Authors & Speakers Network Blog with Larry James

Saturday, October 18, 2014

No More Autograph Parties

Filed under: Author Tips — Larry James @ 8:30 am
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Dan Poynter, Guest Author

One of the joys of being a published author is being appreciated for your Work. Getting a favorable response to your book from a crowd of people is an event most authors look forward to. But many authors and author-publishers misunderstand the purpose of a book signing and they attend unprepared.

Book signings are a form of product promotion not available to producers of other goods or services. But autographings are not a party in your honor – you and your book are not even known yet. Bookstores, both chain and independent, stage events to attract potential customers into their stores. The stores supply the venue; the author supplies the audience.

NOAutographPartiesAn “autograph party” says, “Come and appreciate me (and buy a book)”; a “seminar” says, “Come on down and I will give you something free (information) that will improve your life.” Always think of the benefit to the potential customer. How can you lure them out of the house and down to the store? Your appearance is a promotional opportunity for you and it will require hard work.

Patricia Bragg (Health-Science – www.Bragg.com) publishes health and fitness books. To promote her mini-seminar at a local bookshop in Santa Barbara, she posted handbills in all the local health food stores. Then she made a postcard mailing to her customer list within a 50-mile (driving) radius. The store was packed and she was on for over four hours – until closing time. The store sold out on many of her titles and gave out rain checks.

Authors are celebrities; they are the draw. People think if you wrote a book, you know something. And, you probably do. Nonfiction books are written from the best research you can do, you direct your material toward a certain type of reader and you further explain your advice with your own experiences.

Book writing is a journey. Often we do not know where the process will take us. We learn everything there is to know about our subject and, in effect, we are gaining an advanced degree in our area of interest: we do the research and then we do the paper. So, authors are pretty special, often interesting and do know quite a bit about their subject area.

When my parents taught me not to write in books, they did not know they were raising an author who would autograph them. They turned my last book tour into a guilt trip.

The store might publicize your appearance with a sign in the window for a few days and may place a notice in their event schedule. Attracting the rest of the crowd is up to you.

These mini-seminars may lead to longer ones for other groups at other locations – for money. Go for the exposure and go prepared. Your book deserves it.

Dan Poynter

Copyright © 2014 – Dan Poynter. “Publishing Poynters” is by far one of the very best resources for up-to-date information about the book publishing business and it’s FREE. My good friend, Dan Poynter, is the “Guru of Book Publishing.” You can subscribe to and receive “Publishing Poynters” by e-mail twice monthly by clicking here. You will also find an abundance of book publishing information on Dan’s incredible website: http://www.ParaPub.com.

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
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Friday, October 10, 2014

What it Takes for a Book to Become a Bestseller

Jerry D. Simmons, Guest Author

The term “bestseller” is synonymous with a book being selected for a position on a list, in a recognized print medium, anywhere in the country. The designation of a book being a “national bestseller” is synonymous with a book being selected for a position on a list of the best selling books in a particular print medium that has national distribution. The selection of a book for a best-selling list does not mean that title has sold a certain number of copies; it only means that the book was selected for a position on that print medium’s list of the best selling books in that market.

When you see the word “bestseller” printed somewhere on the cover, or more commonly the words “national bestseller,” it gives the prospective reader the feeling that the book has sold a lot of copies. Which means it must have been read by a lot of people. The flap or jacket copy makes the story sound interesting and the publisher is comparing this book to (any mega-best-selling title). All misleading and part of the company’s marketing effort used as a way of selling you that book.

BestsellerIf that were your book and you had written a novel, for example, that was being compared to the latest #1 national bestseller, you would be ecstatic! Place the shoe on the other foot, you are now the consumer, you buy a hardcover for a bit less than $30, you get home and soon discover it reads nothing like the particular book it was compared to. You are probably upset, especially if the book was not a good read and certainly not worth the price you paid.

Since publishers are keenly aware that they are not considered a brand in the minds of the consumer, that their author is the brand, they assume that readers will not retaliate against them, if at all, but against the author of the over priced, non-comparable book that was purchased for slightly less than $30. So whom can you trust? All publishers are guilty of the same over-aggressive marketing, aimed at readers who buy books. The truth is, few if any of the books labeled as “bestsellers” are truly best selling books.

Why is almost every new book published labeled a bestseller? It goes back to the fact that the industry today is focused on selling as many copies as possible to as many unsuspecting readers as they can. They stretch the truth as far as reasonably possible without violating standards. If a book is selected as one of the best selling titles by the local newspaper in Anywhere, USA and is placed on a printed list that appears in the paper, then it can be called a “bestseller.”

The “national bestseller” is a bit more of a stretch, but, for example, if a newspaper selects a title anywhere on a list of best selling books and is placed on a printed list that appears in that paper, and the newspaper just happens to have distribution or even less, subscribers in far reaches of the country, then the title can be called a “national bestseller.” There was a time many years ago when the term was used only with books on the New York Times or USA Today list, but that line was erased long ago and that’s why today there are so many books that are bestsellers.

The obvious conclusion here is that almost any book can be called a bestseller. If the author’s local hometown newspaper hears from the only bookstore in town that the new book is selling “pretty good,” and the paper puts that in print, even though it is not positioned on what could be described as a bestseller list, then the publisher can call the book a “bestseller.” If challenged, all the publisher has to do is produce a copy of the newspaper where the title is listed. Of course who’s going to make such a challenge? Certainly not another publisher since they are all guilty of the same tactics.

In this example, the local bookstore may have only received four or five copies and could have sold as few as two or three, or none for that matter. The fact is that the book was listed or described in a recognized print medium as selling “pretty good.” Translation: the book is a bestseller. Of course you can’t just start your own newsletter and suddenly call your book a bestseller. It has to be an objective source, but the size of the source is not in question. The hometown newspaper may only have a distribution of a few hundred, as long as it is recognizable and objective.

As for the major national bestseller lists, that is a completely different story, to an extent. The major chain bookstores and discount retailers all have exact numbers of copies of books sold and paid for through their cash registers. They can provide any publisher with information on how many copies that publisher’s titles sold the previous week by title, format, price, in what region of the country, and in which individual store location. However, these numbers are not always shared with the most recognizable national bestseller lists.

The USA Today has become a leading national newspaper and they describe their bestseller list as a compilation of sales from a variety of sources. They are secretive about their sources, but you can imagine it’s practically the same as their competitor, which happens to reside in the heart of the publishing world. This newspaper will seldom follow any other national lists in position or duration of titles on their list.

The one list that everyone in the industry follows closely is, of course, The New York Times. Here is where the publishers have learned how to influence as many of the best-selling decisions as possible. The Times also uses a variety of sources to make decisions on what books should be listed on their weekly bestseller list. These sources are chosen from independent booksellers, chain bookstores in selected cities, and as they call them, “other credible booksellers,” to make selections.

Having been directly involved with some of the largest retailers in the country for over twenty years, I can tell you that the Times, as late as the Fall of 2002, rarely used the single largest retailer in this country as a source for their weekly bestseller lists. Every publisher in New York City knows which sources or bookstores the Times uses and which carry the biggest weight in helping the Times make bestseller decisions.

Armed with this information, which is rotated periodically, every marketing department makes absolutely certain that every source is amply supplied with the latest and best of everything about the titles for which they strongly lobby. If you are one of the sources, you would assume the publisher is sending the same material to every single bookseller, but of course they would be wrong. Publishers pay particularly close attention to the source the Times uses for their bestseller list.

So every week the reporters for the book review call the sources and ask for a list of titles that have been selling the most copies. Would it surprise you to know that some of these sources do not use computers? Well, don’t be shocked, but there are book retailers around the country who still count inventory by hand and thus they do not have actual unit sales to share. Let me be clear, as late as the Fall of 2002 this was the case. Things may have changed, but it’s doubtful.

The reporters then combine the lists, sit down around a big table in their conference room and make decisions based on the all the information from their sources. Whether they actually try to make tabulations based on actual unit sales is still unclear, but their lists are definitely distinctive and are often questioned for their validity compared to the lists of actual unit sales the publishers accumulate on a weekly basis.

There is no threshold of a certain number of copies a book must sell to be a bestseller, there never has been and I doubt there ever will be. Until all booksellers are able to supply similar information on actual unit sales, there is no reason for the Times to change the way they make selections. Besides, there are publishers who will always be opposed to an actual unit sales mechanism for selecting bestsellers. Such a selection process would take away their ability to use any and all influence to impact the selections of the Times.

Hopefully this description of how bestsellers are determined has not disappointed you. This is the business, and when your book is published, you now have the ammunition to make certain it too becomes a bestseller.

JerrySimmonsCopyright © 2014 – Jerry D. Simmons. Jerry D. Simmons spent more than twenty years as an executive with The Time Warner Book Group in New York. He is the author of “INSIDE The Business of Publishing: What Writers Need to Know” and the creator of www.WritersReaders.com, where information essential to writers and their careers is available, FREE.

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
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Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Visit Larry James on LinkedIn

Thursday, October 2, 2014

Speaking Secrets of Joel Osteen

Carmine Gallo, Guest Author

The following is an excerpt from an interview with Pastor Joel Osteen by Carmine Gallo. Joel Osteen is Pastor of Lakewood Church in Houston, TX. To read the entire interview, click here.

Carmine: “Now take me backstage at Yankee Stadium this summer where 50,000 people turned out to hear you speak. As you’re walking up the steps to the field, what’s your internal dialogue?”

joel_osteenJoel: “It was night and day from my first sermon. I now have 15 years of experience. A year or two after I started preaching I began to hit my stride. I started to say, ‘Okay, maybe I was meant to do this.’ When I walk on stage today I feel humbled and rewarded that so many people came out. I tell myself that I’ll give it my best and hopefully move some people in a positive direction.”

Carmine: “Most people would have a severe panic attack in the moments before speaking to a sold-out stadium. But today your thought process is different. It’s an attitude of ‘I can’t wait to share this message.’”

Joel: “Exactly. You have to talk to yourself the right way and believe you are the person for the job. When you’re prepared in your material and in your mindset, that’s important. I walk up to the stage telling myself, ‘Everyone here wants to hear me. Nobody made them come.’ I’m talking to myself the right way. You cannot get on stage with self-defeating thoughts like ‘I’m boring, nobody wants to listen to me, I’m going to forget my script. ’ That’s preparing yourself to fail.”

Carmine: “This reinforces one of the chapters in your new book, You Can You Will, where you reveal the eight ‘undeniable qualities of a winner.’ You say that having a positive mindset is one of those undeniable qualities.”

Joel: “That’s exactly right. Some people are just raised negative. They don’t think they’re being negative, but they go through life almost expecting not to do well. They’ll show up for a job interview not expecting to get it. I think you have to turn it around. When you get up in front of people, believe that they want to hear you. Act like they like you.”

Carmine: “You include a lot of stories in each sermon and each sermon seems polished and effortless. I know ‘effortless’ takes work. Please tell me how you choose your stories and how many times you practice?”

Joel: “I like to bring in stories of practical, everyday people and examples that the audience can relate to. I think it can get boring to have too much information without a lot of examples and stories. I have a list of stories and I write down what people tell me. I choose the story that fits the message. Getting back to my pastor side, Jesus used examples, and parables, and stories because they are more impactful.”

Carmine: “Now tell me about how you practice and how your rehearsal gives you confidence to be in the moment.”

Joel: “I spend Thursday and Friday writing and going over my 28-minute message. I write it out word for word. I’ll take three hours on Friday and three hours on Saturday and review it page by page. I deliver it Saturday night and twice on Sunday. The one people see on television is my third delivery.

Carmine: “Ah, so by the last sermon, which is the one people see on TV and YouTube, you’ve had hours and hours of refining the stories, the pacing, the delivery. Most people don’t practice once!”

Joel: “When I first started I just made some notes and thought, I’ll just get up there and do it. I learned that, for me at least, if I haven’t rehearsed the sermon, it doesn’t come out the way I think it should.”

Carmine: “Finally, Joel, what’s the secret to inspiring people to make radical changes in their life?”

Joel: “Be real. Be personable. Make it simple so people don’t walk away asking, ‘What’s the point?’”

Joel’s last observation speaks to the heart of inspiration. It’s very hard to inspire others if you’re not true to who you are. Even Osteen tried to mimic someone else—his dad’s preaching style. Osteen only came into his own when he freed himself from what others thought he should be and stayed true to who he was meant to be. “My calling was to plant a seed of hope,” he said. I believe all of us have ideas that are meant to be shared; stories that are meant to be told.

Too many people keep their ideas locked up because they have a fear of public speaking or a fear of being harshly judged for their ideas. The fear of speaking – the fear of speaking up – is one of the most common fears most of us share. The good news is you can overcome it and, as Joel Osteen has proven, do it in a big, big way.

CarmineGalloCopyright © 2014 – Carmine Gallo. Carmine Gallo is the communication coach for the world’s most admired brands, a popular keynote speaker, and author of several bestselling books including the Wall Street Journal hits The Presentation Secrets of Steve Jobs and his latest Talk Like TED: The 9 Public Speaking Secrets Of The World’s Top Minds. This article originally appeared on Forbes.com.

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
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Visit Larry James on LinkedIn

Wednesday, September 24, 2014

Five Speaking Rules You Can Break

Joe Calloway, Guest Author

As with almost anything else you read about the speaking business, these ideas may or may not work for you. They work for me. As the old saying goes, “Sacred cows make the best burgers.” Here are, in my opinion, five rules of speaking that you can break:

5speakingrulesRule You Can Break Number 1: Memorize, rehearse, and make your speech perfect. ~ That’s one option. Or, you can be utterly in the moment with your audience. Not reciting a presentation “at” them, but being in the moment “with” them.

Of course, I quite naturally went the route of being very conversational and interactive with my audiences, since I can barely remember my own phone number, much less memorize a speech. In fact, on my website it clearly states that “Joe doesn’t do traditional ‘speeches.’”

I go off on tangents with the audience. I lose my place. I abandon 50% of my planned presentation if the CEO speaks before me and says something that inspires a totally different approach. Speakers who observe me are often horrified. So far, it’s working out okay.

Rule You Can Break Number 2: Develop multiple income streams. ~ Let me defer here to Peter Sheahan’s 2012 presentation at the NSA Convention. Peter pointed out that a blue tip flame has more power and effect than a flamethrower.

CallowayBook

Click Book for Info!

You don’t have to feel like a slacker because you aren’t doing webinars, downloadable training programs, interactive web-based assessments, etc. As Peter said, “You can just do keynotes.” Or training, or coaching, or consulting.

Pick a lane. You can have fun and make a fortune.

Rule You Can Break Number 3: Never do anything on social media that doesn’t drive revenue. ~ Sometimes a speaker will say to me, “Joe, I don’t understand your social media strategy. Why did you post the ‘Thunderstruck’ video by AC/DC?”

I get more positive comments from clients when I post a good AC/DC video, than I do when I try to sell them something. Personally, I don’t want to hang out with anybody whose only relationship with me is that they want into my wallet.

Rule You Can Break Number 4: My speech (book, video, etc.) is wonderful. I need to spend my time selling it. ~ When I do a presentation for 500 people, in my mind I am making 500 sales calls. They are watching me work and, if I am amazing as what I do, they are likely to hire me or have influence on someone who can hire me.

I don’t have time to waste trying to reach people who have never heard of me. I’m too busy working on my next presentation in an effort to get hired by people who will perceive irresistible value in what I do.

Rule You Can Break Number 5: Just work. Take any job because you’re better off speaking than not speaking. ~ Good grief. Really? I mean REALLY? My career didn’t begin to take off until I got clarity on the work I shouldn’t do. The more I said “no” to bad jobs, the more I attracted the kind of work I wanted and did best.

Disclaimer: All of the above is what works for me. It might not work for you. (Which is true whenever any speaker tells you anything about what you “have” to do.)

Joe-CallowayCopyright © 2014 – Joe Calloway. Reprinted with permission. Joe Calloway, CSP, CPAE, is a leading performance expert who helps great companies get even better. He helps organizations focus on what is truly important, inspires constant improvement, and motivates people to immediate action. Joe has been a business author, coach, and speaker for 30 years and his client list reads like an international Who’s Who in business, ranging from companies like Coca Cola and IBM to Cadillac and American Express. Joe is a popular speaker for business meetings and events, and although he has been inducted into the Speakers Hall of Fame, he doesn’t do traditional “speeches.” Instead, Joe actively engages people in highly interactive keynote sessions that challenge people to take action on what matters most in their businesses. His newest book is, “Be The Best At What Matters Most: The Only Strategy You’ll Ever Need.” Visit Joe’s Website @ www.JoeCalloway.com.

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Visit Larry James on LinkedIn

Joe Calloway – 615-429-7600
CSP, CPAE, business author, speaker, coach at Joe Calloway
Joe Calloway, CSP, CPAE, is the author of “Be The Best At What Matters Most.”

For information email Joe Calloway or Kris Young:
Kris: 612-803-9190
Joe: 615-429-7600
PO Box 158309
Nashville, TN 37215

Tuesday, September 16, 2014

ALWAYS Sign Your Books!

Filed under: Author Tips,Book Signing Tips,Promotion,Speaker Tips — Larry James @ 7:30 am
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There is never a good reason for an author to not sign their book! Never!

Ask any book store manager. If two identical books are sitting side-by-side and one is signed by the author and the other is not, guess which one sells first? Signed books sell quicker!

AuthorsSignYourBookDon’t wait for someone to ask. Just sign it! Many people think because you wrote a book, you are unapproachable. Prove them wrong.

Talk to people. It builds relationships. Be exceedingly FRIENDLY! Book signings are certainly no place to be shy.

If you are sending books for reviews; sign them.

Obviously you are expected to sign your books at a book signing, however you must seize every opportunuty to sign your books.

I often will sign a bookmark for someone who lingers at my table but does not buy my book. Remember your mission: “Spread good will!” Many people will come back to the store and buy your book after you have left.

Give copies of your book cover to everone. Have extra book covers printed. Be sure you sign them! They make great giant book cover “postcards.” Sign and send them to friends, clients and book stores. Ask your friends to give (or mail) your signed book covers to their friends.

On second thought… sign EVERYTHING!

Print out and give away a FREE “Recommended Reading” list. List several catagories and make sure your book and website are listed in the first topic. Sign your name beside your book title and name to call attention to it. Don’t be afraid to list other competing titles.

As an author you should ALWAYS sign your books, even if you sell or give them to your friends or trade books with other authors. (I believe your friends should BUY your books to help support you in your author efforts.) Some people are too shy to ask for your autograph. Sign it anyway! Simply ask, “Here, let me sign that for you. Whose name would you like in it?” Always ask.

By the way, when you sign your book, ever assume the book is for the one who is buying it. In the beginning, I wasted several books by assuming that the book was for them. I also always ask for the correct spelling. Even John can be spelled, “Jon;” “Kelly: Keli, Kellie, Kelley, etc.”

If you sell your book by mail order be sure to include a blank on your order form for the person’s name to which the book should be signed. Remind them to PRINT the name. I also ask if they would like for me to write a date under my signature. Many people like to remember when they met you.

Authors often trade books with other authors. Remember to sign your books to them and ask them to return the favor.

Come up with a special way of signing your name every time you sign your books. For many years, I have signed books, “Sally & Jim, Celebrate Love! Larry James.” While signing, I always mention that my website is CelebrateLove.com; that there are lots of free relationship articles there and I would love to hear from them by e-mail telling me what they thought of my book. I also add, “If you like it, please tell your friends.”

Be creative in the ways you sign your books! My friend, Steven Andrew Guerrero, author of “Gentlemen, Start HER Engine,” signs his books: “Larry, Always race to win! See you in Victory Lane!”

Adding something special like, “Happy Birthday,” or “Happy Anniversary,” etc., will also make them very proud to show the book to their friends. Signed books are treasured much more than non-signed books!

Be shameless! You are an author now. Some people collect autographs! Give them freely! Don’t be sky. If you proud of what you have written. . . show it!

Sign your books!

BONUS Articles: 40+ Ways to Make Your Next Book Signing an EVENT!!
Getting Into Bookstores? – 7 Tips to Help You!
Book Signing Tips From A Road Warrior

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Copyright © 2014 – Larry James. Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

commentSubscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Monday, September 8, 2014

Is Someone Stealing Your Copyrighted Articles?

Filed under: Content Theft,Copyright,Video — Larry James @ 7:30 am
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It’s called content theft! Check to see if you’ve had content stolen from your Website.

Rendered white copyright symbol on white backgroundI did, and found that someone had plagiarized one of my articles and sent it to a Website that published it under her own name. It was copied word-for-word. After I contacted the Website owner, he gladly change the author’s name to mine and posted a brief bio and link to my Website.

Copyscape is the world’s leading plagiarism checker. Copyscape isn’t foolproof; it may miss text that has not yet been indexed by Google, but it’s a good place to begin.

Go to www.Copyscape.com – Copyscape empowers you to defend your site against the threats of online plagiarism. Copyscape provides a free service that allows you to easily search for plagiarism and identify instances of content theft.

Copyscape finds sites that have copied your content without permission, as well as those that have quoted you. Their “Resource Center” offers links to guidelines regarding Internet plagiarism. Simply type in the address of your original Web page, and Copyscape does the rest.

In defending your rights online against plagiarists, it’s important to be both vigilant and proactive. These four easy steps should help protect your content from being stolen (Source: Copyscape):

1. Place a plagiarism warning banner on each of your pages to deter plagiarists from stealing your work.
2. Include copyright notices on each of your pages to assert ownership over your content (© is © in HTML).
3. Use the automatic Copysentry service to detect and identify illegal copies of your content as they appear.
4. If your content has been copied without permission, take immediate steps to have it removed.

It’s a FREE service AND they also have a fee-paid monthly service called “Copysentry” which automatically monitors the web for copies of your pages, e-mailing you as soon as they appear.

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Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Sunday, August 31, 2014

Why Care About the Business of Publishing?

Filed under: Author Tips,Self-Publishing — Larry James @ 8:30 am
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Jerry D. Simmons, Guest Author

Part 1 of 2

Writing is difficult. After spending enormous amounts of time perfecting your craft, do you really want to know that there is another important part to becoming a published author? The answer is an unequivocal, YES! If your goal is to become a published author then here are some serious questions that you need to consider.

WHYpublishingWhy should you care about the business of publishing? The simple answer is that you want a career as a writer. Your dream is to become the next Nora Roberts, or JK Rowling. Of course, at this point you’re not sure why knowing the business is relevant to your new superstar status, but after you’ve read both parts of this article you should begin to understand why you need to care about and understand the basics of the business of publishing and how it relates to your career as a writer.

There was a son of a famous politician that was published too much fanfare. He knew little about the business and even less about what goes on behind the scenes. After all, he had a famous last name. His career as an author went south fast. Why? He didn’t understand the business and his name and writing could only carry him so far. If he’d taken the time to learn the basics of the business, his name and writing could have carried him much farther and he might even have made a career out of writing.

What are your goals as a writer? This is not a philosophical question, but one that deserves an answer. As with most writers, your goal should be to get your work published, whether it’s with a major trade publisher, small publisher or you decide to self publish. You want your book to have a chance of getting placement in all the major bookstores and a shot at making some bestseller lists around the country, not to mention being an Oprah pick of the month or having your face on the cover of PEOPLE magazine.

There is a wonderful lady who lives in Iowa that has been a published author for over thirty years. During each publication of her books, she took the time to communicate to her sales representatives, thanking them for their work and how much she appreciated their support. Her sales were only so-so, but the company had faith she would eventually find her readership. Instead of giving up on her, the sales group rallied and did everything they could to help her sales. Eventually, after more than twenty-five years, she became successful and the financial reward she had always hoped for came to be. She reached her goal.

Are you doing everything you can to improve your chances of being a published author? If you’re a member of a writer’s critique group or writer’s group, that’s an excellent start. If you’ve attended or plan to attend in the near future a writing class or writing seminar at a local community college or university, that would be highly recommended. If you don’t read books by authors in the genre you’re writing or plan to write in, you should start. If you don’t regularly visit a local bookstore and pay attention to the market and what is happening, you should begin as soon as possible.

You need the support of other writers. Authors that I have toured with appreciate the feedback they receive from other writers. This is, of course, a very select fraternity of established and recognizable authors that critique and support each other. The same is true for you as a writer with the goal of getting your manuscript published. Seek the support and critique of your colleagues.

What do you need to know to be successful as a published author? Not only do you need to know how to write, but you must also understand what is happening in the publishing industry, especially behind the scenes of the major trade publishers. Until now, that information wasn’t readily or easily available. However, with the launch of my Website, www.WritersReaders.com, not only can the information be accessed easily, it’s FREE. For a broader coverage of the business of publishing, let me suggest that you read my book. However, the basic information is FREE.

How should you allocate your time to become a successfully published author? Obviously you need to write, and write, and write some more. The best way to improve your writing is to write, so you must spend a large chunk of your available time writing. If you attend critique or group meetings where you can have a support system that would be time well spent. Classes, workshops and seminars on writing are also a good investment in time. A portion of your time should be spent visiting bookstores, reading books written by your competition, and most importantly, visiting my web site to get the inside information on the business of publishing.

Are you doing everything you need to do to put yourself in a position to make writing your career? If you’re doing everything that I’ve written about up to this point, then you’re doing as much as can be expected. If you avoid visiting bookstores, reading books written by your competition, or don’t take the time to read articles about the business, then you’re not doing everything you need to do. A basic understanding of the business of publishing is essential to your career as a writer and successful author.

Writers and authors need to become some of the most marketing savvy people in the business. They should read anything and everything in their own category including what’s on the current bestseller lists. They need to be voracious readers and keen observes of the marketplace and their category.

If someone told you that you are doing all the right things to eventually get a book published but your career may only be good for one book, would you still be interested in a career as a writer? No one wants to be a one-book author. Why would you spend the time and energy, not to mention money, to have only one book published? Spending all your time perfecting your writing skills and not spending a portion of that time learning the basics of the business of publishing is tantamount to being a one-book author.

So what’s the fun of learning the basics of the business of publishing? The fun of writing and challenge of becoming a published author could end abruptly if you make a bad decision or relinquish your decision making to the publisher. That is why in order for all your hard work to pay off handsomely, you need to learn what’s happening to your book from the day you sign the contract to the day it goes on sales.

If your goal were to someday get your book published, why would you even consider signing a contract with a publisher without understanding what they do, why they do it, and how they do it? The only conceivable answer is that you, as a writer, consider the publishers to be the experts. Of course that is correct, they do have the expertise, but they don’t have the time or resources to devote to your individual book. That’s why the more you understand about the business the better chance you have of making writing a career, avoiding the one-book syndrome, and eventually making your publisher your partner in the publication process of your book.

Read “Part Two” of this article ~ click here!

JerrySimmonsCopyright © 2014 – Jerry D. Simmons. Jerry D. Simmons spent more than twenty years as an executive with The Time Warner Book Group in New York. He is the author of “INSIDE The Business of Publishing: What Writers Need to Know” and the creator of www.WritersReaders.com, where information essential to writers and their careers is available, FREE.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com
Visit Larry James on LinkedIn

Saturday, August 23, 2014

Self Promotion – How to Make It Not All About You

Daniel Decker, Guest Author

“I struggle with promoting myself. How do you navigate that in a tasteful way that doesn’t make it seem like it’s all about me? I just want to get the message out.”

It’s a common concern for a lot of people (authors, speakers, pastors, and thought leaders especially).

No matter who you are, if you have something to say or sell, there will likely come a time when you are faced with the tension of self-promotion. Most of us despise it but often it’s for the wrong reasons.

self-promotionIn reality what it boils down to is this…

You likely feel as if you have been called to share a message but you’re fearful of being the one to actually share it. You don’t want all that attention on YOU. Sure, you may be genuinely concerned about the message getting out and you not getting in the way BUT if you’re really, I mean really honest with yourself… I’d be willing to bet that a smidge of fear is really the driving issue.

A message can’t get shared unless there is a messenger willing to share it.

See the irony there?

Consider this…

You have been gifted with certain talents and abilities for a reason. You are unique and God has put you here on this Earth for a purpose (such a time as this). If you feel called to share a message or help solve a problem then you should embrace it. You can be used to accomplish great things but you can’t let the fear of self-promotion be an excuse that holds you back.

To overcome it, first you need to start with a question.

Ask yourself if you truly believe in what you have to say or sell. If you do, then ask yourself if you believe that it will be of benefit to others in some way. If the answer is yes then you have an obligation to yourself and to others to share it. This becomes your WHY… why you do what you do.

It’s only self-promotion if you are focused on promoting yourself.

If your focus is on others… serving, giving, helping, etc. then no matter what you do… it’s ultimately not about you anyways and people will recognize that. When you keep your WHY a priority then nothing you do is self-promotion (unless you start focusing on yourself). You’re simply a tool that God is using to accomplish something through.

And don’t freak out about creating a website around your name or having a Facebook page that people LIKE or a Twitter account that people follow. That’s just how people are wired. We follow the messenger because the messenger helps us connect to the message.

BONUS Article: Self-Promote or Disappear!

DanDeckerCopyright © 2014 – Daniel Decker. Daniel Decker is President of Higher Level Group, founder of the Leadership and Influence Summit, Author Platform Summit as well as a number of other initiatives (online & off). At Higher Level Group, we work primarily with authors, professional speakers, and organizations who are doing good (churches and other orgs making a positive difference in the world). In short, we help clients build their platform and expand their influence. Visit Dan’s Website at: http://www.DanielDecker.net.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Friday, August 15, 2014

Why Talk Radio May Be Your Best Bet for Publicity

Marsha Friedman, Guest Author

What’s the most effective traditional medium for getting publicity to promote your business or service?

That depends on your audience and your message.

You may find more of your target demographics among magazine readers than TV audiences, or among talk radio listeners than newspaper readers. Most likely, though, you’ll find at least some segment using each of the traditional news media – the newspapers and other publications, TV talk shows and talk radio.

TalkRadioA trickier problem is identifying where your message will get the best reception. Print editors and news talk show hosts and producers are looking for content – articles and guest interviews – that will interest their audiences. Local and national daytime TV talk shows tend to like lighter subject matter and topics that women find helpful. Print publications, both the paper kind and those publishing online, gravitate toward articles linked to the news of the day.

AM/FM and satellite talk radio has a place for all of the above – and lots more, which is one reason I’ve been an avid listener forever. I’ve also been a syndicated show host, and I’ve been getting clients talk radio publicity for 24 years. I am, emphatically, a diehard talk radio fan.

Now that radio has fully embraced digital media, it has become even more valuable as a publicity tool. I asked fellow radio lover Alex Hinojosa, our vice president of media operations and a major-market radio personality for 17 years, to share some of talk radio’s distinct advantages. Because he’s spent so much time on the other side, I wanted you to hear his perspective:

• Guests get unedited access, meaning their conversation is not edited down to a 30-second sound bite (like TV) or a quote or two in an article (print).

• Dedicated listeners are big fans of their favorite show hosts, which means they take the hosts’ implied endorsement of guests seriously. Simply said: If their favorite talk show host finds you credible, they will, too.

• An mp3 file of your interview posted on your website will continue to bolster your credibility for months or years to come.
Your mp3 can be posted as a video to YouTube for more visibility. Give it the right name, and it will help boost your website’s ranking in Google searches.

• Transcribe the interview and then break it up into a few blog posts and you’ve got fresh content for your website

• Give a great interview and the station may turn it into a podcast, which makes it easy to share on social media.

He also pulled out some recent research that shows AM/FM talk radio remains a popular staple for a large and loyal number of Americans:

• We spend more than 2 hours a day listening (Edison Research)

• News-talk remained king of the airwaves in 2013 (Nielsen)

• More than one-third of 18- to 64-year-olds are “radio junkies” (researcher Mark Kassof) who “pay a lot of attention” when they listen. Another group, “info-maniacs,” listens for “practical information that makes your life better” and “To learn things that make you more informed.” They tend to act based on what they hear on the radio.

I built my business on talk radio because I believed in it. And I still do. Not only is it still thriving, it’s more accessible than the other traditional media for people seeking publicity. No matter what a person’s area of expertise, from health food supplements to paranormal phenomena, there are show hosts who want that person.

Marsha-with-Signature Copyright 2014 by Marsha Friedman. Reprinted with permission. Marsha Friedman launched EMS Incorporated in 1990. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity. Outside of the office, she is also the founder of a non-profit organization called the Cherish the Children Foundation. In 1996 the White House recognized her charity which sets out to raise awareness of the plight of underprivileged and foster children. Visit Marsha’s Website!

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

Thursday, August 7, 2014

Are You a New Speaker? Start Here…

Filed under: Speaker Tips,Video — Larry James @ 7:30 am
Tags: , , , ,

If you talk with people who have been speaking for a long time, many of them will tell you that they started with Toastmasters. I few may tell you they took the Dale Carnegie course for public speaking. If you are new to the speaking business I would begin with Toastmasters, then take the Dale Carnegie course.

Check out five time-tested Toastmasters tips in the first video that will help you master a topic and present it well. Following these tips will ensure your next speech goes smoothly and your audience gets more from the experience.

When speaking, do you rely too heavily on notes? Do you avoid eye contact? Learn how to steer clear of common mistakes that might alienate an audience. Here are a few speaker mistakes to avoid:

BONUS Articles: The Two Elements of a Great Presenter
The Speaking Pause… Why We Won’t Stop Talking!
Giving a Speech? Let Others Do Some of the Talking

Copyright © 2014 ToastMasters International.

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Authors & Speakers Network Blog

Larry James is a professional speaker and the author of three relationship books, “How to Really Love the One You’re With: Affirmative Guidelines for a Healthy Love Relationship,” “LoveNotes for Lovers: Words That Make Music for Two Hearts Dancing” and “Red Hot LoveNotes for Lovers.” His newest book is “Ten Commitments of Networking.” Larry James also offers “Author & Speaker” coaching. Contact: AuthorsandSpeakersNetwork.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. CelebrateLove@cox.net – More than 110 articles especially for Authors & Speakers at: www.AuthorsandSpeakersNetwork.com

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: CelebrateLove.com, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com and CelebrateIntimateWeddings.com

NOTE: All articles and “LoveNotes” listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationships” BLOG at: http://CelebrateLove.wordpress.com
Follow Larry’s “Networking” BLOG at: http://NetworkingHQ.wordpress.com
Follow Larry’s “Weddings” BLOG at: http://CelebrateIntimateWeddings.wordpress.com

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