Authors & Speakers Network Blog with Larry James

Tuesday, June 28, 2011

Answers About Amazon.com

Filed under: Amazon.com,Author Tips — Larry James @ 7:00 am

Many publishers express their frustration with the inability to contact a human being at Amazon.com for content corrections or changes. You can easily submit changes to your titles listed on Amazon.com through the “Suggestion Box” at the bottom of the page for every book.

Through the online catalog update form link on the same page, you can submit changes to title, author, languages, binding, number of pages, pub date, and format/edition. Expect these changes to take 5-7 business days, and if you don’t see the change by then, submit it again.

Question: What do Amazon.com’s book sales rankings mean regarding your book’s sales?

Answer: Not much! Here’s a report.

What Amazon Bestsellers Rank Means (Source: Amazon.com): The Amazon Bestsellers calculation is based on Amazon.com sales and is updated hourly to reflect recent and historical sales of every item sold on Amazon.com.

What Amazon Bestsellers Rank by Category Means: While the Amazon Bestsellers list is a good indicator of how well a product is selling overall, it doesn’t always indicate how well an item is selling among other similar items. Category and subcategory bestseller lists were created to highlight an item’s rank in the categories or subcategories where it really stands out. We choose a few of the most popular subcategories in which the item has a high ranking in relation to other items in that subcategory, and showcase the item’s rank on the product page. As with the main Amazon Bestsellers list, these category rankings are based on Amazon.com sales and are updated hourly.

UPDATE this: Sales Rank Multichecker For Amazon.com Sales Ranks – With a single click on this form, you can check the Amazon sales ranks of up to ten of your books at once – in either the US, Canada, or the UK – along with the estimated shipping times. You can also check similar books to keep tabs on your competition.

Super Secret Amazon.com Numbers – If you’ve been trying to reach the folks at Amazon by telephone, we’ve got their numbers. Put them in your PDA, or Cell:

Amazon.comlogo800-201-7575
206-622-2335 Headquarters
206-266-1000 Headquarters
206-622-2405 Fax 206-266-2950 Fax

Here is a Website that claims to have many more Amazon.com phone numbers and e-mail addresses. Caution: I cannot vouch for the validity of these numbers because the person who put up the Website had a bad experience with Amazon.com. Go to: http://clicheideas.com/amazon.htm.

Also check out: www.HardtoFind800Numbers.com!

Encourage your Website visitors to write a review for your book on Amazon.com. – Make it easy for them. For an example of how I use this technique, go to www.CelebrateLove.com/writeareview.htm. When a visitor clicks on a book cover image or the word “review” under one of my books it takes them to a place on Amazon.com where they can write their own review for the book. Try it!

Some authors don’t like Amazon.com. You really don’t make a lot of coins from selling your books on Amazon.com plus Amazon allows people who have read your book to sell their used book at a large discount and you receive nothing for that. Here’s what I have to say about that. To me that is focusing on the negative. Not everyone goes to a book store to buy books. Amazon.com is quick, easy and depending upon how big your order is, they sometimes offer free shipping. It’s about convenience and saving money for the buyer.

When my distributor sells my books to Amazon.com, I get a commission. When I offer the same book for sell on my Website and someone goes to Amazon.com to buy it, I get another small fee from Amazon for being in their Associate Program. I like that idea and I like the extra publicity I get from them when readers of my books write reviews on Amazon. Seems to me like a good deal for everyone.

BONUS Articles: How Does Amazon Sales Rank Work?
Inside the Amazon Sales Rank
An Amazon Bestseller Strategy By D’vorah Lansky
Take Advantage of Amazon’s Book Marketing Tools

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Authors & Speakers Network Blog

Copyright © 2011 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

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Monday, June 20, 2011

Cool Tool – Pay With a Tweet!

Filed under: Author Tips,Promotion,Speaker Tips — Larry James @ 7:00 am

Authors and speaker… you’re gonna love this! Sell your products for the price of a Tweet. This is a new tool called “Pay with a Tweet” that allows you to give away a digital product or download in exchange for a tweet or post on Facebook. The whole process is easy to set up, completely automated, and FREE to use.

eBOOKConsider using this tool to give away sample chapters from your book, an audio recording, an eBook, special report, white paper or just about any kind of digital product that has value with your audience. You can sign up at: www.PayWithATweet.com.

In today’s world the value of people talking about your product is sometimes higher than the money you would get for it. “Pay with a Tweet” is the first social payment system, where people pay with the value of their social network.

It’s simple, every time somebody pays with a Tweet, he or she tells all their friends about the product. Boom.

Use:

Is ‘Pay with a Tweet’ really free?
Yes. 100% really free.

Does ‘Pay with a Tweet’ also work with Facebook?
Yes. Users can choose if they want to pay with a post on Facebook or a Tweet on Twitter.

Can I choose another language than English?
Not yet. But we are working on it.

How can I track how many people paid with a Tweet?
There are multiple ways to track your Pay with a Tweet campaign. Here are some:

1. Track and count the Tweets with a service like RowFeeder.com. For a keyword to track, use the URL of your Tweet-text, because this is the only part of the Tweet that the users can’t edit.

2. Track the clicks on your link. If you use bit.ly to shrink the URL you use in your Tweet-text, you can access a simple statistic of clicks and latest Tweets (up to 100) by just adding the “+” icon behind the url. For example: If your URL is “http://bit.ly/4R9rth” just add the “+” and see the statistic of it “http://bit.ly/4R9rth+”

3. Follow live who paid with a Tweet by just searching on Twitter for the URL of your Tweet-text.

Your users can decide if they want to pay with a tweet on Twitter or with a post on their Facebook wall to tell all their friends about you, your product and your brand.

I’m using it to give away my 25-page eBook, “How to Book Radio Shows and Be a Great Guest!” If you would like a free copy, pay for it with a Tweet and see how this cool tool works. 😉

pay_button2

Larry’s Note: A special “Thank you” to Stephanie Chandler, author, speaker and publisher for calling this to my attention.

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Authors & Speakers Network Blog

Copyright © 2011 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Sunday, June 12, 2011

Fifty Things Under $50 Bucks To Promote Your Book

Filed under: Guest Author Articles,Promotion — Larry James @ 7:00 am
Tags:

Penny C. Sansevieri, Guest Author

These days it seems like everyone’s book marketing budget is a little tighter. If you’re feeling the pinch, or if you’re just looking for some great free stuff to do on your own, here are some tips that could help keep you on track.

Larry’s Note: All links open in a new browser window so you won’t lose your place. 😉

1. Buy your domain name as soon as you have a title for your book. You can get domain names for as little as $8.95. Tip: When buying a domain always try to get a .com and stay away from hyphens, i.e. penny-sansevieri.com – surfers rarely remember to insert hyphens.

2. Head on over to Blogger.com or WordPress.com and start your very own blog (you can add it to your Web site later). (Larry’s Note: I like WordPress.com best. Seems easier to use.)

$503. Set up an event at your neighborhood bookstore. Do an event and not a signing, book signings are boring!

4. Write a few articles on your topic and submit them onto the Internet for syndication. You can submit them to sites like eZINE articles.com and articlecity.com.

5. Check out your competition online and see if you can do some networking.

6. Do some radio research and pitch yourself to at least five new stations this week.

7. Ready to get some business cards? Head on over to Vistaprint.com. The cards are free (the first 250) if you let them put their logo on the back, if you don’t they’re still really inexpensive. (Larry’s Note: Pay $9.99 and they will take their logo off.)

8. Put together your marketing plan. Seriously, do this. If you don’t know where you’re going, any destination will do.

9. Plan a contest or giveaway. Contests are a great way to promote your book.

10. Google some topic-related online groups to see if you can network with them.

11. Send thank you notes to people who have been helpful to you.

12. Send your book out to at least ten book reviewers this week.

13. Do a quick Internet search for local writers’ conferences or book festivals you can attend.

14. Create an e-mail signature for every e-mail you send; e-mail signatures are a great way to promote your book and message.

15. Put the contents of your Web site: book description, bio, Q&A, and interviews on CD to have on hand when the media comes calling!

16. Submit your Website to the top five directories: Google, MSN, Alexa, Yahoo, and DMOZ.

17. Write a great press release and submit it to free online press release sites like: PR4 – http://www.prlog.org/, http://www.1888pressrelease.com/, http://i-newswire.com/, and http://www.prfocus.com/

18. Write your bio and have someone who can be objective critique it; you’ll need it when you start pitching yourself to the media.

19. Schedule your first book event!

20. Start your own e-mail newsletter or eZINE; it’s a great way to keep readers, friends and family updated and informed on your success.

21. Start a Twitter account and begin tweeting. If you don’t think Twitter is significant, think again; it’s been a major part of our marketing strategy for over 2 years now (before anyone even knew what Twitter was).

22. Develop a set of questions or discussion topics that book clubs can use for your book, and post them on your Website for handy downloads.

23. Add your book info or URL to your answering machine message.

24. Start a Facebook Fan page. Fan Pages are much better than groups because they’re searchable in Google.

25. See if you can get your friends to host a “book party” in their home. You come in and discuss your book and voila, a captive audience!

26. Find some catalogs you think your book would be perfect for and then submit your packet to them for consideration. If you’re unsure of what catalogs might work for you, head on over to http://www.catalogs.com/ and peruse their list.

27. Go around to your local retailers and see if they’ll carry your book; even if it’s on consignment, it might be worth it!

Pennysbook28. Add your book to Google Book Search.

29. Research some authors with similar subjects and then offer to exchange links with them.

30. Start a Squidoo page and make sure its linked to your Twitter Account and Facebook Fan page.

31. Make sure your blog is connected to Amazon via their Amazon connect program (yes, it’s FREE!).

32. Ask friends and family to e-mail five people they know and tell them about your book.

33. Leave your business card, bookmark, or book flyer wherever you go.

34. Subscribe to Google Alerts and make sure that you are getting alerts under your name as well as your book title(s), brand, and keywords.

35. Pitch yourself to your local television stations.

36. Pitch yourself to your local print media.

37. Work on the Q&A for your press kit. You’ll need it when you start booking media interviews!

38. Pitch Oprah. Go ahead, you know you want to. (Larry’s Note: Opps! Sorry, you missed that boat!)

39. Is the topic of your book in the news? Check your local paper, and write a letter to the editor to share your expertise (and promote your book!).

40. Stop by your local library and see if you can set up an event. They love local authors.

41. Do you want to get your book into your local library system? Try dropping off a copy to your main library; if they stock it chances are the other branches will too.

42. Go to Chase’s Calendar of Events (www.Chases.com) and find out how to create your own holiday!

43. Going on vacation? Use your away-from-home time to schedule a book event or two.

44. If your book is appropriate, go to local schools to see if you can do a reading.

45. Got a book that could be sold in bulk? Start with your local companies first and see if they’re interested in buying some promotional copies to give away at company events.

46. Don’t forget to add reviews to your Website. Remember that what someone else has to say is one thousand times more effective than anything you could say!

47. Trying to meet the press? Search the Net for Press Clubs in your area, they meet once a month and are a great place to meet the media.

48. Want a celebrity endorsement? Also check here. Find celebs in your market with an interest in your topic and then go for it. Remember all they can say is no. Check out the Actors Guild for a list of celeb representatives.

49. Ready to get some magazine exposure? Why not pitch some regional and national magazines with your topic or submit a freelance article for reprint consideration?

50. Work on your next book. Sometimes the best way to sell your first book is by promoting your second book.

PennySansevieriCopyright 2011 – Penny C. Sansevieri. Penny C. Sansevieri, is CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert and an Adjunct Instructor with NYU. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including “Book to Bestseller” which has been called the “road map to publishing success.” To learn more about Penny’s books or her promotional services, you can visit her website at http://www.amarketingexpert.com. To subscribe to her FREE eZINE, send a blank e-mail to Penny’s e-mail

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Saturday, June 4, 2011

Making Time to Promote Your Book

Filed under: Author Tips,Guest Author Articles,Promotion — Larry James @ 7:00 am
Tags:

Dana Lynn Smith, Guest Author

As a book author, how much time should you devote to promoting your book and yourself each week?

There’s no “right” answer – the amount of time that you can devote to promoting your book depends on a number of factors, including your goals for the book, family responsibilities, and outside job commitments.

timeIn my recent Book Promotion Strategies Survey, 68 percent of the respondents said that they spend fewer than15 hours a week on book promotion, and 24 percent spend fewer than five hours a week.

The keys to book promotion success are to create a solid book marketing plan, set aside time every day to promote your book, and to make the most out of the time that you have available.

Prioritize your book promotion tasks. Determine which tasks have the highest potential return on investment and then set daily, weekly and monthly promotional goals.

Schedule time. Decide how many hours a week you can spend promoting your book and block out time on your calendar every day. If you have a day job, set aside a half hour or an hour on weekday evenings for promoting your book. Even if you just have time for a few quick emails, make sure you do something EVERY DAY to promote your book.

Divide and conquer. Break down large projects, like designing your website, into smaller tasks and schedule a specific time to get those tasks done.

Group similar tasks into batches. For example, write several articles at one time, read your email just once or twice a day, and block out half a day to send out review copies.

Spend a day getting organized. Set up folders to store your computer files and emails. Organize your paper files with folders and three-ring binders. Set up automatic backups for your computer. Make a list of all of your websites, user names, and passwords. Create a database of all your contacts. Set up an electronic or paper system for keeping track of your marketing and article ideas.

Look into time-saving software and services. Spreadsheet programs like Microsoft Excel are ideal for creating lists, budgets, schedules, and databases. If you aren’t familiar with spreadsheets, learn the basics by reading a “Dummies” book or using the help menu.
Consider outsourcing routine tasks if your budget allows. You can hire a virtual assistant or a college student intern, or use a freelance agency such as Odesk.com or Elance.com to hire help.

Reward yourself. Acknowledge how far you’ve come and celebrate your successes.

Don’t be overwhelmed by the myriad of opportunities for promoting your book. Develop a plan, get organized, prioritize your book promotion tasks, and then implement one thing at a time. You can do it!

Here are a couple of helpful links:

Odesk.com
Elance.com

Larry’s Note: Get a couple of Post-It™ notes and write: “Do something everyday to promote my book!” Post one on your computer and several around your office and really DO something everyday to promote your book, no matter how big or small. Every 3 or 4 weeks move these notes to different places in your office. Otherwise they become like a Picasso that’s been hanging on the wall for a long time. After it’s been there for a while you don’t see it anymore.

DanaSmithCopyright © 2011 – Dana Lynn Smith. Dana is a book marketing coach and author of the Savvy Book Marketer Guides. For more book marketing tips, follow BookMarketer on Twitter and get Dana’s free Top Book Marketing Tips ebook when you visit her book marketing BLOG.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

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