Authors & Speakers Network Blog with Larry James

Wednesday, August 26, 2015

Why Is My Book Getting No Attention

Marsha Friedman, Guest Author

Have you written a great book, but it seems no one beyond your mother and your spouse is interested in it?

You may have one of two problems; or both of them:

1. Your book has wonderful information, or a compelling story, but it lacks a professional polish. If it’s not well organized or written with clear, precise language, it may be hard to read.

A&S-NoATTENTION2. The people who might love your book aren’t aware it exists. Having a website (which is a must) isn’t enough. If you’re not actively engaged in driving people to it, they’re not likely to find it and learn about your book.

Fortunately, both problems have solutions.

First, the writing. If you didn’t have an extensive writing background before tackling your book, and you didn’t have help from a good, professional editor, that could be hurting you. You might want to consider hiring a ghostwriter to revise it.

Ghostwriters provide an array of services, from turning your two-sentence idea into a 150-page book, to sharing writing tasks with you, to editing and polishing what you’ve written. Many, many books being sold today were helped along by ghostwriters, although you’d never know it; their names often don’t show up anywhere on or in the book.

Entrepreneurs and professionals who plan to use their book as a marketing tool can simply hand the job over to the writer. A good ghostwriter can even give you smart suggestions for topics that will work well for you at any particular point in time. And the two of you can collaborate on the content.

Unfortunately, ghostwriting is not a licensed profession; anyone can advertise their services. So, when you’re looking to hire, do your homework. The best way to find a good ghostwriter is through referrals. But you can also find prospects at elance.com or guru.com. Ask about experience and check references. Ask their previous clients how satisfied they were with communications and their end product.

If you’re a professional who intends to elevate your stature; and, ultimately, build customer prospects; with your book, it’s important to hire someone with a strong track record in that area. If you’re a novelist looking for help refining your story, of course, you’ll want someone who has written novels.

For nonfiction books, expect to invest time in answering the writer’s questions. In order for him (or her) to do a great job, he needs to understand who your target audience is and what their needs, problems, concerns and fears are. Once he knows these, he can gather the information necessary to write with them in mind.

And that leads to problem No. 2, marketing. This is such a challenge for writers, I’m making it the focus of my presentation this weekend at the 2012 Northwest BookFest in Seattle.

Too often, writers become so focused on getting their book written, they forget the critical second part of their job: telling people about it.

Some are so confident their book will take off after a few people have read it, they feel they don’t need to worry about marketing. That’s like buying a million-dollar house because you just know you’re going to hit the lottery. Yes, people win lottery jackpots. And yes, books become surprise best-sellers. But no, you shouldn’t bet the farm on either happening.

So while you’re thinking about the audience for your book, think about the marketing messages that will appeal to them. How can you reach them to let them know there’s a new book out there?

Consider these questions:

What will be the best channels for reaching my audience? You might consider doing speaking engagements, or sending pitches to journalists and talk show hosts who would use you as a source of information. You might hire a publicist, contract with your publisher, or put together a book-signing tour. Research the options that appeal to you, including how effective they’ll be in terms of meeting your goals.

How much will it cost? Some options are less expensive, others more. Look into the prices and decide how much you can afford to spend. How much of the work can you handle yourself? Even if you hire a publicist to help, you should plan to invest your own time and energy. To get the best results possible, being active and engaged in your marketing campaign is essential.

Can social media help you spread the word? Actively posting and engaging in conversations on Facebook, Twitter and other social media sites are a great way to build your visibility. The more of a following you have, the more potential audience you’ve created for your marketing message. But remember, “buy my book” posts won’t win you any followers; you need to provide informative and/or entertaining content related to your book.

Remember, it all starts with a well-written and professionally published book. Without a quality product, your marketing efforts are likely to fall flat.

Likewise, your book; no matter how beautiful and polished; won’t go far if people dont know who YOU are.

BONUS Articles: Get The Word Out (Five articles)

Marsha-with-Signature Copyright 2015 by Marsha Friedman. Reprinted with permission. Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity. Outside of the office, she is also the founder of a non-profit organization called the Cherish the Children Foundation. In 1996 the White House recognized her charity which sets out to raise awareness of the plight of underprivileged and foster children. Visit Marsha’s Website!

ljspacer

A&SNetLOGO150

Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

the-archives2Click for Archives! ~ Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

commentNOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s Pinterest page for authors and speakers at: https://www.pinterest.com/larryjames2012/authors-speakers-blog/

Tuesday, August 18, 2015

9 Places to Get Writing Jobs

Filed under: Author Tips — Larry James @ 7:30 am
Tags: , ,

Are you looking for article writing websites so you can start earning money online? Some of us write because we love to write and share what we know with the world. How would you like to write and get paid for it? If you’re a freelance writer, the task of finding quality, well-paying gigs can be a daunting one. I ran across the information below from a friend on Facebook and thought you might like to check it out.

9WritingJobs

The Write Life is an inspiring and instructional lifestyle magazine for writers. Due to popular demand we now produce a free web version so that everyone can enjoy it. Follow them on Facebook.

Watch a short video about the magazine:

Read the Web versions of their issues.

BONUS Articles: Make Money Writing Articles
10 Amazing Sites That Will Pay You for Your Writing!

Copyright 2015 by The Write Life Style.com.

ljspacer

A&SNetLOGO150

Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

the-archives2Click for Archives! ~ Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

commentNOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s Pinterest page for authors and speakers at: https://www.pinterest.com/larryjames2012/authors-speakers-blog/

Monday, August 10, 2015

The Importance of the Pause When Speaking

One of the first lessons I learned as a professional speaker was to pause for effect. Learn to use your voice to create impact, suspense and credibility when speaking. Without the pause a speaker’s ideas and messages might even be lost as a result. It’s a signal to our audience that we are moving to a new point. I also use the pause when I move from one main point of my speech to another. It’s important to speak at a reasonable pace – not too fast for the audience to absorb our message, but at the same time, not too slowly as to bore our audience, and cause them to mentally go south.

Keep in mind the pause should be long enough to build suspense. Keep eye contact with your audience to signal that this pause is intentional. You can also use the pause to gain the attention of your audience, by pausing intentionally before you say something important. Comedians are masters of the pause. They often use the pause very effectively just before the deliver the punch line. If you’re using humor in your speech, the timing of your pause is everything.

A&S-PauseMany inexperienced speakers make the mistake of memorizing their speeches word-for-word and then reciting them as quickly as possible, without stopping even to take a breath. An experienced speaker knows to pause periodically to give the audience time to “catch up,” and to allow the meaning of what he or she is saying to sink in.

My friend, Patricia Fripp, CSP, CPAE, interviewed her friend and fellow speech coach, Ron Arden. He shared this helpful explanation of nine types of pauses and how and when to use them.

Powerful and persuasive presenters recognize the importance of the pause. Alan Alda says, “It is the stuff between the lines that makes it a great performance.”

Your message is not simply conveyed by your words, but also by your pauses. A pause isn’t a moment of “nothing.” Used strategically, it is a tool to help you build intellectual and emotional connection with your audience. When you pause, you give your audience time to process what you have just said. A pause allows your listeners to stay engaged and enables them to follow what comes next. If you tend to speak rapidly, it is even more important to allow adequate time for pauses.

Imagine where you would have a comma, period, paragraph, an exclamation point, an underline, or ellipses if your talk were written out. Use this as a guide for pauses.

1. Sense Pause

The sense pause is roughly where a comma would be in writing, but occurs about twice as frequently. This pause is more frequent than the comma because, in writing if your audience cannot understand something they can re-read it. Since this isn’t possible in speaking, you must allow time for your audience to understand. This is a way of grouping words in small “parcels” so they audience can keep up with what you are saying. This pause usually lasts one-half to one second.

2. Transition Pause

The transition pause is approximately where a period would be in writing. It separates one thought from another. Many speakers are unaware that they are speaking in run-on sentences. Audiences are not able to process rapid speech as well as we might think they can, especially if the content is unusual, emotional, poetic, dramatic, or new to the audience. This pause lasts between one and two seconds.

3. Dramatic Pause

A dramatic pause is a pause is used to set up and spotlight what you will say next. For example, “Do you know what happened?”… (pause)… (pause)… (pause)… This heightens tension in your narrative and gets the audience involved. You have to earn a dramatic pause, by following it with a statement that rewards your audience for following along with you. A dramatic pause can be anywhere from three – seven seconds.

4. Reflective Pause

A reflective pause gives your audience time to reflect. Complex or unusual statements need to be followed by time for reflection. This type of pause indicates to your audience, “I want you to think about that…” “I’ve left a space for you to think…” A reflective pause can last from three to seven seconds.

5. Pause for Effect

A pause for effect is shorter, usually one to two seconds. It creates the feeling that something is going to happen and lets words hang in the air so the audience can play with them in their minds.

These last four are advanced uses of the pause you can implement to add finesse to your public speaking.

6. Spontaneity Pause

This pause creates the feeling of spontaneity. This is a technique that conveys you are thinking about your words as you are speaking and not simply reciting something you have said many times before. This will keep you and your audience members interested, even if you are very familiar with what you are saying.

7. Pause to Relinquish Control

This is particularly useful in Q & A situations. When responding to a question, is easy to fall into the trap of rambling, repeating yourself, and weakening your response. Nail your response to the question and then pause to indicate your are finished speaking.

8. Sensory Pause

Use this to support a description that appeals to the senses. For example, “A beautiful warm afternoon… (pause) ….imagine it… (pause) …willows softly rustling in the breeze… (pause) …birds chirping in the trees… (pause) …sitting with a cool glass of lemonade in your hand… (pause). Create heightened feeling in your audience by pausing to allow their senses to take hold.

9. Pause for Emphasis

The enemy of the speaker is sameness. An audience will get bored if they feel like you are saying thing over and over again, even if you are not. Use pauses to delineate your key points. Keep your presentation dynamic so your audience does not get lulled to sleep. Use pauses to change gears.

Remember, a speech is not a monologue unless your audience is asleep or dead. A speech is a dialogue between your words and each audience member’s inner dialogue. Pauses allow your audience members to mentally interact with your words. A skilled speaker will often engage their audience more with their pauses than with their speaking.

Copyright 2015 by Patricia Fripp, CSP, CPAE. My complete interview with Ron Arden is available from my podcasts page: http://www.fripp.com/public-speaking-resources/podcasts/ For additional help with your presentation delivery read: “Sometimes It’s Better Not to Speak,” “Are You Speaking Too Quickly?,” and “Public Speaking – Delivery Strategy.” These are just a few of the many complimentary resources on Fripp.com

ljspacer

A&NetLOGO150

Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

the-archives2Click for Archives! ~ Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

commentNOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s Pinterest page for authors and speakers at: https://www.pinterest.com/larryjames2012/authors-speakers-blog/

Sunday, August 2, 2015

5 Rarely Discussed Self-Publishing Mistakes!

J.J. Hebert, Guest Author

1. Don’t self-publish your first draft: If you listen carefully, you can hear the sound of a self-published author banging his head on his desk. It happens every few seconds. Listen very, very carefully. There’s another bang. He thought the book was genius when he clicked publish and he had even “spell-checked” the manuscript beforehand, but now the Amazon reviewers are saying some really nasty things about his book.

A&S-MistakesThings like, “I couldn’t get past the first chapter because of all the errors” and “This was obviously self-published…” Don’t be that guy. Fine-tune your manuscript by going through at least one round of revisions and self-editing and then hire a professional editor to bring a different perspective to the project. To paraphrase Ernest Hemingway: The first draft of anything is crap. Don’t publish crap.

2. Don’t overprice your book: I’m really surprised that more authors aren’t discussing this. I’ve seen multitudes of authors trying to sell their books at exorbitant prices. You need to think as the consumer. Why would a customer pay $30 for your paperback book instead of $12.99 for a NY Times bestseller? Or $9.99 for your ebook instead of $6.99 for Stephen King? They probably won’t! Try enticing the customer with a competitive (or discounted) price and watch what happens.

3. Don’t count on sales at brick-and-mortar bookstores: It’s true that many indie bookstores will happily stock your self-published print book. Some of them will work out consignment deals with you. From my experience, they’ll want around 40%. Major chains will want at least 50% and you’ll generally need to go through layers of bureaucracy in order to get your book stocked.

You’ll also need to take the risk of making your book “returnable.” As you can imagine, this could get ugly very quickly. For those reasons and many others, I advise self-publishing authors to focus primarily on online sales. Your profit margins will increase and you’ll be able to cover a ton of ground much more quickly.

4. Don’t think that just having an online presence is enough: “I’m on Facebook,” says almost every self-published author. “I’m on Twitter. I’m on Pinterest. I have a blog. I have a website…” This is all very nice, but it’s not enough to simply have an online presence. You need to be active on all of your platforms. In other words, you can’t just “set it and forget it.” Treat your online presence as you would your own home. Care for it, live in it, and love it.

mistakes5. Don’t expect that strangers will automatically care about your book: I have to admit that when I first started self-publishing, I thought everyone needed my book. Everyone. My inspirational book could motivate and change lives. I knew it. But no one cared at first (aside from friends and family, of course). I had to make them care. I accomplished this by – wait for it – networking! I created Facebook groups (and even Myspace groups; remember Myspace?).

I befriended book lovers on Facebook. I reached out to fellow writers by email and met them in person at signings and other events. Most importantly, I made good impressions on those people and most of them supported me by helping spread the word. I know this isn’t fun or sexy advice. Many self-publishing authors looking for advice don’t want to hear that this ride could be a long one. Throw away the idea of “quick and easy” and focus on building relationships!

BONUS Article: 75 Book Marketing Tips for Authors
Why Self-Promotion is Critical to Your Success
6 Reasons You Should Self-Publish
Self-Publishing: Someone Who Succeeded
Don’t Buy Into the Hype That Self-Published Authors Are Not REAL Authors

Copyright 2015 by J.J. Hebert. J.J. Hebert is the author of two self-published MindStir Media/Amazon.com bestselling books, with over 100,000 copies sold worldwide. He is the President & CEO of MindStir Media, a top self-publishing company seen on Lifetime, Fox Business, History Channel, Oprah Winfrey Network (OWN), Biography Channel, Bravo and Ovation TV. He has helped produce hundreds of books for authors nationwide and has provided thousands of publishing consultations. Schedule a free publishing consultation with J.J. Hebert right now.The Good Men Project called him the “Self-Publishing Guru.” Visit him on Facebook.

ljspacer

A&SNetLOGO150

Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

the-archives2Click for Archives! ~ Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

commentNOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s Pinterest page for authors and speakers at: https://www.pinterest.com/larryjames2012/authors-speakers-blog/

Saturday, July 25, 2015

Get The Word Out

Paul J. Krupin, Guest Author

The timing of news release actions initially depend on when the books are actually available so you can provide them to the interested media. You can provide galleys, advance review copies, finished books, or new editions.

For your normal book publicity campaign cycle there are five major periods of opportunities:

A&S-GetTheWordOut1. Pre-publication reviews (one dozen galleys needed) – four to six months before book publication.

2. Magazines (100 to 300 advance review copies needed – four to six months before media and book publication) for reviews and feature stories.

3. Publication Announcement Releases – (magazines, daily & weekly newspapers, news services & syndicates) for reviews and feature stories.

4. Post Publication Publicity (all the above plus radio & TV) – more reviews, interviews, and feature stories.

5. Event publicity (newspapers, radio and TV, anytime any place, 20 days lead time needed). Awards, book signings, speaking engagements, workshops, and community activities.

No matter what you do, you should not do publicity unless the business system is in place which allows you to generate income from these activities. Without it being in place, publicity can’t bring you any income, since no one can buy books.

Book publicity per se is one way to go when sending out news releases. The other way to build and implement a publicity plan is to work on personal branding and expert or human interest articles. Here the individual product doesn’t matter.

Your goal is to receive coverage that demonstrates your expertise in a way that results in people wanting everything you offer, no matter what it is. This can be done anytime.

No matter what sort of “news release you choose”, remember that you have to provide what media want the most, which is a proper answer to the question, “What’s in it for my audience”.

BONUS Articles: “Top Tips” for TV and Radio Publicity
Self Promotion – How to Make It Not All About You
3 Ways to Promote Yourself As A Writer (Even When You Don’t Want To)
The Buzz on Being a Shameless NetShaker! – Part 1

Copyright 2015 by Paul J. Krupin. Paul J. Krupin, is President of Direct Contact PR and author of the book, “Trash Proof News Releases.” He is a long time PR Guru who has developed sure-fire proven strategies for getting publicity. www.DirectContactPR.com, The Right Markets, The Right Message, The Right Media.

ljspacer

A&SNetLOGO150

Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

the-archives2Click for Archives! ~ Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

commentNOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s Pinterest page for authors and speakers at: https://www.pinterest.com/larryjames2012/authors-speakers-blog/

Wednesday, July 1, 2015

You Say You’re An Author, Not A Marketer? Think Again

Filed under: Author Tips — Larry James @ 7:30 am
Tags: , ,

Marsha Friedman, Guest Author

Sometimes I speak to authors who finally have a book ready for publication after months or years of hard work, yet sadly, in all that time, they neglected to give any thought to a key reality of the book-publishing world.

The responsibility for marketing the book falls on their shoulders and they should have had a promotional plan in place ready to go when the book was launched.

A&SmarketingWhen I point that out, they respond by saying, “But, I’m an author, not a marketer!”

If you are thinking the same thing, it’s time for a quick adjustment in your mindset. Because you have to be both!

If you want your book to have a chance at succeeding, this is on you.

Happily, today there are more ways than ever to market your book (or business, for that matter) and social media marketing should be one of the key components in your promotional plan. Social media provides a number of effective tools that allow you to connect with people who share your passion for the topic you wrote about.

Some of you may be saying, “But I have no interest in social media. I hate the idea of posting on Twitter or sharing my thoughts and pictures on Facebook.”

I get what you’re saying! Like it or not, though, your personal feelings are beside the point. Whether you are a fan of social media doesn’t matter. Whether you believe too much time is wasted on sending out tweets or liking things on Facebook also is irrelevant.

The reality is what it is. You need to recognize its importance or risk falling by the wayside.

I encountered yet another reminder of how crucial it is to establish yourself in the social media world just a few days ago when I had a conversation with an agent friend of mine. She had put together a TV treatment for a client with several novels she thought could be adapted to a series for the small screen.

The feedback she got was predictable – the author needed to have a significant following on social media before the studios would even look at the treatment.

So what’s considered significant? Good question. A number we’ve heard from agents and publishers alike is a minimum of 10,000 followers.

But it’s not only about the numbers. They are meaningful, but just as important for building your online brand is having a large following that you are engaged with. You post a tweet and some of your followers respond with a question. You answer the question and get more comments or questions.

The more active you engage your followers, the better.

Here are a few other marketing tips to remember:

Don’t buy fake followers. Yes, you really can buy fake followers on social media, but why would you? These are not people you can interact with or who have the potential to become future readers or customers. Buying fake followers pads your numbers, but it’s a pointless charade and eventually you will be found out. When that happens, your reputation will take a hit.

Take advantage of groups and lists. One great thing about social media sites is they give you the ability to connect with like-minded people, many of whom may be future customers. LinkedIn, for example, has groups you can join. On Twitter, it is lists. Either way, these features help you connect with people most likely to have an interest in what you have to offer. It’s also good to connect with the well-known people in your field, because if you can get those people to follow you, some of their following may follow you too. This is a legitimate way to ratchet up your numbers.

Don’t abandon traditional media. As wonderful as social media sites are, you don’t want to ignore radio, TV and editorial coverage in print publications and online. These venues are extremely important in helping you build your brand and boost your numbers.
Setting words down on paper – or more likely a computer screen – and ending up with a book is a wonderful accomplishment.

But to avoid staring at a stack of unsold books, you will need to doff your writer’s hat and don your marketing cap. If you don’t feel qualified or have the time to tackle that on your own, you need to find someone to help. Here’s to dual roles.

Marsha-with-Signature Copyright 2015 by Marsha Friedman. Reprinted with permission. Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity. Outside of the office, she is also the founder of a non-profit organization called the Cherish the Children Foundation. In 1996 the White House recognized her charity which sets out to raise awareness of the plight of underprivileged and foster children. Visit Marsha’s Website!

ljspacer

A&SNetLOGO150

Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

the-archives2Click for Archives! ~ Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

commentNOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s Pinterest page for authors and speakers at: https://www.pinterest.com/larryjames2012/authors-speakers-blog/

Tuesday, June 23, 2015

A Cheat Sheet for Public Speaking

This infographic from LondonSpeakerBureau.com offers nine steps to a memorable speech, from preparation to delivery.

become-public-speaking-expert-infographic

Copyright © 2015 – LondonSpeakerBureau.com.

ljspacer

A&SNetLOGO150

Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

the-archives2Click for Archives! ~ Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

commentNOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s Pinterest page for authors and speakers at: https://www.pinterest.com/larryjames2012/authors-speakers-blog/

Monday, June 15, 2015

Authors: Calls To Action to Sell More Books

The only way to get readers to contact you and seek out your upcoming work is to tell them how to connect with you. When someone actually finishes your book, they’re committed to it. I wanted to let the people who have just finished the last page of my book where to get more. This is all part of the marketing and promotion you will doing to help sell your books.

A&SCall2ActionOne of the best tips I received when I wrote my first book was to put calls to action in the back of my book. It is a form of marketing that will help you to sell more books.

I devoted several of the last pages to making sure that when the reader got to the end, they would find contact information. I featured a bio, address, phone numbers, websites, blogs, sign up for my free monthly eZine, etc. I didn’t want them to get there and say, “Now what?”

You can use calls to action to get readers to leave reviews on Amazon or to share your work with their friends.

I always put 4-color bookmarks in each book. Each bookmark as ISBN, photo of the book cover with complete contact info on the reverse side stamped in red ink.

This tip should just be one of many strategies you put in place and not be your entire marketing campaign.

In preparation for writing this tip, I stumbled upon an article that talks specifically about this. Go to: “Put Calls To Action In The Back Of Your Books To Sell More Books!

BONUS Articles: Six Things You Should Be Including in Your eBook (and Probably Aren’t)
Book Marks – A Great Marketing Tool for Authors & Speakers
40+ Ways to Make Your Next Book Signing an EVENT!!
Building Book Buzz!

A&SNetLOGO150

Authors & Speakers Network Blog

Copyright © 2015 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

the-archives2Click for Archives! ~ Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

commentNOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s Pinterest page for authors and speakers at: https://www.pinterest.com/larryjames2012/authors-speakers-blog/

Sunday, June 7, 2015

33 Public Speaking Tips to Keep Your Audience from Falling Asleep

Filed under: Speaker Tips,Video — Larry James @ 8:30 am
Tags: , , ,

Pat Flynn, Guest Author

I’ve learned a lot of these tips by reading and watching as much as I could about the craft of public speaking, watching countless hours of TED talks and similar high-quality presentations and of course, being on stage dozens of times myself.

Each time I go onto the stage for a new event, I always try to focus on one new thing that I’m going to practice and incorporate into my presentation. Obviously, you always want to do your best, but when you bring one new thing to improve each time it’ll help your speaking game tremendously and it’ll stop you from being overwhelmed with the process and trying out too many new things at once.

The video is 38 minutes and 50 seconds, so if you don’t have time now, bookmark this page and be sure to watch it later.

Copyright © 2015 – Pat Flynn.

ljspacer

A&SNetLOGO150

Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry on Pintrest at: http://www.pinterest.com/larryjames2012/authors-speakers-blog/

Saturday, May 30, 2015

How To Shake Your Newbie Writer’s Nerves

Filed under: Writers Block — Larry James @ 8:30 am
Tags: , , ,

Marie Forleo, Guest Author

“Oh boy, do I even have anything worthwhile to say?”

“Nobody’s going to want to read this anyway. What’s the point…”

“I have no official credentials or fancy degrees. Who do I think I am to write any of this?”

If you’re human and want to write, produce, or create anything — chances are you’ve battled these kinds of thoughts, too.
Fear and insecurity seem to go hand in hand with creativity and self-expression.

I’ve been publishing my ideas for well over a decade now and I still hear versions of those thoughts every week when I sit down to write my email to you, or when I work on MarieTV.

If the “Who am I to write this?!?” fear has been stopping you from sharing your ideas, today’s MarieTV is for you.
You’ll get some powerful mental reframes and a never-leave-home-without-it writing practice called the LSC method.

Read more: http://www.marieforleo.com

marieCopyright © 2015 – Marie Forleo. Marie Forleo is a marketing and lifestyle expert who inspires countless individuals to live Rich, Happy & Hot™. She reaches over 90,000 readers in 188 countries worldwide with her weekly videos and newsletter, and leads dynamic training programs that teach individuals to succeed in business and life. Visit Marie’s Website!

ljspacer

A&SNetLOGO150

Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry on Pintrest at: http://www.pinterest.com/larryjames2012/authors-speakers-blog/

Next Page »

The Rubric Theme. Create a free website or blog at WordPress.com.

Follow

Get every new post delivered to your Inbox.

Join 6,577 other followers

%d bloggers like this: