Authors & Speakers Network Blog with Larry James

Thursday, May 19, 2011

Write an eBook for Your Target Audience to Make More Sales!

Filed under: e-Books,Guest Author Articles — Larry James @ 7:00 am

Judy Cullins, Guest Author

You may have only written print books. You may already have written an eBook or two. And you may not have known these hot-selling tips and therefore, made your book less successful.


Judy Cullins

Book Tip 1 – Write a short ebook first. Your online audience on blogs, Linkedin, Twitter and other social media wants concise information to solve their problems. Gone are the days of the 260-page book to show you as the expert. Business people don’t want to read long books. Think 50-100 pages if you want to sell it. People will gladly print up to 100 pages. Think 20 pages if you want to give it away as a bonus for your site or newsletter subscription.

Your specific audience is busy like you and wants tips and how to’s that help them overcome their problem or challenge. They don’t need long stories or analogies.

Book Tip 2 – Know that you really can make money from your eBook. They will sell over 2.5 billion copies in 2011. And you can use your eBook as a lead into your more expensive programs. Something to think about, yes?

Book Tip 3 – Write a non-fiction, how to book first. Use its profits to finance your fiction book. Why? Because your audience is out there online ready, hungry for your unique information.

Book Tip 4 – Know your preferred audience before you write your book. You’ll sell far more and get your business bigger visibility and credibility. . When you write a for a general audience, how do you satisfy each audience? These books are far harder to market too, unless you’re a Mark Victor Hansen marketing machine.

Book Tip 5 – Write your book for your audience, not yourself. Get your ego out of the way. Stop telling and start engaging! Many clients have come to me after they thought they were finished. They forgot to include in each chapter’s beginning a hook and the introduction, followed by a few benefits. In the middle of the chapter, they didn’t make use of headings to motivate the reader to keep reading. And, their chapter’s endings lacked conclusion that motivates the reader to go happily to the next chapter.

Book Tip 6 – Write a short title that sizzles. Your title should please Google to get ranked higher in search engines, and it should motivate your readers to read the rest. Put your eBook’s promise in the subtitle. Think benefits! Remember you have just 5-10 seconds to impress. Your title is the #1 hot selling point of your book. With an engaging one, you’ll sell 15% more books.

Book Tip 7 – Make your eBook a top priority if you want it to succeed, to brand you and to make individual sales. Let go of distractions and resistances. Too many potential profitable authors let “life” get in the way. Make sure you have your book’s promotion platform in order before you release it. When you set yourself up to win, your income streams will be full.

Book Tip 8 – Know your audience’s challenges. Then, write the book to solve them. Before you even think of writing a chapter, write your Dear Audience letter and say in your own words why you are writing this book – its benefits and how it will change your audience’s life to the better. When you know your audience before you write, you will write more compelling, concise copy that engages on every page, because it’s written for only that audience. Post a picture of your audience near your workstation while you write the book to keep it real.

The list could go on, but for this post, these 8 tips should raise your awareness enough to take a second look at your eBook project.

I wonder if you have any other tips to add to this small number? Or, do you have a question or comment on any of these tips?

Let’s get a good discussion going here.

P.S. These how to tips are taken from my book that started it all and is available on Amazon. Just click here for “Write your eBook or Other Book Fast”

Larry’s Note: eBook sales in the US increased more than 200% in February, 2011, overtaking trade paperbacks as the biggest category, according to figures released by the Association of American Publishers (AAP).

Combining the latest industry studies from Forrester Research, AAP, IDPF and Publisher’s Weekly (Source:

• In February 2011 eBook ranked as the #1 format among all categories of Trade publishing, and January/February eBook sales were 27% of total book sales.
• 2010 eBook sales were barely shy of $1 billion, up 400-600% from 2009
• 2010 eBook sales revenue was 7-10% of total book sales, up from 1% in 2009.
• 13 million eBook readers sold in 2010, up 325% from 2009 sales and twice the growth forecasted. 50% of those sales were in last quarter of 2010.
• The most ardent book readers – i.e. publishers’ most lucrative target market – are already favoring eBook. The average eBook reader already consumes 41% of books in digital form.

E-book sales have already passed the ‘tipping point’ of 20% of total book sales revenue, again ahead of schedule, and the richest targets for publishers – ardent book readers – are considerably beyond that point.

BONUS Article: Are You Pricing Your eBook for Highest Sales and Profits?

judycullinsCopyright © 2011 – Judy Cullins. Reprinted with permission. Judy Cullins helps businesses and first time publishers share their brilliance in a saleable book. An author’s advocate, with 25 years of bookcoaching experience, and 13 books on book marketing, Judy’s clients love her practical and fast how to’s and strategies. She knows the book marketing and selling business too, so she is a one-stop coach who has a 100+ page website to support you who take the book writing, publishing, and marketing adventure. Judy offers you all a free subscription to her Website where you can get her free eBook writing and market tips, and her weekly how to business writing and marketing messages straight to your e-mail door step. Go to: and scroll down to leave your e-mail. Visit Judy’s Website!


Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact:, P.O. Box 12695, Scottsdale, AZ 85267-2695. – More than 110 articles especially for Authors & Speakers at:

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1 Comment »

  1. […] Articles: eBook Writing: How Do I Get The Expertise In My Head Into An eBook? Write an eBook for Your Target Audience to Make More Sales! You Should Write an […]

    Pingback by Four Critical Writing Tips For Quick and Easy eBooks | Authors & Speakers Network Blog with Larry James — Tuesday, July 23, 2013 @ 7:35 am | Reply

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