Authors & Speakers Network Blog with Larry James

Wednesday, December 22, 2010

30 Ways to Help a Book Author You Love

Filed under: Guest Author Articles,Promotion — Larry James @ 7:00 am
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John Kremer, Guest Author

Eileen Flanagan, author of The Wisdom to Know the Difference, wrote a blog post about a year ago telling friends of book authors how they could help the author sell more books. You can read her blog post here.

I thought I’d include some of the highlights of her help list, add my own comments, and provide a few more ways that friends can help book authors to sell more books.

If you have a friend who is a book author, please use these suggestions to help them out. If you are a book author, please share this page with your friends – so they can help you out. 😉

1. Buy your friend’s book. Encourage other friends to buy the book. Go to your local library or bookstore and encourage them to buy the book. Buy books as gifts.

2. Don’t put off buying the book. Don’t wait for the holidays to buy the book as a gift. First, the sooner you buy, the more confidence you’ll inspire in your friend. Second, media and other decision makers pick up on a book based on the momentum the book inspires. The more sales at the beginning of the book’s life, the more attention it will get from key decision makers, the media, and consumers.

3. Where should you buy the book? First choice: the indie bookstore nearest you (that will help your friend get her book into that store on a regular basis). Second choice: a chain bookstore like Borders or Barnes & Noble (if they start selling the book locally, they might buy books for more stores in the chain). Third choice: the author’s website (the author makes the most money when selling direct). Fourth choice: buy direct from the author. Fifth choice: Buy from Amazon.com (preferably from the link on the author’s website).

4. Recommend your friend’s book. If you like the book, recommend it to friends. Blog about it. Tweet a review or mention. Share a note on Facebook. Recommend the book to your book group. Review her book on Amazon.com, BN.com, GoodReads, Library Thing, and other reader social networks.

5. Tell your friend what you like about the book. Provide your friend with support by telling him something you like about his book. Was it a good read? Did it move you to tears or laughter? Did you learn something new?

6. Help your friend get speaking engagements. If your friend is comfortable speaking, recommend your friend to your Rotary Club, Jaycees, church, Friends of the Library, bookseller, garden club, school, etc.

7. Recommend your friend’s website. Link to it from your website, blog, Facebook page, etc. Tweet about it. When your friend writes a blog post, link to it. If your friend tweets something great, retweet it. Feature a quote from your friend’s book on your website. Or tweet the quote.

8. Create a Wikipedia page for your friend. While authors can’t create their own Wikipedia page, other people can. Every book author deserves a Wikipedia page, since a published book grants the author at least a modicum of fame. On the Wikipedia page, feature a short bio, a bibliography, a link to the author’s website.

9. Help your friend with the media. If you know of any newspaper editors or reporters, magazine editors, radio producers or hosts, TV show hosts or producers, columnists, bloggers, etc., send them a copy of the book or a note about the author. Or tell your friend about your connection, and introduce her to your contacts.

10. Pray. Prayer always helps. Pray for your friend and his book. If you’re not into prayer, ask your favorite tree to help.

11. Ask. Ask your friend how you can help her. You may have some talent, connection, specialized knowledge, etc. that might be just the thing she needs. Or they might just need some of your time to help pack and ship some books or make a few phone calls.

12. Do a video review of the book and post it on YouTube and other video sharing websites.

13. Help your friend make some videos for the book. Every author needs a cameraperson, a scriptwriter, a producer. Again, share on YouTube and other video sharing websites.

14. Look for specialty retailers. As you drive around your own hometown or a nearby larger city, keep on the lookout for specialty retailers that might be interested in selling your friend’s books. Cookbooks in gourmet shows, do-it-yourself books in hardware stores, children’s books in toy stores, art or history books at museum shops. Make the contacts yourself or pass them on to your friend to follow up.

15. Look for other sales venues. If your friend’s book is about retirement, check out accountants, tax lawyers, etc. who might be interested in buying copies to give to their clients. Health books, children’s books, and cookbooks might interest doctor and dentist offices. Health clubs might be interested in exercise or diet books. Again, make the contacts yourself or pass them on to your friend to follow up.

16. Suggest catalogs, associations, and other special sales opportunities.
If you receive mail order catalogs that feature books like your friend’s book, tell her abour the catalog. The same with associations, groups, corporations, etc. that might be interested in buying bulk copies of your friend’s book.

17. Help them sell rights. If your friend’s novel would make a great movie and you have a connection to an A-list actor or producer who might be interested in making the movie, introduce your friend to your connection. The same with TV producers, audio publishers, agents, etc.

18. Be a mentor. Provide feedback on your friend’s marketing ideas, book proposals, news releases, book covers, etc. Share your experience, if you have any, on marketing, writing, publishing, printing, design, etc.

19. Form a mastermind group. Create a group of five or so knowledgeable people who can help your friend with the writing, publishing, or marketing of his or her book. You can meet regularly (at least once a month) live, via phone calls, or via online webinars.

20. Write a testimonial. Or write an introduction to the book. Blurb it (give a great selling quote that can go on the back cover of the book).

21. Social network for your friend. Tweet about your friend’s book. Retweet his tweets. Engage in a conversation with her on Facebook, LinkedIn, or Twitter. Write comments on your friend’s blog. Interaction and activity increase any person’s visibility on the Internet and the search engines.

22. Champion your friend’s book. When you visit bookstores, make sure they have your friend’s book in stock. If they do, then put the book face out on the bookshelf.

23. Seed your friend’s book. If you can afford to buy a few extra copies, start leaving them around town. Leave a copy on the bus. Donate a copy to the library. Leave a copy in a waiting room. Every additional book out in the world helps to generate exposure for your friend’s book while also increasing the word-of-mouth about the book.

24. Host your friend. If your friend wants to do a book tour and you live in a city he wants to visit, offer to put him up at your home. Drive her around town to her media appearances and book events. Pick him up at the airport. Take him back afterwards. Do whatever you can to make their book tour in your town the best ever. You can, of course, also help her set up a tour in your town, with media interviews and author events.

25. Recommend your friend’s book to your reading group. If you belong to a reading group, suggest your friend’s book as part of your reading program. Or at least tell your reading group about the book.

26. Sell their books at your events. If you speak, do seminars, or display at trade shows or fairs, offer to sell your friend’s book along with your book, crafts, tapes, or whatever you sell.

27. Reciprocal link. Set up links from your websites to your friend’s book or author website. Better yet, create a special page recommending your friend’s book or speeches and then link to his or her website.

28. Interview them. If you host an Internet radio show, podcast, or teleseminar series, interview your friend.

29. Create other products. Help your author friend generate other products to sell. Interview them for a CD or DVD product. Create a joint webinar. Compile a collection of articles written by your friend and other friends.

30. Buy your friend a copy of 1001 Ways to Market Your Books. Okay, this is a little selfish on my part, but your friend will love the gift and gain incredible value from reading the book and acting on all the ideas in the book. You can order the book at Amazon.com.

Copyright © 2010 – Eileen Flanagan and John Kremer. Eileen Flanagan writes about how to apply the Serenity Prayer in daily life—to accept the things we cannot change and change the things we should change. A blogger for the Huffington Post, her newest book, The Wisdom to Know the Difference has been endorsed by the Dalai Lama and won a Silver 2010 Nautilus Book Award. Visit her Website.

1001Ways6John Kremer is a master at helping authors get their books published. He is the author of “1000 Ways to Market Your Books.” If you are into book promotion, book marketing, book publishing, selling your books, self-publishing, selling e-books, POD publishing, Internet marketing, print-on-demand, website promotions, or promoting a novel – and you want information and resources to help you sell books – visit John Kremer’s website. Also visit his BLOG.

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Tuesday, December 14, 2010

It Takes “Discipline” to Be a Writer… and More!

My writing teacher and biggest influencer in my writing career, Peggy Moss Fielding (1927-2014, Tulsa, OK), once told me, “If you can’t set aside at least one hour each day to write, you will never be a writer.”

A&S-DisciplineMy first thought was… “One hour a day?! No way! I don’t have time to do the things I need to do every day as it is. How about if I start with 15 minutes?”

“Writing is sitting down – EVERY DAY – slicing open a vein, then bleeding your Truth all over the page.” ~ Scott Ginsberg

The hardest thing for most writers to do is to write. However, once they have written something, there is a great sense of accomplishment.

Discipline often conjures up images of deprivation, seriousness, or (gasp) rules. It not only takes discipline, it takes dedication. Discipline usually means making ourselves do some duty, grit our teeth, force ourselves to do what we don’t want to do. If you want to be a writer you MUST write. When writing, discipline must be seen as a positive, never a negative.

“You settle into the discipline of writing just as you settle into your favorite chair. Discipline feels good and makes you a good writer.” ~ Harriet Hodgson

Currently I have 4 blogs (including this one – see the list at the end of this article) and I write something new on each one of them almost every day. Each blog is published on Facebook and Tweeted every 4th day. Don’t even think about starting a blog unless you can commit to writing something new at least once each week. If you don’t your blog will die on the vine. It must have interesting and fresh “content” to attract readers who will subscribe to your blog and come back to see what’s new. Be sure to add the URL to your blog on your business card, your e-mail signature and everything that leaves your office. If “you” don’t tell people about it – who will?

writedaily3Daily. You must write something everyday. Choose the time when you feel that you are the most creative and promise yourself to spend at least one hour writing. My best time is late in the evening. No phone calls. No interruptions. You need some undisturbed time for concentration. Right now it is 12:14 a.m. You may prefer to write in long or short sessions. Write a short paragraph or an entire page. What works best for you? Be sure to take occasional breaks to keep the creative juices flowing.

“Start off slow. Either begin with every other day, twice a week, whatever is not overwhelming for you. Or limit your writing to a half an hour every day or two pages or whatever’s attainable. Many people burn out before they solidify a routine.” ~ J. A. Howard

Begin my making notes about what you want to write about. Scribble. Random notes are okay. Write your notes in a computer file. Refer to them when you run out of ideas. Some of my best ideas have been in my “Future Ideas” file. Many times what I may have written months before is just what I need to complete an idea that I have had trouble finishing. Often these ideas will inspire a creative streak when it seems that I cannot type fast enough to express the thoughts that I want to write about.

Sometimes a lightning bolt of inspiration strikes. I may be driving my car to an appointment, thinking and BANG! A new idea or a twist on an old idea comes to mind. The small recorder in my dashboard comes in handy at moments like this. I have been known to awaken from a dream, get up and go to my computer to jot a few noteworthy ideas. Experience has taught me that I most likely will never remember the idea when I wake up in the morning. I also have a pen with a small light at it’s tip that can help me make notes in the dark on a notepad beside my bed.

Don’t get too wordy. Say what you need to say, let it rest, come back 24 hours later, read it again, and edit or rewrite if necessary.

Learn to Tweet. I resisted Twitter for months thinking it was for kids. People “tweet” about everything from their latest closed sale to the color of the bird on their windowsill. I could care less about reading that Sam had a ham sandwich with Sally. That has all changed. Twitter has helped me be a better writer. The common thread between these vastly different messages is their length – Twitter restricts your messages to 140 characters. I decided to write a “relationship” Tweet once each day. Sometimes I will have an idea for a Tweet but it will be too long. Restricting an entire message to just 140 characters builds discipline – you can’t ramble and repeat yourself over and over. Discipline helps me edit to 140 characters so it makes sense. I can now see that 365 Tweets could very easily become another relationship book – one relationship “Tweet” for everyday in the year – 140 characters at a time. Imagination is a wonderful thing! 😉

writedaily2Don’t worry about sentence structure, punctuation, etc., that comes later. Just write. Be spontaneous. If you want to be a good writer you will need to hire someone to proofread your writing. Spellcheck is terrific, but it doesn’t discover all the nuances that a professional will find.

The mistake that a lot of would be writers make is that they stop writing when they don’t feel inspired and wait for the passion to come back. That is a mistake. You can always write something. Even it it means beginning to write something new to get you back on track. Don’t believe in “writer’s block.” Writing is never difficult if you have something good to say. Sketch out a few new ideas and begin again. You can always write something!

My first attempt at writing my first book, took 13 1/2 months. My second book was easier and quicker and my 3 book was written in 2 1/2 months. Since then I’ve written 2 more.

“Go toward with what attracts, excites or inspires you. Ask yourself what’s worth the effort and the sacrifices that come with commitment to any big goal. Worthwhile goals demand effort, risk, and sacrifice. You have to persist through fear and doubt; you have to draw on inner resources and become more than you were before. You find out what you’re made of.” ~ Dan Millman

If your goal is to write a book, set a sub-goal to write 3 to 5 pages a day. If you are writing a 200 page book and write 3 pages a day, it will only take you about 65 to 70 days to complete it if you stay on schedule.

“The key of course to being a highly effective blogger is discipline, and discipline required structure. Structure of course leads to habit, and habit is a natural tool that can make anyone more effective if its focused in the right direction.” ~ Duncan Riley

It only takes 20 to 30 days to develop a new habit. Practice, practice, practice by writing something everyday and you will develop a new, productive habit of writing in about a month. Good writing habits are easy to make and hard to break, especially if you enjoy writing. Having been writing most of my life, but seriously since 1995, I feel compelled to write. It’s a good feeling. I have developed a passion for writing.

I cannot imagine writing a book on a legal pad. Or a typewriter. Computers have made writing easy. When I wrote “Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections,” I created 10 files in my computer, named each file and as I came up with ideas I would alternate writing between each of the ten files until I could not think of anything else to write. You don’t have to write a book from page one to the end. I write non-fiction and it’s more fun to skip around from chapter to chapter or as in my later books, from topic to topic.

For me, I usually am listening to some quiet jazz as I write. Jazz inspires me. My hero, Miles Davis once said, “”When you hit a wrong note, it’s the next note that makes it good or bad.” When a jazz musician plays jazz, although he may not consciously know what the next note will be, he trusts his intuition enough to fearlessly play it. It’s the same with writing. Often the next word will inspire me to go back and rewrite the entire sentence to make it better. Some soft classical music in the background may inspire you.

If you want to be a writer there are no obstacles that cannot be overcome with time. Never let anyone tell you that you cannot write. Everyone can write if they really want to. Read lots of articles about writing. Follow other writer’s blogs. Google – “Writer Blogs!”

BONUS TIP: Always click “save” after you have written something on your computer. You cannot click the save button too much. I had to rewrite the entire first chapter of my very first book all over again because I forgot to save what I had written and my computer froze. (Of course, it was better the second time around!)

Maybe you’re struggling to write because you don’t feel good enough. Take a writing course at a community college. That’s what I did and where I met my teacher, Peggy Moss Fielding. She was teaching a class at Tulsa Junior College. That class literally change the direction of my life! (Thanks, Peggy! I miss you!)

“I have spent my days stringing and unstringing my instrument while the song I came to sing remains unsung.” ~ Rabindranath Tagor

I dare you to write something everyday – without fail. – Larry James

To write a blog, article or book, you must first begin writing. Begin today!

By the way… I STILL don’t have time to write. I make time to write!

Read: “How to Write a Book, One Page at a Time” by Larry Winget and Jazz Up Your Relationship!

Note: I started writing this article at 12:14 a.m. It is now 2:45 a.m. And all is well. 😉

BONUS Article: Scribble, Scribble… Write, Write!

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Authors & Speakers Network Blog

Copyright © 2010 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

the-archives2Click for Archives! ~ Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

commentNOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s Pinterest page for authors and speakers at: https://www.pinterest.com/larryjames2012/authors-speakers-blog/

Monday, December 6, 2010

Radio Talk Shows

Filed under: Radio Talk Show Tips — Larry James @ 7:00 am

It has been my experience that if you have written a book, radio talk shows are the best way to promote it. No other medium lets you promote your product, service, cause or issue in front of thousands of people than radio talk shows. And the best part. . . it doesn’t cost you a cent.

There are more radio listeners in the U.S.A. than TV watchers and Newspaper readers. Did you know that more than 200 Million American commuters listen to the radio on their way back and forth to work every day making radio the most powerful media there is. . . even more powerful than TV?

It’s a little more complcated than just calling a radio station and asking to be interviewed. So. . . welcome to a mini radio talk show school. This information will get you pointed in the right direction.

First, you need to read: “How to Be a Great Radio Guest!”

Next, read: “Radio Station Checklist: Stuff You NEED to Know & Do BEFORE You Go on the Air!”

SPECIAL: If you would like to receive a FREE 26-page report of the two articles above, send an e-mail to Larry James. Be sure to type, “Please send How to Book Radio Shows and Be a Great Guest” in the subject and I will sent it to you as a Word docx by e-mail.

Before you dive in the “radio talk show” pool, study the two articles above. There are at least 11 more great articles about being on radio talk shows on my Author & Speaker Website. They will help you get some of the training you need to get started.

NEVER pay the radio station to be interviewed. Producers of talk shows want to talk with you. They are constantly on the lookout for great guests to help them entertain and frankly, to help them build the ratings for their station. They need you just like you need them.

Fifteen minutes on a talk show can bring you more business or website traffic than you can get by paying for an equal amount of traditional radio advertising.

TIP: Don’t pitch radio stations for an interview if you haven’t been media-trained to do radio interviews. You may ruin your chances of ever getting invited back. Don’t pitch radio stations for an interview if your book is not in the book stores. Not much need to create excitement for your listeners if they can’t go out and buy your book. Talk to a coach with prior radio experience and more than 650 radio interviews under his belt!

Media expert, Brian Farris says, “The number of listeners is usually in direct proportion to the market size, but not always. A small 1000 watt AM station in Casper, Wyoming (market #286) is going to have far fewer listeners that a 1000 watt AM station in New York City (market #1.) But, the biggest station in Casper could very well have more listeners than the smallest station in New York City. So it’s not always the market size that counts.”

Brian further states: “There is a good side to doing a lot of small station interviews. One is that you can do lots of practice; but the real reason is that you are building a network of small station interviews (which really becomes your personal contacts) which causes the larger stations to take notice. All radio people talk, via discussion lists, blogs, newsletters, conventions, and owner-supplied white lists. Once you get some of these folks talking about you (about how good you were on the air), other stations will listen.”

With such an abundance of shows airing on terrestrial stations, online stations, (even Podcasts) and satellite radio, and covering such a wide range of topics, you’re sure to find many that will be a good match for your message.

Need to know which radio stations to contact? Radio-Locator – This site claims to be – and in my opinion is – the most comprehensive radio station search engine on the Internet. With links to over 10,000 radio station Web pages and over 2500 audio streams from radio stations in the U.S. and around the world, listings show call signs, distance from selected cities and towns, frequency, format, and signal strength.

If you are new to radio talk shows, until you become experienced at matching wits with the hosts, you might want to begin your media tour by beginning with the #200 radio market and work your way up to #1.

For a list of the “Top 200 Radio Markets,” click here.

By the way, radio talk shows are not just good for promoting your books, they can assist you in promoting a speaking engagement, a book signing, a product you sell and more.

BONUS Article: No Shock – Talk Radio’s a New Game! Part 1

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Copyright © 2010 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Thursday, December 2, 2010

Book Signing Tips From A Road Warrior

Filed under: Book Signing Tips,Guest Author Articles — Larry James @ 7:00 am
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L. Diane Wolfe, Guest Author

Does the words “book signing” terrify you? Fear not! I thought writing “The Circle of Friends Series” the best part until I began making public appearances – now I cherish getting out and meeting the readers. As a book signing road warrior (150 stores in 2 years), I would like to offer you a few fresh ideas to help get your campaign off the ground.

Preparations:

I recommend before you start your book signing adventures a few books to help you hone your interpersonal skills (useful when dealing with store managers and the media).

When you are ready to begin prospecting for venues to sign in, research every bookstore in your state. Once you create your signing strategy, open your calendar and start making calls. When I get the manager or owner on the line, I give them my pre-planned “commercial.” I tell them my name, book title and genre, a brief description of my book, and finish by asking what information they require to consider an author for a book signing.

Many managers simply have asked for my ISBN and booked me on the spot, while some ask for additional information. For those that request printed information, I send my sell sheet, business card, sample reviews and a cover letter in the mail. I always keep track of every contact and I follow-up within a week to set up a signing time. When I call back, many accept my request. A few pass on the opportunity. Don’t be discouraged if you receive a negative response. Politely thank them and go on to the next call.

Before the Signing:

With the date set, I send the store bookmarks and a poster or flyer for promotions. Then I conduct media research. I contact the features department of the local newspaper and producers of radio and TV news programs. (You’ll find that many stations are eager to feature someone interesting!) Many media sources have online event listings, so request that your appearance be listed. If you have a Web site, update the information too. I keep the bookstores abreast of all the articles and appearances so employees become excited about the signing as well.

At the Signing:

I have one rule: Never sit! Roam the store, greet customers and place either a copy of your book or a signed bookmark in their hand. Set up colorful posters, a copy of your press kit, bookmarks and a big bowl of sweets on your table. Consider taking pictures of the individuals who purchase your book to make the event memorable. When the signing is finished, give each employee a signed bookmark and autograph any remaining books. Let them know that you appreciate any hand selling that they do for your book. When I follow these steps, managers, without fail, ask me to return soon!

After the Signing:

Don’t forget the important step of sending a thank-you note to the store staff and those responsible for media coverage you receive. A thank you goes a long way, and you’d be surprised how many authors fail to complete this simple task. In the note to the bookstore, I always include photos taken of the staff at the signing so they remember the day.

Note details of the signing for future reference. Touch base with each store periodically through updates and press releases. This past holiday season, each one of my contacts received a Christmas letter. When the press release went out for my second book, Sarah, I sent a Valentine. These little touches assure future signings for the remainder of my series, The Circle of Friends.

ldianewolfeMarketing and promoting a book requires a tremendous amount of energy, effort and research. My publishing representative recommendedbooks and Websites, and I’ve embraced every suggestion along the way, determined to overcome all obstacles and rise above average. I’ve poured all of my enthusiasm into every recommendation because this is my dream. If you haven’t already, go after yours!

BONUS Article: 40+ Ways to Make Your Next Book Signing an EVENT!!

Copyright © 2010 – L. Diane Wolfe. Diane is an author & motivational speaker. Visit her Website at www.TheCircleofFriends.net

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
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