Authors & Speakers Network Blog with Larry James

Thursday, February 23, 2012

Three Zany Ideas for Authors!

Filed under: Author Tips,Creativity,Promotion,Video — Larry James @ 7:00 am
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1. Go to a major chain bookstore. Visit the the area where your book can be (or should be) found. Secretly insert cleverly written notes about the benefits of reading YOUR book in books of your book’s genre for future readers to find. Be sure to list the book title, ISBN, the author’s name and several bullet points that might stimulate someone to buy your book.

If your book is not carried in the book store – if enough people start asking for it – it could create enough attention for the book store to begin ordering your book.

2. If your book is on the shelf, move some books around and place it “face out” to have it get the attention it deserves. I often will do this if I see an author friend’s book on the book store shelf.

3. My friend, Greg Godek, author of 1001 Ways to Be Romantic, used to carry several signed copies of his books when he traveled and would leave one copy in the airport book store. He called it, “Reverse Shoplifting!” The idea was to force the book store to look it up in their computer and when they couldn’t find it, hopefully they would order it for future customers thinking that it was an error that it wasn’t in their computer in the first place.

Next… Elizabeth Gilbert muses on the impossible things we expect from artists and geniuses – and shares the radical idea that, instead of the rare person “being” a genius, all of us “have” a genius. It’s a funny, personal and surprisingly moving talk. The author of Eat, Pray, Love, Elizabeth Gilbert has thought long and hard about some large topics. Her next fascination: genius, and how we ruin it. Watch her video on nurturing creativity below:

BONUS Article: How Creative Flow is Like Sex


Authors & Speakers Network Blog

Copyright © 2012 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact:, P.O. Box 12695, Scottsdale, AZ 85267-2695. – More than 110 articles especially for Authors & Speakers at:

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1 Comment »

  1. Excellent talk with Elizabeth Gilbert author of Eat Pray Love. It’s interesting what she says about creativity coming from another source other than ourselves meaning we are perhaps just the instrument for expression.

    Comment by Dean and Angella True Love Story — Thursday, February 23, 2012 @ 11:17 pm | Reply

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