Authors & Speakers Network Blog with Larry James

Monday, April 25, 2011

Book Marks – A Great Marketing Tool for Authors & Speakers

Filed under: Book Marks — Larry James @ 7:00 am

bookmarkBook marks are one of the most cost-effective way to promote your book. I usually order 10,000 at a time. Full-color is best. Printed materials are much cheaper per unit when ordered in large quantity.

They are inexpensive to print, easy to carry, and provide plenty of advertising space. Doing a trade show? Have a stack of free book marks available. Doing a book signing? Sign them and hand them out to everyone.

Don’t be surprised if people ask you to sign your bookmarks. If they are printed on glossy paper, carry a Sharpie marker for writing on your bookmarks. If you expect to write notes on them, leave the back blank and consider printing on C1S (coated one side) cardstock so it’s easier to write with a regular pen.

I carry extras with me in the car. I also post them on a bulletin boards in super-markets, coffee houses, or wherever I spot a bulletin board. Even if people aren’t interested in reading “your” book, they still use book marks to read the books in which they are interested.

Have them printed on heavy paper so the bookmark is sturdy. 120-pound card stock is the standard for bookmarks. I usually print only one side. I do not print my book marks with a glossy coating. If you need to sign one or add something to the back, they are difficult to write on. Always carry a finepoint black marker.

When visiting book store or library, insert your bookmark into related books. Everytime something is mailed from my office, I include a business card and book mark. Book marks are the perfect way to say “thank you” to your readers.

Make sure that the title of your book is the focus of side one. A graphic of the book cover works well. Making your title the primary attraction will help to enforce the branding process – the more a person sees a word or phrase, the more likely they are to remember it. Include a brief synopsis, or quotes from reviews and the ISBN number.

You can see the difference in the quality and appearance of the 2-color book mark versus the 4-color book mark in the image to the right.

If you do a lot of book signings, some book stores will be more willing to pass out your book marks if they do not have your contact information on them. (The book store would rather people buy your book from them – not the author!). Leaving one side blank gives you the option to add your contact information with a red rubber stamp – Website, Blogs, address and phone number, etc., – to those that you will give out at speaking engagements, networking events, trade shows, book fairs, school visits, press kits you mail to the media, or other venues other than book stores.

BONUS Article: 40+ Ways to Make Your Next Book Signing an EVENT!!

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Authors & Speakers Network Blog

Copyright © 2011 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

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Sunday, April 17, 2011

Dictionary Sites for Authors & Speakers

Filed under: Author Tips — Larry James @ 7:00 am

When you are doing research for a book or a speech, it’s best to go right to the source.

www.dictionary.com – Check out Dr. Dictionary.

dictionary1www.yourdictionary.com – Includes dictionaries for 270 languages; glossaries of abbreviations and acronyms, rhyming dictionaries, plue specialty gides for nearly 100 fields. This site includes a list of the 100 most often mispelled misspelled words in English.

www.OneLook.com – This site has over 400 specialty dictionaries. Put your word in once and OneLook will look through all of them for you.

www.websters-online-dictionary.org – This site gives you background origins, definitions, images, crosswords, rhyming words, quotations, expressions, commercial and literary usage, anagrams, Internet keyword frequencies, translation and meanings in multiple languages and more.

www.Google.com – Google will now define a word. Go to Google and type define:word (without spaces). It will give you links to sites that will give you the definition of the word. Another thing I like about Google is if you’re not sure of the spelling of a word, search Google for it and it will come up with the correct spelling.

www.WordNik.com – Get started by looking up a word. You’ll find definitions of the word from several different sources. You’ll also find examples of how to use a word and related words. Then, you can dig a little deeper. See how popular the word was in a given time period. Learn the etymology (history) of the word. One of Wordnik’s best features is the pronunciation guide. Hear an audio example of how the word is pronounced. What good is a big vocabulary if you can’t pronounce the words?

BONUS Dictionary Website: Top 10 Dictionary Sites!

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Authors & Speakers Network Blog

Copyright © 2011 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Saturday, April 9, 2011

Ten Tips When Business is Slow

Filed under: Guest Author Articles,Promotion — Larry James @ 7:00 am
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Judy Cullins, Guest Author

Are you worried that your business will slow down too much in this low economy? Are you concerned that not many people are buying from you as they were before? How’s your business going to keep growing with the holidays just around the corner?

If you are concerned the cash flow won’t flow and you won’t have enough income for the next six months, check out these ten tips:

judybiz2

Judy Cullins

1. Create written, useful, copy to e-mail your opt-in web subscribers – your all important data base.

And, post similar copy on Twitter, Facebook, your blog and Linkedin groups. Linkedin offers many groups for all of your audiences.

Just for your faithful customers on your growing data base, send a free how-to report, a thoughtful poem to celebrate the holidays, or a free offer of answering a question via e-mail. This action keeps your name out in front of your audience, and it makes them feel acknowledged.

2. Create a form letter to send by e-mail to your potential clients.

It reminds them you are available for them when they are ready to make a decision. Sample: “Dear (name or group), Just wondering if this is the time for you to begin action on your book, internet marketing or web project? As you know I work with small business people who want to write, publish and sell their books, that will make a difference in others’ lives, become the savvy expert and household name, and build business profits consistently.” Follow up with a special offer like a half hour phone session, or your free ezine or articles. Send it during and after the holiday.

3. Organize your computer files to locate the gold.

Perhaps you’ll find an unfinished article that you can edit and send to the opt-in (no spam) ezines or even better, post on your own Website blog. These articles placed your book coach #1 in Google and other search engines as well raising her traffic 57% in the last 4 months of this year. Now, her Alexa score has gone way down to around 400,000 for global and 200,000 for the US and even lower for the UK, from when she started to measure her success about 10 years ago.

4. Offer a strategic alliance with top people in your field.

Joint venture benefits include exposing your talents to new audiences, and these adventures take all kinds of forms. Just recently I offered 6 complementary businesses a chance to exchange blurbs and URLs to tweet or put up on Facebook fan pages as recommendations. All 6 said yes. Years ago I got a column on a big publishing site with 30,000 newsletter subscribers that brought me new business. This year, I’ve been interviewed via teleseminar on skills sets for writing and marketing books with a favorable split of future profits.

5. Hire a part-time organizer, computer assistant, or Virtual Assistant (VA).

Call your local high school and place an ad for their career center. Find techie people through the computer classes. Offer more than minimum wage, and you can double, even triple your business results with just a little investment. If you don’t promote each day, you lose your momentum and potential buyer’s responses. You can do the creating, your assistant can send the e-mail out, clean up your files, and do web marketing.

6. Send out an e-mail survey to discover what’s on your potential customer’s or client’s minds.

Ask them what is the number one question they would like to have you answer for them. Then compile the questions and answers. Leverage them to place on your web site, place a few in several ezines to add new content, post them on your blog, or exchange with strategic partners.

7. Take some time off.

Renew yourself with a walk to hear the birds, see the green and enjoy the smells. On my walks I take a big whiff of Starbucks coffee aromas as I pass by to my local lake. Check out nearby places such as a spa, hot mineral springs, or gardens to be silent. Include more yoga in your day. When you stay in the present moment, you renew and restore yourself to keep going.

8. Get your expenses tallied before tax season.

See what else you can do to get more deductions before the year’s end. I usually guestimate my deductions, including office in the home against my estimated year’s income. Then, I can adjust my buying new office equipment or investing more in my team.

9. Stop spending time on things you don’t enjoy.

Say, “I let go of all that doesn’t serve me.” Look over your daily to do pages, and instead of dashing from one thing to another, list just 3 High Level Activities you want to accomplish for each day. Then, finish one before you move on to another lesser priority. That’s the trick! This is a $25,000 tip from Charles Schwab just for you!

10. Make promotion and marketing part of your daily life.

Doing a little each day does bring great rewards. You may not get to pick the time someone uses your service or product, but ongoing promotion does work. I just found an e-mail from one year ago from a potential client. Today, he is with me as a full on client for his site, his new eBook and social media marketing.

These tips are just the beginning. Put an easy attitude on as your build your business even during the low economy or the holidays. Then, reward yourself with quality time with friends and family.

Copyright © 2011 – Judy Cullins. Reprinted with permission. Judy Cullins helps businesses and first time publishers share their brilliance in a saleable book. An author’s advocate, with 25 years of bookcoaching experience, and 13 books on book marketing, Judy’s clients love her practical and fast how to’s and strategies. She knows the book marketing and selling business too, so she is a one-stop coach who has a 100+ page website to support you who take the book writing, publishing, and marketing adventure. Judy offers you all a free subscription to her Website where you can get her free eBook writing and market tips, and her weekly how to business writing and marketing messages straight to your e-mail door step. Go to: http://www.bookcoaching.com/help-writing-a-book.php and scroll down to leave your e-mail. Visit Judy’s Website!

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Friday, April 1, 2011

10 Key Elements of a Persuasive Presentation

Filed under: Guest Author Articles,Speaker Tips — Larry James @ 7:00 am
Tags:

Todd Smith, Guest Author

If you are growing and advancing your life, there will be times when you need to give a presentation. A presentation is not limited to the times you stand in front of a group of people. It also includes conference call presentations, conference room presentations, one-on-one presentations, and even written presentations.

One of the ways to stand out among your peers and competitors and increase your value to the market is to learn how to prepare and deliver effective presentations.

Years ago I took a class on public speaking by Bert Decker Communication. It was an exceptional experience that is still vivid in my mind today. During this training, the key elements of effective presentations were discussed.

Since then I have added a few more points to my checklist that I review before EVERY blog post I write and every presentation I give. I open this document and answer these 10 questions. Once these questions are answered, I piece together my presentation.

Ten questions to answer as you prepare each presentation:

little-things-matter1. Who’s my audience? When communicating with a new audience, identify them. Who are they? What’s their profile? Why should they care about what you have to say? The more you learn about your audience, the more you can connect with them.

2. What’s my goal? Write ONE sentence describing the goal of your presentation. Make sure you are crystal clear on what you want the audience to take-a-way from your comments.

3. What’s my Point of View (POV) on the subject? Write ONE sentence clearly describing your point of view on the subject. This is your position on the topic.

4. What are the benefits to my audience? Make a list of all the benefits your audience will enjoy if they act upon your message. People need to understand the positive results they will experience if they do what you propose.

5. What’s the downside if people don’t act? Some points can be made more effectively if you point out the downside risks of not heeding your advice. As an example, people know the benefits of being on time, but pointing out that being late is considered as being rude, irresponsible and disrespectful, may be more effective.

6. What are my main body points? Prepare an outline of the major points of your speech or document. Drain your brain and list everything that comes to your mind. After you have everything listed, organize it.

7. Can I find appropriate quotes and supportive information? If there are sources that can be used to add credibility to your presentation, include or list them.

8. Is there a story that I can use to communicate my point(s)? If there is a relevant illustration or anecdote that can be told to make your point memorable, include it.

9. What’s my call to action? What action do you want your audience to take? Have you noticed my call to action at the end of all my lessons, both on my blog and in my book?

10. What would be an encouraging statement? Is there a positive and encouraging statement that would be appropriate to use in the conclusion of your presentation? I always like to end on a high point.

If your presentation is in a written format, have it edited. No matter how good of a writer you are, having someone you respect edit your work will likely improve it.

When you are invited to make a presentation, accept the challenge. The times in your life when you grow the most are when you push yourself outside your comfort zone to do what you’ve never done before.

I can still recall my first group presentation 21 years ago. I scripted out what I wanted to share word for word and practiced it in front of a video camera. Even though I was so nervous my underwear stuck to my butt, my preparation and practice allowed me to give the best presentation I was capable of giving at that time.

While there are other factors that contribute to giving great presentations – such as the use of visual aids, making eye contact with your audience, a neat appearance, and speaking with confidence – these 10 points will help you structure your presentation.

Dale Carnegie once said, “There are always three speeches, for every one you actually gave. The one you practiced, the one you gave, and the one you wish you gave.”

So that you will be able to deliver the speech you wish you had given, let me encourage you to print out this post. Use it as your check list as you prepare your next presentation. As you follow these tips, your confidence will grow and your level of nervousness and fear will be greatly reduced.

The secret to a successful presentation is found in your preparation.

W. Todd Smith

Copyright © 2011 – W. Todd Smith. Reprinted with permission. As a dynamic entrepreneur for 30 years, Todd Smith has enjoyed professional success, ranking him in the top 1/100 of 1 percent of the people in his chosen fields. He has given more than 1000 presentations to audience all over the world. He is the author of a Little ThingsMatter. His podcasts are the # 1 most subscribed to podcasts in personal and professional development field (exclusive of iTunes). Visit Todd’s Website!

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

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