published author and book designer who blogs about book design, self-publishing and the indie publishing life at He’s also the proprietor of Marin Bookworks, where he helps publishers and authors who decide to publish get to market on time and on budget with books that are both properly constructed and beautiful to read. Follow Joel on Twitter and subscribe to his blog.


Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact:, P.O. Box 12695, Scottsdale, AZ 85267-2695. – More than 110 articles especially for Authors & Speakers at:

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact:, P.O. Box 12695, Scottsdale, AZ 85267-2695. – and

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.


Add Larry James as a “friend” to your Facebook page:
Follow Larry’s “once daily” Relationship Tweet at:
Follow Larry’s “Relationships” BLOG at:
Follow Larry’s “Networking” BLOG at:
Follow Larry’s “Weddings” BLOG at:


Leave a Comment »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: