Authors & Speakers Network Blog with Larry James

Saturday, June 4, 2011

Making Time to Promote Your Book

Filed under: Author Tips,Guest Author Articles,Promotion — Larry James @ 7:00 am

Dana Lynn Smith, Guest Author

As a book author, how much time should you devote to promoting your book and yourself each week?

There’s no “right” answer – the amount of time that you can devote to promoting your book depends on a number of factors, including your goals for the book, family responsibilities, and outside job commitments.

timeIn my recent Book Promotion Strategies Survey, 68 percent of the respondents said that they spend fewer than15 hours a week on book promotion, and 24 percent spend fewer than five hours a week.

The keys to book promotion success are to create a solid book marketing plan, set aside time every day to promote your book, and to make the most out of the time that you have available.

Prioritize your book promotion tasks. Determine which tasks have the highest potential return on investment and then set daily, weekly and monthly promotional goals.

Schedule time. Decide how many hours a week you can spend promoting your book and block out time on your calendar every day. If you have a day job, set aside a half hour or an hour on weekday evenings for promoting your book. Even if you just have time for a few quick emails, make sure you do something EVERY DAY to promote your book.

Divide and conquer. Break down large projects, like designing your website, into smaller tasks and schedule a specific time to get those tasks done.

Group similar tasks into batches. For example, write several articles at one time, read your email just once or twice a day, and block out half a day to send out review copies.

Spend a day getting organized. Set up folders to store your computer files and emails. Organize your paper files with folders and three-ring binders. Set up automatic backups for your computer. Make a list of all of your websites, user names, and passwords. Create a database of all your contacts. Set up an electronic or paper system for keeping track of your marketing and article ideas.

Look into time-saving software and services. Spreadsheet programs like Microsoft Excel are ideal for creating lists, budgets, schedules, and databases. If you aren’t familiar with spreadsheets, learn the basics by reading a “Dummies” book or using the help menu.
Consider outsourcing routine tasks if your budget allows. You can hire a virtual assistant or a college student intern, or use a freelance agency such as or to hire help.

Reward yourself. Acknowledge how far you’ve come and celebrate your successes.

Don’t be overwhelmed by the myriad of opportunities for promoting your book. Develop a plan, get organized, prioritize your book promotion tasks, and then implement one thing at a time. You can do it!

Here are a couple of helpful links:

Larry’s Note: Get a couple of Post-It™ notes and write: “Do something everyday to promote my book!” Post one on your computer and several around your office and really DO something everyday to promote your book, no matter how big or small. Every 3 or 4 weeks move these notes to different places in your office. Otherwise they become like a Picasso that’s been hanging on the wall for a long time. After it’s been there for a while you don’t see it anymore.

DanaSmithCopyright © 2011 – Dana Lynn Smith. Dana is a book marketing coach and author of the Savvy Book Marketer Guides. For more book marketing tips, follow BookMarketer on Twitter and get Dana’s free Top Book Marketing Tips ebook when you visit her book marketing BLOG.


Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact:, P.O. Box 12695, Scottsdale, AZ 85267-2695. – More than 110 articles especially for Authors & Speakers at:

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact:, P.O. Box 12695, Scottsdale, AZ 85267-2695. – and

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