Authors & Speakers Network Blog with Larry James

Friday, May 27, 2011

Write-On!

Filed under: Author Articles — Larry James @ 7:00 am

For some, writing a book can be a overwhelming project. You do the research, you make notes and do all the things you think you need to do to get started. Don’t let it make you crazy or scare you from writing at all.

Ready to take the big leap? Write-On!

book+in+UcartoonOkay! Here’s the first tip: Don’t quit your day job! Writing a book is only part of the equation. If you self-publish you will need to hire an editor, make arrangements with a book printer and if you want to to make your book available nationally and perhaps internationally, you will need to find a distributor or a wholesaler.

Confusion reigns when we get down to defining the different activities of book wholesalers and book distributors. It is important to accurately distinguish the two types of activities because they are extremely different in both emphasis and kind.

The book wholesaler should be seen as a service provider to bookstores. They do not create demand; rather they efficiently respond to demand whatever the cause and whatever the title. They envision their task as serving the interests of bookstores and similar outlets.

A wholesaler’s main objective is getting product “A” to store “B” in the shortest time and at the lowest possible cost. Look at them as a kind of UPS or Fed Ex of the book business.

On the other hand, book distributors represent the interests and activities of book publishers. Instead of hiring your own sales and marketing personnel and running your own shipping, storage and returns processing warehouse, you would outsource all of these activities to a book distributor who focuses on these activites on your behalf.

Unless, you are generating over $5,000,000 in book sales, you should seriously consider the book distribution option. It may actually cost less and at the same time provide marketplace clout because the distributor represents many publishers to the marketplace.

Question: How do you eat an elephant?
Answer: One bite at a time.

Question: How do you write a book?
Answer: One sentence at a time.

It’s really that easy. Many first-time authors stress over how long it will take, whether they have enough material to fill a book and more.

Just start writing! You have to begin sometime. Why not today!

Get organized. Do your research. By the way, doing research does not mean copying some other author’s stuff. That’s called plagiarism, that is to steal and pass off (the ideas or words of another) as one’s own. Read more about plagiarism.

Do a brief outline of what you want to write about. My first book had 10 key points or in other words, 10 chapters. I made a list of what I wanted each chapter to be about and started writing. It is not necessary to write a book from beginning to end. In my case, I opened 10 files in my computer, titled them and began to write a little at a time in each chapter. Set aside a little time to write everyday.

My first writing mentor, Peggy Moss Fielding (1927-2014, Tulsa, OK) once told me that if I wanted to be a writer I needed to write at least one hour everyday. I didn’t believe her at first, but once I got the hang of it, I got hooked. Today I often spend more than one hour writing each day. She totally inspired me to begin writing my first book. (Thanks, Peggy! You created a writing monster!) Since then I have written 5 books, more than 650 articles, have four blogs (something new goes up every 4th day on each of them) and I have 5 Websites. I also am a guest blogger on 11 other blogs.

Stop “talking” about writing a book and just do it! Get inspired! Let your imagination run wild. Write-on! . . .and on. . . and on! If you need help, call a coach!

Click here for a really neat Website that will help you get started. Make sure you visit all of their links to learn about the origins of writing, methods you can use to help you organize your writing, the many different forms of writings and more.

BONUS Articles: How to Distribute Your Self-Published Book Offline
Piecing Together the Distribution Puzzle

A&SNetLOGO150

Authors & Speakers Network Blog

Copyright © 2011 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Thursday, May 19, 2011

Write an eBook for Your Target Audience to Make More Sales!

Filed under: e-Books,Guest Author Articles — Larry James @ 7:00 am
Tags:

Judy Cullins, Guest Author

You may have only written print books. You may already have written an eBook or two. And you may not have known these hot-selling tips and therefore, made your book less successful.

judybiz2

Judy Cullins

Book Tip 1 – Write a short ebook first. Your online audience on blogs, Linkedin, Twitter and other social media wants concise information to solve their problems. Gone are the days of the 260-page book to show you as the expert. Business people don’t want to read long books. Think 50-100 pages if you want to sell it. People will gladly print up to 100 pages. Think 20 pages if you want to give it away as a bonus for your site or newsletter subscription.

Your specific audience is busy like you and wants tips and how to’s that help them overcome their problem or challenge. They don’t need long stories or analogies.

Book Tip 2 – Know that you really can make money from your eBook. They will sell over 2.5 billion copies in 2011. And you can use your eBook as a lead into your more expensive programs. Something to think about, yes?

Book Tip 3 – Write a non-fiction, how to book first. Use its profits to finance your fiction book. Why? Because your audience is out there online ready, hungry for your unique information.

Book Tip 4 – Know your preferred audience before you write your book. You’ll sell far more and get your business bigger visibility and credibility. . When you write a for a general audience, how do you satisfy each audience? These books are far harder to market too, unless you’re a Mark Victor Hansen marketing machine.

Book Tip 5 – Write your book for your audience, not yourself. Get your ego out of the way. Stop telling and start engaging! Many clients have come to me after they thought they were finished. They forgot to include in each chapter’s beginning a hook and the introduction, followed by a few benefits. In the middle of the chapter, they didn’t make use of headings to motivate the reader to keep reading. And, their chapter’s endings lacked conclusion that motivates the reader to go happily to the next chapter.

Book Tip 6 – Write a short title that sizzles. Your title should please Google to get ranked higher in search engines, and it should motivate your readers to read the rest. Put your eBook’s promise in the subtitle. Think benefits! Remember you have just 5-10 seconds to impress. Your title is the #1 hot selling point of your book. With an engaging one, you’ll sell 15% more books.

Book Tip 7 – Make your eBook a top priority if you want it to succeed, to brand you and to make individual sales. Let go of distractions and resistances. Too many potential profitable authors let “life” get in the way. Make sure you have your book’s promotion platform in order before you release it. When you set yourself up to win, your income streams will be full.

Book Tip 8 – Know your audience’s challenges. Then, write the book to solve them. Before you even think of writing a chapter, write your Dear Audience letter and say in your own words why you are writing this book – its benefits and how it will change your audience’s life to the better. When you know your audience before you write, you will write more compelling, concise copy that engages on every page, because it’s written for only that audience. Post a picture of your audience near your workstation while you write the book to keep it real.

The list could go on, but for this post, these 8 tips should raise your awareness enough to take a second look at your eBook project.

I wonder if you have any other tips to add to this small number? Or, do you have a question or comment on any of these tips?

Let’s get a good discussion going here.

P.S. These how to tips are taken from my book that started it all and is available on Amazon. Just click here for “Write your eBook or Other Book Fast”

Larry’s Note: eBook sales in the US increased more than 200% in February, 2011, overtaking trade paperbacks as the biggest category, according to figures released by the Association of American Publishers (AAP).

Combining the latest industry studies from Forrester Research, AAP, IDPF and Publisher’s Weekly (Source: Accurance.com:

• In February 2011 eBook ranked as the #1 format among all categories of Trade publishing, and January/February eBook sales were 27% of total book sales.
• 2010 eBook sales were barely shy of $1 billion, up 400-600% from 2009
• 2010 eBook sales revenue was 7-10% of total book sales, up from 1% in 2009.
• 13 million eBook readers sold in 2010, up 325% from 2009 sales and twice the growth forecasted. 50% of those sales were in last quarter of 2010.
• The most ardent book readers – i.e. publishers’ most lucrative target market – are already favoring eBook. The average eBook reader already consumes 41% of books in digital form.

E-book sales have already passed the ‘tipping point’ of 20% of total book sales revenue, again ahead of schedule, and the richest targets for publishers – ardent book readers – are considerably beyond that point.

BONUS Article: Are You Pricing Your eBook for Highest Sales and Profits?

judycullinsCopyright © 2011 – Judy Cullins. Reprinted with permission. Judy Cullins helps businesses and first time publishers share their brilliance in a saleable book. An author’s advocate, with 25 years of bookcoaching experience, and 13 books on book marketing, Judy’s clients love her practical and fast how to’s and strategies. She knows the book marketing and selling business too, so she is a one-stop coach who has a 100+ page website to support you who take the book writing, publishing, and marketing adventure. Judy offers you all a free subscription to her Website where you can get her free eBook writing and market tips, and her weekly how to business writing and marketing messages straight to your e-mail door step. Go to: http://www.bookcoaching.com/help-writing-a-book.php and scroll down to leave your e-mail. Visit Judy’s Website!

A&SNetLOGO150

Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Wednesday, May 11, 2011

A Great Marketing Strategy – Article Submission

Filed under: Article Submission,Author Tips — Larry James @ 7:00 am

One of the most effective ways to get the word out about you, your products, and your websites is through article marketing. It’s a simple concept. You write an interesting, useful article and get it published with a link back to your website.

Magazine exposure is Terrific! I have had reasonable success with being quoted in local and national magazines. I’ve been quoted in Cosmpolitan twice, Family Circle, Modern Bride, Woman’s Day, Woman’s World, Arizona Weddings and numerous local publications, e.g., Scottsdale Life. To increase the odds of being interviewed for a national magazine article make sure you have a place on your Website that lets the media know you are available on short notice.

professional-article-marketingWriter’s Market offers information about thousands of publications and tips on how to contact specific editors.

Choose the right magazine. Submit to magazines about topics you’re very familiar with – stuff you’ve written about or worked with before. Fit your interests with specific magazines. Check out the Editorial Calendar, which is usually listed on the magazine’s Web site. It usually highlights upcoming article topics and advertising themes. Select an article or theme that matches your area of expertise and send an e-mail to the editor briefly but clearly addressing how your knowledge of the subject matter can contribute to their readers. Usually a staff writer assigned to that article will contact you to be interviewed. By the way, while the editor has the final say, make a request that your book and Website be mentioned. Ask for what you want!

Article directories are another source of great marketing. Use Article Marketing as a link generation tactic. Submit your high-quality, original articles for more exposure, credibility and traffic back to your Website. Article directories are listed prominently in search engine results because of all the content they contain. If you have written your articles to form sensible use of relevant keywords of your topic, there will be a higher chance of getting favorable results from search engines. Each time someone adds your article to their web site it adds a new link to your site. This is a great way to add hundreds of new back links to your site to improve your page rank and show yourself to be an expert in your field.

Your article needs to be keyword rich. Your whole article, but especially the title and introduction paragraph, need to include relevant keywords. Quite simply, relevant keywords are the words or phrases that web users and thus search engines will use to search for the types of information they need to get. All the major search engines including Google, MSN and Yahoo are becoming more and more content oriented. They love fresh and unique content.

Article marketing is about the distribution of highly targeted content, usually in articles of around 500 words in length, to the top article submission sites on the Internet. Article marketing is a powerful, yet time-consuming process and it’s worth it. Article submission sites have become one of the best and most simple ways to start getting more links pointing to your site. EzineArticles.com is a great place to begin. They have a rather lengthy submission process and at least two human reviewers will read the material. This process can take many days and sometimes weeks, but this particular site has the reputation as the top choice out there.

Click here for the Top 21 article directories by traffic and PageRank. If you are not sure what PageRank is, read: “What is Your Website’s PageRank™ (PR)?

You could spend the rest of your life in front of your computer submitting article after article to the hundreds of places on the Internet. Suggestion: Pick 5 of the most popular sites and start there. I write about personal relationships, business networking and weddings. I currently submit my articles on these topics to 11 sites.

If you are real ambitious, do a Google search for “submit articles” and submit to your heart’s content.

Your author bio box is your tool to promote your own Website, Blog and personal brand that can be used to gain unlimited visitors to your Website. Always include a copyright, your name as the author, a brief 4 or 5 line bio, a photo (they may not use it) and links back to your Website and Blog. In the bio box portion of this page you will see a handy link to my own bio that makes it easy for people to “copy and paste” my bio at the end of any article they reprint of mine.

Here is an example:

Copyright © 2011 – Larry James. Reprinted with permission. – Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. Website: http://www.AuthorsandSpeakersNetwork.com – BLOG: http://AuthorsandSpeakersNetwork.wordpress.com

Your article could go viral. You publish one article to a directory and that same article can begin appearing on countless other websites. Within one month after posting my Wedding Blog posts on Facebook, my “hits per day” went from the 25 to 35 range to the 150 to 200 per day range (that’s 4,500 to 6,000 visits per month). It once peaked at 384 hits in one day!

So what you are waiting for? I suggest you begin today! When I started to “consistently” write articles about my niche I began to direct highly targeted traffic of the type of people that I wanted going to my website on a daily basis; people who may eventually become clients. The hits on my Websites and Blogs increased expotentually.

BONUS Article: How to Write and Submit an Online Article

Larry’s Note: If you would like to contribute an article relevant to authors and speakers, send me an e-mail with the article title, the article, a brief bio (5 sentence limit), photo and website and BLOG links to: Larry James. Or. . . call me: 480-998-9411.

A&SNetLOGO150

Authors & Speakers Network Blog

Copyright © 2011 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Tuesday, May 3, 2011

You Should Write an eBook

Filed under: Book Signing Tips,e-Books,Guest Author Articles — Larry James @ 7:00 am
Tags:

Seth Godin, Guest Author

You should write an eBook!

I’m serious. Smart people with good ideas worth sharing can get a lot out of this exercise.

To help you out, I wrote a lens about the simple details of how to do it.

It’s technically easy and when it works, your idea will spread far and wide. Even better, the act of writing your idea in a cogent, organized way will make the idea better. You can write an ebook about your travel destination, your consulting philosophy or an amazing job you’d like to fill.

Apple_iPad_iBooksSeven years ago, I wrote a book called Unleashing the Ideavirus. It’s about how ideas spread. In the book, I go on and on about how free ideas spread faster than expensive ones. That’s why radio is so important in making music sell.

Anyway, I brought it to my publisher and said, “I’d like you to publish this, but I want to give it away on the net.” They passed. They used to think I was crazy, but now they were sure of it. So I decided to just give it away. The first few days, the book was downloaded 3,000 times (note: forgive the layout. It’s not what I would do if I was doing it today). The next day, the number went up. And then up. Soon it was 100,000 and then a million. The best part of all is that I intentionally made the file small enough to email. Even without counting the folks who emailed it hundreds of times to co-workers, it’s easily on more than 2,000,000 computers. I didn’t ask anything in return. No centralized email tool. Here it is. Share it.

A Google search finds more than 200,000 matches for the word ‘ideavirus’, which I made up. Some will ask, “how much money did you make?” And I think a better question is, “how much did it cost you?” How much did it cost you to write the most popular ebook ever and to reach those millions of people and to do a promotion that drove an expensive hardcover to #5 on Amazon and #4 in Japan and led to translation deals in dozens of countries and plenty of speaking gigs?

It costs nothing.

Changethis, which I dreamed up in a moment of weakness a few years ago, is still going strong under better management now. It’s the epicenter of ebook distribution, but there are plenty of places just dying to host your content. And your blog is the best place to launch your idea. The biggest challenge is that there are no barriers. If you want to do it, go do it. Ideas worth spreading, spread.

Larry’s Note: E-book sales in the US increased more than 200% in February, 2011, overtaking trade paperbacks as the biggest category, according to figures released by the Association of American Publishers (AAP).

Larry’s Note #2: How do you autograph an eBook? Now, Authors, Speakers and Artists can personalize their work for consumers in unique ways through a process called, Autography. Autography LLC’s patent-pending method for autographing eBooks makes it’s official debut at Book Expo America (BEA) in New York, May 23, 2011. The video below gives you an advance look:

[blip.tv http://blip.tv/play/AYKpiQsC%5D

BONUS Article: Are You Pricing Your eBook for Highest Sales and Profits?

Copyright © 2011. Seth Godin. Seth Godin has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. Check Seth’s Blog.

A&SNetLOGO150

Authors & Speakers Network Blog

Larry James is a Professional Speaker, Author and Coach. Larry James presents networking seminars nationally and offers Networking coaching; one-on-one or for your Networking Group! Invite Larry James to speak to your group! His latest book is, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: Larry James, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com

NOTE: All articles and networking tips listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationship BLOG” at: http://CelebrateLove.wordpress.com/
Follow Larry’s “Wedding BLOG” at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s “Authors & Speakers” BLOG at: http://www.AuthorsandSpeakerNetwork.wordpress.com/

Blog at WordPress.com.

%d bloggers like this: