Authors & Speakers Network Blog with Larry James

Tuesday, October 19, 2010

Investigate Foreign Rights for Your Books

Filed under: Author Articles,Foreign Rights — Larry James @ 7:00 am
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One significant revenue stream that is often overlooked, is foreign rights. Foreign publishers are desperately seeking licensing rights to good non-fiction books in their countries and look to American authors and publishers in search of those quality books.

What are Foreign Rights?

Foreign rights are a type of subsidiary rights – or subrights – attached to your book. Like other subrights (movies, book clubs, paperback reprints, electronic, audio, etc.), foreign rights can be sold and controlled separately from your book’s primary rights.

russianlifeskillsForeign rights are also called translation rights, a practice which can create confusion because, depending on the selling territory they’re attached to, foreign rights may well be in English. (Note: Foreign rights to my book, “Ten Commitments of Networking” is selling in India and Malaysia in English.)

Foreign rights is a win/win situation for American authors and publishers to develop a major revenue stream with no money down.

(Photo of book cover on the left is the Russian version of my book, “The First Book of Life Skills,” (English version is no longer available in bookstores. Signed copies of the English version are available from Larry James). The only way I could tell that is was my book is my photo is on the back cover.) 😉

Read, “The Importance of Foreign Rights” by Bob Erdman.” Learn how to create a foreign rights revenue stream with no money down by contacting veteran publishing and foreign rights Guru Bob Erdmann. Bob gets 5 stars from Larry James.

Bob Erdmann, founder and president of Columbine Communications and Publications, a foreign rights publishing consultancy, started off his program with a definition: Foreign rights is licensing a foreign publisher to reprint a book in English or translate that book into another language, and for that you’re paid a royalty arrangement, very similar to an author/publisher arrangement.

translations1Not every book is a candidate for foreign publication. However, lots of nonfiction titles are pretty much timeless books, especially if they are self-help, business, personal development, success or parenting books. By having your book translated into other languages, more people will benefit from your message, you will gain a new profit center and the sale counts as an “endorsement.” Publishers in other countries translate your book, design it, typeset it, have it printed and then plug it into their existing distribution system.

Bob has sucessfully sold the foreign rights to two of my books which put them in 10 other countries – India, Poland, Malaysia, Singapore, Brunei, Thailand, Indonesia, Russia, Philippines & Vietnam. Send your request to: bob@bob-erdmann.com or call 209-586-1566. Visit Bob’s Website at: http://www.ColumbineCommunications.com/.

It is well worth the while of any publisher to take advantage of the extra income that can be provided by foreign rights deals. While the advance you get isn’t much, it gives you world wide exposure for your work. For a fee, Bob gives your book exposure through face-to-face contact at the Frankfurt International Book Fair (Germany) – the world’s largest book fair.

Read:The Importance of Foreign Rights” by Bob Erdman.
Build a Foreign Rights Revenue Stream – Part I” by Bob Erdman.
Build a Foreign Rights Revenue Stream – Part II” by Bob Erdman.
Do You Know Your Foreign Rights?” by Deanna Carlyle
The Check’s in the Airmail: Foreign Publication Rights” by Aaron Hierholzer

NOTE: Although I do not accept money to refer good people, I would appreciate it if you would mention my name (Larry James) so Bob knows where the referral came from. Also, I do not recommend that you attempt to seek out foreign right opportunities yourself. It is time consuming and doing it yourself may not be worth it. Talk to Bob Erdman or someone who has the expertise of the world book market. It will save you lots of time and money.

Copyright © 2010 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Monday, October 11, 2010

Speak in Soundbites on Radio Talk Shows!

Why do radio talk shows to promote yourself or service?

1. Most radio interviews can be done by telephone, with no travel required.
2. Most interviews are live, and allow for Q & A from the listeners.
3. With interviews ranging from five to sixty minutes, this forum provides adequate time for a you to talk about yourself, book or service.
4. A guest can give out a toll-free number, website, or direct listeners to a bookstore to make a purchase.

A&S-SoundbitesWikipedia says, “A soundbite is an audiolinguistic and social communications phenomenon. It is characterized by a short phrase or sentence that deftly captures the essence of what the speaker is trying to say. Such key moments in dialogue (or monologue) stand out better in the audience’s memory and thus become the “taste” that best represents the entire “meal” of the larger message or conversation. Soundbites are a natural consequence of people placing ever greater emphasis on summarizing ever-increasing amounts of information in their lives.”

In a radio interview, an answer to a host’s question has 3 parts.

• Restate the question or the problem
• Give an example of the problem
• Define the solution

Don’t fail this test. Be fiercely opinionated. Be who you are! Offer your input and perspective. Be inspiring, provocative, believable, different and memorable. Look at this opportunity as an audition; a genuine tryout for a real on-air performance. Speak to them in your very best soundbites.

When an author is interviewed on radio (or television), unless it’s a live broadcast, you never know what may end up on the cutting room floor after editors are through tightening it.

It is critical to repeat your core message points and your book’s title several times to be sure that even if only one of your answers makes it over the airwaves, the book gets some play. No matter what you are asked, chime in on you message, as everything you say must support your ideas.

Be Prepared – Have your cheat-sheet with your keywords and book(s) in front of you. Be sure to have answers (soundbites) written out for the sample questions you sent the host. Most radio interviews are by telephone. If you go to the studio, take your stuff with you!

Think in terms of limiting an editor’s choices of what will make the final cut.

kerchnersoundbitesSoundbites: A Business Guide to Working With the Media – Kathy Kerchner – With 14 years as a TV new reporter and anchor she’s seen it all; good interviews and “really” bad ones. There is no substitute for hands-on experience and personal coaching. Soundbites coaches you on how to make every interview work “for” you.

barlarLarry’s Review: Learn from the expert! What to say, when and how to say it and WHY you need to learn to speak in sound bites! That’s it in a nutshell. This book was my bible when I appeared on ABC TV’s “The View” with Barbara Walters. I highly recommend it.

NOTE: Larry James has appeared on more than 650 radio talk shows. He’s been a Professional Speaker since 1987 and has written 5 books. If you are invited to do a radio interview and are a little shakey about it, call Larry James. He provides expert coaching for authors and speakers.

BONUS Articles:Radio Station Checklist
How to Be a Great Radio Guest

SPECIAL: If you would like to receive a FREE 26-page report of the two articles above, send an e-mail to Larry James. Be sure to type, “Please send How to Book Radio Shows and Be a Great Guest” in the subject and I will sent it to you as a Word docx by e-mail. (Thank you Dana Lynn Smith for your great work on preparing this report!)

Copyright © 2010 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Sunday, October 3, 2010

When You Get Love Notes. . .

Filed under: Author Articles,Author Tips,Promotion — Larry James @ 7:00 am

When someone says something nice about my business, my books, my Websites or my BLOGs, I call them Love Notes. Some call them client testimonials or endorsements.

Don’t be bashful. . . ask your customer and clients for endorsements. Actively solicit testimonials. Words of approval are marketing gold. If you get a really great note from someone who has read your book or who has attended your seminar or workshop, ask them if you can post it on your website, BLOG or use it in your promotional materials. Most people are flattered to be asked to endorse a book.

Favorable comments help sell books, your products and more because word-of-mouth is one of the most powerful forces in marketing! Anything you say about your book may appear self-serving and self-promotional, however words from high profile people are not. You must ASK for words of praise for your book!

When a customer becomes a raving fan, that is wonderful opportunity because you have helped them, and you now have a new potential endorser for your book or whatever. Endorsements are a great enhancement for your book. They add credibility in the eyes of the readers.

Some people don’t know what to say and often don’t have the time. I’m a writer, so that where I can help. I offer to write something for them as a “sample draft” and have them review it and add to it as they care to. Send a few versions of endorsements to them and ask them to pick one as-is, pick one and change it to his or her liking, mix and match, or start from scratch. Most people usually are okay with this, especially if you are asking a celebrity or well known person for the favor.

When you solicit endorsements, start big. Use “Star” power! Go for the BIGGIES! Never assume that an endorsement is out of the question. Any way that you can attach a brand name or celebrity to a book project, do it. Make a list of high profile people that “fit” in your area of expertise. They are the ones most likely to respond. High profile people know the value of having their name on something good. Dr. John Gray, author of “Men Are From Mars, Women Are From Venus” has endorsed all three of my relationship books. I just asked him – and he said yes. So did Jack Canfield.

“Larry James speaks from the heart. His words carefully craft a message of hope that inspires couples to work together in a spirit of love and understanding. The powerful effect of his work in the area of relationships can change your life!” ~ Jack Canfield, Bestselling Co-author, Chicken Soup for the Soul series

Sometimes the most credible proof of your books benefits are from third party endorsements from three diverse readers who have little else in common other than their adoration of your book. Demonstrate that they’re “real people” by including their name, organization and additional credibility-building phrases. Display these “reinforcers” in your promotional materials.

Some years ago, I received a hand-written endorsement from Og Mandino within 10 days of requesting it. At first, I was reluctant to ask such a revered author for an endorsement. No longer!

Shameless Tip: Offer to write endorsements for other author’s books. I have written endorsements for more than 160 books and several forewords for other authors because I offered to do so. It is good for them and great publicity for me. I volunteered to post my reviews on Amazon.com as a favor to the authors. You can do it too.

When you get these endorsements, make sure you post them prominently on your Website, BLOG, and in all promotional materials. Devote a special page in the front of your book for endorsements you cannot use on the cover. I can assure you that your credibility and sales will increase because of them.

Since 2002 I have been performing “romantic” wedding ceremonies as part of my business. It ties in nicely with my work in the relationship area. Click here to read what some of my former clients have had to say about their weddings. You will also notice on this same page that I make it very easy for others to post their Love Notes. 😉

BONUS Articles:Third Party Endorsements Are Powerful!”
Hot Tips for Getting Book Endorsements
Celebrity Endorsements
How to Write a Book Endorsement

Copyright © 2010 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

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