Authors & Speakers Network Blog with Larry James

Wednesday, February 15, 2012

Gary Bencivenga’s Wonderful Marketing Bullets

Filed under: Author Tips,Marketing — Larry James @ 8:00 am

Gary’s one of the most successful copywriters in the history of the business, and he has a lot of simple (but not always easy) advice about mastering the craft of persuasive writing. I’m a big Bencivenga fan and I know you will be too. If you write a Blog, or text of any kind on your Website you will – like me – want to bookmark this page and refer back to it often. Some will apply to the writing you do and others will not. However, all Marketing Bullets are interesting to read. Each link to a Marketing Bullet opens in a new browser window.

#29The Secret of How to Sell Anything

#283 Secrets for Multiplying Your Productivity, Success, Income, and Personal Happiness as a Copywriter or Marketer

#27The 3 Greatest Copywriting Lessons I’ve Ever Learned

#26The #1 Strategy for Exploding Your Productivity This Year

#25The “Golden Key” of Persuasion

#24The “Borden Formula” for Giving a Great Speech …or Writing a Potent Headline

#23The One Word That Teaches Almost Everything

#2216 Rules for Success

#21Which Offer Pulled Best?

#20Controversy! Gunfire Erupts Over “9 Most Important Words in Marketing History”

#19The Most Important 9-Word Sentence in Marketing History

#18A Simple 7-Step Formula for Succeeding Online

#17How to Name Your Product

#16The “Fuzzy Dice” Secret For Exploding Your Sales

#15The Secret of the Monkey’s Fist

#146 Little Words That Boost Your Sales

#13How to Be Lucky

#12How to Get Anything You Want in Life

#11The Secret of Happiness (A Holiday Message)

#10The Secret “Trigger Word” That Makes More of Your Prospects Say Yes Than Any Other Word in the English Language

#9The Most Persuasive Tool in Advertising and How to Use It

#8The Secret of How to Turn a Setback into Triumph—in Marketing or in Life

#7Can You Pick the Winning Headline?

#6The 7-Letter Word That Instantly Multiplies Your Creativity 11-Fold

#5The Secret of the Red Shirts

#4The Most Important Advertising Question

#3The Two Most Powerful Words in Advertising. (No, they’re not FREE and NEW.)

#2Advertising Is War, Minus the Venom

#1The Credo Technique

BONUS Article: 15 Copywriting and Content Marketing Blogs that Will Make You More Money

Copyright 2012 by Gary Bencivenga. Gary is one of the world’s most respected copywriters. He has been specializing exclusively in direct response for more than 40 years. He apprenticed under John Caples and David Ogilvy. To Subscribe to these Marketing Bullets, a hype-free zone, click here!.


Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact:, P.O. Box 12695, Scottsdale, AZ 85267-2695. – More than 110 articles especially for Authors & Speakers at:

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact:, P.O. Box 12695, Scottsdale, AZ 85267-2695. – and

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.


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1 Comment »

  1. […] BONUS Articles: 40+ Ways to Make Your Next Book Signing an EVENT!! Self-Publishing – A 10-Point Must-Do Checklist for Authors – Part 1 Gary Bencivenga’s Wonderful Marketing Bullets […]

    Pingback by 10 Reasons Why Self-Published Books Don’t Sell & What You Can Do to Ensure Yours DOES | Authors & Speakers Network Blog with Larry James — Thursday, August 8, 2013 @ 7:31 am | Reply

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