Authors & Speakers Network Blog with Larry James

Saturday, July 25, 2015

Get The Word Out

Paul J. Krupin, Guest Author

The timing of news release actions initially depend on when the books are actually available so you can provide them to the interested media. You can provide galleys, advance review copies, finished books, or new editions.

For your normal book publicity campaign cycle there are five major periods of opportunities:

A&S-GetTheWordOut1. Pre-publication reviews (one dozen galleys needed) – four to six months before book publication.

2. Magazines (100 to 300 advance review copies needed – four to six months before media and book publication) for reviews and feature stories.

3. Publication Announcement Releases – (magazines, daily & weekly newspapers, news services & syndicates) for reviews and feature stories.

4. Post Publication Publicity (all the above plus radio & TV) – more reviews, interviews, and feature stories.

5. Event publicity (newspapers, radio and TV, anytime any place, 20 days lead time needed). Awards, book signings, speaking engagements, workshops, and community activities.

No matter what you do, you should not do publicity unless the business system is in place which allows you to generate income from these activities. Without it being in place, publicity can’t bring you any income, since no one can buy books.

Book publicity per se is one way to go when sending out news releases. The other way to build and implement a publicity plan is to work on personal branding and expert or human interest articles. Here the individual product doesn’t matter.

Your goal is receive coverage that demonstrates your expertise in a way that results in people wanting everything you offer, no matter what it is. This can be done anytime.

No matter what sort of “news release you choose”, remember that you have to provide what media want the most, which is a proper answer to the question, “What’s in it for my audience”.

BONUS Articles: “Top Tips” for TV and Radio Publicity
Self Promotion – How to Make It Not All About You
3 Ways to Promote Yourself As A Writer (Even When You Don’t Want To)
The Buzz on Being a Shameless NetShaker! – Part 1

Copyright 2015 by Paul J. Krupin. Paul J. Krupin, is President of Direct Contact PR and author of the book, “Trash Proof News Releases.” He is a long time PR Guru who has developed sure-fire proven strategies for getting publicity. www.DirectContactPR.com, The Right Markets, The Right Message, The Right Media.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

the-archives2Click for Archives! ~ Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

commentNOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s Pinterest page for authors and speakers at: https://www.pinterest.com/larryjames2012/authors-speakers-blog/

Wednesday, July 1, 2015

You Say You’re An Author, Not A Marketer? Think Again

Filed under: Author Tips — Larry James @ 7:30 am
Tags: , ,

Marsha Friedman, Guest Author

Sometimes I speak to authors who finally have a book ready for publication after months or years of hard work, yet sadly, in all that time, they neglected to give any thought to a key reality of the book-publishing world.

The responsibility for marketing the book falls on their shoulders and they should have had a promotional plan in place ready to go when the book was launched.

A&SmarketingWhen I point that out, they respond by saying, “But, I’m an author, not a marketer!”

If you are thinking the same thing, it’s time for a quick adjustment in your mindset. Because you have to be both!

If you want your book to have a chance at succeeding, this is on you.

Happily, today there are more ways than ever to market your book (or business, for that matter) and social media marketing should be one of the key components in your promotional plan. Social media provides a number of effective tools that allow you to connect with people who share your passion for the topic you wrote about.

Some of you may be saying, “But I have no interest in social media. I hate the idea of posting on Twitter or sharing my thoughts and pictures on Facebook.”

I get what you’re saying! Like it or not, though, your personal feelings are beside the point. Whether you are a fan of social media doesn’t matter. Whether you believe too much time is wasted on sending out tweets or liking things on Facebook also is irrelevant.

The reality is what it is. You need to recognize its importance or risk falling by the wayside.

I encountered yet another reminder of how crucial it is to establish yourself in the social media world just a few days ago when I had a conversation with an agent friend of mine. She had put together a TV treatment for a client with several novels she thought could be adapted to a series for the small screen.

The feedback she got was predictable – the author needed to have a significant following on social media before the studios would even look at the treatment.

So what’s considered significant? Good question. A number we’ve heard from agents and publishers alike is a minimum of 10,000 followers.

But it’s not only about the numbers. They are meaningful, but just as important for building your online brand is having a large following that you are engaged with. You post a tweet and some of your followers respond with a question. You answer the question and get more comments or questions.

The more active you engage your followers, the better.

Here are a few other marketing tips to remember:

Don’t buy fake followers. Yes, you really can buy fake followers on social media, but why would you? These are not people you can interact with or who have the potential to become future readers or customers. Buying fake followers pads your numbers, but it’s a pointless charade and eventually you will be found out. When that happens, your reputation will take a hit.

Take advantage of groups and lists. One great thing about social media sites is they give you the ability to connect with like-minded people, many of whom may be future customers. LinkedIn, for example, has groups you can join. On Twitter, it is lists. Either way, these features help you connect with people most likely to have an interest in what you have to offer. It’s also good to connect with the well-known people in your field, because if you can get those people to follow you, some of their following may follow you too. This is a legitimate way to ratchet up your numbers.

Don’t abandon traditional media. As wonderful as social media sites are, you don’t want to ignore radio, TV and editorial coverage in print publications and online. These venues are extremely important in helping you build your brand and boost your numbers.
Setting words down on paper – or more likely a computer screen – and ending up with a book is a wonderful accomplishment.

But to avoid staring at a stack of unsold books, you will need to doff your writer’s hat and don your marketing cap. If you don’t feel qualified or have the time to tackle that on your own, you need to find someone to help. Here’s to dual roles.

Marsha-with-Signature Copyright 2015 by Marsha Friedman. Reprinted with permission. Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity. Outside of the office, she is also the founder of a non-profit organization called the Cherish the Children Foundation. In 1996 the White House recognized her charity which sets out to raise awareness of the plight of underprivileged and foster children. Visit Marsha’s Website!

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

the-archives2Click for Archives! ~ Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

commentNOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s Pinterest page for authors and speakers at: https://www.pinterest.com/larryjames2012/authors-speakers-blog/

Tuesday, June 23, 2015

A Cheat Sheet for Public Speaking

This infographic from LondonSpeakerBureau.com offers nine steps to a memorable speech, from preparation to delivery.

become-public-speaking-expert-infographic

Copyright © 2015 – LondonSpeakerBureau.com.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

the-archives2Click for Archives! ~ Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

commentNOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s Pinterest page for authors and speakers at: https://www.pinterest.com/larryjames2012/authors-speakers-blog/

Monday, June 15, 2015

Authors: Calls To Action to Sell More Books

The only way to get readers to contact you and seek out your upcoming work is to tell them how to connect with you. When someone actually finishes your book, they’re committed to it. I wanted to let the people who have just finished the last page of my book where to get more. This is all part of the marketing and promotion you will doing to help sell your books.

A&SCall2ActionOne of the best tips I received when I wrote my first book was to put calls to action in the back of my book. It is a form of marketing that will help you to sell more books.

I devoted several of the last pages to making sure that when the reader got to the end, they would find contact information. I featured a bio, address, phone numbers, websites, blogs, sign up for my free monthly eZine, etc. I didn’t want them to get there and say, “Now what?”

You can use calls to action to get readers to leave reviews on Amazon or to share your work with their friends.

I always put 4-color bookmarks in each book. Each bookmark as ISBN, photo of the book cover with complete contact info on the reverse side stamped in red ink.

This tip should just be one of many strategies you put in place and not be your entire marketing campaign.

In preparation for writing this tip, I stumbled upon an article that talks specifically about this. Go to: “Put Calls To Action In The Back Of Your Books To Sell More Books!

BONUS Articles: Six Things You Should Be Including in Your eBook (and Probably Aren’t)
Book Marks – A Great Marketing Tool for Authors & Speakers
40+ Ways to Make Your Next Book Signing an EVENT!!
Building Book Buzz!

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Copyright © 2015 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

the-archives2Click for Archives! ~ Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

commentNOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s Pinterest page for authors and speakers at: https://www.pinterest.com/larryjames2012/authors-speakers-blog/

Sunday, June 7, 2015

33 Public Speaking Tips to Keep Your Audience from Falling Asleep

Filed under: Speaker Tips,Video — Larry James @ 8:30 am
Tags: , , ,

Pat Flynn, Guest Author

I’ve learned a lot of these tips by reading and watching as much as I could about the craft of public speaking, watching countless hours of TED talks and similar high-quality presentations and of course, being on stage dozens of times myself.

Each time I go onto the stage for a new event, I always try to focus on one new thing that I’m going to practice and incorporate into my presentation. Obviously, you always want to do your best, but when you bring one new thing to improve each time it’ll help your speaking game tremendously and it’ll stop you from being overwhelmed with the process and trying out too many new things at once.

The video is 38 minutes and 50 seconds, so if you don’t have time now, bookmark this page and be sure to watch it later.

Copyright © 2015 – Pat Flynn.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry on Pintrest at: http://www.pinterest.com/larryjames2012/authors-speakers-blog/

Saturday, May 30, 2015

How To Shake Your Newbie Writer’s Nerves

Filed under: Writers Block — Larry James @ 8:30 am
Tags: , , ,

Marie Forleo, Guest Author

“Oh boy, do I even have anything worthwhile to say?”

“Nobody’s going to want to read this anyway. What’s the point…”

“I have no official credentials or fancy degrees. Who do I think I am to write any of this?”

If you’re human and want to write, produce, or create anything — chances are you’ve battled these kinds of thoughts, too.
Fear and insecurity seem to go hand in hand with creativity and self-expression.

I’ve been publishing my ideas for well over a decade now and I still hear versions of those thoughts every week when I sit down to write my email to you, or when I work on MarieTV.

If the “Who am I to write this?!?” fear has been stopping you from sharing your ideas, today’s MarieTV is for you.
You’ll get some powerful mental reframes and a never-leave-home-without-it writing practice called the LSC method.

Read more: http://www.marieforleo.com

marieCopyright © 2015 – Marie Forleo. Marie Forleo is a marketing and lifestyle expert who inspires countless individuals to live Rich, Happy & Hot™. She reaches over 90,000 readers in 188 countries worldwide with her weekly videos and newsletter, and leads dynamic training programs that teach individuals to succeed in business and life. Visit Marie’s Website!

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry on Pintrest at: http://www.pinterest.com/larryjames2012/authors-speakers-blog/

Friday, May 22, 2015

The Power of the #Hashtag!

Filed under: Author Tips,Hashtag # — Larry James @ 7:30 am
Tags: , ,

A hashtag (#) is a type of label or metadata tag used on social network and microblogging services which makes it easier for users to find messages with a specific theme or content. Users create and use hashtags by placing the hash character (or number sign) # in front of a word or unspaced phrase, either in the main text of a message or at the end. Searching for that hashtag will then present each message that has been tagged with it.

Authors and speakers can use the hashtag to promote their books and their keynotes and seminars.

Hashtag2

Copyright © 2015 – The Huffington Post.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry on Pintrest at: http://www.pinterest.com/larryjames2012/authors-speakers-blog/

Thursday, May 14, 2015

How to Give a Great Speech ~ Part Two

NOTE: You may want to read “How to Give a Great Speech” Part One before you read Part Two.

Earl Nightingale, Guest Author

Don’t be a comedian

Humor isn’t something that can be forced, nor should it be reached for. It’s something that comes naturally to those with the ability, or at least it seems to. If you have it, congratulations. Use it wisely. If you don’t have it, use it sparingly and make certain it’s really funny before you use it at all. Don’t try to dabble in one of the most difficult professions in the world — that of a stand-up comedian.

A&SGreatSpeech2Before you include a joke in your speech, ask yourself this: Why am I telling it? Jokes aren’t necessary to the opening of a speech. Neither are funny comments, unless they have a clever tie-in of some sort that the audience will genuinely appreciate and enjoy.

I’ve heard so many tedious speakers say, following the introduction, “That reminds me of a story …” and then proceed to tell a story that hasn’t the faintest resemblance to anything said in the introduction at all. It didn’t remind him. He just wanted to tell a joke, and everybody in the audience knows it and begins to move their feet and cough and look around for the exit.

Here’s a good rule to follow that I’ve found works. If there is any doubt in your mind whatever, if there is the faintest feeling of uneasiness about a story, never tell it. That feeling of uneasiness is your more intelligent subconscious trying to tell you to forget it. Save if for the locker room at the club if you must tell it.

If you want a foolproof system, use the enormously successful Jack Benny system: Make yourself the joke. Benny has produced the most prolonged, helpless laughter in the history of show business. It happened on his old radio program when he was approached by a robber who said, “Your money or your life.” What followed was simply silence, the deadly, convulsively funny silence that only Jack Benny could manage. The silence lasted only a few seconds when the laughter began, then mounted and mounted and continued for a record-breaking period of time, I think something like 15 minutes. Finally, when it did subside, the robber repeated, “I said your money or your life.” And Jack Benny replied, “I’m thinking. I’m thinking.”

Again the laughter took hold and the program nearly ran out of time before it could even attempt to finish. A simple silence did it as Jack tried desperately to decide which was more important to him, his money or his life. He was always the loser in his elaborate plans, as is the coyote in his attempts to trap the road runner. People love us when we’re foiled by our own weaknesses.

If humor is your forte, then you don’t need any advice or help from me. If it isn’t, use it sparingly and in good taste. It’s wonderful when it’s right. It’s so awful when it isn’t.

Speak with style

I was a speaker at a hospital benefit, and as I waited in the wings of a large theater where the benefit was being staged, I noticed that one of the officials for the evening was on stage in front of the lectern reading the names of the various high school graduates from the community who had won scholarships in nursing. He never looked up at the audience. He spoke in such low monotones that he was difficult to hear, even with an excellent audio system, and his performance was as lackluster as any I’ve ever seen. When he was through, he walked back to where I was standing in the wings. As he disappeared from view to the audience, his face broke with a beautiful broad smile, and he said in a strong voice, “Man, am I glad that’s over.” I stopped him and I said, “You should have flashed that wonderful smile to the audience and used your normal voice. It’s excellent.” “Oh, that,” he shuddered. “I’m scared to death out there.”

Now, the audience got a picture of a very lackluster man with no personality and no style whatsoever, a total cipher. Yet, here was a good-looking man with a beautiful smile, an excellent style of his own that his friends and acquaintances no doubt greatly admired. I wanted to go on stage and say to that great audience. “I wish you could see so-andso as he really is. He’s quite a guy.”

Everyone has his or her own special style. It seems to come with the genes and the upbringing and the education, all of thousands of experiences that coalesce to form a person’s own unique style.

You have only to study prominent people on television to quickly see that each of them has a style all his or her own that he or she is completely unconscious of. Just as we should never doubt our hunches or our own unique powers, we should never doubt that we have a natural style. If, and it’s a big if — if we can be natural.

The key is to lose ourselves in our material. In an ideal speech, we are conscious of putting on a performance, but at the same time we’re so interested in what we’re talking about and we know our subject so thoroughly, we can immerse ourselves in it.

I was chatting with a salesman on an airplane one time. It turned out we were both going to the same convention. I had to speak. He had to receive his company’s highest honor as national sales leader. As our conversation grew more animated, I asked him the secret of being number one in sales with his company. And he gave me the most interesting answer. He said, “I was in this business for several years, and I tried hard and I worked hard, but I was a long way from the top. Then one day, a wonderful thing happened. All of a sudden, things were turned around. Instead of my being in this business, the business got into me.”

He looked at me and his eyes were shining, and he asked, “Do you know what I mean?” I told him I knew exactly what he meant and he could number himself among the most fortunate human beings on earth, the people who actually enjoy what they’re doing, the real stars. It reminded me of John Stuart Mill’s theory of happiness in his book Utilitarianism. He said that only those people who do not seek happiness directly are happy. People who spend their time helping others and are engaged in some art or pursuit — followed not by a means, but as itself an ideal end — find happiness along the way. The important part is that those who are the happiest are engaged in a daily pursuit, followed not just as a means, but as itself an ideal end. And it’s the same in making a fine speech.

BONUS Article: The Communicator’s Job – Can You Improve Your Speaking and Writing?

Copyright © 2015 – Earl Nightingale. Earl Nightingale was the author of Lead the Field. To read more articles by Earl Nightingale, “Life of the Unsuccessful” (Mar/Apr 2006), “The Cure for Procrastination” (Sep/Oct 2005), and “The Strangest Secret” (Nov/Dec 2004), visit www.AdvantEdgeMag.com/Nightingale today.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Wednesday, May 6, 2015

How to Give a Great Speech ~ Part One

Earl Nightingale, Guest Author

There are two kinds of public speakers: There are those who are asked to talk to a group and those who, because of their position, are forced to talk before groups — people such as ministers, teachers, executives, and sales managers.

In the first instance ”that is, if you’re asked to make a speech” it means you know something others want to hear. It usually means you’re an expert on some subject, and so people come to hear you because they want to. If your job demands that you talk before groups, you have an even greater responsibility because your audience must listen to you whether they like it or not.

A&SGreatSpeech1But in either case, you can make a good speech with a little preparation. Here are some guidelines.

A good speech is like good conversation

A good conversationalist will make a good speaker. He’s sensitive to the presence of others. His antennae are forever alert, picking up signals from his audience and involving them in his talk.

Good conversation is one of the great joys of human commerce. Good conversation should be like the game of tennis, in which the ball is struck back and forth, with each player participating equally. Bores are like golfers who just keep hitting their own ball, over and over and over again.

A good speaker is able to achieve a marvelous give-and-take with her audience, just as a good conversationalist does with the person she’s with. She recognizes that people in our society desire recognition more than any other factor.

She will ask her audience questions such as, “Do you agree with that?” Then she’ll pause and read their response — by their silence, their attention, their nods, their poking of the person sitting next to them, by their laughter, or by their seriousness at the right places.

If they’re bored, they’ll find ways of showing it, despite their best efforts. If they’re interested, they’ll show that too. And we have a duty to be interesting or we shouldn’t get up there in the first place. That is the task of the speaker, whether we’re the manager of the sales force, in a car dealership, an insurance agency, real estate office, or a large international organization. When interest leaves, the sell goes out of our message.

Our responsibility is not only to create a speech that will lead an audience to a believable conclusion; we must also make the very building blocks of that conclusion as fascinating as we can. It is in this way that we can hold the attention of our audience until we get to that all-important final point. In addition, if we can develop techniques that make our audience feel that we are conversing with them, we will convey that we care what they are thinking — and that will create the emotional climate for them to accept us as favorably as possible.

The single-theme formula

Professional salespeople, marketing experts, and leaders in the advertising profession know the importance of selling one thing at a time. Only catalogs can successfully handle a multitude of items. In a five-minute speech or even a long speech, it’s important to have a single theme, and, like a good salesperson, you pose the problem and then give your solution. At the end, the problem is restated and the solution quickly summarized.

Your opening statement should be an attention getter. For example, you might say, “Scientists all over the world are agreed that the world’s oceans are dying.” A sobering thought indeed. It captures immediate interest, and everyone is thinking, “Why, that would presage the end of the world. What are we doing about it?”

Using an internationally recognized authority as your reference, someone such as Jacques Cousteau, you provide the supporting evidence that your opening remark is indeed true, and then you proceed to outline the possible ways that the disaster might be averted. At the end, you might say, “Yes, the oceans of the world are dying today, but if we can marshal the combined efforts of the world’s peoples, if we can influence every maritime country to pass laws governing the pollution of the seas by oil tankers …” So you end on a note of hope and at the same time enlist the sympathy of every one of your listeners in your cause.

Not all talks are about social problems, of course. You might be talking about a recent fishing trip, in which case, you find something of special interest in the story and open with that. You might say “Ounce for ounce, the rainbow trout is one of the gamest fish on earth.” It’s a much better attention getter and interest stimulator than saying, “I want to tell you about my recent fishing trip.” A few words about the fish you were after, and then you can work in the rest. “Two weeks ago, John Cooper and I decided to try our luck on the White River near Carter, Arkansas. It’s one of the most naturally beautiful spots in the country” and so on. Stay with the trip and that rainbow trout, the hero of your story, and how good it tasted cooked over an open fire on the bank of the river. Then at the close, to more closely link your listeners to the subject, you might say, “If you’ve never been trout fishing, let me recommend it as one of the world’s best ways to forget your problems, clear your brain, and gain a new perspective. And when you hook a rainbow trout, you’re in for one of the greatest thrills of a lifetime.”

Watch your personal pronouns. Keep yourself out of your conversation as much as possible. As with the case of the fishing story, talk about the fish, the beautiful scenery, and your companions, other people you met, a humorous incident or two perhaps, but don’t keep saying, ” I did this” and “I did that.” The purpose of the speech is not to talk about you but rather the subject matter. There’s an old saying that small minds talk about things, average minds talk about people, and great minds talk about ideas. What you’re selling is almost always an idea, even if it’s painting the house. The idea is the good appearance or the protection of the house. The fishing trip story is about the idea of getting away and going after exciting game fish. One idea, well developed, is the key.

Just as a beautiful painting is put together by a thousand brush strokes, each stroke makes a contribution to the main theme, the overall picture. And it’s the same with a good speech.

Read “How to Give a Great Speech” Part Two @ How to Give a Great Speech ~ Part Two!

Copyright © 2015 – Earl Nightingale. Earl Nightingale was the author of Lead the Field. To read more articles by Earl Nightingale, “Life of the Unsuccessful” (Mar/Apr 2006), “The Cure for Procrastination” (Sep/Oct 2005), and “The Strangest Secret” (Nov/Dec 2004), visit www.AdvantEdgeMag.com/Nightingale today.

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Tuesday, April 28, 2015

When Speaking ~ Be Brief

Stephen D. Boyd, Ph.D., CSP, Guest Author

Centuries ago great speakers often spoke two hours and more. But today when sound bytes on television news are the norm and serious problems are solved in an hour on a television drama, audiences are most interested in speakers that get their points across in a short period of time. In a speech delivered to a Women in Communication audience, Patricia Ward Brash said, “Television has helped create an impatient society, where audiences expect us to make our point simply and quickly.”

Today great speakers are noted for their brevity. Billy Graham, in a recent city-wide campaign in Cincinnati, spoke about 20 minutes each night. Theodore Sorensen in his book, “Kennedy,” gave guidelines by which President Kennedy prepared speeches. No speech was more than 20-30 minutes. He wasted no words and his delivery wasted no time. He rarely used words he considered hackneyed or word fillers.

A&SbeBriefAs Purdue communications professor and researcher Josh Boyd wrote, “In physics, power is defined as work divided by time. In other words, more work done in less time produces more power. In the same way, a speaker’s message is most powerful when he [or she] can deliver a lot of good material in a short amount of time.”

Here are guidelines to make brevity a key foundation in your next speech. First, keep your stories under two minutes in length. In preparing a story, continue to ask the question, “How can I say this in less time and in fewer words?” Script out your story and then seek to condense it. There is an adage in using humor: “The longer the story the funnier it had better be.” Connecting this principle to stories in general, we might say, “The longer the story, the more impact it had better have.”

To make sure your stories stay under two minutes, include only information that answers the questions, “Who?” “What?” “When?” “Where?” and “Why?” If it doesn’t answer one of these questions, leave it out. Make sure also that you have a sense of direction in the story. Each part of the story should move toward the conclusion in the mind of the listener. The listener should always feel you are going somewhere in developing your story.

Second, when possible, follow the proverb, “Less is better than more.” Never use three words when you can say it in two. Leave out clichés, filler words, and hackneyed words, such as “You know,” “OK,” and “All right.” Leave out phrases such as “Let me be honest,” or blunt, or frank. Avoid “In other words.” or “To say it another way.” Speak in short sentences, short phrases, and short words. Word choice should be instantly clear to an audience. Make it a goal to make every word have impact in your speech.

SBoyd

For more info, click the book cover!

Third, know the length of your speech by practicing it. Never be surprised by the length of your speech. Never say to an audience, “I’m running out of time, so I must hurry along.” You should know because of your preparation and practice of the speech. To go one step further, if you know the time limit on your speech is 20 minutes, stop a minute short; don’t go overtime. Audiences will appreciate your respect of their time and will think more highly of you as a speaker because of that. You should never be surprised by how long it takes you to deliver a speech

AnecdoteFourth, learn to divide parts of your speech into time segments. Let’s use a 20-minute speech as an example. The introduction should be no longer than 2 minutes. You can get the attention and preview your message easily in that length of time. Avoid opening with generalizations about the weather or the audience. Let the audience know up front that every word you speak counts.

Spend the bulk of your time in the body of the speech. This is where you make your points and give support or evidence for each point. The final two minutes should be your summary and move to action statement. Some speakers have a hard time concluding. When you say you are going to conclude, do so. As one wise person stated, “Don’t dawdle at the finish line of the speech.”

One way to keep your speech brief is to have few points in the body of your speech-no more than three. With a maximum of three points, you will have the self-discipline to condense rather than amplify. In organizing your material, accept the fact you will always have more material than you can cover and that you will only include material that relates to one of the two or three points you plan to make. Trying to cover four to six points will almost invariably make you go overtime in your speech.

A key to success in speaking is not just having something worthwhile to say, but also saying it briefly. We need to follow the speaking axiom, “Have a powerful, captivating opening and a strong, memorable close, and put the two of them as close together as possible.”

BONUS Articles: Ten Lessons on Presentation & Performance You Can Learn by Watching Taylor Swift
Speaking Secrets of Joel Osteen
Speakers: Stay on Time!

Copyright © 2015 – Stephen D. Boyd. – Reprinted with permission. Stephen D. Boyd, Ph.D., CSP, is a professor of speech communication at Northern Kentucky University in Highland Heights, Kentucky. He is also a trainer in communication who presents more than 60 seminars and workshops a year to corporations and associations. See additional articles, resources and contact info at www.SBoyd.com.

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
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