Authors & Speakers Network Blog with Larry James

Wednesday, October 26, 2011

The Audience for Your Book

Filed under: Author Tips,Guest Author Articles — Larry James @ 9:00 am

Seth Godin, Guest Author

Are you publishing for your fans? If so, do you have enough to justify the effort? Do you have a way of reaching them? Is there a better vehicle than a book for reaching your goal?

booksigningAre you publishing so your fans will have something to recommend to their friends? Is it in a form that they’ll happily recommend? What’s the half-life of this cycle–will friends recommend to friends and to friends to infinity? If not, how big an audience do you imagine reaching?

Are you publishing for strangers? How will they discover you? Or are you playing the lottery, figuring someone has to come out of nowhere with a big bestseller, it might as well be you…

Or are you publishing to make a point, to wave your book in front of a particular audience like a red flag in front of a bull?

Are you publishing to win an award or become a critic’s darling? Good luck with that.

Are you publishing for your clients, with the intent of mailing the book directly to them? This is both easy and effective, but it isn’t publishing, it’s mailing them a book.

booksigningcartoonAre you publishing this book to make a living? Good luck with that. (Less than 3% of newly published authors make enough in royalties and advances to be happy to live on).

What you write is directly related to who you are writing for, and deciding to publish has nothing at all to do with deciding to write. Publishing is a business decision, a financial risk and a marketing project. If your goal is to generate reach, to share your gifts and your point of view, you can skip all of those and just give your work away.

There are people who should publish, who I hope will publish and who will create books we can’t wait to read. And there are important books still unwritten, books that should be created and shared. Too often, though, we seek to follow a path where there isn’t a sensible business model, and all that happens is nothing.

Go, write. But think twice (or three times or six) about publishing the traditional way.

Copyright © 2011. Seth Godin. Seth Godin has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. Seth is the founder of The Domino Project. Check Seth’s Blog.


Authors & Speakers Network Blog

Larry James is a Professional Speaker, Author and Coach. Larry James presents networking seminars nationally and offers Networking coaching; one-on-one or for your Networking Group! Invite Larry James to speak to your group! His latest book is, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”

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