Weave the name of your book into the conversation so it sounds like it is a necessary part of the conversation. Do not say, “As I said in my book. . .” without mentioning the title. This takes some practice to keep from sounding like your only intention is to promote.
Radio producers and hosts love to interviews guests who know how to be promotional, that is, mention the name of their book without sounding like a commercial. Practice using the name of your book as if it were a person not a thing to promote.
When you say “in my book” you may come off as a pushy author. Instead, use the title of your book and give some helpful tips. You are there to teach, and the more you teach the more the listening audience will want to buy your book. Teach the audience at least several things that will make their life better.
IMPORTANT: Make sure the host gives your Website (or you throw it in as you’re saying goodbye) and send the audience there not to “buy” your book but to get a “freebie” from your Website.
SPECIAL: If you would like to receive a FREE 26-page report of the two articles above, send an e-mail to Larry James. Be sure to type, “Please send How to Book Radio Shows and Be a Great Guest” in the subject and I will sent it to you as a Word docx by e-mail. (Thank you Dana Lynn Smith for your great work on preparing this report!)
Copyright © 2010 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com
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