Authors & Speakers Network Blog with Larry James

Friday, February 4, 2011

Promote Your Book with Radio

Filed under: Guest Author Articles,Radio Talk Show Tips — Larry James @ 7:00 am

Dana Lynn Smith, Guest Author

Radio appearances are a good way to build your expert status and promote your book. Thousands of broadcast radio and online radio shows interview authors and experts, and you can even start your own show.

To find radio shows in your niche, try online searches such as these:

• Radio talk show + keyword
• Online radio show + keyword

It’s a good idea to start with smaller shows and work your way up as you gain more experience. Online radio can be a great way to hone your interview skills before approaching broadcast stations. Many online radio shows are targeted to a very specific niche, but the audience may be relatively small.

Blog Talk Radio is the largest network of online radio shows. Enter your keywords into the search box on the upper right side of the screen to find shows that are a good fit for you.

talkshowsFor tips on starting your own show on Blog Talk Radio, see their tutorials and read “BlogTalkRadio Offers Books Authors the Opportunity to Host Their Own Shows” by Phyllils Zimbler Miller.

Here are several shows that regularly interview authors:

The Indepedent Author
Today’s Author
Red River Writers Live
Web Talk Radio
Dresser After Dark

Several authors who have been very successful promoting their own books on the radio sell databases of broadcast radio talk shows. Check out these sources:

Gordon’s Radio List includes 1,100 locally produced and nationally syndicated radio shows that interview guests.
Joe Sabah offers a how-to book, an audio program and a database. His book, How to Get on Radio Talk Shows All Across America Without Leaving Home, is also available on
Alex Carroll offers a radio station database and training materials.

For tips on getting booked on radio shows, see “Five Tips for Writing a Strong Press Release” by Marsha Friedman and “Best Ways to Approach Radio and TV Talk Shows” by Karen Melamed.

For advice on how to be a great radio guest, read Annie Jennings’ “Radio Interview Tips for Authors.”

Don’t forget to list your radio appearances on the Media page of your website. It gives you credibility and shows potential hosts what other shows you have appeared on.

Here are some great resources:

Savvy Guides:

Dawn’s Twitter:

Book Marketing Blog:

BONUS Articles:Radio Station Checklist
How to Be a Great Radio Guest

SPECIAL #1: If you would like to receive a FREE 26-page report of the two bonus articles by Larry James above, click here. (Thank you Dana Lynn Smith for your great work on preparing this report!)

SPECIAL #2: Get “Your Savvy Book Marketing Secrets: 52 Experts Share Insider Tips for Selling More Books” eBook FREE! This ebook focuses on low-cost and no-cost book marketing tactics, like blogging, radio interviews, social marketing, writing articles, publicity, getting endorsements, and speaking, and it also includes advice on ebook and print book publishing. The 60+ articles are arranged by topic to make it easy to find just what you need. Savvy Book Marketing Secrets features articles from top book publishing and marketing experts, including Dan Poynter, Brian Jud, Penny Sansevieri, Sarah Bolme, Roger Parker, Shel Horowitz, Mark Coker, April Hamilton, Carolyn Howard-Johnson, and 43 others. Get your Savvy Book Marketing Secrets ebook today at, and feel free to share that link with other authors and on your social networks.

DanaSmithCopyright © 2011 – Dana Lynn Smith. Reprinted with permission. Dana is a book marketing coach and author of the Savvy Book Marketer Guides. For more book marketing tips, follow BookMarketer on Twitter and get Dana’s free Top Book Marketing Tips ebook when you visit her book marketing BLOG.


Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact:, P.O. Box 12695, Scottsdale, AZ 85267-2695. – More than 110 articles especially for Authors & Speakers at:

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact:, P.O. Box 12695, Scottsdale, AZ 85267-2695. – and

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.


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