Authors & Speakers Network Blog with Larry James

Thursday, February 23, 2012

Three Zany Ideas for Authors!

Filed under: Author Tips,Creativity,Promotion,Video — Larry James @ 7:00 am
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1. Go to a major chain bookstore. Visit the the area where your book can be (or should be) found. Secretly insert cleverly written notes about the benefits of reading YOUR book in books of your book’s genre for future readers to find. Be sure to list the book title, ISBN, the author’s name and several bullet points that might stimulate someone to buy your book.

If your book is not carried in the book store – if enough people start asking for it – it could create enough attention for the book store to begin ordering your book.

2. If your book is on the shelf, move some books around and place it “face out” to have it get the attention it deserves. I often will do this if I see an author friend’s book on the book store shelf.

3. My friend, Greg Godek, author of 1001 Ways to Be Romantic, used to carry several signed copies of his books when he traveled and would leave one copy in the airport book store. He called it, “Reverse Shoplifting!” The idea was to force the book store to look it up in their computer and when they couldn’t find it, hopefully they would order it for future customers thinking that it was an error that it wasn’t in their computer in the first place.

Next… Elizabeth Gilbert muses on the impossible things we expect from artists and geniuses – and shares the radical idea that, instead of the rare person “being” a genius, all of us “have” a genius. It’s a funny, personal and surprisingly moving talk. The author of Eat, Pray, Love, Elizabeth Gilbert has thought long and hard about some large topics. Her next fascination: genius, and how we ruin it. Watch her video on nurturing creativity below:

BONUS Article: How Creative Flow is Like Sex

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Authors & Speakers Network Blog

Copyright © 2012 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Wednesday, February 15, 2012

Gary Bencivenga’s Wonderful Marketing Bullets

Filed under: Author Tips,Marketing — Larry James @ 8:00 am
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Gary’s one of the most successful copywriters in the history of the business, and he has a lot of simple (but not always easy) advice about mastering the craft of persuasive writing. I’m a big Bencivenga fan and I know you will be too. If you write a Blog, or text of any kind on your Website you will – like me – want to bookmark this page and refer back to it often. Some will apply to the writing you do and others will not. However, all Marketing Bullets are interesting to read. Each link to a Marketing Bullet opens in a new browser window.

#29The Secret of How to Sell Anything

#283 Secrets for Multiplying Your Productivity, Success, Income, and Personal Happiness as a Copywriter or Marketer

#27The 3 Greatest Copywriting Lessons I’ve Ever Learned

#26The #1 Strategy for Exploding Your Productivity This Year

#25The “Golden Key” of Persuasion

#24The “Borden Formula” for Giving a Great Speech …or Writing a Potent Headline

#23The One Word That Teaches Almost Everything

#2216 Rules for Success

#21Which Offer Pulled Best?

#20Controversy! Gunfire Erupts Over “9 Most Important Words in Marketing History”

#19The Most Important 9-Word Sentence in Marketing History

#18A Simple 7-Step Formula for Succeeding Online

#17How to Name Your Product

#16The “Fuzzy Dice” Secret For Exploding Your Sales

#15The Secret of the Monkey’s Fist

#146 Little Words That Boost Your Sales

#13How to Be Lucky

#12How to Get Anything You Want in Life

#11The Secret of Happiness (A Holiday Message)

#10The Secret “Trigger Word” That Makes More of Your Prospects Say Yes Than Any Other Word in the English Language

#9The Most Persuasive Tool in Advertising and How to Use It

#8The Secret of How to Turn a Setback into Triumph—in Marketing or in Life

#7Can You Pick the Winning Headline?

#6The 7-Letter Word That Instantly Multiplies Your Creativity 11-Fold

#5The Secret of the Red Shirts

#4The Most Important Advertising Question

#3The Two Most Powerful Words in Advertising. (No, they’re not FREE and NEW.)

#2Advertising Is War, Minus the Venom

#1The Credo Technique

BONUS Article: 15 Copywriting and Content Marketing Blogs that Will Make You More Money

Copyright 2012 by Gary Bencivenga. Gary is one of the world’s most respected copywriters. He has been specializing exclusively in direct response for more than 40 years. He apprenticed under John Caples and David Ogilvy. To Subscribe to these Marketing Bullets, a hype-free zone, click here!.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Tuesday, February 7, 2012

Can I Protect the Title of My Book?

Filed under: Content Theft,Copyright,Intellectual Property — Larry James @ 7:00 am
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Maria Crimi Speth, Esq., Guest Author

The most frequent question I am asked when I teach intellectual property to authors is whether the author can protect the title of his book. Unfortunately, book titles may be impossible to protect. The areas of intellectual property that are implicated are copyrights and trademarks.

copyright2Since copyrights protect the content of your book, you might think that copyright law also protects the title. It is, after all, part of the content. The problem is that copyright law only covers works that have enough originality to be protected. One-line phrases and quotes do not enjoy the protection of copyright law. You might argue that the book as a whole is a creative work and the title is a part of the book. Well, that is true. However, under the fair-use doctrine, if I use a very small portion of your book, such as a one-line quote, I probably have not infringed your copyright. Since the title is a tiny fraction of the whole book, it enjoys no protection when separated from the whole. Courts and the copyright office unanimously agree that copyright law does not protect book titles.

There is, however, another area of intellectual property that must be considered. A word or phrase that indicates a source of a product is a trademark and is entitled to protection under trademark law. The question then becomes whether the title of the book indicates its source. The answer is that the title of a single creative work does not indicate the source and is not protected under trademark law. The title of a series (two or more) of creative works can, however, be a trademark because once there is a series, the common title does indicate the source. The most common examples of book titles that enjoy trademark protection are Chicken Soup for the Soul® and the For Dummies® series.

copyrightYour book series title is also permitted to be registered as a trademark with the United States Patent and Trademark Office. The name of your book series is entitled to common-law trademark protection based on your first use. No registration is necessary to create common-law rights. However, by registering a trademark with the U.S. Patent and Trademark Office, you are considered to be constructively using that trademark throughout the United States. It is usually a good idea to register the title of your book series with the United States Patent and Trademark Office in order to get nationwide protection and other rights that come along with federal registration. While electronic filing of the trademark application is available to the public, the process can be tricky. It is wise to enlist the help of an attorney in filing for the trademark registration.

Because book series titles can be trademarks and because books are related to other services and product names that have trademark protection, you should consider the trademark rights of others before choosing a title for your book. Before settling on a title for your book, you should perform several searches. First, use Internet search engines to determine whether your prospective title is being used and, if so, how it is being used. If you find a series of books with that title, you will want to go back to the drawing board and find a new name.

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Click Cover for more info!”

intellectual_propertyAlso, if you find related products, such as seminars or a movie, using that name or a similar name, you probably want to avoid that title. After your Internet search, you can also search the United States Patent and Trademark Office at www.uspto.gov. At that Web site, you can search your proposed title. If your preliminary searches uncover no results, then your final step is to hire a lawyer or a trademark search company to do a professional search. This step is important. I always advise my clients to do their own searches first; yet I often find conflicts that are serious enough to warrant not using the proposed trademark.

There is another aspect of trademark law that you should consider if you are writing a series of books: trade dress. Trade dress is the look of the product. If you have a single book with a great book cover, you have copyright protection over the design of that cover. If you have a series of books with a common cover design, you have copyright protection but you may also have trade dress protection over that cover design. Consider the black-and-yellow color scheme of the Dummy Series®. The design has acquired what is known as “secondary meaning.” In other words, even before reading the actual title, the consumer recognizes the book as being part of the series because of its distinctive cover design.

In summary, while the bad news is that you cannot protect the title of a single creative work, the good news is that you can protect both the title and the cover design of a series of books that share a common title and cover design.

BONUS Articles: Neil Gaiman on Author Copyright Piracy
Authors: Protect Your Articles From Content Theft
Is Someone Stealing Your Copyrighted Articles?

Copyright © 2012. Maria Crimi Speth. Maria Crimi Speth is an intellectual property attorney at the Phoenix, Arizona law firm of Jaburg Wilk. She has expertise in copyright law, trademark law, Internet law and intellectual property litigation. Maria is the author of the book of Protect Your Writings: A Legal Guide for Authors. Learn more about Maria at www.jaburgwilk.com.

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Larry James is a Professional Speaker, Author and Coach. Larry James presents networking seminars nationally and offers Networking coaching; one-on-one or for your Networking Group! Invite Larry James to speak to your group! His latest book is, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: Larry James, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com

NOTE: All articles and networking tips listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationship BLOG” at: http://CelebrateLove.wordpress.com/