Gary’s one of the most successful copywriters in the history of the business, and he has a lot of simple (but not always easy) advice about mastering the craft of persuasive writing. I’m a big Bencivenga fan and I know you will be too. If you write a Blog, or text of any kind on your Website you will – like me – want to bookmark this page and refer back to it often. Some will apply to the writing you do and others will not. However, all Marketing Bullets are interesting to read. Each link to a Marketing Bullet opens in a new browser window.
#22 – 16 Rules for Success
#21 – Which Offer Pulled Best?
#17 – How to Name Your Product
#13 – How to Be Lucky
#1 – The Credo Technique
Copyright 2012 by Gary Bencivenga. Gary is one of the world’s most respected copywriters. He has been specializing exclusively in direct response for more than 40 years. He apprenticed under John Caples and David Ogilvy. To Subscribe to these Marketing Bullets, a hype-free zone, click here!.
Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com
NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.
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