Authors & Speakers Network Blog with Larry James

Monday, March 26, 2012

Want to Make Sure the TV Cameras Love You?

Filed under: Guest Author Articles,Promotion,TV Appearance Tips — Larry James @ 8:00 am
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Marsha Friedman, Guest Author

Making your first television appearance as a guest on a news or talk show can be one of the most thrilling, and nerve-wracking, events in your publicity campaign.

Let’s face it – we think TV, we think celebrity. It’s exciting. Ever spot the anchor from your local TV newscast dining in the same restaurant as you? Did you grab your companion’s arm, point, and say, sotto voce, “Look!”? (Yes, I’m guilty, too.)

As much as TV can be a shot at junior stardom, it’s an equal opportunity to fall flat on your face – at least, that’s the fear many people have. That’s why I’d like to introduce you to Russ Handler, our TV Campaign Manager at EMSI. Russ has some tips to offer from his years of experience as an on-air traffic anchor and producer for a major-market news station:

1. Take some time well before the show to prepare what you’ll be talking about. You’ve only got about 3 to 5 minutes, so you want to make the most out of that on-air time.

tv3.12. The way you look is critical, because your appearance affects how the audience perceives you.

3. Avoid wearing white clothes, which tend to wash out on camera, and tight-patterned fabrics, which can make the picture flutter. Solid and darker colors are usually best, but simple patterns like stripes or polka-dots are okay if the pattern’s not too tight.

4. Avoid shorter skirts, shorts or turtlenecks and loose jewelry around the neck or wrist. The microphones are sensitive and may pick up clacking beads and bracelets. Remember that your footwear may be visible, so make sure your shoes are in good condition and reflect your professionalism.

5. Ignore the cameras. Instead, have a friendly conversation with the hosts as if you’re sitting with them in your home. The more relaxed you are, the more competent you will appear and the more the audience will warm to you.

tv3.26. During the interview, if the host motions for you to look at a monitor, it’s because the video or graphics being displayed is what the audience is seeing on their screen. You should comment on what the viewers are seeing and, if appropriate, use this opportunity to convey your message.

7. Make sure to bring a copy of your book or a sample of your product to the station. Before the segment, talk to the producer and ask whether you can display it during the interview. It’s always a good idea to bring extra product samples or books as gifts for the host and producers. If you’re an author, an autographed copy of your book is also a nice touch.

8. Keep in mind that it is NOT the hosts’ responsibility to mention the title of your book or product or where viewers can buy it, so make sure to mention that at least once – but DON’T turn the segment into an infomercial. If you have a book that’s sold on Amazon.com as well as a personal website, mention Amazon; viewers are familiar with it and will be more likely to remember it.

Before you walk into the studio, remind yourself to be informative, animated and expressive. This is your moment to shine, so go for it.

I hope Russ’s tips help make you a star on your first – or next – TV appearance. Don’t be surprised if the next time you go out to eat, you see diners pointing at you and saying, “Look!”

BONUS Article: Can You Survive the Emotional Crash of an Affair? (Larry James on TV Channel 3, Phoenix)

Marsha-with-Signature Copyright 2012 by Marsha Friedman. Reprinted with permission. Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity. Outside of the office, she is also the founder of a non-profit organization called the Cherish the Children Foundation. In 1996 the White House recognized her charity which sets out to raise awareness of the plight of underprivileged and foster children. Visit Marsha’s Website!

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

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Sunday, March 18, 2012

10 Reasons Why You Should Write Blog Posts to Promote Your Book and Business

Filed under: Blogging Tips,Guest Author Articles,Promotion — Larry James @ 8:00 am
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Judy Cullins, Guest Author

Why write blog posts that promote you and your book? Now that the dust has settled and you realize you need to do more promotion for your book and your business, let’s look at one way that has been proven to work over the past 12 years since article marketing emerged. That’s blogging.

Blogging is a top marketing strategy that sets you apart from your competition. You can add a blog to your business site or install a version (I recommend WordPress) for a separate site.

Internet blog conceptIn your specific niche blog website, you create focused information to share with your target audience–the ones who wants solutions for their concerns, information they can use, and for fiction, entertainment and education.

For instance, at my website/blog my focus is on book coaching. I share all kinds of information on the writing parts of books, the publishing parts, and the online marketing parts, to include social media, web marketing and blogging. When you create a blog, you use social media marketing to bring your audience running to your blog site to see what else you have to offer. So here’s some reasons to get going on this proven strategy.

1. Because, this form of content marketing educates your target market on what you can offer them to make their world better.

Education (content) marketing has been a top business trend over the past years. That’s a green light to consider it. We know that another way to educate your audience is with an eBook or print book to attract future clients. You may have one published already.

2. Because, blogs show you off as a real person, with real interests others may enjoy and want more of.

It’s great to share one of your early mistakes that you solved. You show your humility and your strengths in the same post.

3. Because, when you ask for comments from your blog visitors, you inspire people to leave one for you too.

You always have to ask for action in any content you give away. When you answer their comments or questions, you build relationships. People are attracted to these conversations. It’s lonely there without any comments.

4. Because, at the end of each blog post, you can put a link to lead your visitors to your subscription page that builds your mailing list, or even to a product or service page.

Thus, you can continue to promote to and stay in touch with these opt-in subscribers. The ideal? Create a ratio of 3 informational pieces to 1 promotional piece that you email to your mailing list or shopping cart list (databases).

5. Because, when you consistently create useful information for your audience, they will see you as the savvy expert in your business niche.

People will trust your book and business because you’ve given them a sample of you. Like Mrs. Field’s chocolate-chip cookies-her millions came from giving out samples to customers.

6. Because, when you consistently share your fiction characters and their conflicts, you engage your blog readers to want more of other fiction you write. Readers love conflict.

Conflict fuels action. Action-filled fiction books as well as non-fiction books motivate your readers to keep reading until they finish. When they finish your book, they become your 24/7 fan club that give you good word of mouth promotion.

2blogorNOT7. Because, this kind of marketing is free after you set up your WordPress blog.

You can add a WordPress blog to your business website where you may have sales pages that sell your books, other products, or services. With a good sales message and great marketing with a blog, you will be amazed at how your profits will grow.

8. Because, you will spend far less time promoting online with blog posts.

It only takes me about an hour to write a 600-700 word post. Editing takes another day via email with a partner, and by the 3rd day, it’s up and running. I do all the writing, and my VA does the submitting and any other techie skills I don’t know. Results? Big increases to your blog/site that helps you attract sales.

9. Because, blog posts work well with other social media marketing.

You can Tweet a benefit or two or the topic of the post first. For example, “Build book sales with a blog” Follow it with a URL that takes your reader back to your blog or website. This 140 character message can be automatically sent to your Facebook page and your LinkedIn profile page by using HootSuite. This is better than submitting your content to ezine article directory. It’s a direct hit to your target audience. .

10. Because, this is viral marketing at its best. Search engines like blogs.

They list your blog post title and then, your blog site gets more visitors interested in what else you offer. Many of your blog posts will have powerful key words in their titles to further rank you on page 1 or 2. When you get your blog titles on page 1, you are at the top of your competition.

Like me, once you get going, you’ll love this marketing because you don’t have to go out and tell or sell with talks and live interviews that can mean travel in these difficult times.

No panty hose, even no shoes if you like. If you are an author you are already a writer, and these blog posts can come directly from your book chapters. This is easy marketing because you don’t have to invent your content from scratch.

And, if you don’t know how good your blog post is, check with a writing coach to give you feedback that can cut your learning curve in half and speed your writing to be able to produce at least one blog post a week.

BONUS: WordPress Videos – Hundreds of videos that will help you with your WordPress.com Blog. WordPress Tutorials
5 Reality Checks: Author Bloggers CAN Sell Books

Copyright 2012 by Judy Cullins. – Reprinted with permission. Judy is an author, publisher, and book coach. She helps writers manifest their book dreams. More than 25 clients published since 1999! “Write Your eBook or Other Short Book-Fast!” – www.bookcoaching.com. Send an e-mail to Subscribe@bookcoaching.com. The Book Coach Says… For 2 FREE eReports send e-mail to: Judy@bookcoaching.com.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Saturday, March 10, 2012

Have You Ever Had “Talker’s Block?”

Filed under: Writers Block — Larry James @ 7:00 am
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Seth Godin, Guest Author

No one ever gets talker’s block. No one wakes up in the morning, discovers he has nothing to say and sits quietly, for days or weeks, until the muse hits, until the moment is right, until all the craziness in his life has died down.

Why then, is writer’s block endemic?

writersblockcartoonThe reason we don’t get talker’s block is that we’re in the habit of talking without a lot of concern for whether or not our inane blather will come back to haunt us. Talk is cheap. Talk is ephemeral. Talk can be easily denied.

We talk poorly and then, eventually (or sometimes), we talk smart. We get better at talking precisely because we talk. We see what works and what doesn’t, and if we’re insightful, do more of what works. How can one get talker’s block after all this practice?

Writer’s block isn’t hard to cure.

Just write poorly. Continue to write poorly, in public, until you can write better.

I believe that everyone should write in public. Get a blog. Or use Squidoo or Tumblr or a microblogging site. Use an alias if you like. Turn off comments, certainly – you don’t need more criticism, you need more writing.

writersblockcartoon2Do it every day. Every single day. Not a diary, not fiction, but analysis. Clear, crisp, honest writing about what you see in the world. Or want to see. Or teach (in writing). Tell us how to do something.

If you know you have to write something every single day, even a paragraph, you will improve your writing. If you’re concerned with quality, of course, then not writing is not a problem, because zero is perfect and without defects. Shipping nothing is safe.

The second best thing to zero is something better than bad. So if you know you have write tomorrow, your brain will start working on something better than bad. And then you’ll inevitably redefine bad and tomorrow will be better than that. And on and on.

Write like you talk. Often.

BONUS Article: Like Skipping Stones Across the Water…
How to Overcome Writers Block with Snake Dancing

Copyright © 2012. Seth Godin. Seth Godin has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. Seth is the founder of The Domino Project. Check Seth’s Blog.

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Authors & Speakers Network Blog

Larry James is a Professional Speaker, Author and Coach. Larry James presents networking seminars nationally and offers Networking coaching; one-on-one or for your Networking Group! Invite Larry James to speak to your group! His latest book is, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: Larry James, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com

NOTE: All articles and networking tips listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationship BLOG” at: http://CelebrateLove.wordpress.com/
Follow Larry’s “Wedding BLOG” at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s “Authors & Speakers” BLOG at: http://www.AuthorsandSpeakerNetwork.wordpress.com/

Friday, March 2, 2012

Research Sites for Authors & Speakers

Filed under: Author Tips,Research — Larry James @ 6:00 am

referencebooksOver the years I’ve collected various Website links that have assisted me when I write. They include online dictionaries, thesauruses, reference, facts, statistics and other tips and tidbits!

reference1traspIncluded is an acronym finder, quotation sources and much more. Composing a poem? Find a word that rhymes. Post your press release on one site for FREE. One site features more than 45,000 famous quotes by 5,000 authors from Aristotle to Zappa! Another site features a searchable and categorised directory of glossaries and topical dictionaries.

Need a “Fact Checker?” This mind-boggling collections of links will take you to the Web’s top dictionaries, encyclopedias, telephone directories, search engines, maps, homework helpers, weather reports, newspapers and magazines. You’ll find it at the link below. Remember to book mark the link for future reference.

To check out Larry James’ “Research Sites for Authors and Speakers,” click here!

If you have favorite Website links that would be helpful to Authors and Speakers, please leave a comment and a link.

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Authors & Speakers Network Blog

Copyright © 2012 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

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